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Thalita Milan
This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.
Read more
This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.
Read more
This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.
The course is designed for marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in utilizing AI to drive business growth and enhance customer engagement.
Learners should have a basic understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.
Register for this course and see more details by visiting:
OpenCourser.com/course/g3ahnc/grow
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What's inside
Syllabus
Create an AI-powered Growth Marketing Strategy
In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.
Read more
Syllabus
Create an AI-powered Growth Marketing Strategy
In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.
Read more
Attract Potential Customers and Build an Email List with AI
Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.
Turn prospects into happy customers and advocates with AI
Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.
Optimize your Growth Marketing Strategy with AI-Driven Analytics
Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores the transformative role of artificial intelligence in growth marketing, making it valuable for learners interested in utilizing AI for optimizing campaigns
Teaches effective email list building and targeted communication, essential skills for marketing professionals
Focuses on leveraging AI to enhance personalization and increase customer retention, key aspects for growth marketing
Develops the use of AI-driven analytics for improving growth marketing strategies, a valuable skill in the digital marketing landscape
Taught by Thalita Milan, an expert in the field of AI and growth marketing
Emphasizes ethical considerations for sustainable growth, ensuring responsible use of AI in marketing
Save this course
Save Grow with AI: Your AI-driven Growth Marketing strategy to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Grow with AI: Your AI-driven Growth Marketing strategy with these
activities:
Review core marketing concepts
Show steps
Refresh your memory on foundational marketing concepts to improve your understanding of AI's transformative role in marketing.
Browse courses on
Marketing Concepts
Show steps
-
Revisit textbooks or online resources on core marketing principles
-
Attend a workshop or webinar on marketing basics
Join a study group for AI in marketing
Show steps
Connect with fellow learners and engage in collaborative discussions. Share insights, exchange ideas, and learn from diverse perspectives to enhance your understanding of AI in growth marketing.
Browse courses on
AI in Marketing
Show steps
-
Find a study group or create one with peers who share your interests.
-
Regularly meet to discuss course materials, case studies, and industry trends.
-
Collaborate on projects and assignments to benefit from collective knowledge and support.
Develop an AI-powered growth marketing strategy plan
Show steps
Create a comprehensive plan outlining your AI-powered growth marketing strategy. This tangible deliverable will guide your marketing efforts and help you achieve measurable results.
Show steps
-
Define your target market, goals, and objectives.
-
Research and identify relevant AI tools and technologies.
-
Develop an implementation roadmap and timeline.
-
Outline performance metrics and establish a monitoring and evaluation plan.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice building email lists with AI tools
Show steps
Enhance your email marketing skills by honing your ability to build targeted email lists using AI tools. This will lay the foundation for effective marketing communications and customer engagement.
Browse courses on
Email List Building
Show steps
-
Choose an AI-powered email marketing platform and explore its features.
-
Define your target audience and segment potential customers based on demographics, interests, and behaviors.
-
Create engaging email campaigns that resonate with segmented audiences.
-
Monitor campaign performance, analyze results, and make necessary adjustments for optimization.
Practice using AI marketing tools and platforms
Show steps
Gain hands-on experience by practicing with AI marketing tools and platforms to improve your proficiency in data analysis and campaign optimization.
Show steps
-
Enroll in online courses or tutorials on AI marketing tools
-
Sign up for free trials of AI marketing platforms
-
Experiment with different AI features and functionalities
Learn about AI-driven analytics for marketing strategy
Show steps
Develop your understanding of AI-driven analytics to inform your marketing strategy. This knowledge will equip you to measure campaign effectiveness, refine strategies, and navigate ethical considerations for sustainable growth.
Browse courses on
Marketing Analytics
Show steps
-
Explore online tutorials and resources on AI-driven marketing analytics.
-
Identify key marketing metrics and learn how to track and analyze them using AI tools.
-
Use data visualization tools to present insights and make data-driven decisions.
-
Consider ethical implications of AI in marketing and develop guidelines for responsible use.
