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Preparando o Marketing Digital

Kleber Oliveira

Nossas boas-vindas ao Curso Preparando o Marketing Digital.

Neste curso, você aprenderá como uma organização pode atuar para desenvolver a habilidade de uso do marketing digital. Serão abordados temas diversos que tratam dos segmentos de clientes, jornada, storytelling e marketing ágil.

Ao final deste curso, você será capaz de colocar em prática um processo de segmentação de mercado adequado ao ambiente digital.

Nossas boas-vindas ao Curso Preparando o Marketing Digital.

Ao final deste curso, você será capaz de colocar em prática um processo de segmentação de mercado adequado ao ambiente digital.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

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What's inside

Syllabus

Módulo 1 | Segmentação de Clientes e Marketing Comportamental

Este módulo aborda o processo de segmentação de mercado e como este processo pode servir para a empresa desenvolver suas estratégias, moldando a jornada do cliente.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Ensina como a jornada do cliente é vital para a estratégia de marketing

Conceitua a integração entre a jornada do cliente e o storytelling de marcas

Aborda metodologias ágeis no contexto das estratégias de marketing

Oferece uma visão completa do processo de segmentação de mercado

Desenvolve habilidades essenciais para a execução de campanhas de marketing digital

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Reviews summary

Fundamentos essenciais de marketing digital

Segundo os alunos, este curso oferece uma base sólida e atualizada em marketing digital, sendo altamente recomendado para iniciantes ou para quem busca atualização. Os participantes destacam a clareza na explicação de conceitos como segmentação de clientes, jornada do cliente e storytelling de marcas. O conteúdo é considerado rico e bem organizado em módulos, com vídeos de boa qualidade e materiais de leitura complementares. Embora muitos apreciem a abordagem prática e a inclusão de metodologias ágeis, alguns consideram o curso mais conceitual do que operacional, sugerindo que poderia haver mais 'mão na massa' para quem já tem experiência prévia na área.

Ideal para quem está começando ou busca reciclar conhecimentos básicos.

"Recomendo para quem quer começar no marketing digital ou atualizar conhecimentos."

"Era exatamente o que eu precisava para entender as bases do marketing digital e como aplicar."

"Ótimo para iniciantes e para quem busca uma visão geral do marketing digital."

O conteúdo é bem organizado, facilitando a absorção do aprendizado.

"A forma como o conteúdo é organizado em módulos facilita muito o aprendizado."

"Os módulos são bem estruturados, e a progressão do conhecimento é fluida."

"A didática é ótima, e os tópicos abordados são super relevantes."

"Os vídeos são de boa qualidade, e os testes ajudam a fixar o aprendizado."

Fornece um panorama completo e atualizado do marketing digital.

"O curso é excelente, com uma abordagem muito prática e atualizada."

"Muito bom para ter uma base sólida em marketing digital."

"Achei o curso muito completo para um nível introdutório/intermediário."

"Saio com uma visão clara de como planejar ações de marketing digital."

Poderia haver mais interação e dinamismo em algumas aulas.

"Senti falta de um pouco mais de interatividade com os instrutores."

"Alguns vídeos são um pouco longos e poderiam ser mais dinâmicos."

Oferece fundamentos, mas carece de exemplos práticos aprofundados.

"Para quem já tem alguma experiência, pode parecer um pouco básico. Faltou um pouco mais de 'mão na massa'."

"A parte prática é mais conceitual do que operacional."

"Esperava mais dicas práticas para aplicar no dia a dia."

"Algumas partes poderiam ser mais aprofundadas."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Preparando o Marketing Digital with these activities:

Revise Segmentation of Customers

Show steps

Review the concept of customer segmentation to strengthen your foundation for understanding the course material.

Browse courses on Customer Segmentation

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Read the article: 'The Ultimate Guide to Market Segmentation'
Take the quiz: 'Test Your Understanding of Customer Segmentation'

Compile a marketing resource library

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Helps you organize and curate valuable marketing resources, providing easy access to relevant information and tools.

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Research and identify useful marketing articles, websites, and tools
Organize the resources into categories or topics
Create a digital or physical library for easy access

Revise key marketing concepts

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Helps you refresh your understanding of essential marketing principles, providing a solid foundation for the course.

Browse courses on Marketing Concepts

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Review notes or textbooks from previous marketing courses
Read articles or online resources on marketing basics
Complete practice questions or quizzes to test your understanding

Seven other activities

Expand to see all activities and additional details

Show all ten activities

Engage in group discussions on marketing case studies

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Promotes collaborative learning and critical thinking by analyzing real-world marketing campaigns, broadening your perspectives and insights.

Browse courses on Marketing Case Studies

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Join or form a study group
Select and analyze marketing case studies
Share insights and discuss different perspectives

Explore content marketing strategies

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Provides a deeper dive into content marketing techniques, empowering you to create valuable and engaging content that connects with your audience.

