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Bruno Peres
Nossas boas-vindas ao Curso Comunicação Digital e Consumidores.
Neste curso, você aprenderá sobre dois pontos centrais do Marketing Digital: a comunicação e os consumidores.
Ao final deste curso, você será capaz de preparar um plano de comunicação digital para obter os resultados esperados.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Read more
Nossas boas-vindas ao Curso Comunicação Digital e Consumidores.
Neste curso, você aprenderá sobre dois pontos centrais do Marketing Digital: a comunicação e os consumidores.
Ao final deste curso, você será capaz de preparar um plano de comunicação digital para obter os resultados esperados.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Read more
Nossas boas-vindas ao Curso Comunicação Digital e Consumidores.
Neste curso, você aprenderá sobre dois pontos centrais do Marketing Digital: a comunicação e os consumidores.
Ao final deste curso, você será capaz de preparar um plano de comunicação digital para obter os resultados esperados.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/8pobp0/comunicacao
What's inside
Syllabus
Comportamento do Consumidor Digital
Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de comunicação digital.
Read more
Syllabus
Comportamento do Consumidor Digital
Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de comunicação digital.
Read more
CX e a Transformação Digital
Neste módulo, serão abordadas as principais estratégias de CX para impactar a transformação digital.
Segmentação e o Comportamento Digital
Neste módulo, será discutido o conceito de segmentação e cohorts bem como os impactos que estes grupos podem ter nos negócios da empresa.
Análises, Tendências e Impactos no Marketing Digital
Neste módulo, serão discutidos mudanças tecnológicas que estão impactando o marketing digital.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina sobre comunicação e consumidores, aspectos fundamentais do Marketing Digital
Prepara os alunos para elaborar planos de comunicação digital eficazes
Aborda estratégias de CX e transformação digital, temas relevantes para o mercado atual
Aborda segmentação e comportamento digital, conceitos essenciais para entender o público-alvo
Discute mudanças tecnológicas que impactam o Marketing Digital, fornecendo insights valiosos
Possui carga horária distribuída em módulos semanais, facilitando o aprendizado
Save this course
Save Comunicação Digital e Consumidores to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Comunicação Digital e Consumidores with these
activities:
Assistir a tutoriais sobre tendências e ferramentas de marketing digital
Show steps
Assistir a tutoriais fornecerá informações atualizadas sobre as tendências e ferramentas mais recentes do setor.
Browse courses on
Marketing Digital
Show steps
-
Encontrar tutoriais relevantes
-
Assistir aos tutoriais e fazer anotações
Revise Digital Marketing Concepts
Show steps
Reviewing the basic principles of digital marketing will lay the groundwork for this course.
Browse courses on
Digital Marketing
Show steps
-
Study notes and materials from previous digital marketing courses or workshops
-
Read articles and blog posts on digital marketing trends and best practices
-
Watch online videos or tutorials on digital marketing concepts
Organizar notas do curso
Show steps
Rever e organizar as notas do curso pode consolidar os conceitos e melhorar a compreensão geral.
Browse courses on
Marketing Digital
Show steps
-
Revisar notas de aula e materiais do curso
-
Organizar notas por tópico ou módulo
-
Destacar conceitos e termos importantes
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Participar de um grupo de estudos
Show steps
Participar de um grupo de estudos permite discutir conceitos com colegas, trocar ideias e fortalecer a compreensão.
Browse courses on
Marketing Digital
Show steps
-
Encontrar ou formar um grupo de estudos
-
Definir um cronograma e formato de reunião
-
Discutir materiais do curso, estudos de caso e tópicos relacionados
Explore Digital Marketing Tools
Show steps
Familiarizing yourself with digital marketing tools will help with the hands-on aspects of the course.
Browse courses on
Digital Marketing Tools
Show steps
-
Create a free account on Google Analytics and explore its features
-
Sign up for a trial of a marketing automation platform such as HubSpot or Mailchimp
-
Watch tutorials on how to use social media management tools like Hootsuite or Buffer
Resolver estudos de caso de marketing digital
Show steps
Resolver estudos de caso ajudará a aplicar os conceitos do curso em cenários do mundo real e melhorar as habilidades analíticas.
