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Kleber Oliveira
Nossas boas-vindas ao Curso Preparando o Marketing Digital.
Read more
Nossas boas-vindas ao Curso Preparando o Marketing Digital.
Read more
Nossas boas-vindas ao Curso Preparando o Marketing Digital.
Neste curso, você aprenderá como uma organização pode atuar para desenvolver a habilidade de uso do marketing digital. Serão abordados temas diversos que tratam dos segmentos de clientes, jornada, storytelling e marketing ágil.
Ao final deste curso, você será capaz de colocar em prática um processo de segmentação de mercado adequado ao ambiente digital.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/brco65/preparando
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What's inside
Syllabus
Módulo 1 | Segmentação de Clientes e Marketing Comportamental
Este módulo aborda o processo de segmentação de mercado e como este processo pode servir para a empresa desenvolver suas estratégias, moldando a jornada do cliente.
Read more
Syllabus
Módulo 1 | Segmentação de Clientes e Marketing Comportamental
Este módulo aborda o processo de segmentação de mercado e como este processo pode servir para a empresa desenvolver suas estratégias, moldando a jornada do cliente.
Read more
Módulo 2 | A Jornada do Cliente e a Estratégia de Conteúdo
Neste módulo, será abordado do processo de análise construção da jornada do cliente visando oferecer valor para o consumidor.
Módulo 3 | Storytelling de Marcas em um Ambiente Digital
Este módulo as estratégias de storytelling no contexto da construção da jornada do cliente. O objetivo é conectar ambos os conceitos para gerar valor superior para o consumidor. Este processo tem impacto relevante na construção de marca da empresa.
Módulo 4 | Acelerando a Execução de Marketing por Meio de Metodologias Ágeis
Este módulo aborda o conceito de metodologias ágeis no contexto da estratégia de marketing.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina como a jornada do cliente é vital para a estratégia de marketing
Conceitua a integração entre a jornada do cliente e o storytelling de marcas
Aborda metodologias ágeis no contexto das estratégias de marketing
Oferece uma visão completa do processo de segmentação de mercado
Desenvolve habilidades essenciais para a execução de campanhas de marketing digital
Save this course
Save Preparando o Marketing Digital to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Preparando o Marketing Digital with these
activities:
Revise Segmentation of Customers
Show steps
Review the concept of customer segmentation to strengthen your foundation for understanding the course material.
Browse courses on
Customer Segmentation
Show steps
-
Read the article: 'The Ultimate Guide to Market Segmentation'
-
Take the quiz: 'Test Your Understanding of Customer Segmentation'
Compile a marketing resource library
Show steps
Helps you organize and curate valuable marketing resources, providing easy access to relevant information and tools.
Show steps
-
Research and identify useful marketing articles, websites, and tools
-
Organize the resources into categories or topics
-
Create a digital or physical library for easy access
Revise key marketing concepts
Show steps
Helps you refresh your understanding of essential marketing principles, providing a solid foundation for the course.
Browse courses on
Marketing Concepts
Show steps
-
Review notes or textbooks from previous marketing courses
-
Read articles or online resources on marketing basics
-
Complete practice questions or quizzes to test your understanding
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Engage in group discussions on marketing case studies
Show steps
Promotes collaborative learning and critical thinking by analyzing real-world marketing campaigns, broadening your perspectives and insights.
Browse courses on
Marketing Case Studies
Show steps
-
Join or form a study group
-
Select and analyze marketing case studies
-
Share insights and discuss different perspectives
Explore content marketing strategies
Show steps
Provides a deeper dive into content marketing techniques, empowering you to create valuable and engaging content that connects with your audience.
Browse courses on
Content Marketing
Show steps
-
Research different types of content marketing
-
Identify target audience and their content preferences
-
Develop a content calendar and plan
Conduct market segmentation exercises
Show steps
Provides hands-on practice in applying market segmentation techniques, enhancing your understanding of customer behavior.
Browse courses on
Market Segmentation
Show steps
-
Gather data on potential customers
-
Identify different customer groups based on demographics, preferences, and behaviors
-
Develop profiles for each customer segment
Design a customer journey map
Show steps
Helps you visualize and understand the customer's journey, enabling you to develop targeted and effective marketing strategies.
Browse courses on
Customer Journey
Show steps
-
Identify the different stages of the customer journey
-
Map out the touchpoints and interactions at each stage
-
Analyze pain points and opportunities for improvement
Attend a workshop on agile marketing
Show steps
Provides practical guidance and hands-on experience in implementing agile marketing principles, enhancing team collaboration and efficiency.
Show steps
-
Research and identify relevant workshops
-
Register and actively participate in the workshop
-
Apply agile techniques to your own marketing projects
Volunteer for a marketing-related organization
Show steps
Offers practical experience in applying your marketing skills, contributing to the community while expanding your network.
Browse courses on
Marketing
Show steps
-
Identify and research potential volunteering opportunities
-
Apply for and secure a volunteering position
-
Actively participate in marketing-related activities
Contribute to an open-source marketing project
Show steps
Provides real-world experience in contributing to the marketing community, fostering collaboration and broadening your technical skills.
