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Wanda Huber, Andrea Mürau Haraway, Jenny Young, and Beatriz Fuentes-Anderson

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。

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本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

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Four courses

商务英语课程:管理与领导力英语 Management & Leadership

(0 hours)
在你的职业生涯中,你是需使用英文的商务执行主管或是经理吗?那么你知道要有良好的商务英文沟通能力是需要有专注力、字汇和运用特定的语言语法。在本课程中,你将跟着刚升迁的经理来了解她如何建立和领导出成功的团队。同时,你会将用英文来练习沟通的语言和方式,并用于以下的需求情况:

商务英语课程:财经英语 Finance & Economics

(0 hours)
你在财务领域工作或与财务专业人员常互动吗?在你的职业生涯中,你需要说、写或听懂英文吗?跟随本课程中的真实人物,你会看到他们尝试解决财务和经济学中常见的商业问题。从你的成功和失败经历中学习,批判性地思考你的沟通方式选择。在本课程结束后,你将能够阅读和撰写电子邮件、报告,并使用财务和经济学中常用的词汇和短语进行有效的演示。在压力下,清晰地沟通、利用最近学到的策略,并立即从世界各地的其他金融专业人士那里获得对你商务沟通技巧有效性的反馈!获得你所期望的、全球经理所期待的英语沟通能力。

商务英语课程:市场与营销英语 Marketing & Sales

(0 hours)
如果你在营销、销售或是广告部工作,你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法,这可能会是很困难的。在本课程,你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物,看着他们努力地提升他们的沟通技巧,同时你也会提高你的能力。从你的成功和失败的经验中学习,反省你自己的沟通方式、优点和需改进的方面。

总计划案 Final Project

(0 hours)
对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。

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