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总计划案 Final Project

Andrea Mürau Haraway, Wanda Huber, and Jenny Young

对于国际工作环境不熟悉的商务专业人士，普遍需要的能力是能写发表新产品的行动方案。在这工作实务，有一人必须和公司内的各不同的部门沟通，包括财务和营销部。在这总计划案，你将写一份发表新产品的行动方案。这计划将包含:

● 项目现况报告

● 营销活动

● 项目的基本预算分析报告

● 对管理阶层做项目阶段简报

● 项目现况报告

● 营销活动

● 项目的基本预算分析报告

● 对管理阶层做项目阶段简报

这项目将提供机会让你应用本课程你所学的英语技能，提升你目前工作所要求的有用文件，或是用一份文件来当作范例，可呈现出你的新能力和技能。

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

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What's inside

Syllabus

Week 1 CEO, CFO, and CMO

All Executives Produce Same Deliverables in Week 1

Week 2 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments

Week 3 CEO / CFO / CMO Deliverables

Week 4 CEO / CFO / CMO Deliverables

Final Capstone Portfolio and Business Presentation

All Executives Complete the Capstone Portfolio and Presentation.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

richtet sich an Geschäftsleute, die neu in einem internationalen Arbeitsumfeld tätig sind und über keine Kenntnisse im Schreiben von Aktionsplänen zur Einführung eines neuen Produkts verfügen

bietet Möglichkeiten zum Erwerb von Englischkenntnissen und zur Erstellung nützlicher Dokumente, die für den aktuellen Job des Teilnehmers verwendbar sind

hat einen starken Schwerpunkt auf der Entwicklung von Fähigkeiten zur Erstellung eines Aktionsplans zur Einführung eines neuen Produkts

bietet einen Einblick in den Einsatz von Kommunikationsfähigkeiten in unterschiedlichen Abteilungen eines Unternehmens, darunter Finanzen und Marketing

nicht für Personen geeignet, die bereits über Erfahrung im Schreiben von Aktionsplänen zur Einführung neuer Produkte verfügen

ist nicht für Personen geeignet, die keine Englischkenntnisse haben

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 总计划案 Final Project with these activities:

Review Fundamentals of Marketing and Finance

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Strengthen your foundation by reviewing key concepts and principles of marketing and finance.

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Revisit textbooks or online resources.
Complete practice exercises and quizzes.
Attend introductory workshops or webinars.

Organize and Review Course Materials Regularly

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Stay organized and improve your recall by regularly reviewing and compiling course materials.

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Create a system for organizing notes, assignments, and readings.
Schedule regular review sessions to go over the compiled materials.
Summarize and condense key concepts in your own words.
Share your organized materials with peers for feedback.

Connect with Industry Experts in Marketing and Finance

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Establish connections with industry professionals to gain insights and guidance on your career path.

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Network at industry events and conferences.
Join professional organizations and online communities.
Reach out to experts via LinkedIn or email.

Six other activities

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Attend Live Webinars on Marketing and Finances for Non-Experts

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Gain insights from industry experts and enhance your understanding of marketing and financial concepts.

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Identify relevant webinars aligned with your learning objectives.
Register and actively participate in the live sessions.
Take notes and ask questions to clarify any doubts.

Analyze Case Studies of Successful Product Launches

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Develop your analytical skills and learn from real-world examples of successful product launches.

Browse courses on Market Analysis

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Gather case studies of notable product launches.
Analyze the marketing strategies, target audience, and key success factors.
Identify common patterns and best practices.
Discuss your findings with peers or mentors.

Participate in Marketing and Finance Competitions

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Challenge yourself and demonstrate your skills by participating in marketing and finance competitions.

Browse courses on Case Studies

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Research and identify relevant competitions.
Form a team or participate individually.
Develop a strong strategy and solution.
Prepare and deliver a compelling presentation or submission.
Reflect on your performance and learnings.

Develop a Comprehensive Project Plan for a New Product Launch

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Enhance your project management skills and create a detailed plan for launching a new product.

Browse courses on Project Management

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Define the project scope and objectives.
Identify key stakeholders and their roles.
Create a work breakdown structure and project timeline.
Develop a budget and resource allocation plan.
Identify potential risks and mitigation strategies.

Design a Marketing Plan for a New Product

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Apply your knowledge and skills to create a comprehensive marketing plan for a hypothetical product.

Browse courses on Marketing Plan

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Define the target market and conduct market research.
Develop a value proposition and competitive analysis.
Outline marketing strategies and tactics.
Create a marketing budget and timeline.
Present your marketing plan to peers or industry professionals for feedback.

Assist with Product Launches at Local Non-Profit Organizations

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Gain hands-on experience and support the community by assisting with product launches for non-profit organizations.

Browse courses on Community Engagement

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Identify local non-profit organizations looking for volunteers.
Offer your assistance with product marketing and launch activities.
Provide support with social media, branding, and outreach.
Share your experiences and insights with your peers.

Career center

Learners who complete 总计划案 Final Project will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of the target market. This course provides a comprehensive overview of the product development process, from ideation to launch. It also covers the financial aspects of product launches, such as budgeting and profit analysis. This knowledge and skills will be essential to Product Managers as they work to bring new products to market.

