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Kleber Oliveira
Nossas boas-vindas ao Curso Medindo o Marketing Digital.
Read more
Nossas boas-vindas ao Curso Medindo o Marketing Digital.
Read more
Nossas boas-vindas ao Curso Medindo o Marketing Digital.
Neste curso, você aprenderá sobre um ponto central do Marketing Digital: a mensuração. Grande parte da contribuição do Marketing Digital para as estratégias da empresa são as diversas possibilidades de testes, mensuração e acompanhamento das atividades organizacionais no contexto digital.
Ao final deste curso, você será capaz de colocar em prática diversas atividades de mensuração que permitem acompanhar de forma adequada o desempenho das atividades de marketing digital.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/ahmupg/medindo
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What's inside
Syllabus
Módulo 1 | Atribuição, Teste e Experimentação de Marketing
Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de Marketing Digital.
Read more
Syllabus
Módulo 1 | Atribuição, Teste e Experimentação de Marketing
Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de Marketing Digital.
Read more
Módulo 2 | CX e a Transformação Digital
Neste módulo, serão discutidas as ações de automação e uso de inteligência artificial no contexto do Marketing.
Módulo 3 | Seleção de Canais On-line
Neste módulo, será discutido o processo de seleção de canais on-line de comunicação com o público alvo da empresa.
Módulo 4 | Seleção de KPIs para Diferentes Canais e Objetivos
Neste módulo, serão discutidos os principais KPI’s (Key Performance Indicators) que ajudam a organização a controlar de forma efetiva as ações de Marketing sendo implantadas pela organização.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina sobre medição de Marketing Digital, um ponto central da área
Desenvolve habilidades práticas de mensuração para acompanhar o desempenho de ações de marketing digital
Aborda tópicos como atribuição, testes e experimentação de marketing, automação e uso de inteligência artificial
Discussão sobre seleção de canais on-line e KPIs para monitoramento de ações em diferentes plataformas
Inclui vídeos, leituras e avaliações de conhecimento ao longo dos módulos
Save this course
Save Medindo o Marketing Digital to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Medindo o Marketing Digital with these
activities:
Revisar literatura de marketing
Show steps
Atualize seus conhecimentos sobre conceitos e práticas básicas de Marketing Digital para melhor aproveitamento do curso.
Browse courses on
Marketing Digital
Show steps
-
Leia artigos de blogs e sites especializados em Marketing Digital.
-
Assistir a palestras e webinars sobre o tema.
-
Rever os conceitos básicos de marketing, como segmentação, público-alvo e posicionamento de mercado.
Test your marketing knowledge with quizzes
Show steps
Reinforce your understanding of key marketing concepts by taking quizzes and testing your knowledge.
Show steps
-
Find online quizzes related to digital marketing
-
Take the quizzes and review your answers
Explore Google Analytics Academy
Show steps
Familiarize yourself with the basics of digital marketing and data analysis by completing beginner-friendly courses on Google Analytics Academy.
Show steps
-
Create an account on Google Analytics Academy
-
Enroll in the 'Introduction to Digital Marketing' course
-
Complete the course at your own pace
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Sessão de estudo em grupo sobre mensuração de marketing
Show steps
Fortaleça sua compreensão através de discussões e trocas de ideias com colegas.
Browse courses on
Marketing Digital
Show steps
-
Forme um grupo de estudo com colegas.
-
Escolha um tópico específico de mensuração de marketing para discutir.
-
Prepare-se lendo materiais relevantes e reunindo perguntas.
-
Participe ativamente da sessão de estudo, compartilhando insights e aprendendo com os outros.
Exercícios de cálculo de métricas de marketing
Show steps
Pratique o cálculo de métricas de marketing comuns para aprimorar sua compreensão e habilidades analíticas.
Browse courses on
Marketing Digital
Show steps
-
Calcule métricas como impressões, cliques, taxa de engajamento e taxa de conversão usando dados fornecidos.
-
Use ferramentas de análise de dados para extrair e interpretar dados relevantes.
-
Analise os resultados e identifique tendências e padrões.
Participar de eventos de marketing digital
Show steps
Conecte-se com profissionais da área e amplie seus conhecimentos participando de eventos de marketing digital.
Show steps
-
Pesquise e compare eventos de marketing digital próximos.
-
Participe de workshops, palestras e sessões de networking.
-
Troque informações com outros participantes e aprenda sobre as tendências do setor.
Develop a social media marketing plan
Show steps
Put your theoretical knowledge into practice by creating a comprehensive social media marketing plan for a hypothetical business.
Show steps
-
Define the target audience for the social media campaign
-
Choose the appropriate social media platforms
-
Set specific and measurable goals for the campaign
-
Develop a content strategy that aligns with the campaign goals
-
Outline a plan for monitoring and measuring the results of the campaign
Tutorial para uso de ferramentas de análise de marketing
Show steps
Melhore suas habilidades práticas seguindo tutoriais sobre como usar ferramentas essenciais de análise de marketing.
