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Criatividade e Inovação Organizacional

Nossas boas-vindas ao Curso Criatividade e Inovação Organizacional.

Neste curso, você aprenderá sobre os diferentes tipos de inovação, os processos de inovação nas empresas de acordo com a estratégia estabelecida e as ferramentas que apoiam o desenvolvimento de novos produtos, serviços e modelos de negócios em busca da transformação digital das empresas.

Ao final deste curso, você será capaz de aplicar os conceitos, frameworks e ferramentas no desenvolvimento de modelos de negócios inovadores, de acordo com os ciclos de modelos de negócios e tecnologias emergentes.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

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What's inside

Syllabus

Estratégia e a Inovação nas Empresas

Neste módulo, você terá a oportunidade de conhecer como integrar a inovação à estratégia das empresas, bem como identificar os tipos de inovação, de acordo coma tecnologia e modelos de negócios, em busca da competividade e da transformação digital.

Empreendedorismo e as Startups

Neste módulo, você terá a oportunidade de conhecer e aplicar os conceitos do empreendedorismo na inovação dos modelos de negócios e da excelência operacional, tanto no desenvolvimento de produtos, serviços, bem como na melhoria dos processos e da gestão das empresas.

Ferramentas para a Inovação

Neste módulo, você terá a oportunidade de conhecer e aplicar as ferramentas para desenvolver programas de inovação, de acordo com a proposição de valor desejada pelos clientes e os modelos de negócios, que suportem a melhoria da competitividade e a transformação digital das empresas.

Inovação e a Transformação Digital

Neste módulo, você terá a oportunidade de conhecer e aplicar os conceitos da transformação digital nos processos de negócios, considerando desde a digitalização, automação, até os processos autônomos, em busca da melhoria da competitividade das empresas e o atendimento dos valores desejados pelos clientes nos canais digitais.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ensina os alunos a integrar a inovação às estratégias de negócios, ajudando-os a identificar oportunidades de inovação e tomar decisões informadas para impulsionar o crescimento

Oferece uma base sólida para iniciantes que buscam entender os fundamentos da inovação organizacional

Desenvolvido por instrutores experientes, Nivaldo Marcusso, que traz uma riqueza de conhecimento e insights práticos para o curso

Fornece uma visão abrangente dos vários tipos de inovação, incluindo inovação de produtos, inovação de processos e inovação de modelos de negócios

Explora ferramentas e técnicas práticas para gerenciar e implementar processos de inovação, como design thinking, brainstorming e análise de viabilidade

Enfatiza a importância da transformação digital e aborda os desafios e oportunidades da inovação na era digital

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Criatividade e Inovação Organizacional with these activities:

Revise design principles

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Reinforce your understanding of design principles to enhance your ability to generate innovative ideas.

Browse courses on Design Theory

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Review books or articles on design principles.
Create a mind map of key design concepts.
Practice applying design principles to real-world scenarios.

Resolva problemas utilizando ferramentas de design thinking

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Praticar design thinking fortalecerá suas habilidades de resolução de problemas e inovação, essenciais para a inovação organizacional.

Browse courses on Design Thinking

Show steps

Identifique um problema.
Faça um brainstorming de soluções.
Prototipe e teste soluções.

Grupos de discussão sobre inovação

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Participar de discussões em grupo permitirá que você troque ideias e aprenda com outras perspectivas.

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Junte-se a um grupo de discussão ou crie o seu próprio
Estabeleça um tópico de discussão
Compartilhe ideias e experiências

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Career center

Learners who complete Criatividade e Inovação Organizacional will develop knowledge and skills that may be useful to these careers:

Innovation Manager

Innovation Managers are responsible for developing and implementing innovation strategies within organizations. Criatividade e Inovação Organizacional is a highly relevant course for Innovation Managers, providing them with a comprehensive understanding of the innovation process and the tools and techniques for driving innovation within organizations. This course equips Innovation Managers with the knowledge and skills to effectively lead and manage innovation initiatives.