Browse courses on
Marketing Tools
Show steps
-
Identify and select an open-source marketing project
-
Contribute code, documentation, or other resources
-
Engage with the project community
Revise Segmentation of Customers
Show steps
Review the concept of customer segmentation to strengthen your foundation for understanding the course material.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Read the article: 'The Ultimate Guide to Market Segmentation'
- Take the quiz: 'Test Your Understanding of Customer Segmentation'
Compile a marketing resource library
Show steps
Helps you organize and curate valuable marketing resources, providing easy access to relevant information and tools.
Show steps
Show steps
Show steps
- Research and identify useful marketing articles, websites, and tools
- Organize the resources into categories or topics
- Create a digital or physical library for easy access
Revise key marketing concepts
Show steps
Helps you refresh your understanding of essential marketing principles, providing a solid foundation for the course.
Browse courses on
Marketing Concepts
Show steps
Show steps
Show steps
- Review notes or textbooks from previous marketing courses
- Read articles or online resources on marketing basics
- Complete practice questions or quizzes to test your understanding
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Engage in group discussions on marketing case studies
Show steps
Promotes collaborative learning and critical thinking by analyzing real-world marketing campaigns, broadening your perspectives and insights.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Join or form a study group
- Select and analyze marketing case studies
- Share insights and discuss different perspectives
Explore content marketing strategies
Show steps
Provides a deeper dive into content marketing techniques, empowering you to create valuable and engaging content that connects with your audience.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Research different types of content marketing
- Identify target audience and their content preferences
- Develop a content calendar and plan
Conduct market segmentation exercises
Show steps
Provides hands-on practice in applying market segmentation techniques, enhancing your understanding of customer behavior.
Browse courses on
Market Segmentation
Show steps
Show steps
Show steps
- Gather data on potential customers
- Identify different customer groups based on demographics, preferences, and behaviors
- Develop profiles for each customer segment
Design a customer journey map
Show steps
Helps you visualize and understand the customer's journey, enabling you to develop targeted and effective marketing strategies.
Browse courses on
Customer Journey
Show steps
Show steps
Show steps
- Identify the different stages of the customer journey
- Map out the touchpoints and interactions at each stage
- Analyze pain points and opportunities for improvement
Attend a workshop on agile marketing
Show steps
Provides practical guidance and hands-on experience in implementing agile marketing principles, enhancing team collaboration and efficiency.
Show steps
Show steps
Show steps
- Research and identify relevant workshops
- Register and actively participate in the workshop
- Apply agile techniques to your own marketing projects
Volunteer for a marketing-related organization
Show steps
Offers practical experience in applying your marketing skills, contributing to the community while expanding your network.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify and research potential volunteering opportunities
- Apply for and secure a volunteering position
- Actively participate in marketing-related activities
Contribute to an open-source marketing project
Show steps
Provides real-world experience in contributing to the marketing community, fostering collaboration and broadening your technical skills.
Browse courses on
Marketing Tools
Show steps
Show steps
Show steps
- Identify and select an open-source marketing project
- Contribute code, documentation, or other resources
- Engage with the project community
Career center
Learners who complete Preparando o Marketing Digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan, develop, and execute marketing campaigns using digital channels. They work with other marketers to create and manage websites, social media campaigns, and email marketing campaigns. This course can help build a foundation in digital marketing concepts, including segmentation, customer journey mapping, and storytelling. A Digital Marketing Manager needs a strong understanding of these concepts to develop effective digital marketing campaigns.
Marketing Professor
Marketing Professor
Marketing Professors teach marketing courses at colleges and universities. They develop and deliver lectures, as well as grade assignments and provide feedback to students. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Professor needs a strong understanding of these concepts to teach effectively.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers develop and execute email marketing campaigns to promote products or services. They work with other marketers to create and distribute email campaigns to a list of subscribers. This course can help build a foundation in email marketing concepts, including segmentation, customer journey mapping, and storytelling. An Email Marketing Manager needs a strong understanding of these concepts to develop effective email marketing campaigns.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media marketing strategies to promote products or services. They work with other marketers to create and manage social media campaigns across a variety of platforms, including Facebook, Twitter, and Instagram. This course can help build a foundation in social media marketing concepts, including segmentation, customer journey mapping, and storytelling. A Social Media Manager needs a strong understanding of these concepts to develop effective social media marketing campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand identity across all marketing channels. This course can help build a foundation in marketing concepts, including storytelling and customer journey mapping. A Brand Manager needs a strong understanding of these concepts to build a strong brand identity.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers develop and execute content marketing strategies to attract and engage customers. They work with other marketers to create and distribute content across a variety of channels, including blogs, social media, and email. This course can help build a foundation in content marketing concepts, including storytelling and customer journey mapping. A Content Marketing Manager needs a strong understanding of these concepts to develop effective content marketing campaigns.