Browse courses on Content Marketing

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Research different types of content marketing
Identify target audience and their content preferences
Develop a content calendar and plan

Conduct market segmentation exercises

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Provides hands-on practice in applying market segmentation techniques, enhancing your understanding of customer behavior.

Browse courses on Market Segmentation

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Gather data on potential customers
Identify different customer groups based on demographics, preferences, and behaviors
Develop profiles for each customer segment

Design a customer journey map

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Helps you visualize and understand the customer's journey, enabling you to develop targeted and effective marketing strategies.

Browse courses on Customer Journey

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Identify the different stages of the customer journey
Map out the touchpoints and interactions at each stage
Analyze pain points and opportunities for improvement

Attend a workshop on agile marketing

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Provides practical guidance and hands-on experience in implementing agile marketing principles, enhancing team collaboration and efficiency.

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Research and identify relevant workshops
Register and actively participate in the workshop
Apply agile techniques to your own marketing projects

Volunteer for a marketing-related organization

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Offers practical experience in applying your marketing skills, contributing to the community while expanding your network.

Browse courses on Marketing

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Identify and research potential volunteering opportunities
Apply for and secure a volunteering position
Actively participate in marketing-related activities

Contribute to an open-source marketing project

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Provides real-world experience in contributing to the marketing community, fostering collaboration and broadening your technical skills.

Browse courses on Marketing Tools

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Identify and select an open-source marketing project
Contribute code, documentation, or other resources
Engage with the project community

Career center

Learners who complete Preparando o Marketing Digital will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers plan, develop, and execute marketing campaigns using digital channels. They work with other marketers to create and manage websites, social media campaigns, and email marketing campaigns. This course can help build a foundation in digital marketing concepts, including segmentation, customer journey mapping, and storytelling. A Digital Marketing Manager needs a strong understanding of these concepts to develop effective digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Marketing Professor

Marketing Professors teach marketing courses at colleges and universities. They develop and deliver lectures, as well as grade assignments and provide feedback to students. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Professor needs a strong understanding of these concepts to teach effectively.

See salaries and explore the career path for Marketing Professor

Brand Manager

Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand identity across all marketing channels. This course can help build a foundation in marketing concepts, including storytelling and customer journey mapping. A Brand Manager needs a strong understanding of these concepts to build a strong brand identity.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers plan, develop, and execute marketing campaigns to promote products or services. They work with other departments within an organization to ensure that marketing efforts are aligned with overall business goals. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Manager needs a strong understanding of these concepts to develop effective marketing campaigns.

See salaries and explore the career path for Marketing Manager

Content Marketing Manager

Content Marketing Managers develop and execute content marketing strategies to attract and engage customers. They work with other marketers to create and distribute content across a variety of channels, including blogs, social media, and email. This course can help build a foundation in content marketing concepts, including storytelling and customer journey mapping. A Content Marketing Manager needs a strong understanding of these concepts to develop effective content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

Social Media Managers develop and execute social media marketing strategies to promote products or services. They work with other marketers to create and manage social media campaigns across a variety of platforms, including Facebook, Twitter, and Instagram. This course can help build a foundation in social media marketing concepts, including segmentation, customer journey mapping, and storytelling. A Social Media Manager needs a strong understanding of these concepts to develop effective social media marketing campaigns.

See salaries and explore the career path for Social Media Manager

Email Marketing Manager

Email Marketing Managers develop and execute email marketing campaigns to promote products or services. They work with other marketers to create and distribute email campaigns to a list of subscribers. This course can help build a foundation in email marketing concepts, including segmentation, customer journey mapping, and storytelling. An Email Marketing Manager needs a strong understanding of these concepts to develop effective email marketing campaigns.

See salaries and explore the career path for Email Marketing Manager

Market Research Analyst

Market Research Analysts study market conditions, identify trends, and analyze consumer behavior to help guide marketing campaigns. They often work on a team with other marketers to develop and implement marketing strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Market Research Analyst needs a strong understanding of these concepts to make informed decisions about marketing campaigns.

See salaries and explore the career path for Market Research Analyst

Marketing Consultant

Marketing Consultants provide marketing advice and services to businesses. They work with clients to develop and implement marketing plans, as well as provide training and support. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Consultant needs a strong understanding of these concepts to provide effective advice and services to clients.

See salaries and explore the career path for Marketing Consultant

Marketing Researcher

Marketing Researchers conduct research to understand consumer behavior and market trends. They use this information to help businesses develop and implement marketing strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Marketing Researcher needs a strong understanding of these concepts to conduct effective research.

