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Marketing Mix Fundamentals

Marketing Strategy,

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product.

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Rating 4.2★ based on 39 ratings
Length 5 weeks
Starts Jul 3 (43 weeks ago)
Cost $79
From IE Business School via Coursera
Instructors Maria Teresa Aranzabal, Fernando Cortiñas
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

course full of useful

it was a great learning experience awsome learning NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT Good course.

bueno y aprendí más

Es un curso muy bueno y aprendí más.

provides deep insights into

Mucha información interesante The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered.

definitely not ie business

Definitely not IE Business School material !

her industry expertise without

The lecturer for Week 3 and Week 4 should resign with immediate effect and find a job at a school for lower class students where she can continue to brag about her industry expertise without being so irritating.

es un curso

explanations lacked clarity

Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

lovely english accent

mucha información interesante

will definitely recommend..

Will definitely recommend..

cheap word plays

It is just a form of regurgitation of online articles from strategy consulting firms with Quiz's artificially made more difficult with cheap word plays.

ana pelayo

Thank you so much to my instructor for instructing Ana Pelayo.

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Visiting Stage Technician Manager $91k

Stage Mixer $96k

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Software Engineer (early-stage startup) $158k

Growth Stage Investor $226k

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Rating 4.2★ based on 39 ratings
Length 5 weeks
Starts Jul 3 (43 weeks ago)
Cost $79
From IE Business School via Coursera
Instructors Maria Teresa Aranzabal, Fernando Cortiñas
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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