Develop a hypothetical AI-driven growth marketing plan
Show steps
Demonstrate your understanding by creating a hypothetical AI-driven growth marketing plan for a specific industry or business.
Show steps
-
Identify a target audience and define business objectives
-
Research and select appropriate AI tools for your strategy
-
Develop a content and distribution plan for your AI-driven marketing campaign
Volunteer as a marketing mentor or advisor
Show steps
Share your knowledge and experience by volunteering as a mentor or advisor to students or aspiring marketers interested in AI.
Show steps
-
Reach out to local universities or organizations offering AI marketing programs
-
Offer your services as a guest speaker or mentor
-
Provide guidance and support to students or mentees
Review core marketing concepts
Show steps
Refresh your memory on foundational marketing concepts to improve your understanding of AI's transformative role in marketing.
Browse courses on
Marketing Concepts
Show steps
Show steps
Show steps
- Revisit textbooks or online resources on core marketing principles
- Attend a workshop or webinar on marketing basics
Join a study group for AI in marketing
Show steps
Connect with fellow learners and engage in collaborative discussions. Share insights, exchange ideas, and learn from diverse perspectives to enhance your understanding of AI in growth marketing.
Browse courses on
AI in Marketing
Show steps
Show steps
Show steps
- Find a study group or create one with peers who share your interests.
- Regularly meet to discuss course materials, case studies, and industry trends.
- Collaborate on projects and assignments to benefit from collective knowledge and support.
Develop an AI-powered growth marketing strategy plan
Show steps
Create a comprehensive plan outlining your AI-powered growth marketing strategy. This tangible deliverable will guide your marketing efforts and help you achieve measurable results.
Show steps
Show steps
Show steps
- Define your target market, goals, and objectives.
- Research and identify relevant AI tools and technologies.
- Develop an implementation roadmap and timeline.
- Outline performance metrics and establish a monitoring and evaluation plan.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice building email lists with AI tools
Show steps
Enhance your email marketing skills by honing your ability to build targeted email lists using AI tools. This will lay the foundation for effective marketing communications and customer engagement.
Browse courses on
Email List Building
Show steps
Show steps
Show steps
- Choose an AI-powered email marketing platform and explore its features.
- Define your target audience and segment potential customers based on demographics, interests, and behaviors.
- Create engaging email campaigns that resonate with segmented audiences.
- Monitor campaign performance, analyze results, and make necessary adjustments for optimization.
Practice using AI marketing tools and platforms
Show steps
Gain hands-on experience by practicing with AI marketing tools and platforms to improve your proficiency in data analysis and campaign optimization.
Show steps
Show steps
Show steps
- Enroll in online courses or tutorials on AI marketing tools
- Sign up for free trials of AI marketing platforms
- Experiment with different AI features and functionalities
Learn about AI-driven analytics for marketing strategy
Show steps
Develop your understanding of AI-driven analytics to inform your marketing strategy. This knowledge will equip you to measure campaign effectiveness, refine strategies, and navigate ethical considerations for sustainable growth.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Explore online tutorials and resources on AI-driven marketing analytics.
- Identify key marketing metrics and learn how to track and analyze them using AI tools.
- Use data visualization tools to present insights and make data-driven decisions.
- Consider ethical implications of AI in marketing and develop guidelines for responsible use.
Develop a hypothetical AI-driven growth marketing plan
Show steps
Demonstrate your understanding by creating a hypothetical AI-driven growth marketing plan for a specific industry or business.
Show steps
Show steps
Show steps
- Identify a target audience and define business objectives
- Research and select appropriate AI tools for your strategy
- Develop a content and distribution plan for your AI-driven marketing campaign
Volunteer as a marketing mentor or advisor
Show steps
Share your knowledge and experience by volunteering as a mentor or advisor to students or aspiring marketers interested in AI.
Show steps
Show steps
Show steps
- Reach out to local universities or organizations offering AI marketing programs
- Offer your services as a guest speaker or mentor
- Provide guidance and support to students or mentees
Career center
Learners who complete Grow with AI: Your AI-driven Growth Marketing strategy will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing campaigns to drive growth for your company. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to automate tasks, personalize your messaging, and track your progress.
