Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market.
In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.
Read more
Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market.
In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.
Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market.
In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.
This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers.
No prior experience in strategic management is required, but a basic understanding of business management, familiarity with product and service management, and an interest in marketing and communications are beneficial. A willingness to learn and apply new concepts is essential.
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Syllabus
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Activities
Develop Storytelling and Value Proposition Skill Set
Show steps
Offers guidance to build a strong foundation in developing an effective value proposition. It complements the course content by providing practical instructions and techniques for creating compelling value propositions.
Show steps
-
Review industry-specific examples of effective value propositions.
-
Apply the storytelling techniques discussed in the tutorials to enhance your value proposition's appeal.
-
Seek guidance and insights from experienced professionals or mentors.
Value Proposition Development Exercises
Show steps
Provides opportunities to practice the skills learned in the course. It challenges participants to develop value propositions for various scenarios, enhancing their ability to think strategically and articulate value effectively.
Show steps
-
Analyze case studies and identify key customer needs.
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Generate multiple value propositions for each case study.
-
Evaluate and compare your value propositions.
Content Creation for Value Proposition Communication
Show steps
Emphasizes the importance of crafting clear and persuasive value propositions. It encourages students to develop their communication skills and showcase the value of their products or services effectively.
Show steps
-
Identify your target audience and their specific needs.
-
Craft a narrative that highlights the unique value of your offering.
-
Choose appropriate channels and formats to deliver your message.
-
Seek feedback on your content to enhance its impact.
Six other activities
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Show all nine activities
Peer Review of Value Propositions
Show steps
Provides a platform for students to exchange ideas and perspectives on value propositions. By offering and receiving feedback, participants can refine and strengthen their communication strategies.
Show steps
-
Prepare your value proposition for presentation.
-
Present your value proposition to your peers.
-
Provide constructive feedback to your peers.
-
Incorporate feedback to enhance your value proposition.
Value Proposition Blueprint
Show steps
Encourages students to apply their learnings by creating a comprehensive value proposition blueprint. It guides participants through a structured process to develop a compelling and actionable plan for their products or services.
Show steps
-
Define your target customer and their unique needs.
-
Identify and articulate the key benefits of your offering.
-
Develop a compelling value proposition statement.
-
Create a visual representation of your value proposition.
-
Map out your value proposition in relation to your competitors.
Attend Industry Networking Events
Show steps
Encourages engagement with professionals in the field. By attending networking events, students can establish connections, learn from industry experts, and gain insights into the practical application of value propositions.
Show steps
-
Identify relevant industry events and conferences.
-
Prepare to engage with professionals and share your perspectives.
-
Actively participate in discussions and Q&A sessions.
-
Follow up with individuals you meet to build relationships.
Value Proposition Development Workshop
Show steps
Offers a hands-on workshop experience where students can interact with experts, receive feedback, and refine their value propositions in real-time.
Show steps
-
Attend a workshop on value proposition development.
-
Engage in group discussions and exercises.
-
Get personalized feedback from experts in the field.
-
Implement feedback and refine your value proposition.
The Innovator's Dilemma
Show steps
Provides valuable insights into the challenges of innovation and the importance of disruptive technologies. It helps participants understand the pitfalls of sustaining technologies and encourages them to embrace disruptive innovation.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Identify key concepts such as sustaining and disruptive innovations.
-
Analyze the impact of disruptive technologies on existing markets.
-
Develop strategies to manage disruptive innovations and foster innovation.
Mentoring New Product Managers
Show steps
Provides an opportunity for students to share their knowledge and skills while fostering a sense of community within the field of product management.
Show steps
-
Identify aspiring product managers who could benefit from your guidance.
-
Share your experiences and provide insights into value proposition development.
-
Guide your mentees through the process of creating compelling value propositions.
-
Provide ongoing support and encouragement.
Develop Storytelling and Value Proposition Skill Set
Show steps
Offers guidance to build a strong foundation in developing an effective value proposition. It complements the course content by providing practical instructions and techniques for creating compelling value propositions.
Show steps
- Review industry-specific examples of effective value propositions.
- Apply the storytelling techniques discussed in the tutorials to enhance your value proposition's appeal.
- Seek guidance and insights from experienced professionals or mentors.
Value Proposition Development Exercises
Show steps
Provides opportunities to practice the skills learned in the course. It challenges participants to develop value propositions for various scenarios, enhancing their ability to think strategically and articulate value effectively.
Show steps
- Analyze case studies and identify key customer needs.
- Generate multiple value propositions for each case study.
- Evaluate and compare your value propositions.
Content Creation for Value Proposition Communication
Show steps
Emphasizes the importance of crafting clear and persuasive value propositions. It encourages students to develop their communication skills and showcase the value of their products or services effectively.
Show steps
- Identify your target audience and their specific needs.
- Craft a narrative that highlights the unique value of your offering.
- Choose appropriate channels and formats to deliver your message.
- Seek feedback on your content to enhance its impact.
Peer Review of Value Propositions
Show steps
Provides a platform for students to exchange ideas and perspectives on value propositions. By offering and receiving feedback, participants can refine and strengthen their communication strategies.
Show steps
- Prepare your value proposition for presentation.
- Present your value proposition to your peers.
- Provide constructive feedback to your peers.
- Incorporate feedback to enhance your value proposition.
Value Proposition Blueprint
Show steps
Encourages students to apply their learnings by creating a comprehensive value proposition blueprint. It guides participants through a structured process to develop a compelling and actionable plan for their products or services.
Show steps
- Define your target customer and their unique needs.
- Identify and articulate the key benefits of your offering.
- Develop a compelling value proposition statement.
- Create a visual representation of your value proposition.
- Map out your value proposition in relation to your competitors.
Attend Industry Networking Events
Show steps
Encourages engagement with professionals in the field. By attending networking events, students can establish connections, learn from industry experts, and gain insights into the practical application of value propositions.
Show steps
- Identify relevant industry events and conferences.
- Prepare to engage with professionals and share your perspectives.
- Actively participate in discussions and Q&A sessions.
- Follow up with individuals you meet to build relationships.
Value Proposition Development Workshop
Show steps
Offers a hands-on workshop experience where students can interact with experts, receive feedback, and refine their value propositions in real-time.
Show steps
- Attend a workshop on value proposition development.
- Engage in group discussions and exercises.
- Get personalized feedback from experts in the field.
- Implement feedback and refine your value proposition.
The Innovator's Dilemma
Show steps
Provides valuable insights into the challenges of innovation and the importance of disruptive technologies. It helps participants understand the pitfalls of sustaining technologies and encourages them to embrace disruptive innovation.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
- Identify key concepts such as sustaining and disruptive innovations.
- Analyze the impact of disruptive technologies on existing markets.
- Develop strategies to manage disruptive innovations and foster innovation.
Mentoring New Product Managers
Show steps
Provides an opportunity for students to share their knowledge and skills while fostering a sense of community within the field of product management.
Show steps
- Identify aspiring product managers who could benefit from your guidance.
- Share your experiences and provide insights into value proposition development.
- Guide your mentees through the process of creating compelling value propositions.
- Provide ongoing support and encouragement.
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