Browse courses on
Marketing Digital
Show steps
-
Encontrar estudos de caso de marketing digital
-
Analisar os estudos de caso e identificar os desafios
-
Desenvolver soluções para os desafios
Join a Digital Marketing Study Group
Show steps
Engaging with other learners can provide new perspectives and insights.
Browse courses on
Marketing
Show steps
-
Find a study group or forum dedicated to digital marketing
-
Participate in discussions and ask questions
-
Share knowledge and resources with other group members
Participar de eventos do setor de marketing digital
Show steps
Participar de eventos do setor oferece oportunidades de networking, aprendizado sobre as melhores práticas e insights do setor.
Browse courses on
Marketing Digital
Show steps
-
Identificar eventos relevantes
-
Pesquisar palestrantes e tópicos
-
Preparar perguntas e tópicos para discussão
-
Participar de sessões e fazer networking
Attend a Digital Marketing Workshop
Show steps
Workshops offer focused and in-depth learning opportunities.
Browse courses on
Marketing
Show steps
-
Research and identify relevant digital marketing workshops
-
Register and attend the workshop
-
Actively participate and engage with the instructors and other attendees
Criar um plano de comunicação digital
Show steps
Criar um plano de comunicação digital fornecerá uma compreensão prática do processo de planejamento e o aplicará a um cenário específico.
Browse courses on
Marketing Digital
Show steps
-
Definir os objetivos de comunicação
-
Identificar o público-alvo
-
Selecionar os canais de comunicação
-
Desenvolver mensagens e conteúdo de comunicação
-
Avaliar e ajustar o plano
Develop a Digital Marketing Plan
Show steps
Creating a digital marketing plan will enable you to apply the course concepts to a real-world scenario.
Browse courses on
Digital Marketing Plan
Show steps
-
Define your target audience and marketing objectives
-
Research your competition and the market
-
Develop a content strategy and social media plan
-
Set up tracking and analytics to measure the results of your campaigns
Mentor a Junior Digital Marketer
Show steps
Mentoring others can deepen your own understanding and reinforce the course concepts.
Browse courses on
Marketing
Show steps
-
Volunteer as a mentor at a local marketing organization or school
-
Provide guidance and support to junior digital marketers
-
Share your knowledge and experience in the field
Assistir a tutoriais sobre tendências e ferramentas de marketing digital
Show steps
Assistir a tutoriais fornecerá informações atualizadas sobre as tendências e ferramentas mais recentes do setor.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Encontrar tutoriais relevantes
- Assistir aos tutoriais e fazer anotações
Revise Digital Marketing Concepts
Show steps
Reviewing the basic principles of digital marketing will lay the groundwork for this course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Study notes and materials from previous digital marketing courses or workshops
- Read articles and blog posts on digital marketing trends and best practices
- Watch online videos or tutorials on digital marketing concepts
Organizar notas do curso
Show steps
Rever e organizar as notas do curso pode consolidar os conceitos e melhorar a compreensão geral.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Revisar notas de aula e materiais do curso
- Organizar notas por tópico ou módulo
- Destacar conceitos e termos importantes
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Participar de um grupo de estudos
Show steps
Participar de um grupo de estudos permite discutir conceitos com colegas, trocar ideias e fortalecer a compreensão.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Encontrar ou formar um grupo de estudos
- Definir um cronograma e formato de reunião
- Discutir materiais do curso, estudos de caso e tópicos relacionados
Explore Digital Marketing Tools
Show steps
Familiarizing yourself with digital marketing tools will help with the hands-on aspects of the course.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Create a free account on Google Analytics and explore its features
- Sign up for a trial of a marketing automation platform such as HubSpot or Mailchimp
- Watch tutorials on how to use social media management tools like Hootsuite or Buffer
Resolver estudos de caso de marketing digital
Show steps
Resolver estudos de caso ajudará a aplicar os conceitos do curso em cenários do mundo real e melhorar as habilidades analíticas.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Encontrar estudos de caso de marketing digital
- Analisar os estudos de caso e identificar os desafios
- Desenvolver soluções para os desafios
Join a Digital Marketing Study Group
Show steps
Engaging with other learners can provide new perspectives and insights.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Find a study group or forum dedicated to digital marketing
- Participate in discussions and ask questions
- Share knowledge and resources with other group members
Participar de eventos do setor de marketing digital
Show steps
Participar de eventos do setor oferece oportunidades de networking, aprendizado sobre as melhores práticas e insights do setor.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Identificar eventos relevantes
- Pesquisar palestrantes e tópicos
- Preparar perguntas e tópicos para discussão
- Participar de sessões e fazer networking
Attend a Digital Marketing Workshop
Show steps
Workshops offer focused and in-depth learning opportunities.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research and identify relevant digital marketing workshops
- Register and attend the workshop
- Actively participate and engage with the instructors and other attendees
Criar um plano de comunicação digital
Show steps
Criar um plano de comunicação digital fornecerá uma compreensão prática do processo de planejamento e o aplicará a um cenário específico.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Definir os objetivos de comunicação
- Identificar o público-alvo
- Selecionar os canais de comunicação
- Desenvolver mensagens e conteúdo de comunicação
- Avaliar e ajustar o plano
Develop a Digital Marketing Plan
Show steps
Creating a digital marketing plan will enable you to apply the course concepts to a real-world scenario.
