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Artur Vilas Boas
Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor.
Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line.
Ao final deste curso, você será capaz de compreender como as estratégias digitais se interligam com o comportamento do consumidor e como o uso de dados pode elevar o nível da sua estratégia de marketing, tanto para grandes empresas como para aquelas em formação.
Read more
Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor.
Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line.
Ao final deste curso, você será capaz de compreender como as estratégias digitais se interligam com o comportamento do consumidor e como o uso de dados pode elevar o nível da sua estratégia de marketing, tanto para grandes empresas como para aquelas em formação.
Read more
Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor.
Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line.
Ao final deste curso, você será capaz de compreender como as estratégias digitais se interligam com o comportamento do consumidor e como o uso de dados pode elevar o nível da sua estratégia de marketing, tanto para grandes empresas como para aquelas em formação.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/dvz3mn/estrategia
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What's inside
Syllabus
Marketing e Tração
Neste módulo será abordado o processo de desenvolvimento de experimentos que permitem testar e validar hipóteses, aumentando as probabilidades de sucesso das ações de marketing digital.
Read more
Syllabus
Marketing e Tração
Neste módulo será abordado o processo de desenvolvimento de experimentos que permitem testar e validar hipóteses, aumentando as probabilidades de sucesso das ações de marketing digital.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Ensina a desenvolver e acompanhar o processo de implantação de campanhas online
Aproxima estratégias digitais do comportamento do consumidor
Eleva o nível de estratégias de marketing por meio de dados
Coloca em prática conhecimentos de desenvolvimento de experimentos para testar e validar hipóteses
Ensina a mensurar resultados por meio de ferramentas de análise
Discute estratégias de marketing digital de baixo custo para empresas nascentes
Aborda construção de valor de marca no contexto das comunidades virtuais
Requer conhecimento prévio em marketing digital
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Create your own learning path.
Save this course to your list so you can find it easily later.
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Reviews summary
Estratégia digital e aplicabilidade prática
De acordo com os alunos, o curso "Estratégia Digital e o Comportamento de Busca do Consumidor" oferece uma base sólida e prática para quem deseja aprofundar-se no marketing digital. Muitos consideram o conteúdo de alta qualidade e super atualizado, especialmente no que tange à conexão entre estratégia digital e comportamento do consumidor. A didática do instrutor é frequentemente elogiada por tornar conceitos complexos compreensíveis. Embora seja visto como um ótimo ponto de partida para iniciantes e profissionais que buscam uma visão geral, alguns mencionam que pode ser básico para quem já tem experiência aprofundada na área, sugerindo que certas seções poderiam ter maior profundidade ou mais exemplos práticos de ferramentas.
Feedback anterior parece ter levado a atualizações e melhorias.
"Os reviews mais recentes elogiam o curso por ser 'super atualizado' e 'muito relevante', indicando uma possível revisão do conteúdo."
"Observo que as críticas sobre desatualização são mais presentes em avaliações antigas, enquanto as mais recentes focam na qualidade e aplicabilidade do material."
"Percebi que o curso evoluiu, com o feedback dos alunos provavelmente ajudando a moldar o conteúdo para ser mais alinhado com as expectativas atuais."
"As menções de conteúdo 'desatualizado' em reviews mais antigos contrastam com a percepção de 'alta qualidade e atualizado' em reviews recentes."
Excelente para quem busca uma introdução sólida ao tema.
"É um ótimo ponto de partida para quem está começando na área."
"Apresenta um panorama completo sobre o tema."
"Estrutura muito organizada, com vídeos curtos e objetivos. ... É um curso essencial para qualquer profissional de marketing."
"Um bom curso introdutório. A estrutura modular é eficiente."
Apresenta conceitos complexos de forma acessível e eficaz.
"Senti que as explicações do professor foram muito claras e os exemplos práticos ajudaram demais na compreensão."
"A didática do instrutor facilita o aprendizado."
"As aulas são dinâmicas e o professor domina o assunto."
"Didática impecável! O professor explica os conceitos complexos de forma simples e com exemplos claros."
