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Ellen Prescott
By the end of this project, you will be able to create a 1-page document in LibreOffice that will serve as an annual marketing plan for your product or service. The skills learned throughout this project will assist you in marketing your product or service and it will be a tool you can use to accomplish marketing for many years to come.
Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/iiytbn/create
What's inside
Syllabus
Create a 1-Page Marketing Plan with LibreOffice
By the end of this project, you will be able to create a 1-page document in LibreOffice that will serve as an annual marketing plan for your product or service. The skills learned throughout this project will assist you in marketing your product or service and it will be a tool you can use to accomplish marketing for many years to come.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Skills are transferrable to all industries
Develops applicable marketing skills
Suitable for professionals in business and marketing
Target Audience: Business leaders, Entrepreneurs, Small business owners
Save this course
Save Create a 1-Page Marketing Plan with LibreOffice to your list so you can find it easily later:
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Reviews summary
Clear and informative marketing plan course
Learners say that this course provides valuable information, easy to follow steps, and clear explanations for creating a simplified marketing plan. The course is flexible and allows learners to review segments as needed.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a 1-Page Marketing Plan with LibreOffice with these
activities:
Review LibreOffice basics
Show steps
Refresh basic LibreOffice skills before beginning this course for a smoother learning experience.
Browse courses on
LibreOffice
Show steps
-
Open LibreOffice Writer and review the user interface
-
Create a new text document and format some text
-
Insert an image and a table into the document
-
Save and export the document in different formats
Read 'Marketing Management' by Philip Kotler
Show steps
Reinforce course concepts by reading a renowned textbook on marketing management.
Show steps
-
Read the preface and introduction
-
Read the chapters on product development, pricing, and promotion
-
Take notes and highlight key concepts
-
Summarize the main ideas of each chapter
-
Write a short essay discussing the implications of Kotler's ideas for your own marketing plan
Watch tutorials on marketing analytics and data visualization
Show steps
Enhance your understanding of data-driven marketing techniques through online tutorials.
Browse courses on
Marketing Analytics
Show steps
-
Identify a platform or website that offers tutorials on marketing analytics
-
Select tutorials that cover topics relevant to your marketing plan
-
Watch the tutorials and take notes
-
Apply the techniques you learn to your own marketing plan
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group and discuss marketing strategies
Show steps
Deepen your understanding of marketing concepts through peer discussion and collaboration.
Browse courses on
Marketing Strategy
Show steps
-
Find a study group or create your own
-
Set up regular meeting times to discuss the course material
-
Take turns leading discussions on different topics
-
Share ideas and perspectives on marketing strategies
-
Provide feedback and support to other group members
Create sample marketing plans for different products/services
Show steps
Develop proficiency in creating marketing plans through hands-on practice.
Browse courses on
Marketing Plan
Show steps
-
Identify a product or service that you are familiar with
-
Conduct market research to understand the target audience and competitive landscape
-
Develop a marketing strategy outlining your target audience, value proposition, and marketing channels
-
Create a marketing plan that includes a detailed outline of your marketing activities
-
Implement your marketing plan and track its effectiveness
Develop a marketing plan for your own product or service
Show steps
Apply your learning by creating a comprehensive marketing plan for your own business or organization.
Browse courses on
Marketing Plan
Show steps
-
Identify the target audience for your product or service
-
Conduct market research to understand the competitive landscape
-
Develop a marketing strategy outlining your target audience, value proposition, and marketing channels
-
Create a marketing plan that includes a detailed outline of your marketing activities
-
Implement your marketing plan and track its effectiveness
Volunteer at a marketing agency or nonprofit organization
Show steps
Gain hands-on experience in a marketing environment and apply your learning to real-world projects.
Browse courses on
Marketing
Show steps
-
Identify a marketing agency or nonprofit organization that aligns with your interests
-
Contact the organization and inquire about volunteer opportunities
-
Commit to a regular volunteer schedule
-
Assist with marketing tasks such as social media management, content creation, or event planning
-
Seek feedback from experienced marketing professionals and learn from their insights
Review LibreOffice basics
Show steps
Refresh basic LibreOffice skills before beginning this course for a smoother learning experience.
