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Anke Audenaert
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
Register for this course and see more details by visiting:
OpenCourser.com/course/wmkans/marketing
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What's inside
Syllabus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Teaches how businesses use TikTok, including why and how
Geared toward individuals who are new to TikTok and want to use it for business
Builds a foundation for understanding TikTok as a marketing platform
Instructor Anke Audenaert has expertise in TikTok marketing
Introduces strategies for establishing a brand presence on TikTok
Helps learners understand how to gain and maintain a following on TikTok
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Reviews summary
Practical tiktok marketing essentials
According to students, this course offers a practical and actionable approach to TikTok marketing, making it an excellent choice for beginners or small business owners new to the platform. Learners consistently praise its clear, step-by-step guidance on setting up a business account and developing an effective content strategy. The instructor is highly knowledgeable and engaging, and the course content is generally considered current and relevant, which is crucial for a fast-evolving platform. However, some experienced marketers find the material too foundational, wishing for more advanced strategies or deeper dives into algorithms. This suggests the course excels at building a strong base but may not satisfy those seeking specialized, high-level tactics.
Instructor is knowledgeable and easy to follow.
"The instructor's depth of knowledge about TikTok and marketing trends is truly impressive."
"The instructor is engaging and easy to follow. The instructor's advice felt authentic."
"The course is well-structured and the instructor explains complex ideas clearly. The instructor provides a lot of value and the lessons are actionable."
Course material generally keeps pace with TikTok's changes.
"The content is very current, which is crucial for a fast-paced platform like TikTok. Highly recommend for anyone serious about marketing here."
"It's highly relevant to today's digital marketing landscape."
"I felt some sections were a bit generic and didn't dive deep enough... It could use more up-to-date examples, as TikTok evolves quickly."
Offers actionable steps for TikTok marketing.
"I particularly found the section on 'Building and maintaining a presence' insightful, with practical examples that I could immediately apply to my business."
"It's truly actionable content. The step-by-step guides for setting up a business account were incredibly helpful."
"I've already seen a significant increase in engagement since implementing the strategies learned here. The instructor provides a lot of value and the lessons are actionable."
Provides a solid foundation for new TikTok marketers.
"A solid introduction to TikTok marketing. It's great for beginners, but someone with prior social media marketing experience might find parts a bit too foundational."
"As a small business owner, I was completely new to TikTok, and this course walked me through everything from understanding the platform's culture to creating an effective content strategy."
"For absolute beginners in TikTok, it's perfect. This course demystifies TikTok for marketing. I found the section on strategy particularly useful."
May be too basic for experienced marketers.
"I wished for more advanced strategies or case studies beyond just setting up and basic presence."
"I enrolled hoping for advanced strategies and insights into leveraging TikTok for large-scale marketing campaigns. Instead, it felt very basic."
"While the content is good, I wished for more advanced strategies... someone with prior social media marketing experience might find parts a bit too foundational."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing on TikTok with these
activities:
Identify a TikTok marketing expert to mentor you
Show steps
Accelerate your TikTok marketing learning by seeking guidance from an experienced professional.
Show steps
-
Reach out to TikTok marketing experts through LinkedIn, email, or social media.
-
Ask if they are willing to mentor you and provide guidance on your TikTok marketing journey.
-
Meet with your mentor regularly to ask questions and receive feedback.
Follow TikTok tutorials for beginners
Show steps
Introduce yourself to the basics of TikTok for business and learn about its features.
Show steps
-
Search for tutorials on YouTube or TikTok's Help Center that cover the basics of setting up a business account.
-
Watch videos that explain how to create and edit videos, add music and effects, and use TikTok's analytics tools.
Join a TikTok marketing community or forum
Show steps
Connect with other TikTok marketers and learn from their experiences.
Show steps
-
Search for TikTok marketing communities or forums online.
-
Join a few communities that align with your interests and goals.
-
Participate in discussions, ask questions, and share your own insights.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a series of short videos for different target audiences
Show steps
Practice creating engaging and targeted video content for TikTok.