Browse courses on
Marketing Digital
Show steps
-
Identifique as ferramentas de análise mais adequadas para suas necessidades.
-
Encontre tutoriais abrangentes sobre como usar essas ferramentas.
-
Siga os tutoriais e pratique o uso das ferramentas em diferentes cenários.
Desenvolver um plano de mensuração de campanha de marketing
Show steps
Aplique os conceitos de mensuração para criar um plano abrangente para rastrear e avaliar o sucesso de uma campanha de marketing.
Browse courses on
Marketing Digital
Show steps
-
Defina os objetivos da campanha e identifique as métricas relevantes.
-
Selecione os canais de marketing e as táticas apropriadas.
-
Desenvolva um cronograma para monitoramento e análise de dados.
-
Documente o plano de mensuração para referência futura.
Criar uma postagem de blog sobre um tópico de marketing digital
Show steps
Demonstre sua compreensão e capacidade de comunicar conceitos de marketing digital criando conteúdo valioso.
Browse courses on
Marketing Digital
Show steps
-
Escolha um tópico relevante e de interesse para o público-alvo.
-
Pesquise o assunto e reúna informações confiáveis.
-
Escreva uma postagem de blog clara, concisa e envolvente.
-
Otimize a postagem para mecanismos de pesquisa (SEO).
-
Publique a postagem em um blog ou plataforma de mídia social.
Mentorar alunos iniciantes em marketing digital
Show steps
Reforce seu aprendizado e ajude outros a entender os conceitos de marketing digital.
Browse courses on
Marketing Digital
Show steps
-
Ofereça-se para orientar alunos que estão começando no campo.
-
Compartilhe seus conhecimentos e experiências.
-
Forneça suporte e feedback.
-
Acompanhe o progresso dos alunos e comemore seus sucessos.
Revisar literatura de marketing
Show steps
Atualize seus conhecimentos sobre conceitos e práticas básicas de Marketing Digital para melhor aproveitamento do curso.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Leia artigos de blogs e sites especializados em Marketing Digital.
- Assistir a palestras e webinars sobre o tema.
- Rever os conceitos básicos de marketing, como segmentação, público-alvo e posicionamento de mercado.
Test your marketing knowledge with quizzes
Show steps
Reinforce your understanding of key marketing concepts by taking quizzes and testing your knowledge.
Show steps
Show steps
Show steps
- Find online quizzes related to digital marketing
- Take the quizzes and review your answers
Explore Google Analytics Academy
Show steps
Familiarize yourself with the basics of digital marketing and data analysis by completing beginner-friendly courses on Google Analytics Academy.
Show steps
Show steps
Show steps
- Create an account on Google Analytics Academy
- Enroll in the 'Introduction to Digital Marketing' course
- Complete the course at your own pace
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Sessão de estudo em grupo sobre mensuração de marketing
Show steps
Fortaleça sua compreensão através de discussões e trocas de ideias com colegas.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Forme um grupo de estudo com colegas.
- Escolha um tópico específico de mensuração de marketing para discutir.
- Prepare-se lendo materiais relevantes e reunindo perguntas.
- Participe ativamente da sessão de estudo, compartilhando insights e aprendendo com os outros.
Exercícios de cálculo de métricas de marketing
Show steps
Pratique o cálculo de métricas de marketing comuns para aprimorar sua compreensão e habilidades analíticas.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Calcule métricas como impressões, cliques, taxa de engajamento e taxa de conversão usando dados fornecidos.
- Use ferramentas de análise de dados para extrair e interpretar dados relevantes.
- Analise os resultados e identifique tendências e padrões.
Participar de eventos de marketing digital
Show steps
Conecte-se com profissionais da área e amplie seus conhecimentos participando de eventos de marketing digital.
Show steps
Show steps
Show steps
- Pesquise e compare eventos de marketing digital próximos.
- Participe de workshops, palestras e sessões de networking.
- Troque informações com outros participantes e aprenda sobre as tendências do setor.
Develop a social media marketing plan
Show steps
Put your theoretical knowledge into practice by creating a comprehensive social media marketing plan for a hypothetical business.
Show steps
Show steps
Show steps
- Define the target audience for the social media campaign
- Choose the appropriate social media platforms
- Set specific and measurable goals for the campaign
- Develop a content strategy that aligns with the campaign goals
- Outline a plan for monitoring and measuring the results of the campaign
Tutorial para uso de ferramentas de análise de marketing
Show steps
Melhore suas habilidades práticas seguindo tutoriais sobre como usar ferramentas essenciais de análise de marketing.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Identifique as ferramentas de análise mais adequadas para suas necessidades.