Oferece informações cruciais e adaptadas ao cenário atual do mercado.
"Curso excelente para quem busca uma introdução sólida e aplicável em estratégia digital. ... o conteúdo sobre comportamento de busca do consumidor é muito relevante."
"Conteúdo de alta qualidade e super atualizado! A abordagem sobre empresas nascentes foi um diferencial, com dicas realmente úteis..."
"Absolutamente fantástico! A conexão entre estratégia digital e comportamento do consumidor é explicada de forma brilhante. Consegui aplicar vários conceitos imediatamente no meu trabalho."
"Sinto que o curso me deu uma nova perspectiva sobre marketing digital e dados, muito alinhada com as demandas do mercado atual."
Alguns tópicos poderiam ser mais detalhados ou ter mais exercícios.
"Achei que poderia ter mais exemplos de ferramentas específicas..."
"Acredito que um módulo mais hands-on com exemplos práticos de campanhas ou estudo de caso seria excelente para complementar."
"Poderia ter mais exercícios práticos para fixação."
"Achei que faltou um pouco mais de material de leitura complementar em algumas seções para aprofundar..."
Pode ser básico para profissionais com experiência prévia.
"O curso é bom, mas para quem já tem alguma experiência em marketing digital, algumas partes são um pouco básicas."
"Achei o curso um pouco superficial em alguns pontos, especialmente na mensuração de resultados. Pareceu mais uma introdução..."
"Conteúdo desatualizado em algumas partes, especialmente em ferramentas de busca. ... Não atendeu minhas expectativas de profissional da área."
"Achei o conteúdo muito básico e genérico. Não trouxe nada de novo para mim que já trabalho na área. Apenas uma revisão superficial de conceitos que já conhecia."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Estratégia Digital e o Comportamento de Busca do Consumidor with these
activities:
Organize Course Materials
Show steps
Creating a single document that includes your notes, assignments, and quizzes from this course will help you to better retain information when studying for the final exam.
Show steps
-
Gather course materials from each module.
-
Compile materials into a single document.
-
Review materials regularly.
Find a Mentor in the Marketing Field
Show steps
Finding a mentor can provide you with valuable guidance and support as you learn about digital marketing.
Browse courses on
Marketing
Show steps
-
Network with people in the marketing field.
-
Attend industry events.
-
Reach out to potential mentors directly.
Create a Collection of Marketing Resources
Show steps
Gather relevant resources to enhance your learning experience and to supplement this course.
Browse courses on
Marketing
Show steps
-
Categorize marketing resources.
-
Gather resources from various sources.
-
Organize and maintain your collection.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Start a Study Group with Classmates
Show steps
Forming a study group will allow you to collaborate with classmates and reinforce your understanding of course material.
Browse courses on
Marketing
Show steps
-
Organize a group of classmates.
-
Meet regularly to discuss course material.
-
Work together on assignments and projects.
Watch Tutorials on Marketing Tools
Show steps
Watching video tutorials on marketing tools will help you better understand how to use them to enhance your marketing campaigns.
Browse courses on
Marketing Digital
Show steps
-
Identify marketing tools relevant to your business.
-
Search for tutorials on how to use these marketing tools.
-
Watch and take notes on the tutorials.
Write a Blog Post about Digital Marketing
Show steps
Writing a blog post about digital marketing will reinforce your understanding of the concepts and help you to develop strong writing skills.
Browse courses on
Marketing Digital
Show steps
-
Choose a topic related to digital marketing.
-
Research the topic and gather information.
-
Write a blog post outline.
-
Write the blog post.
-
Proofread and edit your blog post.
-
Publish your blog post.
Participate in Marketing Competitions
Show steps
Participating in marketing competitions will challenge you to apply your knowledge and skills while also providing opportunities to win prizes and recognition.
Browse courses on
Marketing
Show steps
-
Research marketing competitions.
-
Select competitions that align with your interests and skills.
-
Develop a plan for your competition entry.
