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Lindsey Dumser
By the end of this project, you will be able to create a 1-page document that will serve as an annual marketing plan for your product or service. The skills learned throughout this course will assist you in marketing your product or service and it will be a...
Read more
By the end of this project, you will be able to create a 1-page document that will serve as an annual marketing plan for your product or service. The skills learned throughout this course will assist you in marketing your product or service and it will be a...
Read more
By the end of this project, you will be able to create a 1-page document that will serve as an annual marketing plan for your product or service. The skills learned throughout this course will assist you in marketing your product or service and it will be a tool you can use to accomplish marketing for many years to come.
This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/vw4mby/create
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops core marketing skills that are highly relevant to business and entrepreneurship
Guided by a recognized instructor, Lindsey Dumser
Provides a comprehensive framework for developing an annual marketing plan
Focuses on North American businesses, making it particularly relevant for learners in that region
May require additional tools or resources not readily available to all learners
Does not provide hands-on experience with real-world marketing campaigns
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Reviews summary
Valuable 1-page marketing plan builder
This course provides the tools necessary for creating a marketing plan and is especially useful for beginners looking to get started with marketing for themselves or their business.
Concise and efficient course.
Provides a practical marketing plan.
"It demos a short and sharp marketing plan that is easy for anyone to follow and start with any of their own projects."
Suitable for individuals new to marketing.
"This course is the best introduction to marketing. Whether you are a newbie..."
Exceptional guidance offered.
"Amazing guide and really helpful"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a 1-Page Marketing Plan with Google Docs with these
activities:
Review: Marketing Management
Show steps
Read the classic book on marketing management and consider how the topics and concepts relate to your own product or service.
Show steps
-
Read the first three chapters
-
Take notes on key concepts
-
Consider how these concepts apply to your own marketing plan
Develop a Value Proposition Canvas
Show steps
Document the value your product or service provides to customers using a Value Proposition Canvas.
Browse courses on
Value Proposition
Show steps
-
Interview potential customers
-
Brainstorm customer pain points
-
Create a list of product or service benefits
-
Map customer pain points to product or service benefits
Develop a Content Marketing Calendar
Show steps
Create a schedule for publishing content that will promote your product or service.
Browse courses on
Content Marketing
Show steps
-
Research your target audience
-
Brainstorm content ideas
-
Create a content calendar
-
Schedule your content
-
Promote your content
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice Writing Marketing Emails
Show steps
Improve your ability to write clear and persuasive marketing emails.
Browse courses on
Email Marketing
Show steps
-
Read examples of effective marketing emails
-
Write a series of practice marketing emails
-
Get feedback on your emails
Follow a Course on Digital Advertising
Show steps
Learn how to create and manage digital advertising campaigns.
Browse courses on
Digital Advertising
Show steps
-
Find a course on digital advertising
-
Complete the course
-
Apply what you've learned to your own marketing plan
Join a Marketing Meetup or Group
Show steps
Connect with other marketers and learn from their experiences.
Browse courses on
Networking
Show steps
-
Find a marketing meetup or group
-
Attend a few meetings or events
-
Network with other marketers
-
Share your own marketing experiences
Attend a Marketing Conference
Show steps
Learn from industry experts and get insights into the latest marketing trends.
Browse courses on
Marketing Trends
Show steps
-
Find a marketing conference
-
Attend the conference
-
Take notes on the sessions
-
Network with other attendees
Volunteer for a Nonprofit Organization
Show steps
Gain practical marketing experience by volunteering for a nonprofit organization.
Show steps
-
Find a nonprofit organization to volunteer for
-
Contact the organization and express your interest in volunteering
-
Attend a training session
-
Start volunteering
Mentor Other Students
Show steps
Share your marketing knowledge and skills by mentoring other students.
Browse courses on
Mentoring
Show steps
-
Find a student to mentor
-
Meet with your mentee regularly
-
Provide guidance and support
-
Share your own marketing experiences
Review: Marketing Management
Show steps
Read the classic book on marketing management and consider how the topics and concepts relate to your own product or service.
Show steps
Show steps
Show steps
- Read the first three chapters
- Take notes on key concepts
- Consider how these concepts apply to your own marketing plan
Develop a Value Proposition Canvas
Show steps
Document the value your product or service provides to customers using a Value Proposition Canvas.
Browse courses on
Value Proposition
Show steps
Show steps
Show steps
- Interview potential customers
- Brainstorm customer pain points
- Create a list of product or service benefits
- Map customer pain points to product or service benefits
Develop a Content Marketing Calendar
Show steps
Create a schedule for publishing content that will promote your product or service.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Research your target audience
- Brainstorm content ideas
- Create a content calendar
- Schedule your content
- Promote your content
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice Writing Marketing Emails
Show steps
Improve your ability to write clear and persuasive marketing emails.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Read examples of effective marketing emails
- Write a series of practice marketing emails
- Get feedback on your emails
Follow a Course on Digital Advertising
Show steps
Learn how to create and manage digital advertising campaigns.
Browse courses on
Digital Advertising
Show steps
Show steps
Show steps
- Find a course on digital advertising
- Complete the course
- Apply what you've learned to your own marketing plan
Join a Marketing Meetup or Group
Show steps
Connect with other marketers and learn from their experiences.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Find a marketing meetup or group
- Attend a few meetings or events
- Network with other marketers
- Share your own marketing experiences
Attend a Marketing Conference
Show steps
Learn from industry experts and get insights into the latest marketing trends.
Browse courses on
Marketing Trends
Show steps
Show steps
Show steps
- Find a marketing conference
- Attend the conference
- Take notes on the sessions
- Network with other attendees
Volunteer for a Nonprofit Organization
Show steps
Gain practical marketing experience by volunteering for a nonprofit organization.
