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Anke Audenaert

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

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What's inside

Syllabus

TikTok for Business
Building and maintaining a presence on TikTok

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches how businesses use TikTok, including why and how
Geared toward individuals who are new to TikTok and want to use it for business
Builds a foundation for understanding TikTok as a marketing platform
Instructor Anke Audenaert has expertise in TikTok marketing
Introduces strategies for establishing a brand presence on TikTok
Helps learners understand how to gain and maintain a following on TikTok

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing on TikTok with these activities:
Identify a TikTok marketing expert to mentor you
Accelerate your TikTok marketing learning by seeking guidance from an experienced professional.
Show steps
  • Reach out to TikTok marketing experts through LinkedIn, email, or social media.
  • Ask if they are willing to mentor you and provide guidance on your TikTok marketing journey.
  • Meet with your mentor regularly to ask questions and receive feedback.
Follow TikTok tutorials for beginners
Introduce yourself to the basics of TikTok for business and learn about its features.
Show steps
  • Search for tutorials on YouTube or TikTok's Help Center that cover the basics of setting up a business account.
  • Watch videos that explain how to create and edit videos, add music and effects, and use TikTok's analytics tools.
Join a TikTok marketing community or forum
Connect with other TikTok marketers and learn from their experiences.
Show steps
  • Search for TikTok marketing communities or forums online.
  • Join a few communities that align with your interests and goals.
  • Participate in discussions, ask questions, and share your own insights.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a series of short videos for different target audiences
Practice creating engaging and targeted video content for TikTok.
Browse courses on Content Creation
Show steps
  • Identify your target audience and research their interests and behaviors.
  • Brainstorm video ideas that align with your target audience's interests.
  • Create a series of short videos that showcase your product or service and provide valuable information to your audience.
Publish a blog post or article about TikTok marketing strategies
Deepen your understanding of TikTok marketing and share your knowledge with others.
Show steps
  • Research different TikTok marketing strategies and best practices.
  • Write a blog post or article that outlines your findings and provides actionable advice for businesses looking to use TikTok for marketing.
  • Publish your blog post or article on your website or social media channels.
Volunteer to mentor other businesses on TikTok marketing
Share your TikTok marketing knowledge and support other businesses in their growth.
Show steps
  • Reach out to local businesses or startups that are looking to improve their TikTok marketing.
  • Offer your services as a mentor and provide guidance on TikTok marketing strategies.
  • Meet with your mentees regularly to provide feedback and support.
Enter your business into a TikTok marketing contest or award
Showcase your TikTok marketing skills and gain recognition for your business.
Browse courses on Marketing Campaigns
Show steps
  • Research different TikTok marketing contests and awards that are relevant to your business.
  • Develop a creative and engaging TikTok marketing campaign that aligns with the contest or award requirements.
  • Submit your campaign for consideration.
Contribute to TikTok's open-source projects
Deepen your understanding of TikTok's technology and contribute to its community.
Show steps
  • Explore TikTok's open-source projects on GitHub or other platforms.
  • Identify an area where you can contribute your skills and knowledge.
  • Fork the project and make your changes.
  • Submit a pull request to the original project.

Career center

Learners who complete Marketing on TikTok will develop knowledge and skills that may be useful to these careers:
Social Media Marketer
A Social Media Marketer drives brand awareness, generates leads, and builds customer relationships using social media platforms. This course covers setting up social media accounts on TikTok and creating content strategies specifically for this platform, both of which are essential skills for a Social Media Marketer and will help you succeed in this role.
Content Creator
A Content Creator develops and creates digital content for various platforms, including social media. As a Content Creator, you will need to create content that is engaging and relevant to the target audience, and this course will help you develop the skills to create high-quality content for TikTok and other platforms.
Digital Marketer
A Digital Marketer uses digital channels to promote products or services, and social media is a key part of digital marketing. This course will help you build the skills you need to use TikTok for digital marketing campaigns and will help you succeed in this role.
Brand Manager
A Brand Manager is responsible for developing and maintaining a brand's image and reputation. In today's digital world, social media is a key part of brand management, and this course will help you develop the skills to build and maintain a strong brand on TikTok.
Marketing Manager
A Marketing Manager is responsible for planning, developing, and executing marketing campaigns. This course will help you build the skills you need to develop and execute TikTok marketing campaigns and will help you succeed in this role.
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course will help you build the skills you need to manage a TikTok account and will help you succeed in this role.
Marketing Specialist
A Marketing Specialist is responsible for developing and executing marketing campaigns. This course will help you build the skills you need to develop and execute TikTok marketing campaigns.
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. In today's digital world, social media is a key part of sales, and this course will help you develop the skills to use TikTok to generate leads and close deals.
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. This course will help you build the skills you need to analyze TikTok data and will help you succeed in this role.
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. This course will help you build the skills you need to use TikTok to build and maintain a strong public image.
Advertising Manager
An Advertising Manager is responsible for planning, developing, and executing advertising campaigns. This course will help you build the skills you need to develop and execute TikTok advertising campaigns.
Event Planner
An Event Planner is responsible for planning and executing events. This course will help you build the skills you need to use TikTok to promote events and will help you succeed in this role.
Community Manager
A Community Manager is responsible for building and managing online communities. This course will help you build the skills you need to build and manage a TikTok community.
Influencer Marketer
An Influencer Marketer is responsible for developing and executing influencer marketing campaigns. This course will help you build the skills you need to develop and execute TikTok influencer marketing campaigns.
Account Manager
An Account Manager is responsible for managing client relationships. This course may be useful for Account Managers who are looking to develop their skills in social media marketing.

Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing on TikTok.
Provides a beginner-friendly guide to TikTok. It covers everything from creating your first video to using TikTok for business. It valuable resource for anyone who wants to get started with TikTok.
Provides a sociological and cultural analysis of TikTok's impact on society and business, exploring its role in shaping trends and influencing consumer behavior.
A comprehensive guide to social media marketing, with a chapter on TikTok. Provides a solid foundation for understanding social media marketing principles.
A beginner-friendly guide to digital marketing. Covers a wide range of topics, including TikTok marketing.

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