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Nivaldo Marcusso

Nossas boas-vindas ao Curso Criatividade e Inovação Organizacional.

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Nossas boas-vindas ao Curso Criatividade e Inovação Organizacional.

Neste curso, você aprenderá sobre os diferentes tipos de inovação, os processos de inovação nas empresas de acordo com a estratégia estabelecida e as ferramentas que apoiam o desenvolvimento de novos produtos, serviços e modelos de negócios em busca da transformação digital das empresas.

Ao final deste curso, você será capaz de aplicar os conceitos, frameworks e ferramentas no desenvolvimento de modelos de negócios inovadores, de acordo com os ciclos de modelos de negócios e tecnologias emergentes.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

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What's inside

Syllabus

Estratégia e a Inovação nas Empresas
Neste módulo, você terá a oportunidade de conhecer como integrar a inovação à estratégia das empresas, bem como identificar os tipos de inovação, de acordo coma tecnologia e modelos de negócios, em busca da competividade e da transformação digital.
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Empreendedorismo e as Startups
Neste módulo, você terá a oportunidade de conhecer e aplicar os conceitos do empreendedorismo na inovação dos modelos de negócios e da excelência operacional, tanto no desenvolvimento de produtos, serviços, bem como na melhoria dos processos e da gestão das empresas.
Ferramentas para a Inovação
Neste módulo, você terá a oportunidade de conhecer e aplicar as ferramentas para desenvolver programas de inovação, de acordo com a proposição de valor desejada pelos clientes e os modelos de negócios, que suportem a melhoria da competitividade e a transformação digital das empresas.
Inovação e a Transformação Digital
Neste módulo, você terá a oportunidade de conhecer e aplicar os conceitos da transformação digital nos processos de negócios, considerando desde a digitalização, automação, até os processos autônomos, em busca da melhoria da competitividade das empresas e o atendimento dos valores desejados pelos clientes nos canais digitais.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Ensina os alunos a integrar a inovação às estratégias de negócios, ajudando-os a identificar oportunidades de inovação e tomar decisões informadas para impulsionar o crescimento
Oferece uma base sólida para iniciantes que buscam entender os fundamentos da inovação organizacional
Desenvolvido por instrutores experientes, Nivaldo Marcusso, que traz uma riqueza de conhecimento e insights práticos para o curso
Fornece uma visão abrangente dos vários tipos de inovação, incluindo inovação de produtos, inovação de processos e inovação de modelos de negócios
Explora ferramentas e técnicas práticas para gerenciar e implementar processos de inovação, como design thinking, brainstorming e análise de viabilidade
Enfatiza a importância da transformação digital e aborda os desafios e oportunidades da inovação na era digital

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Criatividade e Inovação Organizacional with these activities:
Revise design principles
Reinforce your understanding of design principles to enhance your ability to generate innovative ideas.
Browse courses on Design Theory
Show steps
  • Review books or articles on design principles.
  • Create a mind map of key design concepts.
  • Practice applying design principles to real-world scenarios.
Resolva problemas utilizando ferramentas de design thinking
Praticar design thinking fortalecerá suas habilidades de resolução de problemas e inovação, essenciais para a inovação organizacional.
Browse courses on Design Thinking
Show steps
  • Identifique um problema.
  • Faça um brainstorming de soluções.
  • Prototipe e teste soluções.
Grupos de discussão sobre inovação
Participar de discussões em grupo permitirá que você troque ideias e aprenda com outras perspectivas.
Show steps
  • Junte-se a um grupo de discussão ou crie o seu próprio
  • Estabeleça um tópico de discussão
  • Compartilhe ideias e experiências
Show all three activities