See salaries and explore the career path for Innovation Manager

Business Analyst

Business Analysts study the business environment to identify opportunities and challenges. They help develop strategies, improve processes, and implement new systems to enhance organizational performance. Criatividade e Inovação Organizacional is a valuable resource for aspiring Business Analysts, providing insights into how innovation and creativity can drive organizational success. By understanding the principles and practices of innovation, Business Analysts can make more informed decisions and contribute to the development of innovative solutions.

See salaries and explore the career path for Business Analyst

Consultant

Consultants provide expert advice and guidance to organizations on a wide range of business issues, including innovation and growth strategies. The Criatividade e Inovação Organizacional provides Consultants with a comprehensive understanding of the innovation process and the tools and techniques for driving innovation within organizations. This course equips Consultants with the knowledge and skills to effectively advise clients on innovation and growth initiatives.

See salaries and explore the career path for Consultant

Entrepreneur

Entrepreneurs launch new businesses or ventures, taking on the risk and uncertainty of starting and running their own organizations. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Entrepreneurs, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Entrepreneurs can increase their chances of success in the competitive business environment.

See salaries and explore the career path for Entrepreneur

Researcher

Researchers conduct research to explore new ideas and solve problems. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Researchers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Researchers can develop more innovative research projects and solutions.

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Trainer

Trainers develop and deliver training programs to educate employees on new skills and knowledge. Criatividade e Inovação Organizacional can be a valuable resource for aspiring Trainers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Trainers can develop more innovative and engaging training programs.

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Product Manager

Product Managers are responsible for the development, launch, and marketing of products. Criatividade e Inovação Organizacional may be useful for aspiring Product Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Product Managers can develop more innovative and successful products.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers develop and implement marketing campaigns to promote products and services. Criatividade e Inovação Organizacional may be useful for aspiring Marketing Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Marketing Managers can develop more effective marketing campaigns that resonate with customers.

See salaries and explore the career path for Marketing Manager

Project Manager

Project Managers plan and execute projects to achieve specific goals. Criatividade e Inovação Organizacional may be useful for aspiring Project Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Project Managers can develop more innovative project plans and solutions.

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Operations Manager

Operations Managers oversee the day-to-day operations of an organization. Criatividade e Inovação Organizacional may be useful for aspiring Operations Managers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Operations Managers can develop more efficient and effective operational processes.

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Systems Analyst

Systems Analysts study and design computer systems to meet the needs of organizations. Criatividade e Inovação Organizacional may be useful for aspiring Systems Analysts, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Systems Analysts can develop more innovative and efficient computer systems.

See salaries and explore the career path for Systems Analyst

User Experience (UX) Designer

UX Designers design and develop user interfaces for websites, apps, and other digital products. Criatividade e Inovação Organizacional may be useful for aspiring UX Designers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, UX Designers can develop more innovative and user-friendly digital experiences.

See salaries and explore the career path for User Experience (UX) Designer

Software Engineer

Software Engineers design, develop, and maintain software applications. Criatividade e Inovação Organizacional may be useful for aspiring Software Engineers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Software Engineers can develop more innovative and user-friendly software applications.

See salaries and explore the career path for Software Engineer

Web Developer

Web Developers design and develop websites. Criatividade e Inovação Organizacional may be useful for aspiring Web Developers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Web Developers can develop more innovative and user-friendly websites.

See salaries and explore the career path for Web Developer

Technical Writer

Technical Writers create and edit technical documentation, such as user manuals, white papers, and marketing materials. Criatividade e Inovação Organizacional may be useful for aspiring Technical Writers, providing insights into the principles and practices of innovation and creativity. By understanding how to generate and evaluate new ideas, Technical Writers can create more innovative and effective technical documentation.

See salaries and explore the career path for Technical Writer

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Criatividade e Inovação Organizacional.

The Human Element

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Provides a comprehensive overview of the design thinking process, from ideation to implementation. It valuable resource for students who want to learn how to apply design thinking to solve real-world problems.

(English) The Human Element: Overcoming the Resistance That...

Hardcover

(English) The Human Element: Overcoming the Resistance That...

Kindle Edition

The Innovator's Dilemma, with a New Foreword

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Provides a framework for understanding why successful companies often fail to innovate and provides insights into how to avoid the innovator's dilemma.

Criatividade e Inovação Organizacional

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What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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