Marketing Manager
Marketing Manager
Marketing Managers plan, develop, and execute marketing campaigns to promote products or services. They work with other departments within an organization to ensure that marketing efforts are aligned with overall business goals. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Manager needs a strong understanding of these concepts to develop effective marketing campaigns.
Marketing Researcher
Marketing Researcher
Marketing Researchers conduct research to understand consumer behavior and market trends. They use this information to help businesses develop and implement marketing strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Researcher needs a strong understanding of these concepts to conduct effective research.
Market Research Analyst
Market Research Analyst
Market Research Analysts study market conditions, identify trends, and analyze consumer behavior to help guide marketing campaigns. They often work on a team with other marketers to develop and implement marketing strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Market Research Analyst needs a strong understanding of these concepts to make informed decisions about marketing campaigns.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice and services to businesses. They work with clients to develop and implement marketing plans, as well as provide training and support. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Consultant needs a strong understanding of these concepts to provide effective advice and services to clients.
Product Manager
Product Manager
Product Managers are responsible for the development and marketing of products. They work with other departments within an organization to ensure that products meet the needs of customers. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Product Manager needs a strong understanding of these concepts to develop and market products effectively.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams. They work to develop and implement sales strategies, as well as provide training and support to sales representatives. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Sales Manager needs a strong understanding of these concepts to develop and implement effective sales strategies.
Business Development Manager
Business Development Manager
Business Development Managers work to identify and develop new business opportunities. They work with other departments within an organization to develop and implement business development strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Business Development Manager needs a strong understanding of these concepts to develop and implement effective business development strategies.
Customer Success Manager
Customer Success Manager
Customer Success Managers work to ensure that customers are satisfied with a company's products or services. They work with customers to resolve issues, as well as provide training and support. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Customer Success Manager needs a strong understanding of these concepts to provide effective support to customers.
Project Manager
Project Manager
Project Managers plan, develop, and execute projects. They work with other stakeholders to ensure that projects are completed on time and within budget. This course may help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Project Manager may need a basic understanding of these concepts to work effectively with marketing teams.
For more career information including salaries, visit:
OpenCourser.com/course/brco65/preparando
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Preparando o Marketing Digital.
Save
Este livro fornece uma visão prática sobre como implementar metodologias ágeis no marketing digital. Ele complementa o módulo sobre metodologias ágeis, oferecendo exemplos e estudos de caso concretos.
Save
Este guia abrangente fornece uma visão completa da otimização de mecanismos de pesquisa (SEO). Ele complementa o curso fornecendo insights e técnicas avançadas para melhorar a visibilidade online e o tráfego orgânico.
Este guia abrangente cobre todos os aspectos do marketing de conteúdo, incluindo estratégia, criação e distribuição. Ele complementa o módulo sobre jornada do cliente, fornecendo insights sobre como criar conteúdo valioso que atenda às necessidades do público.
Escrita em inglês, esta obra oferece insights abrangentes sobre estratégias de marketing digital, cobrindo tópicos como segmentação de mercado, jornada do cliente e otimização de campanhas. Ele complementa o curso fornecendo uma perspectiva mais global sobre o assunto.
Embora não seja específico para marketing digital, este livro oferece princípios valiosos sobre experimentação e iteração. Ele ajuda os alunos a desenvolver uma mentalidade de startup e a aplicar técnicas lean em seus projetos de marketing.
Este livro é uma referência valiosa para iniciantes em marketing digital. Ele fornece uma visão geral abrangente dos princípios e práticas do inbound marketing, complementando os conceitos abordados no curso.
Save
Este guia oferece estratégias e técnicas para otimizar o crescimento de clientes. Ele complementa o curso fornecendo uma abordagem prática para adquirir e reter clientes no ambiente digital.
Save
Este livro é um recurso útil para iniciantes em marketing digital. Ele fornece uma visão geral acessível dos conceitos e práticas fundamentais, complementando o curso com uma abordagem mais fácil de entender.
Save
Aborda o poder do storytelling de marca e oferece técnicas para construir histórias envolventes que ressoem com os clientes.
Fornece orientações detalhadas sobre como usar as mídias sociais para marketing, incluindo estratégias para construir seguidores, criar conteúdo envolvente e medir o sucesso.
Aborda os princípios fundamentais do email marketing, incluindo construção de lista, criação de conteúdo e automação.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/brco65/preparando
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Kleber Oliveira
Language
Português
This course belongs to a
collection
called
Planejamento Estratégico de Marketing Digital. It's comprised of four courses:
- Otimizando o Marketing Digital
- Introdução ao Marketing Digital
- Preparando o Marketing Digital (viewing)
- Medindo o Marketing Digital
Good to know
Ensina como a jornada do cliente é vital para a estratégia de marketing
Conceitua a integração entre a jornada do cliente e o storytelling de marcas
Aborda metodologias ágeis no contexto das estratégias de marketing
Oferece uma visão completa do processo de segmentação de mercado
Desenvolve habilidades essenciais para a execução de campanhas de marketing digital
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