Browse courses on
Digital Marketing Plan
Show steps
Show steps
Show steps
- Define your target audience and marketing objectives
- Research your competition and the market
- Develop a content strategy and social media plan
- Set up tracking and analytics to measure the results of your campaigns
Mentor a Junior Digital Marketer
Show steps
Mentoring others can deepen your own understanding and reinforce the course concepts.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Volunteer as a mentor at a local marketing organization or school
- Provide guidance and support to junior digital marketers
- Share your knowledge and experience in the field
Career center
Learners who complete Comunicação Digital e Consumidores will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Develop, implement, and manage multi-channel digital campaigns across various platforms. This course teaches the in-depth knowledge and skills to oversee the planning, execution, and measurement of both paid and owned advertising campaigns. You will learn to manage social media strategy, search engine optimization (SEO), content marketing, and email marketing to engage with target audiences and drive business outcomes. Additionally, the course covers data analysis and reporting, which are crucial for tracking campaign performance and optimizing strategies.
Digital Analyst
Digital Analyst
Collect, analyze, and interpret data to measure the performance of digital marketing campaigns. The course provides a solid foundation in data analysis techniques, including web analytics, social media analytics, and search engine marketing analytics. You will learn to use data-driven insights to optimize campaigns, improve website performance, and make informed marketing decisions.
Content Marketing Manager
Content Marketing Manager
Create, manage, and distribute valuable content to attract and retain customers. This course offers a comprehensive approach to content marketing, from developing content strategies to writing effective copy and optimizing content for different channels. You will learn to leverage various content formats, such as blogs, articles, videos, and infographics, to engage your audience and drive conversions.
Social Media Manager
Social Media Manager
Plan, execute, and manage social media campaigns to build brand awareness, generate leads, and drive engagement. The course provides a deep dive into social media marketing strategies, including content creation, community management, and influencer marketing. You will learn to leverage various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to reach your target audience and achieve specific business goals.
E-commerce Manager
E-commerce Manager
Manage the day-to-day operations of an online store, including product management, order fulfillment, and customer service. This course provides a comprehensive understanding of e-commerce best practices, including website design, product photography, payment processing, and shipping and logistics. You will learn to optimize the online shopping experience for customers, drive sales, and increase revenue.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
Optimize websites and content to rank higher in search engine results pages (SERPs). This course covers the principles and techniques of SEO, including keyword research, on-page optimization, and link building. You will learn to improve website performance, increase organic traffic, and drive conversions through effective SEO strategies.
Digital Marketing Consultant
Digital Marketing Consultant
Provide expert advice and guidance to businesses on their digital marketing strategies and campaigns. This course provides a deep understanding of digital marketing principles, best practices, and emerging trends. You will learn to assess client needs, develop customized solutions, and help businesses achieve their marketing goals.
Digital Marketing Specialist
Digital Marketing Specialist
Develop and execute digital marketing campaigns across a variety of channels and platforms. This course offers a broad overview of digital marketing, including social media marketing, content marketing, search engine marketing, and email marketing. You will learn to create and manage digital campaigns that drive brand awareness, generate leads, and achieve business objectives.
