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Advertising and E-commerce on TikTok

Anke Audenaert

This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

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What's inside

Syllabus

Advertising & Ecommerce Opportunities on TikTok
Measure and Optimize

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores TikTok advertising options and their implementation, expanding learners' understanding of digital marketing
Suitable for individuals aiming to expand their TikTok marketing knowledge and skills, particularly for E-commerce
Taught by Anke Audenaert, enhancing the course's credibility as she's an experienced marketing professional
Covers advanced TikTok advertising techniques, providing learners with industry-relevant knowledge
Develops understanding of TikTok's analytics platform, empowering learners to optimize their advertising campaigns

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advertising and E-commerce on TikTok with these activities:
Organize and review course materials
Stay organized and reinforce your learning by reviewing and summarizing course materials.
Show steps
  • Create a system for organizing notes, assignments, and quizzes.
  • Set aside time each week to review materials.
  • Summarize key concepts and make connections between topics.
Find a mentor in TikTok marketing
Gain valuable insights and guidance from an experienced TikTok marketer.
Browse courses on Mentorship
Show steps
  • Identify potential mentors within your network or through online platforms.
  • Reach out to mentors and express your interest in learning from them.
  • Set up regular meetings or communication channels.
Join a TikTok marketing community
Connect with other TikTok marketers to share ideas and learn from their experiences.
Browse courses on Networking
Show steps
  • Identify and join relevant online communities and forums.
  • Attend virtual or in-person TikTok marketing events.
  • Engage with other members of the community and share your insights.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Read marketing industry blogs
Stay up-to-date on the latest marketing trends and best practices.
Browse courses on Marketing Trends
Show steps
  • Identify and follow reputable marketing blogs.
  • Set aside time each week to read industry blogs.
  • Join online communities and forums for marketers.
Create a TikTok Advertising Campaign
Starting a project will allow you to test your knowledge and skills to run an advertising campaign on TikTok.
Browse courses on TikTok Advertising
Show steps
  • Choose your campaign objectives.
  • Define your target audience.
  • Create your ad creative.
  • Set your budget.
  • Track your campaign results.
TikTok E-commerce Strategy
By creating a TikTok E-commerce strategy, you will learn the strategies on how to use the platform to grow your business.
Browse courses on E-Commerce
Show steps
  • Research your target audience.
  • Identify your unique value proposition.
  • Develop your content strategy.
  • Create a TikTok shop.
  • Promote your products.
TikTok Analytics Practice
Performing TikTok Analytics practice will help reinforce your understanding of how to measure your success on the platform.
Show steps
  • Create a TikTok Business Account.
  • Connect your TikTok account to Google Analytics.
  • Track your key metrics.
  • Analyze your data.
  • Make adjustments to your strategy.
Develop a TikTok Marketing Strategy
Creating a comprehensive marketing strategy will lay the foundation for successful advertising and e-commerce campaigns on TikTok.
Browse courses on TikTok Marketing
Show steps
  • Define your target audience
  • Set clear marketing objectives
  • Establish a TikTok content calendar
  • Identify key performance indicators (KPIs)
  • Monitor and adjust your strategy as needed
Create TikTok ads
Gain hands-on experience with creating and testing TikTok ads.
Browse courses on TikTok Advertising
Show steps
  • Set up a TikTok business account.
  • Develop a target audience.
  • Brainstorm and create TikTok ad content.
  • Set a budget and run the ads.
  • Monitor and adjust the ads performance.
Develop a TikTok marketing strategy
Develop a comprehensive TikTok marketing strategy to guide your use of the platform.
Browse courses on Marketing Planning
Show steps
  • Define your marketing goals and objectives.
  • Identify your target audience and research their presence on TikTok.
  • Develop a content calendar and production schedule.
  • Create engaging and shareable TikTok content.
  • Monitor your progress and make adjustments.
Master TikTok Advertising Options
Guided tutorials will provide you with step-by-step instructions and expert guidance on optimizing your TikTok advertising campaigns.
Browse courses on TikTok Advertising
Show steps
  • Explore different ad formats
  • Set up and manage TikTok ad campaigns
  • Target your audience effectively
  • Analyze and optimize ad performance
Create a TikTok analytics dashboard
Create a dashboard to track and measure the performance of your TikTok marketing efforts.
Show steps
  • Identify the key metrics to track.
  • Set up TikTok analytics and export data.
  • Choose a data visualization tool.
  • Design and develop the dashboard.
  • Monitor the dashboard and make adjustments.