Browse courses on
Content Creation
Show steps
-
Identify your target audience and research their interests and behaviors.
-
Brainstorm video ideas that align with your target audience's interests.
-
Create a series of short videos that showcase your product or service and provide valuable information to your audience.
Publish a blog post or article about TikTok marketing strategies
Show steps
Deepen your understanding of TikTok marketing and share your knowledge with others.
Show steps
-
Research different TikTok marketing strategies and best practices.
-
Write a blog post or article that outlines your findings and provides actionable advice for businesses looking to use TikTok for marketing.
-
Publish your blog post or article on your website or social media channels.
Volunteer to mentor other businesses on TikTok marketing
Show steps
Share your TikTok marketing knowledge and support other businesses in their growth.
Show steps
-
Reach out to local businesses or startups that are looking to improve their TikTok marketing.
-
Offer your services as a mentor and provide guidance on TikTok marketing strategies.
-
Meet with your mentees regularly to provide feedback and support.
Enter your business into a TikTok marketing contest or award
Show steps
Showcase your TikTok marketing skills and gain recognition for your business.
Browse courses on
Marketing Campaigns
Show steps
-
Research different TikTok marketing contests and awards that are relevant to your business.
-
Develop a creative and engaging TikTok marketing campaign that aligns with the contest or award requirements.
-
Submit your campaign for consideration.
Contribute to TikTok's open-source projects
Show steps
Deepen your understanding of TikTok's technology and contribute to its community.
Show steps
-
Explore TikTok's open-source projects on GitHub or other platforms.
-
Identify an area where you can contribute your skills and knowledge.
-
Fork the project and make your changes.
-
Submit a pull request to the original project.
Identify a TikTok marketing expert to mentor you
Show steps
Accelerate your TikTok marketing learning by seeking guidance from an experienced professional.
Show steps
Show steps
Show steps
- Reach out to TikTok marketing experts through LinkedIn, email, or social media.
- Ask if they are willing to mentor you and provide guidance on your TikTok marketing journey.
- Meet with your mentor regularly to ask questions and receive feedback.
Follow TikTok tutorials for beginners
Show steps
Introduce yourself to the basics of TikTok for business and learn about its features.
Show steps
Show steps
Show steps
- Search for tutorials on YouTube or TikTok's Help Center that cover the basics of setting up a business account.
- Watch videos that explain how to create and edit videos, add music and effects, and use TikTok's analytics tools.
Join a TikTok marketing community or forum
Show steps
Connect with other TikTok marketers and learn from their experiences.
Show steps
Show steps
Show steps
- Search for TikTok marketing communities or forums online.
- Join a few communities that align with your interests and goals.
- Participate in discussions, ask questions, and share your own insights.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a series of short videos for different target audiences
Show steps
Practice creating engaging and targeted video content for TikTok.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Identify your target audience and research their interests and behaviors.
- Brainstorm video ideas that align with your target audience's interests.
- Create a series of short videos that showcase your product or service and provide valuable information to your audience.
Publish a blog post or article about TikTok marketing strategies
Show steps
Deepen your understanding of TikTok marketing and share your knowledge with others.
Show steps
Show steps
Show steps
- Research different TikTok marketing strategies and best practices.
- Write a blog post or article that outlines your findings and provides actionable advice for businesses looking to use TikTok for marketing.
- Publish your blog post or article on your website or social media channels.
Volunteer to mentor other businesses on TikTok marketing
Show steps
Share your TikTok marketing knowledge and support other businesses in their growth.
Show steps
Show steps
Show steps
- Reach out to local businesses or startups that are looking to improve their TikTok marketing.
- Offer your services as a mentor and provide guidance on TikTok marketing strategies.
- Meet with your mentees regularly to provide feedback and support.
Enter your business into a TikTok marketing contest or award
Show steps
Showcase your TikTok marketing skills and gain recognition for your business.
Browse courses on
Marketing Campaigns
Show steps
Show steps
Show steps
- Research different TikTok marketing contests and awards that are relevant to your business.