Market Researcher
Market Researcher
Conduct market research studies to gather data and insights about consumer behavior, market trends, and industry dynamics. This course provides a foundation in market research methodologies, data analysis techniques, and research ethics. You will learn to design and execute research projects, analyze data, and draw actionable conclusions to inform marketing decisions.
Customer Experience (CX) Manager
Customer Experience (CX) Manager
Design and implement strategies to enhance customer experiences across all channels and touchpoints. This course provides a framework for understanding CX, including customer journey mapping, touchpoint optimization, and customer feedback analysis. You will learn to identify customer pain points, improve satisfaction, and build long-term customer loyalty.
Digital Transformation Manager
Digital Transformation Manager
Lead and manage the digital transformation of organizations, including strategy development, technology implementation, and change management. This course covers the key principles and practices of digital transformation, including emerging technologies, data analytics, and customer experience. You will learn to harness digital innovation to drive business growth and improve operational efficiency.
Brand Manager
Brand Manager
Develop and manage brand strategies to create a strong and recognizable brand identity. This course covers the principles and practices of brand management, including brand positioning, brand messaging, and brand equity. You will learn to create and implement brand campaigns that build awareness, increase customer loyalty, and drive revenue.
Marketing Communications Manager
Marketing Communications Manager
Plan and execute marketing communications campaigns to reach target audiences, build brand awareness, and drive sales. This course provides a comprehensive understanding of marketing communications channels, including public relations, advertising, and direct marketing. You will learn to develop and implement effective communication strategies that engage customers and achieve marketing goals.
Public Relations Specialist
Public Relations Specialist
Manage media relations, build brand reputation, and promote organizational messages to external audiences. This course provides a strong foundation in public relations principles, strategies, and tactics. You will learn to develop and implement PR campaigns, manage media inquiries, and mitigate reputation risks to enhance the public image of organizations.
Customer Success Manager
Customer Success Manager
Manage customer relationships, ensure customer satisfaction, and drive customer retention. This course provides a comprehensive understanding of customer success principles and best practices. You will learn to build and nurture customer relationships, identify and resolve customer issues, and develop strategies to maximize customer lifetime value.
For more career information including salaries, visit:
OpenCourser.com/course/8pobp0/comunicacao
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Comunicação Digital e Consumidores.
Escrito em inglês, este livro fornece uma perspectiva global sobre análise de marketing digital, complementando os tópicos abordados no curso.
Fornece uma base sólida na compreensão do comportamento do consumidor, complementando os conceitos do módulo sobre comportamento do consumidor digital.
Oferece uma visão estratégica da gestão da experiência do cliente, aprofundando os tópicos abordados no módulo sobre CX e transformação digital.
Fornece uma introdução à ciência de dados, oferecendo uma base para os tópicos analíticos abordados no curso.
Oferece uma visão abrangente do marketing, fornecendo contexto para os tópicos específicos abordados no curso.
Explora os aspectos psicológicos do marketing, fornecendo insights sobre o comportamento do consumidor.
Discute os desafios e oportunidades da inovação tecnológica, relevante para o tópico de transformação digital.
Aborda metodologias de inicialização enxuta e inovação contínua, oferecendo insights para o desenvolvimento de estratégias de marketing digital.
Save
Fornece um guia prático para aquisição de clientes, expandindo os conceitos abordados no curso sobre segmentação e estratégias digitais.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/8pobp0/comunicacao
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Bruno Peres
Language
Português
This course belongs to a
collection
called
Marketing e o Consumidor no Ambiente Digital. It's comprised of four courses:
- Comunicação Digital e Consumidores (viewing)
- Marketing e a Jornada do Cliente
- Estratégia Digital e o Comportamento de Busca do Consumidor
- Comportamento e Marketing Digital
Good to know
Ensina sobre comunicação e consumidores, aspectos fundamentais do Marketing Digital
Prepara os alunos para elaborar planos de comunicação digital eficazes
Aborda estratégias de CX e transformação digital, temas relevantes para o mercado atual
Aborda segmentação e comportamento digital, conceitos essenciais para entender o público-alvo
Discute mudanças tecnológicas que impactam o Marketing Digital, fornecendo insights valiosos
Possui carga horária distribuída em módulos semanais, facilitando o aprendizado
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