Career center

Learners who complete Advertising and E-commerce on TikTok will develop knowledge and skills that may be useful to these careers:
Advertising Manager
An Advertising Manager plans, develops, and executes advertising campaigns across various platforms, including TikTok. This course provides valuable insights into the specific advertising opportunities available on TikTok and how to effectively leverage them to reach target audiences. By understanding the unique features and capabilities of TikTok, learners can develop tailored advertising strategies that drive engagement and conversions.
See salaries and explore the career path for Advertising Manager
E-commerce Manager
An E-commerce Manager oversees the development and execution of e-commerce strategies for businesses. This course provides learners with the knowledge and skills to effectively utilize TikTok for e-commerce purposes. They will learn how to create engaging content, leverage TikTok's shopping features, and track and analyze campaign performance to optimize sales and customer engagement.
See salaries and explore the career path for E-commerce Manager
Social Media Marketing Manager
A Social Media Marketing Manager develops and executes social media strategies to promote brands and businesses online. This course provides a comprehensive understanding of how to leverage TikTok for social media marketing campaigns. Learners will gain insights into creating engaging content, building a strong TikTok presence, and collaborating with influencers to reach wider audiences.
See salaries and explore the career path for Social Media Marketing Manager
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across various channels, including TikTok. This course provides learners with the skills and knowledge to develop and implement effective TikTok marketing strategies. They will learn how to create targeted ads, leverage TikTok's analytics platform, and optimize campaigns for maximum impact.
See salaries and explore the career path for Digital Marketing Specialist
Content Creator
A Content Creator develops and produces engaging content for various platforms, including TikTok. This course provides learners with the knowledge and skills to create high-quality TikTok content that resonates with target audiences. They will learn about TikTok's content formats, editing techniques, and best practices for building a loyal following.
See salaries and explore the career path for Content Creator
Influencer Marketing Manager
An Influencer Marketing Manager develops and executes influencer marketing campaigns for brands and businesses. This course provides learners with the knowledge and skills to identify and collaborate with TikTok influencers. They will learn how to create effective influencer marketing strategies, measure campaign performance, and build long-term relationships with influencers.
See salaries and explore the career path for Influencer Marketing Manager
Marketing Analyst
A Marketing Analyst analyzes marketing data and provides insights to inform marketing strategies. This course provides learners with the skills and knowledge to use TikTok's analytics platform to track and analyze campaign performance. They will learn how to interpret data, identify trends, and make data-driven recommendations to optimize marketing efforts.
See salaries and explore the career path for Marketing Analyst
Brand Manager
A Brand Manager develops and manages the brand identity and reputation of a company. This course provides learners with the knowledge and skills to leverage TikTok to build and strengthen brand awareness. They will learn how to create engaging brand content, collaborate with influencers, and monitor brand sentiment on TikTok.
See salaries and explore the career path for Brand Manager
Public relations manager
A Public Relations Manager manages the public relations efforts of a company or organization. This course provides learners with the knowledge and skills to use TikTok for public relations purposes. They will learn how to create press releases, engage with the media, and build relationships with key stakeholders on TikTok.
See salaries and explore the career path for Public relations manager
Event Marketer
An Event Marketer plans and executes marketing campaigns for events and experiences. This course provides learners with the knowledge and skills to leverage TikTok to promote events and engage attendees. They will learn how to create engaging event content, build anticipation, and track event performance on TikTok.
See salaries and explore the career path for Event Marketer
Customer Success Manager
A Customer Success Manager builds and maintains relationships with customers to ensure their satisfaction and success. This course provides learners with the knowledge and skills to use TikTok to provide customer support and build customer loyalty. They will learn how to create helpful content, engage with customers, and resolve issues on TikTok.
See salaries and explore the career path for Customer Success Manager
Product Marketing Manager
A Product Marketing Manager develops and executes marketing strategies for products and services. This course provides learners with the knowledge and skills to leverage TikTok to promote products and generate leads. They will learn how to create product demos, showcase product features, and engage with potential customers on TikTok.
See salaries and explore the career path for Product Marketing Manager
Growth Marketer
A Growth Marketer focuses on driving user acquisition and retention for a company or product. This course provides learners with the knowledge and skills to use TikTok to attract and engage new users. They will learn how to create viral content, run growth campaigns, and track user behavior on TikTok.
See salaries and explore the career path for Growth Marketer
Data Scientist
A Data Scientist analyzes data to provide insights and make predictions. This course provides learners with the knowledge and skills to use TikTok's analytics platform to gather and analyze data. They will learn how to use data visualization tools, build predictive models, and make data-driven recommendations on TikTok.
See salaries and explore the career path for Data Scientist
Software Engineer
A Software Engineer designs, develops, and maintains software systems. This course may be useful for Software Engineers who are interested in building applications that integrate with TikTok or developing tools for TikTok content creators.
See salaries and explore the career path for Software Engineer

