Storytelling: comunica tus ideas con impacto from edX

El arte de narrar historias es una estrategia potente, porque te permite conectar con tu audiencia para lograr objetivos personales o profesionales. Cada vez los mercados son más exigentes y con más opciones, por lo cual destacar no es una tarea fácil. Diseñar mensajes creativos implica desarrollar algunas habilidades, como la persuasión y el carisma.

Durante este curso, podrás aprender a crear historias para conectar con las emociones y argumentos de tu público. Así mismo, podrás inspirarte con ejemplos e identificar los elementos que pueden funcionar en tu discurso personal. Por último, conocerás y aplicarás herramientas para mejorar tu s torytelling y crear mensajes diferenciales y asertivos.

Al finalizar, además de adquirir la capacidad de generar narrativas de impacto, podrás aplicar esta competencia para vender, creando una marca memorable, a partir de la empatía, generando emociones que conectan con tu producto a través de experiencias.

What you'll learn

Comprender el concepto del storytelling y conocer cómo las historias han estado presentes en la humanidad, como una forma de comunicar las ideas.
Explorar la aplicación del storytelling en diferentes campos y conocer los elementos básicos para la creación de marca personal.
Identificar por qué creamos historias para comunicar mensajes con propósito y conocer algunas herramientas para facilitar la conexión con otros.

What's inside

Learning objectives

Comprender el concepto del storytelling y conocer cómo las historias han estado presentes en la humanidad, como una forma de comunicar las ideas.
Explorar la aplicación del storytelling en diferentes campos y conocer los elementos básicos para la creación de marca personal.

Identificar por qué creamos historias para comunicar mensajes con propósito y conocer algunas herramientas para facilitar la conexión con otros.

Comprender el concepto del storytelling y conocer cómo las historias han estado presentes en la humanidad, como una forma de comunicar las ideas.
Explorar la aplicación del storytelling en diferentes campos y conocer los elementos básicos para la creación de marca personal.
Identificar por qué creamos historias para comunicar mensajes con propósito y conocer algunas herramientas para facilitar la conexión con otros.

Syllabus

1. El ADN el storytelling

¿Qué es el storytelling?

Ingredientes para un mensaje poderoso

2. Cómo usar el storytelling

Business storytelling

Marca personal

3. Cómo crear tu historia

El propósito: enfoca tu mensaje e identifica a tu audiencia

Herramientas para crear historias

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades de comunicación persuasiva y carismática, muy demandadas en los mercados actuales

Se enfoca en el uso del storytelling para conectar con las emociones y argumentos del público

Dirigido a quienes buscan mejorar sus habilidades de comunicación para lograr objetivos personales o profesionales

Proporciona herramientas prácticas para mejorar las habilidades de storytelling y crear mensajes diferenciados

Incluye ejemplos inspiradores de cómo aplicar el storytelling en diferentes campos

Creado por instructores reconocidos en el campo de la comunicación y el marketing

Career center

Learners who complete Storytelling: comunica tus ideas con impacto will develop knowledge and skills that may be useful to these careers:

Public relations manager

In almost every industry, Public Relations Managers are responsible for telling their company's or client's story as it relates to the public. These professionals develop a narrative, often through press releases, that builds on the company's brand and reputation. This Storytelling course can help lay the framework for building just such press releases and creating more direct connections between companies and their clients, making it a very relevant choice for anyone hoping to become a Public Relations Manager.

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Brand Manager

Brand Managers create and manage a brand's identity. This often includes developing brand messaging, creating marketing campaigns, and overseeing the brand's overall image. Storytelling is a key component of brand management, as it helps Brand Managers to create a compelling narrative that resonates with consumers and builds a strong brand identity.

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Advertising Copywriter

Advertising Copywriters develop and write persuasive advertising copy that communicates brand messaging in a clear and concise way. Storytelling is an essential skill for Advertising Copywriters as they need to be able to create compelling narratives that connect with consumers and drive sales. By taking this Storytelling course, individuals can strengthen their ability to write effective and persuasive advertising copy.