- Encontre tutoriais abrangentes sobre como usar essas ferramentas.
- Siga os tutoriais e pratique o uso das ferramentas em diferentes cenários.
Desenvolver um plano de mensuração de campanha de marketing
Show steps
Aplique os conceitos de mensuração para criar um plano abrangente para rastrear e avaliar o sucesso de uma campanha de marketing.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Defina os objetivos da campanha e identifique as métricas relevantes.
- Selecione os canais de marketing e as táticas apropriadas.
- Desenvolva um cronograma para monitoramento e análise de dados.
- Documente o plano de mensuração para referência futura.
Criar uma postagem de blog sobre um tópico de marketing digital
Show steps
Demonstre sua compreensão e capacidade de comunicar conceitos de marketing digital criando conteúdo valioso.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Escolha um tópico relevante e de interesse para o público-alvo.
- Pesquise o assunto e reúna informações confiáveis.
- Escreva uma postagem de blog clara, concisa e envolvente.
- Otimize a postagem para mecanismos de pesquisa (SEO).
- Publique a postagem em um blog ou plataforma de mídia social.
Mentorar alunos iniciantes em marketing digital
Show steps
Reforce seu aprendizado e ajude outros a entender os conceitos de marketing digital.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Ofereça-se para orientar alunos que estão começando no campo.
- Compartilhe seus conhecimentos e experiências.
- Forneça suporte e feedback.
- Acompanhe o progresso dos alunos e comemore seus sucessos.
Career center
Learners who complete Medindo o Marketing Digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Analyst
Digital Marketing Analyst
Digital Marketing Analysts collect and analyze data to measure the success of digital marketing campaigns. They use this information to improve campaign performance and make recommendations to optimize future campaigns. The Medindo o Marketing Digital course can provide a valuable foundation for aspiring Digital Marketing Analysts by teaching them about key concepts such as attribution, testing, experimentation, CX, digital transformation, and KPI selection. This course is a recommended starting point for those looking to break into the field of digital marketing analytics.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to help businesses make better decisions. They use their skills in statistics and programming to identify trends and patterns in data, and to develop models that can predict future outcomes. The Medindo o Marketing Digital course can be a helpful resource for aspiring Data Analysts by providing them with a foundation in data analysis techniques and concepts. This course may be particularly relevant for those interested in specializing in marketing data analysis.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products or services. They use their knowledge of marketing principles and techniques to reach target audiences and achieve business goals. The Medindo o Marketing Digital course can provide valuable insights for aspiring Marketing Managers by teaching them about key concepts such as attribution, testing, experimentation, CX, digital transformation, and KPI selection. This course may be particularly relevant for those interested in managing digital marketing campaigns.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products or services. They work with engineers, designers, and marketers to ensure that products meet customer needs and are successful in the marketplace. The Medindo o Marketing Digital course can provide valuable insights for aspiring Product Managers by teaching them about key concepts such as CX, digital transformation, and KPI selection. This course may be particularly relevant for those interested in managing digital products or services.
UX Researcher
UX Researcher
UX Researchers study how users interact with products or services. They use their findings to improve the user experience and make products more usable and enjoyable. The Medindo o Marketing Digital course can provide valuable insights for aspiring UX Researchers by teaching them about key concepts such as CX, testing, and experimentation. This course may be particularly relevant for those interested in researching the user experience of digital products or services.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They work with customers to resolve issues, provide support, and build relationships. The Medindo o Marketing Digital course can provide valuable insights for aspiring Customer Success Managers by teaching them about key concepts such as CX and KPI selection. This course may be particularly relevant for those interested in managing digital customer relationships.
Growth Marketing Manager
Growth Marketing Manager
Growth Marketing Managers are responsible for developing and executing marketing strategies to drive user acquisition and growth. They use their knowledge of marketing principles and techniques to attract and retain customers. The Medindo o Marketing Digital course can provide valuable insights for aspiring Growth Marketing Managers by teaching them about key concepts such as attribution, testing, experimentation, and KPI selection. This course may be particularly relevant for those interested in managing digital marketing campaigns.
Business Analyst
Business Analyst
Business Analysts work with businesses to identify and solve problems. They use their skills in analysis and problem-solving to develop solutions that improve business processes and performance. The Medindo o Marketing Digital course can provide valuable insights for aspiring Business Analysts by teaching them about key concepts such as data analysis, testing, and KPI selection. This course may be particularly relevant for those interested in specializing in marketing analysis.
