Business English: Marketing and Sales from Coursera

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:

· Express your ideas through efficient emails, reports and persuasive presentations

· Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.

· Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world

· Become part of a global community of business professionals who are developing their English communication skills

What's inside

Syllabus

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

Pitch

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

Review

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides ample resources to build skills in professional communication for marketing and sales professionals

Provides learners with examples and case studies to better understand communication in the context of marketing and sales

Covers key concepts such as persuasive techniques, market research, and branding, which are essential for marketing and sales professionals

Taught by instructors with experience in marketing and sales, providing learners with practical insights and real-world examples

Involves authentic characters and scenarios, making the learning process more engaging and relatable

Requires learners to have a basic understanding of marketing and sales concepts, which may not be suitable for complete beginners

Reviews summary

Valuable marketing and sales course

According to students, Business English: Marketing and Sales is an excellent course with high-quality presentation skills. Learners say the course was enjoyable and they are thankful for what they learned.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business English: Marketing and Sales with these activities:

Volunteer for a marketing campaign

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Gain practical experience in marketing and give back to your community by volunteering for a marketing campaign.

Browse courses on Marketing Campaigns

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Find a marketing campaign that is relevant to your interests
Contact the campaign organizers and offer your help
Participate in the campaign activities and learn from the organizers

Watch tutorials on marketing automation tools

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Enhance your knowledge of marketing automation tools by watching tutorials and learning how to use them to streamline your marketing efforts.

Browse courses on Marketing Automation

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Find tutorials on marketing automation tools
Watch the tutorials and take notes
Practice using the tools on your own projects

Participate in a peer review session

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Improve your marketing skills and knowledge by sharing your work with others and receiving feedback from your peers.

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Find a peer who is also taking the course or working in marketing
Schedule a time to meet and review each other's work
Provide feedback on each other's work and discuss your insights

Four other activities

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Practice giving sales presentations

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Improve your ability to deliver effective sales presentations by practicing your delivery and refining your persuasive techniques.

Browse courses on Sales presentations

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Prepare a presentation on a product or service
Practice your presentation in front of a mirror or with a friend
Get feedback on your presentation and make improvements

Read the marketing textbook

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Improve your understanding of the core concepts of marketing, including market research, product development, pricing, promotion, and distribution.

View Marketing Management on Amazon

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Read the assigned chapters
Take notes on the key concepts
Complete the end-of-chapter exercises

Participate in a marketing workshop

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Enhance your marketing skills and knowledge by participating in a marketing workshop led by industry experts.

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Find a marketing workshop that is relevant to your interests
Register for the workshop and attend the sessions
Participate in the exercises and discussions

Create a marketing plan for a new product

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Develop your skills in developing and executing marketing plans by creating a comprehensive plan for a new product launch.

Browse courses on Marketing Plan

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Define the target market
Conduct market research
Develop a marketing strategy
Create a marketing budget
Evaluate the results of the marketing campaign

Career center

Learners who complete Business English: Marketing and Sales will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. This course can provide the foundation you need to succeed in this role by teaching you how to develop persuasive presentations, conduct market research, and use effective communication techniques. Additionally, the course will help you build a network of professionals in the marketing and sales field.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager is responsible for leading and motivating a team of sales representatives. They develop sales strategies, set goals, and track progress. This course can provide the skills you need to be successful in this role by teaching you how to develop persuasive sales pitches, negotiate deals, and manage a team. Additionally, the course will help you build a network of professionals in the sales field.

See salaries and explore the career path for Sales Manager

Product Manager

A Product Manager is responsible for overseeing the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet customer needs. This course can provide the foundation you need to succeed in this role by teaching you how to conduct market research, develop product specifications, and manage product launches. Additionally, the course will help you build a network of professionals in the product management field.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. They work to create a consistent brand message across all marketing channels. This course can provide the skills you need to be successful in this role by teaching you how to develop brand strategies, create marketing campaigns, and manage brand reputation. Additionally, the course will help you build a network of professionals in the brand management field.

See salaries and explore the career path for Brand Manager

Marketing Analyst

A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. They use this data to make recommendations for improvements. This course can provide the foundation you need to succeed in this role by teaching you how to collect and analyze data, interpret results, and make recommendations. Additionally, the course will help you build a network of professionals in the marketing analytics field.

See salaries and explore the career path for Marketing Analyst

Sales Representative

A Sales Representative is responsible for selling products or services to customers. They work with customers to understand their needs and develop solutions. This course can provide the skills you need to be successful in this role by teaching you how to develop sales pitches, negotiate deals, and build relationships with customers. Additionally, the course will help you build a network of professionals in the sales field.

See salaries and explore the career path for Sales Representative

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. They work with clients to develop creative concepts and manage budgets. This course can provide the foundation you need to succeed in this role by teaching you how to develop advertising strategies, create marketing campaigns, and manage budgets. Additionally, the course will help you build a network of professionals in the advertising field.

See salaries and explore the career path for Advertising Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image. They work with the media to promote positive coverage and respond to negative publicity. This course can provide the skills you need to be successful in this role by teaching you how to develop public relations strategies, write press releases, and manage media relations. Additionally, the course will help you build a network of professionals in the public relations field.

See salaries and explore the career path for Public relations manager

Market Researcher

A Market Researcher is responsible for collecting and analyzing data to understand consumer behavior. They use this data to make recommendations for product development and marketing strategies. This course can provide the foundation you need to succeed in this role by teaching you how to collect and analyze data, interpret results, and make recommendations. Additionally, the course will help you build a network of professionals in the market research field.

See salaries and explore the career path for Market Researcher

Social Media Manager

A Social Media Manager is responsible for developing and executing social media campaigns. They work with clients to create content, manage social media accounts, and track results. This course can provide the foundation you need to succeed in this role by teaching you how to develop social media strategies, create content, and manage social media accounts. Additionally, the course will help you build a network of professionals in the social media field.

See salaries and explore the career path for Social Media Manager

Content Writer

A Content Writer is responsible for creating written content for websites, blogs, and other marketing materials. This course can provide the foundation you need to succeed in this role by teaching you how to write clear, concise, and engaging content. Additionally, the course will help you build a network of professionals in the content writing field.

See salaries and explore the career path for Content Writer

Copywriter

A Copywriter is responsible for writing creative copy for advertising, marketing, and public relations materials. This course can provide the foundation you need to succeed in this role by teaching you how to write persuasive and effective copy. Additionally, the course will help you build a network of professionals in the copywriting field.

See salaries and explore the career path for Copywriter

Graphic designer

A Graphic Designer is responsible for creating visual content for websites, blogs, and other marketing materials. This course can provide the foundation you need to succeed in this role by teaching you how to use design software and create visually appealing content. Additionally, the course will help you build a network of professionals in the graphic design field.

See salaries and explore the career path for Graphic designer

Web Developer

A Web Developer is responsible for designing and developing websites. This course can provide the foundation you need to succeed in this role by teaching you how to use web development tools and create user-friendly websites. Additionally, the course will help you build a network of professionals in the web development field.

See salaries and explore the career path for Web Developer

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course can provide the foundation you need to succeed in this role by teaching you how to analyze data, identify problems, and develop solutions. Additionally, the course will help you build a network of professionals in the business analysis field.

See salaries and explore the career path for Business Analyst