-
Create your competition entry and submit it.
Create a Marketing Plan
Show steps
Creating a marketing plan will allow you to apply the concepts you are learning in this course to a real-world situation.
Show steps
-
Define your target audience.
-
Set marketing goals and objectives.
-
Choose marketing strategies and tactics.
-
Develop a marketing budget.
-
Implement and monitor your marketing plan.
Organize Course Materials
Show steps
Creating a single document that includes your notes, assignments, and quizzes from this course will help you to better retain information when studying for the final exam.
Show steps
Show steps
Show steps
- Gather course materials from each module.
- Compile materials into a single document.
- Review materials regularly.
Find a Mentor in the Marketing Field
Show steps
Finding a mentor can provide you with valuable guidance and support as you learn about digital marketing.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Network with people in the marketing field.
- Attend industry events.
- Reach out to potential mentors directly.
Create a Collection of Marketing Resources
Show steps
Gather relevant resources to enhance your learning experience and to supplement this course.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Categorize marketing resources.
- Gather resources from various sources.
- Organize and maintain your collection.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Start a Study Group with Classmates
Show steps
Forming a study group will allow you to collaborate with classmates and reinforce your understanding of course material.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Organize a group of classmates.
- Meet regularly to discuss course material.
- Work together on assignments and projects.
Watch Tutorials on Marketing Tools
Show steps
Watching video tutorials on marketing tools will help you better understand how to use them to enhance your marketing campaigns.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Identify marketing tools relevant to your business.
- Search for tutorials on how to use these marketing tools.
- Watch and take notes on the tutorials.
Write a Blog Post about Digital Marketing
Show steps
Writing a blog post about digital marketing will reinforce your understanding of the concepts and help you to develop strong writing skills.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Choose a topic related to digital marketing.
- Research the topic and gather information.
- Write a blog post outline.
- Write the blog post.
- Proofread and edit your blog post.
- Publish your blog post.
Participate in Marketing Competitions
Show steps
Participating in marketing competitions will challenge you to apply your knowledge and skills while also providing opportunities to win prizes and recognition.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research marketing competitions.
- Select competitions that align with your interests and skills.
- Develop a plan for your competition entry.
- Create your competition entry and submit it.
Create a Marketing Plan
Show steps
Creating a marketing plan will allow you to apply the concepts you are learning in this course to a real-world situation.
Show steps
Show steps
Show steps
- Define your target audience.
- Set marketing goals and objectives.
- Choose marketing strategies and tactics.
- Develop a marketing budget.
- Implement and monitor your marketing plan.
Career center
Learners who complete Estratégia Digital e o Comportamento de Busca do Consumidor will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager oversees all digital marketing efforts and ensures that they are aligned with the company's overall marketing strategy. They develop and execute digital marketing campaigns, track results, and make necessary adjustments to optimize performance. This course can be helpful for someone in this role as it provides a strong foundation in digital marketing principles and best practices.
Digital Marketing Strategist
Digital Marketing Strategist
A Digital Marketing Strategist is responsible for developing and executing digital marketing strategies. They work to identify target audiences, develop marketing campaigns, and track results to optimize performance. This course can be helpful for someone in this role as it provides a strong foundation in digital marketing principles and best practices.
Growth Marketing Manager
Growth Marketing Manager
A Growth Marketing Manager is responsible for developing and executing marketing strategies that drive business growth. They work to identify opportunities for growth, develop and test new marketing initiatives, and track results to optimize performance. This course can be helpful for someone in this role as it provides a strong foundation in digital marketing principles and best practices.
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is responsible for leading all marketing activities for a company. They work to develop and execute marketing strategies that align with the company's overall business goals. This course can be helpful for someone in this role as it provides a comprehensive overview of marketing principles and best practices.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice and support to businesses. They work with businesses to develop and execute marketing strategies, improve marketing performance, and achieve marketing goals. This course can be helpful for someone in this role as it provides a strong foundation in marketing principles and best practices.