See salaries and explore the career path for Product Manager

Brand Manager

Brand Managers oversee the development and execution of marketing campaigns for specific products or services. They work closely with other departments, such as finance and marketing, to ensure that the product is successfully launched and meets the needs of the target market. This course provides a solid foundation in the principles of marketing, including product development, market research, and advertising. It also covers the financial aspects of product launches, such as budgeting and profit analysis. This knowledge and skills will be invaluable to Brand Managers as they work to create and execute successful marketing campaigns.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns for products and services. They work with other departments, such as finance and sales, to ensure that the marketing campaigns are effective and meet the needs of the target market. This course provides a solid foundation in the principles of marketing, including market research, advertising, and public relations. It also covers the financial aspects of marketing campaigns, such as budgeting and profit analysis. This knowledge and skills will be essential to Marketing Managers as they work to develop and execute successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They develop sales strategies, set targets, and monitor performance. This course provides a strong foundation in the principles of sales, including sales techniques, customer relationship management, and negotiation. It also covers the financial aspects of sales, such as budgeting and profit analysis. This knowledge and skills will be essential to Sales Managers as they work to lead and motivate their teams to achieve sales targets.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts work with businesses to identify and solve problems. They analyze data, develop solutions, and recommend improvements. This course provides a strong foundation in the principles of business analysis, including data analysis, problem solving, and communication. It also covers the financial aspects of business analysis, such as budgeting and profit analysis. This knowledge and skills will be essential to Business Analysts as they work to identify and solve problems for businesses.

See salaries and explore the career path for Business Analyst

Consultant

Consultants provide advice and guidance to businesses on a variety of topics, such as marketing, finance, and operations. They work with clients to identify problems and develop solutions. This course provides a strong foundation in the principles of consulting, including problem solving, communication, and project management. It also covers the financial aspects of consulting, such as budgeting and profit analysis. This knowledge and skills will be essential to Consultants as they work to provide advice and guidance to businesses.

See salaries and explore the career path for Consultant

Financial Analyst

Financial Analysts analyze financial data to make investment recommendations. They work with clients to develop investment strategies and manage portfolios. This course provides a strong foundation in the principles of financial analysis, including financial modeling, valuation, and portfolio management. It also covers the financial aspects of investment management, such as budgeting and profit analysis. This knowledge and skills will be essential to Financial Analysts as they work to analyze financial data and make investment recommendations.

See salaries and explore the career path for Financial Analyst

Investment Banker

Investment Bankers work with companies to raise capital and advise on mergers and acquisitions. They analyze financial data, develop financial models, and pitch investment opportunities to clients. This course provides a strong foundation in the principles of investment banking, including financial modeling, valuation, and capital raising. It also covers the financial aspects of investment banking, such as budgeting and profit analysis. This knowledge and skills will be essential to Investment Bankers as they work to raise capital and advise on mergers and acquisitions.

See salaries and explore the career path for Investment Banker

Private Equity Investor

Private Equity Investors invest in private companies and help them to grow. They analyze financial data, develop investment strategies, and manage portfolios. This course provides a strong foundation in the principles of private equity investing, including financial modeling, valuation, and portfolio management. It also covers the financial aspects of private equity investing, such as budgeting and profit analysis. This knowledge and skills will be essential to Private Equity Investors as they work to invest in private companies and help them to grow.

See salaries and explore the career path for Private Equity Investor

Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. They analyze financial data, develop investment strategies, and manage portfolios. This course provides a strong foundation in the principles of venture capital investing, including financial modeling, valuation, and portfolio management. It also covers the financial aspects of venture capital investing, such as budgeting and profit analysis. This knowledge and skills will be essential to Venture Capitalists as they work to invest in early-stage companies and help them to grow.

See salaries and explore the career path for Venture Capitalist

Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for the overall operation of a company. They set the company's vision and strategy, and they oversee all aspects of the business. This course provides a broad overview of the principles of business management, including finance, marketing, operations, and human resources. It also covers the financial aspects of business management, such as budgeting and profit analysis. This knowledge and skills will be essential to CEOs as they work to lead and manage their companies.

See salaries and explore the career path for Chief Executive Officer

Chief Financial Officer

Chief Financial Officers (CFOs) are responsible for the financial management of a company. They oversee the company's finances, including budgeting, accounting, and financial planning. This course provides a strong foundation in the principles of financial management, including financial modeling, valuation, and capital raising. It also covers the financial aspects of financial management, such as budgeting and profit analysis. This knowledge and skills will be essential to CFOs as they work to manage the financial resources of their companies.

See salaries and explore the career path for Chief Financial Officer

Chief Marketing Officer

Chief Marketing Officers (CMOs) are responsible for the marketing and branding of a company. They oversee the company's marketing campaigns, including advertising, public relations, and social media. This course provides a strong foundation in the principles of marketing, including market research, advertising, and public relations. It also covers the financial aspects of marketing, such as budgeting and profit analysis. This knowledge and skills will be essential to CMOs as they work to develop and execute successful marketing campaigns for their companies.

See salaries and explore the career path for Chief Marketing Officer

Chief Operating Officer

Chief Operating Officers (COOs) are responsible for the day-to-day operations of a company. They oversee the company's operations, including production, supply chain, and customer service. This course provides a broad overview of the principles of operations management, including production planning, inventory management, and quality control. It also covers the financial aspects of operations management, such as budgeting and profit analysis. This knowledge and skills will be essential to COOs as they work to manage the day-to-day operations of their companies.

See salaries and explore the career path for Chief Operating Officer

Chief Information Officer

Chief Information Officers (CIOs) are responsible for the information technology (IT) systems of a company. They oversee the company's IT infrastructure, including hardware, software, and networks. This course provides a strong foundation in the principles of information technology, including computer science, networking, and database management. It also covers the financial aspects of information technology, such as budgeting and profit analysis. This knowledge and skills will be essential to CIOs as they work to manage the IT systems of their companies.

See salaries and explore the career path for Chief Information Officer

Reading list

We've selected 25 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 总计划案 Final Project.

International Marketing, 18th Edition

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Provides a comprehensive overview of global marketing management, covering topics such as cultural influences, international market research, and global marketing strategies.

总计划案 Final Project

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