SEO Specialist
SEO Specialist
SEO Specialists are responsible for optimizing websites for search engines. They use their knowledge of SEO principles and techniques to improve a website's ranking in search results. The Medindo o Marketing Digital course can provide valuable insights for aspiring SEO Specialists by teaching them about key concepts such as search engine optimization, content marketing, and digital transformation. This course may be particularly relevant for those interested in optimizing websites for digital marketing purposes.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing and executing content marketing strategies. They use their knowledge of content marketing principles and techniques to create and distribute content that attracts and engages target audiences. The Medindo o Marketing Digital course can provide valuable insights for aspiring Content Marketing Managers by teaching them about key concepts such as content marketing, CX, and digital transformation. This course may be particularly relevant for those interested in managing digital content marketing campaigns.
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for developing and executing social media marketing strategies. They use their knowledge of social media marketing principles and techniques to create and distribute content that attracts and engages target audiences. The Medindo o Marketing Digital course can provide valuable insights for aspiring Social Media Marketing Managers by teaching them about key concepts such as social media marketing, CX, and digital transformation. This course may be particularly relevant for those interested in managing digital social media marketing campaigns.
Affiliate Marketing Manager
Affiliate Marketing Manager
Affiliate Marketing Managers are responsible for developing and executing affiliate marketing strategies. They work with affiliates to promote products or services and earn commissions on sales. The Medindo o Marketing Digital course can provide valuable insights for aspiring Affiliate Marketing Managers by teaching them about key concepts such as affiliate marketing, content marketing, and digital transformation. This course may be particularly relevant for those interested in managing digital affiliate marketing campaigns.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultants provide advice and guidance to businesses on how to improve their digital marketing strategies. They use their knowledge of digital marketing principles and techniques to help businesses achieve their marketing goals. The Medindo o Marketing Digital course can provide valuable insights for aspiring Digital Marketing Consultants by teaching them about key concepts such as digital marketing, CX, and digital transformation. This course may be particularly relevant for those interested in providing consulting services to businesses on digital marketing.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for developing and executing email marketing strategies. They use their knowledge of email marketing principles and techniques to create and distribute email campaigns that attract and engage target audiences. The Medindo o Marketing Digital course can provide valuable insights for aspiring Email Marketing Specialists by teaching them about key concepts such as email marketing, content marketing, and digital transformation. This course may be particularly relevant for those interested in managing digital email marketing campaigns.
Data Scientist
Data Scientist
Data Scientists use their skills in statistics and programming to analyze data and develop models that can predict future outcomes. They work with businesses to solve problems and make better decisions. The Medindo o Marketing Digital course may be useful for aspiring Data Scientists by providing them with a foundation in data analysis techniques and concepts. This course may be particularly relevant for those interested in specializing in marketing data science.
For more career information including salaries, visit:
OpenCourser.com/course/ahmupg/medindo
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Medindo o Marketing Digital.
Provides a practical guide to digital marketing analytics, covering key concepts, metrics, and tools. It offers insights into consumer behavior, campaign performance, and optimization strategies, making it valuable for professionals and students alike.
Save
Classic guide to web analytics, providing a step-by-step approach to collecting, analyzing, and interpreting web traffic data. It covers website optimization, conversion tracking, and the use of analytics tools.
Provides a detailed overview of Google Analytics, the most widely used web analytics platform. It covers account setup, data collection, report interpretation, and advanced features, making it a valuable resource for beginners and experienced users alike.
Save
Offers a strategic perspective on social media analytics, covering techniques for measuring engagement, identifying influencers, and tracking campaign performance. It provides insights into data analysis, visualization, and reporting.
Save
This comprehensive textbook provides a practical approach to marketing research, covering research design, data collection, analysis, and interpretation. It offers insights into qualitative and quantitative research methods, and provides a solid foundation for understanding market research.
Save
This beginner-friendly guide provides a step-by-step approach to web analytics, covering data collection, analysis, and reporting. It offers insights into web analytics tools, metrics, and best practices, making it a valuable resource for beginners.
Save
This comprehensive textbook provides an integrated approach to marketing communications, covering advertising, public relations, digital marketing, and customer relationship management (CRM). It offers insights into communication planning, message development, and media selection.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ahmupg/medindo
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Kleber Oliveira
Language
Português
This course belongs to a
collection
called
Planejamento Estratégico de Marketing Digital. It's comprised of four courses:
- Otimizando o Marketing Digital
- Introdução ao Marketing Digital
- Preparando o Marketing Digital
- Medindo o Marketing Digital (viewing)
Good to know
Ensina sobre medição de Marketing Digital, um ponto central da área
Desenvolve habilidades práticas de mensuração para acompanhar o desempenho de ações de marketing digital
Aborda tópicos como atribuição, testes e experimentação de marketing, automação e uso de inteligência artificial
Discussão sobre seleção de canais on-line e KPIs para monitoramento de ações em diferentes plataformas
Inclui vídeos, leituras e avaliações de conhecimento ao longo dos módulos
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