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Kleber Oliveira
and
Raquel Abrão
Nossas boas-vindas ao Curso Otimizando o Marketing Digital.
Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital.
Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o marketing digital com o customer experience.
Read more
Nossas boas-vindas ao Curso Otimizando o Marketing Digital.
Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital.
Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o marketing digital com o customer experience.
Read more
Nossas boas-vindas ao Curso Otimizando o Marketing Digital.
Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital.
Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o marketing digital com o customer experience.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/127okb/otimizando
What's inside
Syllabus
Módulo 1 | Lançar e Otimizar Campanhas
Neste módulo, será abordado o processo de desenvolvimento de uma campanha de marketing digital, passando pelo público alvo, briefing e plano de mídia.
Read more
Syllabus
Módulo 1 | Lançar e Otimizar Campanhas
Neste módulo, será abordado o processo de desenvolvimento de uma campanha de marketing digital, passando pelo público alvo, briefing e plano de mídia.
Read more
Módulo 2 | Relatório de Campanhas
Neste módulo, será abordado o processo de mensuração de resultados e ferramentas que apoiam o processo de análise e comunicação de resultados.
Módulo 3 | Aferindo o Retorno de Campanhas
Neste módulo, será discutido o processo de investimento, acompanhamento do ciclo de vida da campanha e sua conexão com o ciclo de vida do cliente.
Módulo 4 | Geração de Insights
Neste módulo, será abordado o processo de geração de insights e melhoria das estratégias a partir da análise dos resultados da comunicação de marketing e feedback dos clientes.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Este curso abrange as estratégias de marketing digital mais atuais, o que é essencial para profissionais da área
O curso é ministrado por especialistas renomados em marketing digital, garantindo conteúdo de alta qualidade
Aborda desde o planejamento e lançamento de campanhas até a análise de resultados, oferecendo uma visão completa do processo
O formato modular permite que os alunos aprendam no seu próprio ritmo e revisitem os conteúdos sempre que necessário
O curso é indicado para profissionais iniciantes ou experientes em marketing digital que buscam se atualizar sobre as práticas mais recentes
O curso requer acesso à internet e a um computador, o que pode ser uma limitação para alguns alunos
Save this course
Save Otimizando o Marketing Digital to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Otimizando o Marketing Digital with these
activities:
Oriente estudantes juniores ou colegas sobre conceitos básicos de marketing digital
Show steps
Reforce seu aprendizado compartilhando seu conhecimento e orientando outras pessoas, consolidando sua compreensão dos conceitos.
Browse courses on
Marketing
Show steps
-
Identifique oportunidades para orientar ou fazer parceria com alunos juniores ou colegas
-
Compartilhe seus materiais de estudo e conhecimentos
-
Forneça orientação e suporte contínuos
Rever fundamentos de marketing digital
Show steps
Relembre os conceitos básicos de marketing digital para fortalecer sua base antes do curso.
Browse courses on
Marketing Digital
Show steps
-
Revise materiais de cursos anteriores ou livros introdutórios
-
Faça um teste rápido ou questionário para avaliar seus conhecimentos atuais
-
Busque recursos on-line, como artigos ou tutoriais, para atualizar seu entendimento
Crie um mapa mental ou infográfico sobre as melhores práticas de otimização de campanhas
Show steps
Organize e visualize seu conhecimento sobre as melhores práticas de otimização de campanhas para melhor retenção.
Show steps
-
Faça uma pesquisa sobre melhores práticas de otimização de campanhas
-
Identifique os principais elementos e etapas envolvidos na otimização de campanhas
-
Crie um mapa mental ou infográfico que represente visualmente as melhores práticas
Show all three activities
Oriente estudantes juniores ou colegas sobre conceitos básicos de marketing digital
Show steps
Reforce seu aprendizado compartilhando seu conhecimento e orientando outras pessoas, consolidando sua compreensão dos conceitos.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identifique oportunidades para orientar ou fazer parceria com alunos juniores ou colegas
- Compartilhe seus materiais de estudo e conhecimentos
- Forneça orientação e suporte contínuos
Rever fundamentos de marketing digital
Show steps
Relembre os conceitos básicos de marketing digital para fortalecer sua base antes do curso.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Revise materiais de cursos anteriores ou livros introdutórios
- Faça um teste rápido ou questionário para avaliar seus conhecimentos atuais
- Busque recursos on-line, como artigos ou tutoriais, para atualizar seu entendimento
Crie um mapa mental ou infográfico sobre as melhores práticas de otimização de campanhas
Show steps
Organize e visualize seu conhecimento sobre as melhores práticas de otimização de campanhas para melhor retenção.
Show steps
Show steps
Show steps
- Faça uma pesquisa sobre melhores práticas de otimização de campanhas
- Identifique os principais elementos e etapas envolvidos na otimização de campanhas
- Crie um mapa mental ou infográfico que represente visualmente as melhores práticas
Show all three activities
Career center
Learners who complete Otimizando o Marketing Digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for implementing and managing marketing campaigns across a variety of digital channels. They collect and analyze data from these campaigns in order to understand how to allocate resources and maximize engagement. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to report on and analyze results (Module 2), how to measure return on investment (Module 3), and how to generate insights from data (Module 4).
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for implementing and managing digital marketing campaigns. They work with a variety of digital channels, including social media, email, and the web. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to analyze trends (Module 1), how to report on and analyze results (Module 2), and how to generate insights from data (Module 4).