Show steps
Show steps
Show steps
- Find a nonprofit organization to volunteer for
- Contact the organization and express your interest in volunteering
- Attend a training session
- Start volunteering
Mentor Other Students
Show steps
Share your marketing knowledge and skills by mentoring other students.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Find a student to mentor
- Meet with your mentee regularly
- Provide guidance and support
- Share your own marketing experiences
Career center
Learners who complete Create a 1-Page Marketing Plan with Google Docs will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager leads a team of marketing professionals in developing and executing marketing campaigns. This course can help a Marketing Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan. The course covers topics such as market research, target audience identification, and campaign budgeting, which are all essential for developing effective marketing campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst conducts research to identify market opportunities and develop marketing strategies. This course can help a Marketing Analyst succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan. The course covers topics such as market research, data analysis, and forecasting, which are all essential for developing effective marketing strategies.
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products. This course can help a Product Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for new products. The course covers topics such as market research, product positioning, and pricing, which are all essential for developing effective marketing plans for new products.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for the development and execution of marketing campaigns that use social media channels. This course can help a Social Media Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for social media channels. The course covers topics such as social media strategy, content creation, and community management, which are all essential for developing effective marketing plans for social media channels.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for the development and execution of marketing campaigns that use digital channels. This course can help a Digital Marketing Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for digital channels. The course covers topics such as search engine optimization (SEO), social media marketing, and email marketing, which are all essential for developing effective marketing plans for digital channels.
Brand Manager
Brand Manager
A Brand Manager is responsible for the development and execution of marketing campaigns that build and maintain a brand's image. This course can help a Brand Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for a brand. The course covers topics such as brand positioning, brand messaging, and brand management, which are all essential for developing effective marketing plans for brands.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses and organizations. This course can help a Marketing Consultant succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for their clients. The course covers topics such as market research, target audience identification, and campaign budgeting, which are all essential for developing effective marketing plans for clients.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for the development and execution of marketing campaigns that use content to attract and engage customers. This course can help a Content Marketing Manager succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for content marketing. The course covers topics such as content strategy, content creation, and content distribution, which are all essential for developing effective marketing plans for content marketing.
Entrepreneur
Entrepreneur
An Entrepreneur owns and operates their own business. This course can help an Entrepreneur succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for their business. The course covers topics such as market research, target audience identification, and campaign budgeting, which are all essential for developing effective marketing plans for businesses.
Freelance Marketer
Freelance Marketer
A Freelance Marketer provides marketing services to businesses and organizations on a contract basis. This course can help a Freelance Marketer succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for their clients. The course covers topics such as market research, target audience identification, and campaign budgeting, which are all essential for developing effective marketing plans for clients.
Marketing Teacher
Marketing Teacher
A Marketing Teacher teaches marketing courses at the high school or college level. This course can help a Marketing Teacher succeed in their role by providing them with the skills necessary to create a comprehensive marketing plan for their courses.
Sales Manager
Sales Manager
A Sales Manager leads a team of sales professionals in developing and executing sales strategies. This course may be useful for a Sales Manager by providing them with the skills necessary to create a comprehensive marketing plan for their sales team.
Public Relations (PR) Specialist
Public Relations (PR) Specialist
A Public Relations (PR) Specialist manages the public image of a company or organization. This course may be useful for a PR Specialist by providing them with the skills necessary to create a comprehensive marketing plan for their public relations campaigns.
Marketing Researcher
Marketing Researcher
A Marketing Researcher conducts research to identify market opportunities and develop marketing strategies. This course may be useful for a Marketing Researcher by providing them with the skills necessary to create a comprehensive marketing plan for their research projects.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) builds and maintains relationships with customers. This course may be useful for a CRM by providing them with the skills necessary to create a comprehensive marketing plan for their customer relationships.
For more career information including salaries, visit:
OpenCourser.com/course/vw4mby/create
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a 1-Page Marketing Plan with Google Docs.
Save
Classic in the field of marketing and provides a comprehensive overview of the marketing process. It is helpful in providing background knowledge and as a current reference.
Provides a set of principles that are essential for success in marketing. It is helpful as additional reading and as a reference tool.
Explains how to position your product or service in the minds of your customers. It is helpful as additional reading.
Provides a step-by-step guide to building a successful startup. It is helpful as additional reading and for providing background knowledge.
Save
Provides a framework for acquiring customers for your startup. It is helpful as additional reading and for providing background knowledge.
Explains why large companies often fail to innovate. It is helpful as additional reading.
Provides a framework for marketing your product or service to the mainstream market. It is helpful as additional reading.
Save
Provides a framework for developing a good strategy. It is helpful as additional reading.
Classic work on strategy and tactics. It is helpful as additional reading.
Provides a set of principles for acquiring and maintaining power. It is helpful as additional reading.
Provides a set of principles for persuading others. It is helpful as additional reading.
Save
Explains how habits work and how to change them. It is helpful as additional reading.
Save
Memoir about one woman's year-long experiment in happiness. It is helpful as additional reading.
Provides a set of principles for personal and professional success. It is helpful as additional reading.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/vw4mby/create
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Lindsey Dumser
Good to know
Develops core marketing skills that are highly relevant to business and entrepreneurship
Guided by a recognized instructor, Lindsey Dumser
Provides a comprehensive framework for developing an annual marketing plan
Focuses on North American businesses, making it particularly relevant for learners in that region
May require additional tools or resources not readily available to all learners
Does not provide hands-on experience with real-world marketing campaigns
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