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Strategic Self-Marketing and Personal Branding

Career Self-Management Training and Certification,

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

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Rating 4.1 based on 20 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Nov 21 (last week)
Cost $79
From The State University of New York via Coursera
Instructors Dr. Valeri Chukhlomin, Dr. Tonka Jokelova, Amy Giaculli, Dr. John M. Beckem II, Dr. Michele Forte
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Personal Development

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What people are saying

across using layman terms

The instructors are able to get their point across using layman terms, which is helpful.

complex ideas behind branding

It's a really decent course and manages to touch upon some of the more complex ideas behind branding.

every concept before clearing

The exam component made sure that I revisit and understand every concept before clearing it.

exam component made sure

get their point across

too many obvious things

Too many obvious things.

managing your personal brand

Good strategic advice on managing your personal brand from a career development perspective.

re-purpose your already tried

For marketing professionals on the other hand this is a great way to re-purpose your already tried and tested skills at marketing and applying them to one's self.

good strategic advice

its an excellent

Its an excellent course so far Course content is good in a way viewers can e Excellent Course Nice Very good aknowledge that helps to improve A great course from a great University!

balance between theory

Short of content and engagement interesting and with a good balance between theory and practice.

lacks practical side

Interesting topic, however the course lacks practical side.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Branding & Design Specialist $57k

Agent Branding Designer $58k

Branding & Promotional Specialist $66k

Branding & Marketing Specialist $68k

Branding, Retail Banking $75k

Branding & Communications Officer $76k

Operations, Creative and Branding $78k

Manager, Branding & Marketing $80k

Branding $83k

Analyst, Branding and Communications $85k

Senior Branding Designer $106k

Director, Creative & Branding $133k

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Rating 4.1 based on 20 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Nov 21 (last week)
Cost $79
From The State University of New York via Coursera
Instructors Dr. Valeri Chukhlomin, Dr. Tonka Jokelova, Amy Giaculli, Dr. John M. Beckem II, Dr. Michele Forte
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Personal Development

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