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Kleber Oliveira
and
Tatti Maeda
Nossas boas-vindas ao Curso Introdução ao Marketing Digital.
Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto.
Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes.
Read more
Nossas boas-vindas ao Curso Introdução ao Marketing Digital.
Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto.
Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes.
Read more
Nossas boas-vindas ao Curso Introdução ao Marketing Digital.
Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto.
Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/v0api7/introducao
What's inside
Syllabus
Módulo 1 | Visão Geral do Marketing Digital
Neste módulo, será apresentada uma visão geral do marketing digital e dos principais tópicos que serão abordados
Read more
Syllabus
Módulo 1 | Visão Geral do Marketing Digital
Neste módulo, será apresentada uma visão geral do marketing digital e dos principais tópicos que serão abordados
Read more
Módulo 2 | Marketing Digital é para Todo Mundo?
Este módulo aborda como estão interligadas as estratégias de marketing e as ferramentas de marketing digital.
Módulo 3 | Uma Estrutura para o Marketing Digital
Neste módulo serão abordados os principais aspectos do marketing operacional (Preço, Praça, Produto e Preço) no contexto do marketing integrado.
Módulo 4 | Compreender os Clientes (ICP)
Neste módulo, será discutida a importância do cliente na definição das estratégias da empresa. O foco será centrado no alinhamento das estratégias e objetivos com determinado perfil de consumidor.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina os conceitos fundamentais do Marketing Digital de forma estruturada e abrangente
Oferece uma visão geral sobre o Marketing Digital, abrangendo aspectos teóricos e práticos
Desenvolvido por instrutores experientes no mercado de Marketing Digital
Fornece exercícios e ferramentas para aplicação prática do conteúdo aprendido
Aborda as principais estratégias e tendências do Marketing Digital
Save this course
Save Introdução ao Marketing Digital to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introdução ao Marketing Digital with these
activities:
Review Digital Marketing Basics
Show steps
Helps establish a stronger foundation for understanding the concepts covered in this course.
Show steps
-
Read through introductory articles or blog posts on digital marketing.
-
Watch videos or tutorials on the topic.
-
Participate in online discussions or forums related to digital marketing.
Participate in a Discussion Group with Fellow Learners
Show steps
Fosters collaboration, knowledge sharing, and diverse perspectives on course topics.
Show steps
-
Join or create a discussion group focused on digital marketing.
-
Actively participate in discussions, sharing your insights and asking questions.
-
Contribute to the group's knowledge base by sharing relevant resources and experiences.
Implementar o Google Analytics
Show steps
Seguindo tutoriais guiados sobre o Google Analytics, você pode se familiarizar com as ferramentas e métricas usadas para monitorar e analisar o desempenho do marketing digital.
Browse courses on
Google Analytics
Show steps
-
Identificar um guia abrangente sobre o Google Analytics
-
Seguir as instruções passo a passo para configurar o Google Analytics
-
Explorar os diferentes relatórios e métricas disponíveis
Six other activities
Expand to see all activities and additional details
Show all nine activities
Faça exercícios práticos
Show steps
Repetir estratégias e ferramentas de Marketing Digital através de exercícios fortalecerá sua compreensão e habilidades.
Browse courses on
Marketing Digital
Show steps
-
Encontre problemas ou cenários relacionados a Marketing Digital online ou em livros
-
Aplique as estratégias e ferramentas de Marketing Digital para resolver os problemas ou cenários
-
Avalie os resultados obtidos e compare com as soluções fornecidas
Build a Digital Marketing Toolkit
Show steps
Provides a valuable resource for future reference and practical application.
Show steps
-
Gather and organize relevant articles, tools, templates, and resources related to digital marketing.
-
Create folders and subcategories to ensure easy access and retrieval.
-
Include a variety of resources covering different aspects of digital marketing.
Analyze real-world digital marketing campaigns.
Show steps
Develops analytical skills and provides insights into effective digital marketing strategies.
Browse courses on
Digital Marketing Analytics
Show steps
-
Select a variety of successful digital marketing campaigns to analyze.
-
Identify the key elements and strategies used in each campaign.
-
Evaluate the effectiveness of each campaign based on relevant metrics.
-
Summarize your findings and share your insights with others.
Volunteer for a Non-Profit Organization
Show steps
Offers practical experience in applying digital marketing skills for a meaningful cause.
Show steps
-
Identify a non-profit organization that aligns with your interests and digital marketing goals.
