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Advertising and E-commerce on TikTok
Anke Audenaert
Anke Audenaert
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
Register for this course and see more details by visiting:
OpenCourser.com/course/osnne9/advertising
What's inside
Syllabus
Advertising & Ecommerce Opportunities on TikTok
Measure and Optimize
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores TikTok advertising options and their implementation, expanding learners' understanding of digital marketing
Suitable for individuals aiming to expand their TikTok marketing knowledge and skills, particularly for E-commerce
Taught by Anke Audenaert, enhancing the course's credibility as she's an experienced marketing professional
Covers advanced TikTok advertising techniques, providing learners with industry-relevant knowledge
Develops understanding of TikTok's analytics platform, empowering learners to optimize their advertising campaigns
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Activities
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We're preparing activities for
Advertising and E-commerce on TikTok.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Advertising and E-commerce on TikTok will develop knowledge and skills
that may be useful to these careers:
Advertising Manager
Advertising Manager
An Advertising Manager plans, develops, and executes advertising campaigns across various platforms, including TikTok. This course provides valuable insights into the specific advertising opportunities available on TikTok and how to effectively leverage them to reach target audiences. By understanding the unique features and capabilities of TikTok, learners can develop tailored advertising strategies that drive engagement and conversions.
E-commerce Manager
E-commerce Manager
An E-commerce Manager oversees the development and execution of e-commerce strategies for businesses. This course provides learners with the knowledge and skills to effectively utilize TikTok for e-commerce purposes. They will learn how to create engaging content, leverage TikTok's shopping features, and track and analyze campaign performance to optimize sales and customer engagement.
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager develops and executes social media strategies to promote brands and businesses online. This course provides a comprehensive understanding of how to leverage TikTok for social media marketing campaigns. Learners will gain insights into creating engaging content, building a strong TikTok presence, and collaborating with influencers to reach wider audiences.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across various channels, including TikTok. This course provides learners with the skills and knowledge to develop and implement effective TikTok marketing strategies. They will learn how to create targeted ads, leverage TikTok's analytics platform, and optimize campaigns for maximum impact.
Content Creator
Content Creator
A Content Creator develops and produces engaging content for various platforms, including TikTok. This course provides learners with the knowledge and skills to create high-quality TikTok content that resonates with target audiences. They will learn about TikTok's content formats, editing techniques, and best practices for building a loyal following.
Influencer Marketing Manager
Influencer Marketing Manager
An Influencer Marketing Manager develops and executes influencer marketing campaigns for brands and businesses. This course provides learners with the knowledge and skills to identify and collaborate with TikTok influencers. They will learn how to create effective influencer marketing strategies, measure campaign performance, and build long-term relationships with influencers.
Marketing Analyst
Marketing Analyst
A Marketing Analyst analyzes marketing data and provides insights to inform marketing strategies. This course provides learners with the skills and knowledge to use TikTok's analytics platform to track and analyze campaign performance. They will learn how to interpret data, identify trends, and make data-driven recommendations to optimize marketing efforts.
Brand Manager
Brand Manager
A Brand Manager develops and manages the brand identity and reputation of a company. This course provides learners with the knowledge and skills to leverage TikTok to build and strengthen brand awareness. They will learn how to create engaging brand content, collaborate with influencers, and monitor brand sentiment on TikTok.
Public relations manager
Public relations manager
A Public Relations Manager manages the public relations efforts of a company or organization. This course provides learners with the knowledge and skills to use TikTok for public relations purposes. They will learn how to create press releases, engage with the media, and build relationships with key stakeholders on TikTok.
Event Marketer
Event Marketer
An Event Marketer plans and executes marketing campaigns for events and experiences. This course provides learners with the knowledge and skills to leverage TikTok to promote events and engage attendees. They will learn how to create engaging event content, build anticipation, and track event performance on TikTok.
Customer Success Manager
Customer Success Manager
A Customer Success Manager builds and maintains relationships with customers to ensure their satisfaction and success. This course provides learners with the knowledge and skills to use TikTok to provide customer support and build customer loyalty. They will learn how to create helpful content, engage with customers, and resolve issues on TikTok.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager develops and executes marketing strategies for products and services. This course provides learners with the knowledge and skills to leverage TikTok to promote products and generate leads. They will learn how to create product demos, showcase product features, and engage with potential customers on TikTok.
Growth Marketer
Growth Marketer
A Growth Marketer focuses on driving user acquisition and retention for a company or product. This course provides learners with the knowledge and skills to use TikTok to attract and engage new users. They will learn how to create viral content, run growth campaigns, and track user behavior on TikTok.
Data Scientist
Data Scientist
A Data Scientist analyzes data to provide insights and make predictions. This course provides learners with the knowledge and skills to use TikTok's analytics platform to gather and analyze data. They will learn how to use data visualization tools, build predictive models, and make data-driven recommendations on TikTok.
Software Engineer
Software Engineer
A Software Engineer designs, develops, and maintains software systems. This course may be useful for Software Engineers who are interested in building applications that integrate with TikTok or developing tools for TikTok content creators.
For more career information including salaries, visit:
OpenCourser.com/course/osnne9/advertising
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Advertising and E-commerce on TikTok.
Covers all aspects of e-commerce marketing, from creating an online store to driving traffic and converting customers. It valuable resource for anyone who wants to learn more about e-commerce marketing.
Provides a comprehensive overview of social media marketing.
Provides a basic overview of e-commerce.
Save
Provides a basic overview of digital marketing.
Save
Provides a strategic approach to social media marketing, including TikTok. It covers everything from developing your social media strategy to measuring your results.
Provides a comprehensive overview of social media marketing, including TikTok. It valuable resource for anyone who wants to learn more about how to use social media to grow their business.
Save
Provides a practical guide to digital marketing, including TikTok. It covers a wide range of topics, from content marketing to email marketing to social media marketing.
Provides practical tips for social media marketing, including TikTok. It valuable resource for anyone who wants to learn more about how to use social media to grow their business.
Provides a basic overview of social media marketing, including TikTok. It valuable resource for anyone who is new to social media marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/osnne9/advertising
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Effort
2 weeks of study/2-3 hours per week
Level
Introductory
Via
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Institution
Aptly
Instructor
Anke Audenaert
Language
English
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This course belongs to a
collection
called
Marketing with TikTok. It's comprised of three courses:
- Marketing on TikTok
- Advertising and E-commerce on TikTok (viewing)
- Understanding TikTok and Its Users
Good to know
Explores TikTok advertising options and their implementation, expanding learners' understanding of digital marketing
Suitable for individuals aiming to expand their TikTok marketing knowledge and skills, particularly for E-commerce
Taught by Anke Audenaert, enhancing the course's credibility as she's an experienced marketing professional
Covers advanced TikTok advertising techniques, providing learners with industry-relevant knowledge
Develops understanding of TikTok's analytics platform, empowering learners to optimize their advertising campaigns
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