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, developing, and executing marketing campaigns. They work with a variety of teams, including sales, product development, and customer service. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to analyze trends (Module 1), how to report on and analyze results (Module 2), and how to generate insights from data (Module 4).
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. They use this data to understand customer behavior and preferences, and to develop and evaluate marketing campaigns. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to report on and analyze results (Module 2), how to measure return on investment (Module 3), and how to generate insights from data (Module 4).
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. They help businesses develop and implement marketing plans, and they track results to ensure that the plans are effective. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to analyze trends (Module 1), how to report on and analyze results (Module 2), and how to generate insights from data (Module 4).
SEO Specialist
SEO Specialist
An SEO Specialist is responsible for optimizing websites and content for search engines. They use keyword research and other techniques to improve the visibility of a website in search results. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to generate insights from data (Module 4), and how to optimize campaigns (Module 1).
Market Research Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting market research to understand customer behavior and preferences. They use this data to help businesses develop and evaluate marketing campaigns. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to report on and analyze results (Module 2), and how to generate insights from data (Module 4).
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing content that is valuable, engaging, and relevant to a target audience. They use a variety of channels to distribute content, including social media, email, and the web. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to generate insights from data (Module 4), and how to relate marketing to customer experience (Module 1).
Chief Marketing Officer
Chief Marketing Officer
A Chief Marketing Officer is responsible for overseeing all marketing activities for a company. They work with the CEO and other senior executives to develop and implement the company's marketing strategy. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to generate insights from data (Module 4), and how to relate marketing to customer experience (Module 1).
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing plans for a product or service. They work with product development, sales, and marketing teams to ensure that the product is marketed effectively. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to analyze trends (Module 1), how to generate insights from data (Module 4), and how to relate marketing to customer experience (Module 1).
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. They work with a variety of media outlets, including television, radio, print, and online. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to develop and optimize campaigns (Module 1), how to analyze trends (Module 1), and how to report on and analyze results (Module 2).
Email Marketer
Email Marketer
An Email Marketer is responsible for creating and sending email campaigns. They use email marketing software to automate campaigns and track results. The Otimizando o Marketing Digital course can help you develop the skills needed to succeed in this role, including how to develop and optimize campaigns (Module 1), how to report on and analyze results (Module 2), and how to measure return on investment (Module 3).
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for creating and managing social media content, as well as engaging with customers on social media platforms. They use social media data to understand customer behavior and preferences. The Otimizando o Marketing Digital course can help you develop the skills needed to succeed in this role, including how to generate insights from data (Module 4).
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's image and reputation. They work with marketing, sales, and product development teams to ensure that the brand is represented consistently across all channels. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to generate insights from data (Module 4), and how to relate marketing to customer experience (Module 1).
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. They work with the media, customers, and other stakeholders to communicate the company's message. The Otimizando o Marketing Digital course can help you develop the skills needed to excel in this role, including how to analyze trends (Module 1), how to generate insights from data (Module 4), and how to relate marketing to customer experience (Module 1).
For more career information including salaries, visit:
OpenCourser.com/course/127okb/otimizando
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Otimizando o Marketing Digital.
Save
Provides a step-by-step guide to acquiring customers for your startup. It covers topics such as customer segmentation, marketing channels, and customer lifetime value. It valuable read for those who want to learn how to generate leads and convert them into paying customers.
Provides a practical guide to using data and analytics to drive business growth. It covers topics such as data collection, data analysis, and data visualization. It valuable read for those who want to learn how to use data to make better marketing decisions.
Explores the challenges that established companies face when they try to innovate. It provides insights into how to overcome these challenges and bring new products and services to market successfully. It valuable read for those who want to learn how to adapt their marketing strategies to changing market conditions.
Introduces the concept of lean startups, which is an iterative approach to developing and launching new products and services. It valuable read for those who want to learn how to optimize their marketing campaigns using a data-driven approach.
Presents 22 principles that are essential for successful marketing. It provides insights into how to create and execute effective marketing campaigns.
Uma leitura suplementar em inglês que fornece uma compreensão abrangente de marketing de mídia social.
Provides a comprehensive overview of business fundamentals, including marketing, finance, operations, and strategy. It valuable read for those who want to understand the broader context of marketing digital.
Um guia prático para implementar uma estratégia de inbound marketing que atrai, envolve e encanta os clientes.
Discusses the challenges of marketing and selling technology products to mainstream customers. It provides insights into how to cross the chasm between early adopters and mainstream customers.
Uma leitura suplementar detalhada que aborda todos os aspectos do marketing por e-mail, desde a criação de campanhas até a medição de resultados.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/127okb/otimizando
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructors
Kleber Oliveira
Raquel Abrão
Language
Português
This course belongs to a
collection
called
Planejamento Estratégico de Marketing Digital. It's comprised of four courses:
- Otimizando o Marketing Digital (viewing)
- Introdução ao Marketing Digital
- Preparando o Marketing Digital
- Medindo o Marketing Digital
Good to know
Este curso abrange as estratégias de marketing digital mais atuais, o que é essencial para profissionais da área
O curso é ministrado por especialistas renomados em marketing digital, garantindo conteúdo de alta qualidade
Aborda desde o planejamento e lançamento de campanhas até a análise de resultados, oferecendo uma visão completa do processo
O formato modular permite que os alunos aprendam no seu próprio ritmo e revisitem os conteúdos sempre que necessário
O curso é indicado para profissionais iniciantes ou experientes em marketing digital que buscam se atualizar sobre as práticas mais recentes
O curso requer acesso à internet e a um computador, o que pode ser uma limitação para alguns alunos
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