Marketing e o Consumidor no Ambiente Digital from Coursera

Nossas boas-vindas ao Curso Marketing e o Consumidor no Ambiente Digital.

Neste curso, você aprenderá sobre o papel do marketing no contexto digital. Também serão abordados os principais aspectos que tratam do consumidor no ambiente digital. É importante compreender de que forma os indivíduos passam a organizar sua compra nos ambientes das redes para conhecer as perspectivas futuras da organização em um ambiente cada vez mais digitalizado.

Ao final deste curso, você será capaz de planejar estratégias de marketing digital levando em consideração não só o comportamento do consumidor no ambiente digital, mas também como se beneficiar dos dados para melhorar o marketing nesse ambiente.Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

What's inside

Syllabus

Marketing e o Comportamento do Consumidor Digital

Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

Marketing de Performance

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

Monitoramento dos KPI's por Meio da Visualização de Dados

Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

Processo de Segmentação por Meio de Clusterização

Neste módulo iremos abordar o processo de segmentação de mercado utilizando a técnica de Cluster.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ensina a medir resultados com ferramentas de análise, o que é essencial para o marketing digital

Explora o comportamento do consumidor digital, um conhecimento essencial para o marketing digital

Ensina a usar técnicas de visualização de dados para monitorar KPIs, uma habilidade valiosa para o marketing digital

Ensina a segmentar o mercado usando a técnica de clusterização, uma ferramenta valiosa para o marketing digital

Aborda o uso de dados para melhorar o marketing digital, um aspecto crucial para o sucesso no ambiente digital

Ensinado por especialistas renomados em marketing digital, o que garante a qualidade do conteúdo

Career center

Learners who complete Marketing e o Consumidor no Ambiente Digital will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers are responsible for developing and executing marketing strategies. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Digital Marketing Specialist

With the increase of consumer time spent online, Digital Marketing Specialists are needed to lead digital marketing campaigns and drive business growth. This course may be especially useful for you since it can help build a foundation for marketing and its impact on consumers as they engage digitally.

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Social Media Manager

Social Media Managers develop and execute social media strategies. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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E-commerce Manager

E-commerce Managers are responsible for managing online stores. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Content Marketing Manager

Content Marketing Managers are responsible for creating and distributing content that attracts and engages customers. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Market Researcher

Market Researchers conduct research to understand consumer needs and behavior. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Data Analyst

Data Analysts analyze data to identify trends and patterns. This course may be especially useful for you since it can help build a foundation of skills like data analysis, visualization, and segmentation of data.

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Business Analyst

Business Analysts analyze business processes and identify opportunities for improvement. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Product Manager

Product Managers develop and manage products. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Management Consultant

Management Consultants help businesses improve their performance. They may specialize in a particular area, such as marketing. This course may be especially useful for you since it can help build a foundation for marketing and its impact on consumers in the digital age.

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Entrepreneur

Entrepreneurs start and run their own businesses. They may specialize in a particular area, such as marketing. This course may be especially useful for you since it can help build a foundation for marketing and its impact on consumers in the digital age.

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Marketing Professor

Marketing Professors teach and research marketing. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Marketing Consultant

Marketing Consultants help businesses improve their marketing strategies. This course may be especially useful for you since it can help build a foundation for marketing and its impact on consumers in the digital age.

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Account Manager

Account Managers manage relationships with clients. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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Sales Manager

Sales Managers lead sales teams and develop sales strategies. This course may be especially useful for you since it can help build a foundation for understanding consumer behavior and marketing in the digital age.

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