Browse courses on
LibreOffice
Show steps
Show steps
Show steps
- Open LibreOffice Writer and review the user interface
- Create a new text document and format some text
- Insert an image and a table into the document
- Save and export the document in different formats
Read 'Marketing Management' by Philip Kotler
Show steps
Reinforce course concepts by reading a renowned textbook on marketing management.
Show steps
Show steps
Show steps
- Read the preface and introduction
- Read the chapters on product development, pricing, and promotion
- Take notes and highlight key concepts
- Summarize the main ideas of each chapter
- Write a short essay discussing the implications of Kotler's ideas for your own marketing plan
Watch tutorials on marketing analytics and data visualization
Show steps
Enhance your understanding of data-driven marketing techniques through online tutorials.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Identify a platform or website that offers tutorials on marketing analytics
- Select tutorials that cover topics relevant to your marketing plan
- Watch the tutorials and take notes
- Apply the techniques you learn to your own marketing plan
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group and discuss marketing strategies
Show steps
Deepen your understanding of marketing concepts through peer discussion and collaboration.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Find a study group or create your own
- Set up regular meeting times to discuss the course material
- Take turns leading discussions on different topics
- Share ideas and perspectives on marketing strategies
- Provide feedback and support to other group members
Create sample marketing plans for different products/services
Show steps
Develop proficiency in creating marketing plans through hands-on practice.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify a product or service that you are familiar with
- Conduct market research to understand the target audience and competitive landscape
- Develop a marketing strategy outlining your target audience, value proposition, and marketing channels
- Create a marketing plan that includes a detailed outline of your marketing activities
- Implement your marketing plan and track its effectiveness
Develop a marketing plan for your own product or service
Show steps
Apply your learning by creating a comprehensive marketing plan for your own business or organization.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify the target audience for your product or service
- Conduct market research to understand the competitive landscape
- Develop a marketing strategy outlining your target audience, value proposition, and marketing channels
- Create a marketing plan that includes a detailed outline of your marketing activities
- Implement your marketing plan and track its effectiveness
Volunteer at a marketing agency or nonprofit organization
Show steps
Gain hands-on experience in a marketing environment and apply your learning to real-world projects.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify a marketing agency or nonprofit organization that aligns with your interests
- Contact the organization and inquire about volunteer opportunities
- Commit to a regular volunteer schedule
- Assist with marketing tasks such as social media management, content creation, or event planning
- Seek feedback from experienced marketing professionals and learn from their insights
Career center
Learners who complete Create a 1-Page Marketing Plan with LibreOffice will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers are responsible for creating and executing marketing campaigns that promote products or services. They develop marketing strategies, conduct market research, and manage marketing budgets. This course can help you develop the skills you need to succeed as a Marketing Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will serve as a roadmap for your marketing efforts and will help you track your progress and measure your success.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting data to improve marketing campaigns. They use data to understand customer behavior, track marketing performance, and make recommendations for improvements. This course can help you develop the skills you need to succeed as a Marketing Analyst by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your marketing goals, set your marketing budget, and track your marketing performance.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products or services. They work with marketing, engineering, and design teams to bring products to market that meet the needs of customers. This course can help you develop the skills you need to succeed as a Product Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your product's target market, develop your marketing strategy, and set your marketing budget.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of their organizations. They work with the media, customers, and other stakeholders to build and maintain a positive reputation. This course can help you develop the skills you need to succeed as a Public Relations Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your public relations goals, set your public relations budget, and track your public relations performance.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and executing social media campaigns. They work with marketing teams to develop and implement social media strategies that reach target audiences. This course can help you develop the skills you need to succeed as a Social Media Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your social media goals, set your social media budget, and track your social media performance.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They work with marketing teams to develop and implement digital marketing strategies that reach target audiences. This course can help you develop the skills you need to succeed as a Digital Marketing Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your digital marketing goals, set your digital marketing budget, and track your digital marketing performance.
Marketing Professor
Marketing Professor
Marketing Professors teach marketing courses at colleges and universities. They help students learn the principles of marketing and how to apply them in the real world. This course can help you develop the skills you need to succeed as a Marketing Professor by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your marketing professor goals, set your marketing professor budget, and track your marketing professor performance.