Marketing Professor
Marketing Professor
A Marketing Professor teaches marketing courses at a college or university. They conduct research, publish academic papers, and teach students about marketing principles and best practices. This course can be helpful for someone in this role as it provides a strong foundation in marketing principles and best practices.
Market Researcher
Market Researcher
A Market Researcher conducts research to understand consumer behavior and market trends. They use research to identify opportunities for new products or services, develop marketing strategies, and track marketing performance. This course can be helpful for someone in this role as it provides a strong foundation in research methods and techniques.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. They work to build relationships with the media, issue press releases, and respond to media inquiries. This course may be helpful for someone in this role as it provides an overview of public relations principles and best practices.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications strategies. They work to create and distribute marketing messages that are consistent with the company's brand and marketing goals. This course may be helpful for someone in this role as it provides an overview of marketing communications principles and best practices.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for creating and managing a company's social media presence. They develop and execute social media strategies, create and publish content, and engage with followers. This course may be helpful for someone in this role as it provides an overview of how to use social media to reach target audiences and achieve marketing goals.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist is responsible for optimizing websites and content to improve their visibility in search engine results pages (SERPs). They conduct keyword research, analyze website traffic, and make recommendations for improvements that will help the website rank higher in SERPs. This course may be helpful for someone in this role as it provides an overview of SEO principles and techniques.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing valuable, relevant, and engaging content to attract and retain target audiences. They develop content strategies, create and publish content, and promote content through various channels. This course may be helpful for someone in this role as it provides an overview of content marketing principles and best practices.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager is responsible for planning, executing, and tracking email marketing campaigns. They develop email marketing strategies, create and distribute email content, and analyze results to optimize performance. This course may be helpful for someone in this role as it provides an overview of email marketing principles and best practices.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help businesses understand their customers and make better marketing decisions. They use data to track marketing campaign performance, identify trends, and make recommendations for improvements. This course may be helpful for someone in this role as it provides an overview of data analysis techniques and how to use data to inform marketing decisions.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand. They work to create a consistent brand identity across all marketing channels and ensure that the brand is positioned in a way that resonates with target audiences. This course may be helpful for someone in this role as it provides an overview of brand management principles and best practices.
For more career information including salaries, visit:
OpenCourser.com/course/dvz3mn/estrategia
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Estratégia Digital e o Comportamento de Busca do Consumidor.
Este livro fornece uma compreensão abrangente das análises de marketing digital e como usar dados para tomar decisões informadas sobre as campanhas.
Save
Este livro oferece uma estrutura para startups atraírem e converter seus primeiros clientes.
Este livro explora por que empresas bem-sucedidas podem ter dificuldades para inovar e como superar esse dilema.
Este livro ensina a metodologia de inicialização enxuta, ajudando as empresas a testar e validar ideias rapidamente e com baixo custo.
Save
Este livro fornece um guia para criar estratégias eficazes que sejam claras, focadas e alinhadas com os objetivos.
Este livro clássico discute o abismo entre os primeiros usuários e os clientes convencionais e fornece estratégias para superar esse desafio.
Este livro explora os desafios éticos e sociais do aprendizado de máquina e como garantir que a tecnologia esteja alinhada com os valores humanos.
Este livro discute as implicações da Quarta Revolução Industrial, incluindo o impacto da tecnologia na economia, na sociedade e no meio ambiente.
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Este livro explora os desafios e oportunidades do século 21, incluindo o impacto da tecnologia, do globalismo e das mudanças climáticas.
Save
Este livro explora as possíveis consequências da tecnologia de longo prazo, incluindo o impacto da inteligência artificial, da biotecnologia e da engenharia genética.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/dvz3mn/estrategia
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Artur Vilas Boas
Language
Português
This course belongs to a
collection
called
Marketing e o Consumidor no Ambiente Digital. It's comprised of four courses:
- Comunicação Digital e Consumidores
- Marketing e a Jornada do Cliente
- Estratégia Digital e o Comportamento de Busca do Consumidor (viewing)
- Comportamento e Marketing Digital
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