Career center

Learners who complete Criatividade e Inovação Organizacional will develop knowledge and skills that may be useful to these careers:
Innovation Manager
Innovation Managers are responsible for developing and implementing innovation strategies within organizations. Criatividade e Inovação Organizacional is a highly relevant course for Innovation Managers, providing them with a comprehensive understanding of the innovation process and the tools and techniques for driving innovation within organizations. This course equips Innovation Managers with the knowledge and skills to effectively lead and manage innovation initiatives.
Business Analyst
Business Analysts study the business environment to identify opportunities and challenges. They help develop strategies, improve processes, and implement new systems to enhance organizational performance. Criatividade e Inovação Organizacional is a valuable resource for aspiring Business Analysts, providing insights into how innovation and creativity can drive organizational success. By understanding the principles and practices of innovation, Business Analysts can make more informed decisions and contribute to the development of innovative solutions.
Consultant
Consultants provide expert advice and guidance to organizations on a wide range of business issues, including innovation and growth strategies. The Criatividade e Inovação Organizacional provides Consultants with a comprehensive understanding of the innovation process and the tools and techniques for driving innovation within organizations. This course equips Consultants with the knowledge and skills to effectively advise clients on innovation and growth initiatives.
Entrepreneur
Entrepreneurs launch new businesses or ventures, taking on the risk and uncertainty of starting and running their own organizations. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Entrepreneurs, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Entrepreneurs can increase their chances of success in the competitive business environment.
Researcher
Researchers conduct research to explore new ideas and solve problems. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Researchers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Researchers can develop more innovative research projects and solutions.
Trainer
Trainers develop and deliver training programs to educate employees on new skills and knowledge. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Trainers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Trainers can develop more innovative and engaging training programs.
Product Manager
Product Managers are responsible for the development, launch, and marketing of products. Criatividade e Inovação Organizacional may be useful for aspiring Product Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Product Managers can develop more innovative and successful products.
Marketing Manager
Marketing Managers develop and implement marketing campaigns to promote products and services. Criatividade e Inovação Organizacional may be useful for aspiring Marketing Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Marketing Managers can develop more effective marketing campaigns that resonate with customers.
Project Manager
Project Managers plan and execute projects to achieve specific goals. Criatividade e Inovação Organizacional may be useful for aspiring Project Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Project Managers can develop more innovative project plans and solutions.
Operations Manager
Operations Managers oversee the day-to-day operations of an organization. Criatividade e Inovação Organizacional may be useful for aspiring Operations Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Operations Managers can develop more efficient and effective operational processes.
Systems Analyst
Systems Analysts study and design computer systems to meet the needs of organizations. Criatividade e Inovação Organizacional may be useful for aspiring Systems Analysts, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Systems Analysts can develop more innovative and efficient computer systems.
User Experience (UX) Designer
UX Designers design and develop user interfaces for websites, apps, and other digital products. Criatividade e Inovação Organizacional may be useful for aspiring UX Designers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, UX Designers can develop more innovative and user-friendly digital experiences.
Software Engineer
Software Engineers design, develop, and maintain software applications. Criatividade e Inovação Organizacional may be useful for aspiring Software Engineers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Software Engineers can develop more innovative and user-friendly software applications.
Web Developer
Web Developers design and develop websites. Criatividade e Inovação Organizacional may be useful for aspiring Web Developers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Web Developers can develop more innovative and user-friendly websites.
Technical Writer
Technical Writers create and edit technical documentation, such as user manuals, white papers, and marketing materials. Criatividade e Inovação Organizacional may be useful for aspiring Technical Writers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Technical Writers can create more innovative and effective technical documentation.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Criatividade e Inovação Organizacional.
Provides a comprehensive overview of the design thinking process, from ideation to implementation. It valuable resource for students who want to learn how to apply design thinking to solve real-world problems.
Provides a framework for understanding why successful companies often fail to innovate and provides insights into how to avoid the innovator's dilemma.
Este livro explora o conceito de inovação disruptiva e explica como as empresas podem usar esse tipo de inovação para superar os concorrentes e criar novos mercados. Ele é relevante para os alunos que desejam entender como a inovação pode impulsionar o crescimento empresarial.
Provides a practical guide to developing and testing minimum viable products (MVPs) to validate your ideas before investing in full-scale development.
Este livro influente explora o 'dilema do inovador', um paradoxo que as empresas bem-sucedidas enfrentam ao inovar.
Identifica as características e comportamentos comuns dos inovadores de sucesso, fornecendo insights sobre como desenvolver habilidades de inovação e criar equipes inovadoras.
Provides a framework for developing and implementing bold ideas that can have a positive impact on the world.
Provides a roadmap for achieving success in business and life by setting audacious goals and taking massive action.
Provides a practical guide to implementing the Lean Startup methodology in large organizations.
Provides insights into how habits work and how we can change them to improve our lives.

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