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Marketing Manager

These professionals are tasked with developing and executing strategic marketing plans, overseeing advertising campaigns, and designing promotional materials. Storytelling is a fundamental tool for the modern Marketing Manager as it helps them understand the target audience and create a brand and marketing campaign that powerfully communicates the value of their brand's product or service. This course can help a Marketing Manager develop the skills needed to create a compelling narrative about a brand and its products.

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Speechwriter

Speechwriters write speeches for political figures, business leaders, and other public figures. Storytelling is the foundation of effective speechwriting. This Storytelling course may help one to better develop the skills necessary to capture the audience's attention, connect with their emotions, and persuade them to take action through the power of storytelling.

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Communications Director

Communications Directors oversee the development and execution of communication strategies and messaging for organizations. This often includes written materials, social media, websites, speeches, and other forms of media. The Storytelling course can provide a Communications Director with important insights that can help them to create effective communications that strongly connect with a desired audience.

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Digital Marketing Manager

Digital Marketing Managers create, design, and implement marketing and advertising campaigns for companies with the goal of increasing sales and promoting the company's products or services. Storytelling is an essential component of this role. An effective Digital Marketing Manager must be able to craft a story around their product or service that directly connects with consumers.

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Journalist

Journalists research and distribute current events and other information to the public in an engaging manner and storytelling, both written and visual, is a central feature of their work. The Storytelling course will help one build a strong foundation in the fundamentals of storytelling which will serve as a strong basis for developing professional stories in the field of journalism. Regardless of the medium, learning how to write stories that connect with an audience is a principal skill for journalists.

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Business Development Manager

Business Development Managers build and manage profitable business relationships for their organization. This often involves creating and delivering presentations that persuade clients and investors to partner with their organization. Storytelling provides a framework for crafting persuasive presentations that connect with an audience on an emotional level, making it a valuable tool for Business Development Managers.

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Political Consultant

Political Consultants plan, execute, and manage political campaigns for candidates running for office. Storytelling is a crucial component of a political campaign as the candidate is essentially telling their story to the public in a way that convinces them to vote for them and not their opponent. An understanding of storytelling techniques and how to build a compelling narrative may be helpful for Political Consultants.

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Sales Manager

Sales Managers lead and manage a team of individuals to achieve a company's sales goals. An integral part of a Sales Manager's job is presenting services and products in a manner that convinces a consumer to make a purchase, often through the art of storytelling. The Storytelling course can help a Sales Manager better understand the needs and wants of their clients and will help develop their skills in telling the story of why their product best meets those needs.

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Nonprofit Program Director

These professionals plan, direct, and implement programs within a nonprofit organization. Nonprofit Program Directors may also oversee staff and volunteers, while also fundraising and implementing outreach programs. Storytelling is a critical skill for Nonprofit Program Directors as they must often tell a compelling story about the organization's mission and objectives in order to encourage engagement and funding.

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Event Planner

Event Planners are responsible for organizing and executing events. Storytelling may be a helpful tool for Event Planners when pitching an event to clients and stakeholders as it provides tools to create an effective and engaging narrative that will intrigue the client. Additionally, planning an event requires an understanding of the target audience which is a central theme of the Storytelling course.

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Policy Analyst

Policy Analysts use their research skills to understand and create policies at the local, state, or national level. Central to this work is the ability to clearly communicate a story that helps a diverse group of stakeholders understand why a particular policy is necessary. The Storytelling course provides the fundamentals of storytelling and may be useful for a Policy Analyst, particularly those that are just beginning their careers.

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Community Health Educator

Community Health Educators work together in health centers, community organizations, and schools with the goal of teaching health skills, creating health education programs, and informing the public about health behavior. For those with the right background in health and social sciences, this course may be helpful as it teaches how to identify audiences, create persuasive stories and messages, and tailor those messages to connect with unique audiences. This course can help build a foundation in persuasive and focused messaging which is essential to the distribution of healthcare materials and information by a Community Health Educator.

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