-
Contact the organization and inquire about volunteer opportunities in digital marketing.
-
Develop and implement a digital marketing plan to support the organization's mission.
Join a Digital Marketing Challenge or Competition
Show steps
Provides a challenging and practical way to apply and test your skills.
Show steps
-
Identify and research relevant digital marketing challenges or competitions.
-
Form a team or participate individually.
-
Develop a comprehensive digital marketing strategy and implement it.
-
Track your progress, analyze results, and make adjustments as needed.
Mentor a Junior Digital Marketer
Show steps
Strengthens your understanding of concepts by teaching and supporting others.
Show steps
-
Identify a junior digital marketer who could benefit from your guidance.
-
Schedule regular sessions to provide mentorship and support.
-
Share your knowledge and expertise, offering constructive feedback and encouragement.
Review Digital Marketing Basics
Show steps
Helps establish a stronger foundation for understanding the concepts covered in this course.
Show steps
Show steps
Show steps
- Read through introductory articles or blog posts on digital marketing.
- Watch videos or tutorials on the topic.
- Participate in online discussions or forums related to digital marketing.
Participate in a Discussion Group with Fellow Learners
Show steps
Fosters collaboration, knowledge sharing, and diverse perspectives on course topics.
Show steps
Show steps
Show steps
- Join or create a discussion group focused on digital marketing.
- Actively participate in discussions, sharing your insights and asking questions.
- Contribute to the group's knowledge base by sharing relevant resources and experiences.
Implementar o Google Analytics
Show steps
Seguindo tutoriais guiados sobre o Google Analytics, você pode se familiarizar com as ferramentas e métricas usadas para monitorar e analisar o desempenho do marketing digital.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Identificar um guia abrangente sobre o Google Analytics
- Seguir as instruções passo a passo para configurar o Google Analytics
- Explorar os diferentes relatórios e métricas disponíveis
Six other activities
Expand to see all activities and additional details
Show all nine activities
Faça exercícios práticos
Show steps
Repetir estratégias e ferramentas de Marketing Digital através de exercícios fortalecerá sua compreensão e habilidades.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Encontre problemas ou cenários relacionados a Marketing Digital online ou em livros
- Aplique as estratégias e ferramentas de Marketing Digital para resolver os problemas ou cenários
- Avalie os resultados obtidos e compare com as soluções fornecidas
Build a Digital Marketing Toolkit
Show steps
Provides a valuable resource for future reference and practical application.
Show steps
Show steps
Show steps
- Gather and organize relevant articles, tools, templates, and resources related to digital marketing.
- Create folders and subcategories to ensure easy access and retrieval.
- Include a variety of resources covering different aspects of digital marketing.
Analyze real-world digital marketing campaigns.
Show steps
Develops analytical skills and provides insights into effective digital marketing strategies.
Browse courses on
Digital Marketing Analytics
Show steps
Show steps
Show steps
- Select a variety of successful digital marketing campaigns to analyze.
- Identify the key elements and strategies used in each campaign.
- Evaluate the effectiveness of each campaign based on relevant metrics.
- Summarize your findings and share your insights with others.
Volunteer for a Non-Profit Organization
Show steps
Offers practical experience in applying digital marketing skills for a meaningful cause.
Show steps
Show steps
Show steps
- Identify a non-profit organization that aligns with your interests and digital marketing goals.
- Contact the organization and inquire about volunteer opportunities in digital marketing.
- Develop and implement a digital marketing plan to support the organization's mission.
Join a Digital Marketing Challenge or Competition
Show steps
Provides a challenging and practical way to apply and test your skills.
Show steps
Show steps
Show steps
- Identify and research relevant digital marketing challenges or competitions.
- Form a team or participate individually.
- Develop a comprehensive digital marketing strategy and implement it.
- Track your progress, analyze results, and make adjustments as needed.
Mentor a Junior Digital Marketer
Show steps
Strengthens your understanding of concepts by teaching and supporting others.
Show steps
Show steps
Show steps
- Identify a junior digital marketer who could benefit from your guidance.
- Schedule regular sessions to provide mentorship and support.
- Share your knowledge and expertise, offering constructive feedback and encouragement.
Career center
Learners who complete Introdução ao Marketing Digital will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and implementation of marketing campaigns. To be successful, you will need to understand how to build effective campaigns using digital marketing channels. This course may help build a foundation for the digital marketing skills that Marketing Managers need.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. Success in this role requires a strong understanding of data analysis techniques as well as the tools that can be used to perform them. This course may help build a foundation for the skills that Data Analysts need.