Software Engineer
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and maintaining software applications. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to automate tasks, improve efficiency, and create new products and services.
Growth Hacker
Growth Hacker
As a Growth Hacker, you will be responsible for using creative and innovative strategies to drive growth for your company. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to automate tasks, personalize your messaging, and track your progress.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that drive growth for your company. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to target your audience, optimize your campaigns, and measure your results.
Data Scientist
Data Scientist
As a Data Scientist, you will be responsible for developing and implementing machine learning models to solve business problems. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to create personalized experiences, predict customer behavior, and optimize your marketing campaigns.
Marketing Analyst
Marketing Analyst
As a Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting marketing data to help your company make better decisions. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to collect and analyze data, identify trends, and make predictions.
Social Media Manager
Social Media Manager
As a Social Media Manager, you will be responsible for developing and executing social media campaigns for your company. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to create engaging content, build relationships with your audience, and track your results.
Product Marketing Manager
Product Marketing Manager
As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies for new products and features. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to target your audience, optimize your campaigns, and measure your results.
Content Marketing Manager
Content Marketing Manager
As a Content Marketing Manager, you will be responsible for developing and executing content marketing campaigns for your company. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to create engaging content, promote your brand, and drive traffic to your website.
Email Marketing Manager
Email Marketing Manager
As an Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns for your company. This course will help you build a strong foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to segment your audience, personalize your messaging, and track your results.
SEO Specialist
SEO Specialist
As an SEO Specialist, you will be responsible for optimizing your company's website and content for search engines. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to improve your website's ranking and visibility.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a team of sales professionals. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to identify and qualify leads, close deals, and track your progress.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business data and providing insights to help your company make better decisions. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to collect and analyze data, identify trends, and make predictions.
PPC Specialist
PPC Specialist
As a PPC Specialist, you will be responsible for managing your company's paid advertising campaigns. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to target your audience, optimize your campaigns, and measure your results.
Product Manager
Product Manager
As a Product Manager, you will oversee the strategic planning, development, and execution of new products or features. This course may be useful for you because it will help you build a foundation in AI and its applications in growth marketing. This knowledge will be essential for you to understand how AI can be used to drive innovation and growth for your products.
For more career information including salaries, visit:
OpenCourser.com/course/g3ahnc/grow
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Grow with AI: Your AI-driven Growth Marketing strategy .
Introduces the Lean Startup methodology, emphasizing the principles of customer feedback, iteration, and data-driven decision-making. Provides a valuable foundation for developing and testing growth hypotheses.
Save
Focuses on customer acquisition and growth, providing practical strategies and techniques. Offers complementary insights for developing and executing AI-driven marketing initiatives.
Save
Explores the process of conversion optimization, providing best practices for designing and testing landing pages, forms, and other marketing materials. Useful for understanding how to leverage AI to improve conversion rates.
Save
Offers a comprehensive overview of AI and its potential impact across various industries. Provides insights into how AI can enhance customer engagement, improve decision-making, and drive innovation.
Provides a gentle introduction to AI, explaining key concepts and terminologies. Suitable for beginners with little to no prior knowledge of AI.
Covers practical applications of machine learning using Python libraries. Provides step-by-step instructions for building and training AI models, including those commonly used in marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/g3ahnc/grow
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Effort
4 Hours
Level
Introductory
Via
Coursera
Institution
Starweaver
Instructor
Thalita Milan
Language
English
Good to know
Explores the transformative role of artificial intelligence in growth marketing, making it valuable for learners interested in utilizing AI for optimizing campaigns
Teaches effective email list building and targeted communication, essential skills for marketing professionals
Focuses on leveraging AI to enhance personalization and increase customer retention, key aspects for growth marketing
Develops the use of AI-driven analytics for improving growth marketing strategies, a valuable skill in the digital marketing landscape
Taught by Thalita Milan, an expert in the field of AI and growth marketing
Emphasizes ethical considerations for sustainable growth, ensuring responsible use of AI in marketing
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