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Latrice Brookins

By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image.

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By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image.

Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Master The Art of Digital Marketing with Canva
By the end of this project, you will have learned how to create a business logo, appealing business cards, and an ad to spread the word about your business, all using Canva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Focuses on the fundamentals of digital marketing in Canva
Suitable for entrepreneurs and small business owners looking to market their business
Designed to appeal to individuals with basic design knowledge
Provides step-by-step guidance on creating marketing materials
Led by an experienced instructor with expertise in digital marketing
Currently only available for learners in North America

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Reviews summary

Canva digital marketing masterclass

learners say this digital marketing course using Canva is well worth your time. According to students, the course is straightforward and clear. Newbies will especially enjoy this course.
Students appreciate the simple, step-by-step lessons.
"Very clear, straightforward instructions."
"Good for newbies!"
"I benefited a lot from this beautiful course, thanks my teacher for your efforts."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Master The Art of Digital Marketing with Canva with these activities:
Study Canva tutorial
Brush up on the basics to ensure you have a strong foundation before starting the course.
Show steps
  • Watch the official Canva tutorial videos
  • Play around with the free Canva templates
Form a study group with classmates
Enhance your learning experience by collaborating with peers.
Show steps
  • Reach out to other students in the course
  • Set up regular study sessions
  • Discuss course material, share notes, and work on assignments together
Help fellow learners in the course discussion forum
Reinforce your understanding of the course material by providing assistance to others.
Show steps
  • Join the course discussion forum
  • Monitor the forum for questions and requests for help
  • Offer your knowledge and expertise to support fellow learners
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Canva's marketing tutorials
Enhance your marketing knowledge by following guided tutorials from Canva.
Browse courses on Digital Marketing
Show steps
  • Choose a relevant tutorial from Canva's library
  • Follow the steps outlined in the tutorial
  • Apply what you've learned to your own marketing materials
Create multiple social media graphics using Canva
Develop your proficiency in using Canva by creating a variety of social media graphics.
Browse courses on Social Media Marketing
Show steps
  • Identify the social media platforms you want to create graphics for
  • Choose appropriate Canva templates or design your own layouts
  • Use high-quality images and fonts to make your graphics visually appealing
  • Download your designs and schedule them for posting
Design a business card for your brand
Put your Canva skills into practice by creating a professional business card that represents your brand.
Browse courses on Business Card Design
Show steps
  • Gather your business information (name, contact details, logo, etc.)
  • Choose a Canva template or start from scratch
  • Customize the design to reflect your brand's aesthetic
  • Download the final design and print it
Create a marketing flyer for your business
Promote your business effectively by creating a visually appealing marketing flyer that highlights your products or services.
Browse courses on Flyer Design
Show steps
  • Determine the purpose and target audience for your flyer
  • Choose a Canva template or design your own layout
  • Add compelling headlines, images, and call-to-actions
  • Proofread and download the final design
Participate in Canva's design contests
Challenge yourself and showcase your skills by participating in Canva's design contests.
Show steps
  • Browse the current Canva contests
  • Select a contest that aligns with your interests and skills
  • Create a stunning design that meets the contest requirements
  • Submit your design and cross your fingers

Career center

Learners who complete Master The Art of Digital Marketing with Canva will develop knowledge and skills that may be useful to these careers:
Marketing Manager
As a Marketing Manager, you will oversee the development and execution of marketing campaigns for various products or services. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for planning, executing, and analyzing digital marketing campaigns. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Brand Manager
As a Brand Manager, you will be responsible for developing and managing the brand identity of a company or product. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Social Media Manager
As a Social Media Manager, you will be responsible for managing the social media presence of a company or product. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Content Marketing Manager
As a Content Marketing Manager, you will be responsible for planning, creating, and distributing content to attract and engage a target audience. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Advertising Manager
As an Advertising Manager, you will be responsible for planning, executing, and analyzing advertising campaigns. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Graphic designer
As a Graphic Designer, you will be responsible for creating visually appealing designs for a variety of purposes, such as marketing materials, websites, and social media posts. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Web Designer
As a Web Designer, you will be responsible for designing and developing websites. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
UX Designer
As a UX Designer, you will be responsible for designing and developing user experiences for websites and apps. The Master The Art of Digital Marketing with Canva course will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills will be essential for success in this role, as you will need to be able to create marketing materials that capture the attention of your target audience.
Product Manager
As a Product Manager, you will be responsible for managing the development and launch of new products or services. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Product Managers who are responsible for marketing their products or services.
Accountant
As an Accountant, you will be responsible for preparing and analyzing financial statements. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Accountants who are responsible for marketing their services.
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Project Managers who are responsible for marketing their projects.
Data Analyst
As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to identify trends and patterns. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Data Analysts who are responsible for marketing their analysis.
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and testing software applications. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Software Engineers who are responsible for marketing their software.
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and identifying opportunities for improvement. The Master The Art of Digital Marketing with Canva course may be useful for you, as it will provide you with the skills and knowledge necessary to create visually appealing and effective marketing materials, such as logos, business cards, and ads. These skills can be helpful for Business Analysts who are responsible for marketing their analysis.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Master The Art of Digital Marketing with Canva .
This comprehensive handbook provides a thorough overview of digital marketing channels and strategies. It offers a valuable reference for those seeking a deeper understanding of the broader landscape of digital marketing, complementing the course's focus on Canva-specific applications.
As its title suggests, this book offers a simplified and accessible introduction to essential digital marketing concepts and strategies. It can provide a helpful overview for those new to digital marketing, complementing the course's focus on practical application.
Advocates for building relationships with customers based on permission and value, which can inform your approach to marketing using Canva. It emphasizes the importance of creating content that provides value and resonates with your target audience.
Promotes a lean approach to building and launching businesses, which can be valuable for entrepreneurs and small business owners who want to develop and refine their marketing strategies using Canva.
Promotes a customer-centric approach to marketing, which aligns with the principles of creating valuable content using Canva. It provides insights into how to build strong relationships with your target audience by focusing on providing helpful and relevant information.
Provides practical advice on creating and distributing content that connects with your audience, which can be valuable for developing a successful marketing strategy using Canva. It emphasizes the importance of providing value and building relationships through social media.
Provides a comprehensive overview of digital marketing analytics, offering valuable insights into measuring and evaluating the effectiveness of your marketing campaigns. While not specific to Canva, its principles can help you track and analyze the performance of your marketing materials, enabling data-driven decision-making.
Presents timeless principles of marketing, offering guidance on how to develop effective strategies. While it may not directly focus on Canva, its insights can enhance your understanding of the broader marketing landscape, complementing the course's emphasis on practical application.

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