Public relations manager
Public relations manager
Public Relations Managers are responsible for developing and executing public relations campaigns. Success in this role requires a strong understanding of public relations strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Public Relations Managers need.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media marketing campaigns. Success in this role requires a strong understanding of social media marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Social Media Managers need.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing branding campaigns. Success in this role requires a strong understanding of branding strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Brand Managers need.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists execute marketing campaigns across digital channels. Success in this role requires a thorough understanding of digital marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Digital Marketing Specialists need.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing and executing content marketing campaigns. Success in this role requires a strong understanding of content marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Content Marketing Managers need.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
SEO Specialists are responsible for optimizing websites and content for search engines. Success in this role requires a strong understanding of SEO strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that SEO Specialists need.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for developing and executing email marketing campaigns. Success in this role requires a strong understanding of email marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Email Marketing Managers need.
Mobile Marketing Manager
Mobile Marketing Manager
Mobile Marketing Managers are responsible for developing and executing marketing campaigns for mobile devices. Success in this role requires a strong understanding of mobile marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Mobile Marketing Managers need.
Affiliate Marketing Manager
Affiliate Marketing Manager
Affiliate Marketing Managers are responsible for developing and executing affiliate marketing campaigns. Success in this role requires a strong understanding of affiliate marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Affiliate Marketing Managers need.
Pay-Per-Click (PPC) Specialist
Pay-Per-Click (PPC) Specialist
PPC Specialists are responsible for developing and executing PPC campaigns. Success in this role requires a strong understanding of PPC strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that PPC Specialists need.
E-commerce Marketing Manager
E-commerce Marketing Manager
E-commerce Marketing Managers are responsible for developing and executing marketing campaigns for e-commerce businesses. Success in this role requires a strong understanding of e-commerce marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that E-commerce Marketing Managers need.
Video Marketing Manager
Video Marketing Manager
Video Marketing Managers are responsible for developing and executing marketing campaigns that use video. Success in this role requires a strong understanding of video marketing strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that Video Marketing Managers need.
Customer Relationship Management (CRM) Manager
Customer Relationship Management (CRM) Manager
CRM Managers are responsible for developing and executing CRM strategies. Success in this role requires a strong understanding of CRM strategies as well as the tools that can be used to implement them. This course may help build a foundation for the skills that CRM Managers need.
For more career information including salaries, visit:
OpenCourser.com/course/v0api7/introducao
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introdução ao Marketing Digital.
This comprehensive textbook provides a thorough overview of digital marketing, covering topics such as social media, SEO, and email marketing.
Offers a practical guide to inbound marketing, helping businesses attract, engage, and convert leads into customers.
Dives deep into digital marketing analytics, providing a comprehensive understanding of how to use data to measure and improve campaign performance. It's an excellent resource for those who want to develop strong analytical skills.
Provides a comprehensive overview of content marketing, including strategies for creating, distributing, and measuring content.
Save
Offers a thorough exploration of content marketing, emphasizing the importance of creating valuable and engaging content. It provides insights into content strategy, storytelling techniques, and content distribution.
Offers a practical guide to social media marketing, including strategies for building a social media presence, creating engaging content, and tracking results.
Presents a strategic framework for digital marketing, emphasizing the importance of aligning online marketing efforts with overall business goals. It offers a comprehensive view of the digital marketing landscape and its implications for businesses.
This classic textbook provides a comprehensive overview of marketing management principles and practices. While it covers a broad range of topics, it offers valuable insights into digital marketing and its role in the modern marketing landscape.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/v0api7/introducao
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructors
Kleber Oliveira
Tatti Maeda
Language
Português
This course belongs to a
collection
called
Planejamento Estratégico de Marketing Digital. It's comprised of four courses:
- Otimizando o Marketing Digital
- Introdução ao Marketing Digital (viewing)
- Preparando o Marketing Digital
- Medindo o Marketing Digital
Good to know
Ensina os conceitos fundamentais do Marketing Digital de forma estruturada e abrangente
Oferece uma visão geral sobre o Marketing Digital, abrangendo aspectos teóricos e práticos
Desenvolvido por instrutores experientes no mercado de Marketing Digital
Fornece exercícios e ferramentas para aplicação prática do conteúdo aprendido
Aborda as principais estratégias e tendências do Marketing Digital
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