Brand Manager
Brand Manager
Brand Managers are responsible for the development and implementation of brand strategies. They work to create a strong brand identity and position their products or services in the marketplace. This course can help you develop the skills you need to succeed as a Brand Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your brand's target audience, develop your brand's messaging, and set your brand's marketing budget.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses and organizations. They help businesses develop and implement marketing strategies that reach target audiences. This course can help you develop the skills you need to succeed as a Marketing Consultant by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your marketing consulting goals, set your marketing consulting budget, and track your marketing consulting performance.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. They work with marketing teams to develop and implement content marketing strategies that reach target audiences. This course can help you develop the skills you need to succeed as a Content Marketing Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your content marketing goals, set your content marketing budget, and track your content marketing performance.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work with marketing teams to develop creative and effective advertising campaigns that reach target audiences. This course can help you develop the skills you need to succeed as an Advertising Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your advertising goals, set your advertising budget, and track your advertising performance.
Marketing Researcher
Marketing Researcher
Marketing Researchers conduct research to understand customer behavior and trends. They use data to develop marketing strategies that reach target audiences. This course can help you develop the skills you need to succeed as a Marketing Researcher by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your marketing researcher goals, set your marketing researcher budget, and track your marketing researcher performance.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for planning and executing email marketing campaigns. They work with marketing teams to develop and implement email marketing strategies that reach target audiences. This course can help you develop the skills you need to succeed as an Email Marketing Manager by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your email marketing goals, set your email marketing budget, and track your email marketing performance.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers are responsible for the overall marketing strategy of a business or organization. They report to the CEO and are responsible for developing and implementing marketing plans that reach target audiences. This course can help you develop the skills you need to succeed as a Chief Marketing Officer by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your chief marketing officer goals, set your chief marketing officer budget, and track your chief marketing officer performance.
Marketing Director
Marketing Director
Marketing Directors are responsible for the overall marketing strategy of a business or organization. They work with the CEO and other senior leaders to develop and implement marketing plans that reach target audiences. This course can help you develop the skills you need to succeed as a Marketing Director by teaching you how to create a 1-page marketing plan in LibreOffice. This plan will help you define your marketing director goals, set your marketing director budget, and track your marketing director performance.
For more career information including salaries, visit:
OpenCourser.com/course/iiytbn/create
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a 1-Page Marketing Plan with LibreOffice.
Save
Provides a comprehensive overview of marketing management principles and practices. It covers topics such as market research, segmentation, targeting, positioning, and marketing mix.
Provides a practical guide to digital marketing. It covers topics such as search engine optimization, social media marketing, email marketing, and mobile marketing.
Provides a step-by-step guide to building a successful startup. It covers topics such as customer development, product development, and marketing.
Save
Provides a practical guide to getting customers for your startup. It covers topics such as customer acquisition, marketing, and sales.
Provides a framework for understanding why successful companies fail. It covers topics such as disruption, innovation, and corporate strategy.
Provides a set of principles for successful marketing. It covers topics such as branding, positioning, and customer loyalty.
Provides a framework for marketing technology products to mainstream customers. It covers topics such as market segmentation, positioning, and marketing communications.
Save
Provides a framework for developing good strategy. It covers topics such as clarity, focus, and alignment.
Save
Provides a comprehensive guide to marketing metrics. It covers topics such as customer acquisition cost, customer lifetime value, and return on investment.
Provides a concise overview of business concepts. It covers topics such as marketing, finance, operations, and strategy.
Save
Provides a framework for escaping the traditional 9-to-5 job. It covers topics such as outsourcing, automation, and lifestyle design.
Provides a practical guide to building a successful business. It covers topics such as customer development, product development, and marketing.
Provides a framework for building a successful small business. It covers topics such as systems, processes, and leadership.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/iiytbn/create
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Ellen Prescott
Language
English
Good to know
Skills are transferrable to all industries
Develops applicable marketing skills
Suitable for professionals in business and marketing
Target Audience: Business leaders, Entrepreneurs, Small business owners
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