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Marketing Strategy Capstone Project

Marketing Strategy,

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.

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Rating 3.0★ based on 4 ratings
Length 6 weeks
Starts Jun 26 (44 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

business school will definitely

Also, I can't praise enough the teachers, they were brilliant and anyone who decide to IE Business School will definitely learn a lot from them.

definitely learn a lot

por ser orientado al

starting with marketing journey

This is an amazing course and I would recommend it to anyone who's starting with marketing journey.

goes very close

no sufficient peers

The course is fine but the shortcoming is that there are no sufficient peers in the cohort to grade the assignments and you are rolled over to the next cohort.

excelente curso

ie business

any question

completely nonexistent

courses too

Thank you once again and I hope I'll enjoy in some of your other courses too.

advise - this goes

The teaching staff is completely nonexistent for support and even if they have the label of "moderators" in forums they do not pick up any question or request for support, they do not even advise - this goes very close to rudeness.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Email Marketing Strategy $65k

Manager of Marketing Strategy $80k

Manager - Marketing & Strategy $80k

Marketing and Growth Strategy $82k

Marketing Strategy Manager 2 $85k

Marketing and Strategy Analyst $92k

Manager Marketing Strategy $96k

Marketing Specialist - Product Marketing Strategy $116k

Acquisition Manager, Marketing Strategy $124k

Marketing and Product Strategy $149k

Digital Marketing Strategy $177k

Corporate Strategy & Marketing $181k

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Rating 3.0★ based on 4 ratings
Length 6 weeks
Starts Jun 26 (44 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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