See salaries and explore the career path for Marketing Researcher

Product Manager

Product Managers are responsible for the development and marketing of products. They work with other departments within an organization to ensure that products meet the needs of customers. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Product Manager needs a strong understanding of these concepts to develop and market products effectively.

See salaries and explore the career path for Product Manager

Sales Manager

Sales Managers lead and manage sales teams. They work to develop and implement sales strategies, as well as provide training and support to sales representatives. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Sales Manager needs a strong understanding of these concepts to develop and implement effective sales strategies.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers work to ensure that customers are satisfied with a company's products or services. They work with customers to resolve issues, as well as provide training and support. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Customer Success Manager needs a strong understanding of these concepts to provide effective support to customers.

See salaries and explore the career path for Customer Success Manager

Business Development Manager

Business Development Managers work to identify and develop new business opportunities. They work with other departments within an organization to develop and implement business development strategies. This course can help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Business Development Manager needs a strong understanding of these concepts to develop and implement effective business development strategies.

See salaries and explore the career path for Business Development Manager

Project Manager

Project Managers plan, develop, and execute projects. They work with other stakeholders to ensure that projects are completed on time and within budget. This course may help build a foundation in marketing concepts, including segmentation, customer journey mapping, and storytelling. A Project Manager may need a basic understanding of these concepts to work effectively with marketing teams.

See salaries and explore the career path for Project Manager

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Preparando o Marketing Digital.

Hacking Marketing

Save

Este livro fornece uma visão prática sobre como implementar metodologias ágeis no marketing digital. Ele complementa o módulo sobre metodologias ágeis, oferecendo exemplos e estudos de caso concretos.

(English) Hacking Marketing: Agile Practices to Make...

Hardcover

(Italiano) Hacking Marketing: metodologie agili per un...

Kindle Edition

The Art of SEO

Save

Este guia abrangente fornece uma visão completa da otimização de mecanismos de pesquisa (SEO). Ele complementa o curso fornecendo insights e técnicas avançadas para melhorar a visibilidade online e o tráfego orgânico.

Epic Content Marketing, Second Edition: Break...

Save

Este guia abrangente cobre todos os aspectos do marketing de conteúdo, incluindo estratégia, criação e distribuição. Ele complementa o módulo sobre jornada do cliente, fornecendo insights sobre como criar conteúdo valioso que atenda às necessidades do público.

(English) Epic Content Marketing, Second Edition: Break...

Hardcover

(English) Epic Content Marketing, Second Edition: Break...

Kindle Edition

Digital Marketing Strategy

Save

Escrita em inglês, esta obra oferece insights abrangentes sobre estratégias de marketing digital, cobrindo tópicos como segmentação de mercado, jornada do cliente e otimização de campanhas. Ele complementa o curso fornecendo uma perspectiva mais global sobre o assunto.

(English) Digital Marketing Strategy: An Integrated Approach...

Paperback

(English) Digital Marketing Strategy: An Integrated Approach...

Paperback

$$$

(English) Digital Marketing Strategy: An Integrated Approach...

Paperback

(English) Digital Marketing Strategy: An Integrated Approach...

Kindle Edition

(English) Digital Marketing Strategy: An Integrated Approach...

Kindle Edition

Lean Startup: How Today's Entrepreneurs Use...

Save

Embora não seja específico para marketing digital, este livro oferece princípios valiosos sobre experimentação e iteração. Ele ajuda os alunos a desenvolver uma mentalidade de startup e a aplicar técnicas lean em seus projetos de marketing.

(English) The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

(English) The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

Inbound Marketing, Revised and Updated

Save

Este livro é uma referência valiosa para iniciantes em marketing digital. Ele fornece uma visão geral abrangente dos princípios e práticas do inbound marketing, complementando os conceitos abordados no curso.

(English) Inbound Marketing, Revised and Updated: Attract,...

Paperback

(English) Inbound Marketing, Revised and Updated: Attract,...

Kindle Edition

Hacking Growth

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Este guia oferece estratégias e técnicas para otimizar o crescimento de clientes. Ele complementa o curso fornecendo uma abordagem prática para adquirir e reter clientes no ambiente digital.

Get Scalable

Save

Este livro é um recurso útil para iniciantes em marketing digital. Ele fornece uma visão geral acessível dos conceitos e práticas fundamentais, complementando o curso com uma abordagem mais fácil de entender.

Everybody Writes

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Aborda o poder do storytelling de marca e oferece técnicas para construir histórias envolventes que ressoem com os clientes.

Nonprofit Management All-in-One For Dummies

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Fornece orientações detalhadas sobre como usar as mídias sociais para marketing, incluindo estratégias para construir seguidores, criar conteúdo envolvente e medir o sucesso.

(English) Nonprofit Management All-in-One For Dummies (For...

Paperback

(English) Nonprofit Management All-in-One For Dummies

Kindle Edition