- Develop a creative and engaging TikTok marketing campaign that aligns with the contest or award requirements.
- Submit your campaign for consideration.
Contribute to TikTok's open-source projects
Show steps
Deepen your understanding of TikTok's technology and contribute to its community.
Show steps
Show steps
Show steps
- Explore TikTok's open-source projects on GitHub or other platforms.
- Identify an area where you can contribute your skills and knowledge.
- Fork the project and make your changes.
- Submit a pull request to the original project.
Career center
Learners who complete Marketing on TikTok will develop knowledge and skills
that may be useful to these careers:
Social Media Marketer
Social Media Marketer
A Social Media Marketer drives brand awareness, generates leads, and builds customer relationships using social media platforms. This course covers setting up social media accounts on TikTok and creating content strategies specifically for this platform, both of which are essential skills for a Social Media Marketer and will help you succeed in this role.
Content Creator
Content Creator
A Content Creator develops and creates digital content for various platforms, including social media. As a Content Creator, you will need to create content that is engaging and relevant to the target audience, and this course will help you develop the skills to create high-quality content for TikTok and other platforms.
Digital Marketer
Digital Marketer
A Digital Marketer uses digital channels to promote products or services, and social media is a key part of digital marketing. This course will help you build the skills you need to use TikTok for digital marketing campaigns and will help you succeed in this role.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and maintaining a brand's image and reputation. In today's digital world, social media is a key part of brand management, and this course will help you develop the skills to build and maintain a strong brand on TikTok.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, developing, and executing marketing campaigns. This course will help you build the skills you need to develop and execute TikTok marketing campaigns and will help you succeed in this role.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course will help you build the skills you need to manage a TikTok account and will help you succeed in this role.
Marketing Specialist
Marketing Specialist
A Marketing Specialist is responsible for developing and executing marketing campaigns. This course will help you build the skills you need to develop and execute TikTok marketing campaigns.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. In today's digital world, social media is a key part of sales, and this course will help you develop the skills to use TikTok to generate leads and close deals.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. This course will help you build the skills you need to analyze TikTok data and will help you succeed in this role.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. This course will help you build the skills you need to use TikTok to build and maintain a strong public image.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning, developing, and executing advertising campaigns. This course will help you build the skills you need to develop and execute TikTok advertising campaigns.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events. This course will help you build the skills you need to use TikTok to promote events and will help you succeed in this role.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This course will help you build the skills you need to build and manage a TikTok community.
Influencer Marketer
Influencer Marketer
An Influencer Marketer is responsible for developing and executing influencer marketing campaigns. This course will help you build the skills you need to develop and execute TikTok influencer marketing campaigns.
Account Manager
Account Manager
An Account Manager is responsible for managing client relationships. This course may be useful for Account Managers who are looking to develop their skills in social media marketing.
For more career information including salaries, visit:
OpenCourser.com/course/wmkans/marketing
Reading list
We've selected five books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing on TikTok.
Provides a beginner-friendly guide to TikTok. It covers everything from creating your first video to using TikTok for business. It valuable resource for anyone who wants to get started with TikTok.
Save
Provides a sociological and cultural analysis of TikTok's impact on society and business, exploring its role in shaping trends and influencing consumer behavior.
A comprehensive guide to social media marketing, with a chapter on TikTok. Provides a solid foundation for understanding social media marketing principles.
Save
A beginner-friendly guide to digital marketing. Covers a wide range of topics, including TikTok marketing.
A beginner-friendly guide to social media marketing. Covers a wide range of topics, including TikTok marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/wmkans/marketing
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Effort
2 weeks of study/2-3 hours per week
Level
Introductory
Via
Coursera
Institution
Aptly
Instructor
Anke Audenaert
Language
English
Transcripts
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This course belongs to a
collection
called
Marketing with TikTok. It's comprised of three courses:
- Marketing on TikTok (viewing)
- Advertising and E-commerce on TikTok
- Understanding TikTok and Its Users
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