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advertising and E-commerce on TikTok.
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Youth Entrepreneurship
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Youth Entrepreneurship
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Youth Entrepreneurship: From Job Search to Business...
Kindle Edition
$
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Digital Marketing Fundamentals
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Digital Marketing Fundamentals: OMCP's Official...
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Digital Marketing Fundamentals: OMCP's Official...
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How to Make Money with YouTube: Earn Cash, Market...
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How to Make Money with YouTube: Earn Cash, Market...
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How to Make Money with YouTube: Earn Cash, Market...
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Get Scalable
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Provides a basic overview of digital marketing.
Get Scalable
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Get Scalable
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Marketing Management
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Provides a strategic approach to social media marketing, including TikTok. It covers everything from developing your social media strategy to measuring your results.
Marketing Management
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Framework for Marketing Management, A, Global...
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Provides a comprehensive overview of social media marketing, including TikTok. It valuable resource for anyone who wants to learn more about how to use social media to grow their business.
Framework for Marketing Management, A, Global...
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Framework for Marketing Management, A, Global...
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Digital Marketing
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Provides a practical guide to digital marketing, including TikTok. It covers a wide range of topics, from content marketing to email marketing to social media marketing.
Digital Marketing
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Digital Marketing
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Digital Marketing (6th Edition)
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The Art of Social Media
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Provides practical tips for social media marketing, including TikTok. It valuable resource for anyone who wants to learn more about how to use social media to grow their business.
The Art of Small Business Social Media: A Blueprint...
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The Art of Social Media: Power Tips for Power Users
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The Art of Social Media: Power Tips for Power Users
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The Art of Small Business Social Media: A Blueprint...
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Social Media Marketing All-in-One For Dummies
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Provides a basic overview of social media marketing, including TikTok. It valuable resource for anyone who is new to social media marketing.
Social Media Marketing All-in-One For Dummies
Paperback
$$
Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
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Course image
Effort
2 weeks of study/2-3 hours per week
Level
Introductory
Via
Coursera
Institution
Aptly
Instructor
Anke Audenaert
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова Bahasa Indonesia ไทย қазақша tiếng Việt
This course belongs to a collection called Marketing with TikTok. It's comprised of three courses:
  1. Marketing on TikTok
  2. Advertising and E-commerce on TikTok (viewing)
  3. Understanding TikTok and Its Users
Good to know
Explores TikTok advertising options and their implementation, expanding learners' understanding of digital marketing
Suitable for individuals aiming to expand their TikTok marketing knowledge and skills, particularly for E-commerce
Taught by Anke Audenaert, enhancing the course's credibility as she's an experienced marketing professional
Covers advanced TikTok advertising techniques, providing learners with industry-relevant knowledge
Develops understanding of TikTok's analytics platform, empowering learners to optimize their advertising campaigns
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