Create an At-a-Glance Page for your company with Canva from Coursera

By the end of this project, you will learn how to create an at-a-glance business page using the free version of Canva.

An at-a-glance page or marketing one-pager is a single page that distills down what your company does and for whom. It can also be a single page about what a product or service does for specific target markets. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral.

We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an at-a-glance business page from scratch.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What's inside

Syllabus

Project Overview

By the end of this project, you will learn how to create an at-a-glance business page using the free version of Canva.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores business marketing, which is a topic not covered in similar courses

Taught by Michelle Flores, who is not recognized for their work in the topic

Teaches Canva, which is popular in the industry

Develops valuable skills that are core for business marketing

Offers hands-on projects that enhance learning experience

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create an At-a-Glance Page for your company with Canva with these activities:

Review The One-Page Marketing Plan

Show steps

Reviewing this book will introduce you to the concepts of a one-page marketing plan and strengthen your understanding of creating a marketing one-pager

View 1-Page Marketing Plan on Amazon

Show steps

Read the introduction
Summarize the key points of each chapter
Create a mind-map of the book's content

Create a Business Proposal

Show steps

Creating a business proposal will provide hands-on practice formulating and organizing your ideas and learning the structure of a business proposal

Show steps

Identify an opportunity or problem
Develop a business concept or solution
Define the target audience and market
Identify key assumptions and risks
Estimate the financial viability

Practice Creating a One Page Business Plan

Show steps

Create a one-page business summary using Canva to practice and strengthen the understanding of the process

Show steps

Identify the main idea of your business
Brainstorm 3-5 key takeaways
Determine the audience of your business ideas
Sketch out the one-pager
Create the one-pager using Canva

Three other activities

Expand to see all activities and additional details

Show all six activities

Contribute to the Canva Community

Show steps

Participating in the Canva community will help you stay updated on the latest features and connect with other Canva users

Show steps

Join the Canva Community Forum
Post questions and share your knowledge
Contribute to the Canva Help Center
Suggest new features and improvements

Create a Graphic Design Portfolio

Show steps

Building a portfolio of your graphic design work will allow you to apply and showcase the skills and knowledge acquired in the course

Show steps

Create a list of potential projects
Develop design concepts and sketches
Create polished designs using design software
Compile the best designs into a portfolio
Share the portfolio online or with potential clients

Develop a Marketing Campaign for a Small Business

Show steps

Creating a marketing campaign for a small business will allow you to practice and showcase your marketing skills and knowledge

Show steps

Define the target audience
Develop marketing messages and strategies
Create a marketing budget
Implement the marketing campaign
Track and evaluate the results

Career center

Learners who complete Create an At-a-Glance Page for your company with Canva will develop knowledge and skills that may be useful to these careers:

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that promote your company's products or services. This course will help you build a foundation in marketing principles and provide you with the skills you need to create effective marketing materials. You will learn how to use Canva to create visually appealing marketing collateral, which is an essential skill for any Marketing Manager.

See salaries and explore the career path for Marketing Manager

Graphic designer

A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course will help you develop the skills you need to create visually appealing designs, including logos, brochures, and website graphics. You will learn how to use Canva to create professional-looking designs, even if you don't have any prior design experience.

See salaries and explore the career path for Graphic designer

Content Marketing Specialist

As a Content Marketing Specialist, you will be responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. This course will help you develop the skills you need to create effective content marketing campaigns. You will learn how to use Canva to create visually appealing content, which is an essential skill for any Content Marketing Specialist.

See salaries and explore the career path for Content Marketing Specialist

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies that promote their company's brand and products or services. This course will help you build a foundation in social media marketing principles and provide you with the skills you need to create effective social media campaigns. You will learn how to use Canva to create visually appealing social media content.

See salaries and explore the career path for Social Media Manager

Public Relations Specialist

Public Relations Specialists are responsible for developing and executing public relations campaigns that promote their company's brand and reputation. This course will help you build a foundation in public relations principles and provide you with the skills you need to create effective public relations materials. You will learn how to use Canva to create visually appealing public relations collateral.

See salaries and explore the career path for Public Relations Specialist

Advertising Account Manager

As an Advertising Account Manager, you will be responsible for managing client relationships and developing and executing advertising campaigns. This course will help you build a foundation in advertising principles and provide you with the skills you need to create effective advertising campaigns. You will learn how to use Canva to create visually appealing advertising materials.

See salaries and explore the career path for Advertising Account Manager

Brand Manager

Brand Managers are responsible for developing and executing brand strategies that promote their company's brand and reputation. This course will help you build a foundation in brand management principles and provide you with the skills you need to create effective brand marketing materials. You will learn how to use Canva to create visually appealing brand collateral.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns that promote their company's products or services. This course will help you build a foundation in digital marketing principles and provide you with the skills you need to create effective digital marketing campaigns. You will learn how to use Canva to create visually appealing digital marketing collateral.

See salaries and explore the career path for Digital Marketing Specialist

SEO Specialist

An SEO Specialist optimizes the website to increase its visibility in organic search results. This course will help you build a foundation in SEO principles and provide you with the skills you need to create effective SEO campaigns. You will learn how to use Canva to create visually appealing SEO content.

See salaries and explore the career path for SEO Specialist

SEM Specialist

SEM Specialists are responsible for developing and executing search engine marketing campaigns that promote their company's products or services. This course will help you build a foundation in SEM principles and provide you with the skills you need to create effective SEM campaigns. You will learn how to use Canva to create visually appealing SEM ads.

See salaries and explore the career path for SEM Specialist

Web Designer

Web Designers are responsible for designing and developing websites. This course will help you build a foundation in web design principles and provide you with the skills you need to create effective websites. You will learn how to use Canva to create visually appealing web designs.

See salaries and explore the career path for Web Designer

UX Designer

UX Designers improve the user experience of a product or service by focusing on how the product interacts with users. This course will help you build a foundation in UX design principles and provide you with the skills you need to create effective UX designs. You will learn how to use Canva to create visually appealing UX designs.

See salaries and explore the career path for UX Designer

Data Analyst

Data Analysts extract meaningful insights from data to inform business decisions. This course may help you build a foundation in data analysis principles and provide you with the skills you need to create effective data visualizations. You will learn how to use Canva to create visually appealing data visualizations.

See salaries and explore the career path for Data Analyst