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Leveraging AI for Enhanced Content Creation

Jordan Wilson

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools.

Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions.

Basic understanding of AI concepts and a passion for innovative content creation techniques.

By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

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Syllabus

Leveraging AI for Enhanced Content Creation

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills and strategies that are relevant to content creation and marketing

Covers a wide range of generative AI tools, including ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs

Offers hands-on experience in using AI tools to create a mock advertising campaign

Requires basic understanding of AI concepts and passion for content creation

May require additional resources and tools for optimal learning

Taught by Jordan Wilson, instructor with experience in content creation and AI tools

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Career center

Learners who complete Leveraging AI for Enhanced Content Creation will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers leverage a deep understanding of technology and audience behavior to establish a meaningful online presence for their organizations. These professionals combine their knowledge of marketing with expertise in data analytics, search engine optimization, social media marketing, and content strategy to develop effective promotional campaigns across digital channels. The course helps build a foundation for this role by providing hands-on experience using leading generative AI tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs, to create engaging and innovative content that can drive traffic, leads, and sales.

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Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to provide insights that inform marketing decisions. The course provides a valuable foundation for this role by offering hands-on experience in using generative AI tools to gather and analyze data, identify trends and patterns, and develop actionable recommendations. These skills can help Marketing Analysts make data-driven decisions and demonstrate the impact of marketing campaigns on business outcomes.

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Social Media Manager

Social Media Managers are responsible for managing an organization's social media presence and developing and executing social media marketing campaigns. The course empowers professionals in this role by providing a comprehensive understanding of generative AI tools and how they can be used to create engaging social media content, automate tasks, and track and analyze campaign performance. This knowledge can help Social Media Managers stay ahead of the curve and create effective social media strategies that drive results.

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Content Marketing Manager

Content Marketing Managers develop and execute content strategies that align with an organization's overall marketing goals and target audience. They create and distribute high-quality content that educates, engages, and entertains customers across various platforms. The course provides valuable insights and hands-on experience in using generative AI tools to generate and refine content ideas, optimize content for search engines, and track and analyze content performance. These skills can significantly enhance the effectiveness of a Content Marketing Manager's work.

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Copywriter

Copywriters create compelling and persuasive written content for a variety of purposes, including marketing materials, website content, and social media posts. The course provides a solid foundation for aspiring Copywriters by offering hands-on experience in using generative AI tools to generate and refine creative copy, optimize content for search engines, and measure the effectiveness of copywriting efforts. This knowledge can help Copywriters produce high-quality content that resonates with audiences and drives conversions.

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Data Analyst

Data Analysts collect, analyze, and interpret data to provide insights that inform decision-making. The course may be useful for Data Analysts who want to learn how to use generative AI tools to gather and analyze data, identify trends and patterns, and develop visualizations. This knowledge can help Data Analysts communicate their findings more effectively and make more informed decisions.

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Project Manager

Project Managers plan and execute projects to achieve specific goals and objectives. The course may be useful for Project Managers who want to learn how to use generative AI tools to generate project plans, track project progress, and identify risks. This knowledge can help Project Managers improve the efficiency and effectiveness of their projects.

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UX Designer

UX Designers focus on improving the user experience of products and services by creating intuitive and user-friendly designs. The course may be useful for UX Designers who want to explore how generative AI tools can be used to generate design ideas, create interactive prototypes, and conduct user testing. This knowledge can help UX Designers create more effective and engaging user interfaces.

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Marketing Consultant

Marketing Consultants provide strategic advice and guidance to clients on marketing issues. The course may be useful for Marketing Consultants who want to learn how to use generative AI tools to generate marketing ideas, develop marketing plans, and measure marketing effectiveness. This knowledge can help Marketing Consultants provide more valuable services to their clients.

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Content Creator

Content Creators develop and deliver content that informs, educates, or entertains an audience. The course may be useful for Content Creators who want to learn how to use generative AI tools to generate content ideas, create engaging content, and promote their work. This knowledge can help Content Creators produce more effective and impactful content.

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Product Manager

Product Managers oversee the development and launch of products, ensuring they meet the needs of users and the strategic goals of the organization. The course may be useful for Product Managers who want to learn how to use generative AI tools to generate product ideas, gather customer feedback, and prioritize product features. This knowledge can help Product Managers make informed decisions and develop products that are successful in the marketplace.

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Data Scientist

Data Scientists use scientific methods, processes, algorithms, and systems to extract knowledge and insights from data in various forms, both structured and unstructured. The course may be useful for Data Scientists who want to explore how generative AI tools can be used to generate synthetic data, automate data preprocessing tasks, and develop predictive models. This knowledge can help Data Scientists improve the efficiency and accuracy of their work.

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Machine Learning Engineer

Machine Learning Engineers design, develop, and deploy machine learning models and systems. The course may be useful for Machine Learning Engineers who want to learn how to use generative AI tools to generate training data, automate model development, and evaluate model performance. This knowledge can help Machine Learning Engineers build more effective and efficient machine learning solutions.

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Business Analyst

Business Analysts identify and analyze business needs and develop solutions to improve organizational performance. The course may be useful for Business Analysts who want to learn how to use generative AI tools to gather and analyze data, identify trends and patterns, and develop recommendations for improvement. This knowledge can help Business Analysts make more informed decisions and improve the efficiency of their work.

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Software Engineer

Software Engineers design, develop, and maintain software systems. The course may be useful for Software Engineers who want to learn how to use generative AI tools to generate code, automate testing, and identify bugs. This knowledge can help Software Engineers improve the productivity and quality of their work.

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Reading list

We've selected 18 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Leveraging AI for Enhanced Content Creation .

Intelligent Agents III. Agent Theories,...

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Provides a comprehensive overview of the use of AI for content creation, covering topics such as natural language processing, machine learning, and computer vision. It valuable resource for anyone looking to learn more about this rapidly developing field.

Leveraging AI for Enhanced Content Creation

What's inside

Syllabus

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