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Anke Audenaert
This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.
Register for this course and see more details by visiting:
OpenCourser.com/course/vm7crl/understanding
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What's inside
Syllabus
Introduction to TikTok
How do people use TikTok?
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Students who are interested in producing content that appeals to a broad audience will benefit from this course
This course covers the fundamentals of TikTok
The instructor, Anke Audenaert, is an expert in social media marketing
Save this course
Save Understanding TikTok and Its Users to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Understanding TikTok and Its Users with these
activities:
Revisit your TikTok account or create a new one.
Show steps
Refreshes your memory about your current account or helps you learn the basics of setting up a TikTok account.
Browse courses on
TikTok
Show steps
-
Log into your TikTok account or download TikTok on a mobile device to create a new account.
-
Explore your own TikTok page and that of other creators to familiarize yourself with the app.
Watch TikTok tutorials on content creation, editing, and marketing.
Show steps
Provides additional guidance and support in creating and promoting TikTok videos effectively.
Browse courses on
TikTok
Show steps
-
Search for TikTok tutorials on platforms like YouTube or the TikTok Creator Portal.
-
Watch and follow the steps outlined in the tutorials to enhance your skills.
Compile a list of TikTok influencers in your niche.
Show steps
Helps you identify and follow relevant influencers in your area of interest, providing valuable insights and examples.
Browse courses on
TikTok
Show steps
-
Research different niches on TikTok to identify relevant influencers.
-
Create a spreadsheet or document to track the influencers, including their usernames, follower counts, and areas of expertise.
-
Follow these influencers on TikTok and engage with their content.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create and publish a TikTok video.
Show steps
Provides hands-on experience with creating and publishing TikTok videos, reinforcing concepts taught in the course.
Browse courses on
TikTok
Show steps
-
Brainstorm ideas for your TikTok video, considering current trends and your target audience.
-
Record your video, paying attention to lighting, composition, and sound quality.
-
Edit your video, adding filters, effects, and text if desired.
-
Write a catchy caption, include relevant hashtags, and select a thumbnail.
-
Publish your video and monitor its performance.
Attend a TikTok-focused webinar or virtual event.
Show steps
Connects you with other TikTok creators, industry experts, and potential collaborators, fostering your growth.
Browse courses on
TikTok
Show steps
-
Search for TikTok-related webinars or virtual events on platforms like Eventbrite or Meetup.
-
Register for and attend the event.
-
Interact with speakers, ask questions, and connect with attendees.
Launch a TikTok challenge or campaign related to your brand or niche.
Show steps
Provides practical experience in developing and executing TikTok marketing campaigns, reinforcing concepts learned in the course.
Browse courses on
TikTok
Show steps
-
Define your campaign goals and target audience.
-
Create a unique and engaging challenge or campaign idea.
-
Promote your challenge or campaign across multiple platforms.
-
Monitor the performance of your campaign and make adjustments as needed.
Participate in a TikTok contest or challenge related to your niche.
Show steps
Provides a motivating and competitive environment to apply your skills, showcase your creativity, and gain recognition on TikTok.
Browse courses on
TikTok
Show steps
-
Research and identify TikTok contests or challenges related to your niche.
-
Brainstorm ideas and create content that meets the contest or challenge requirements.
-
Submit your entry and promote it across your networks.
-
Monitor the results and engage with the community.
Identify TikTok creators in your niche and reach out for guidance.
Show steps
Connects you with experienced TikTok creators who can provide personalized advice and support, accelerating your growth.
Browse courses on
TikTok
Show steps
-
Identify TikTok creators in your niche whose content and approach you admire.
-
Send them a direct message or email, expressing your interest in their mentorship.
-
Be clear about your goals and what you hope to gain from the mentorship.
Revisit your TikTok account or create a new one.
Show steps
Refreshes your memory about your current account or helps you learn the basics of setting up a TikTok account.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Log into your TikTok account or download TikTok on a mobile device to create a new account.
- Explore your own TikTok page and that of other creators to familiarize yourself with the app.
Watch TikTok tutorials on content creation, editing, and marketing.
Show steps
Provides additional guidance and support in creating and promoting TikTok videos effectively.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Search for TikTok tutorials on platforms like YouTube or the TikTok Creator Portal.
- Watch and follow the steps outlined in the tutorials to enhance your skills.
Compile a list of TikTok influencers in your niche.
Show steps
Helps you identify and follow relevant influencers in your area of interest, providing valuable insights and examples.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Research different niches on TikTok to identify relevant influencers.
- Create a spreadsheet or document to track the influencers, including their usernames, follower counts, and areas of expertise.
- Follow these influencers on TikTok and engage with their content.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create and publish a TikTok video.
Show steps
Provides hands-on experience with creating and publishing TikTok videos, reinforcing concepts taught in the course.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Brainstorm ideas for your TikTok video, considering current trends and your target audience.
- Record your video, paying attention to lighting, composition, and sound quality.
- Edit your video, adding filters, effects, and text if desired.
- Write a catchy caption, include relevant hashtags, and select a thumbnail.
- Publish your video and monitor its performance.
Attend a TikTok-focused webinar or virtual event.
Show steps
Connects you with other TikTok creators, industry experts, and potential collaborators, fostering your growth.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Search for TikTok-related webinars or virtual events on platforms like Eventbrite or Meetup.
- Register for and attend the event.
- Interact with speakers, ask questions, and connect with attendees.
Launch a TikTok challenge or campaign related to your brand or niche.
Show steps
Provides practical experience in developing and executing TikTok marketing campaigns, reinforcing concepts learned in the course.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Define your campaign goals and target audience.
- Create a unique and engaging challenge or campaign idea.
- Promote your challenge or campaign across multiple platforms.
- Monitor the performance of your campaign and make adjustments as needed.
Participate in a TikTok contest or challenge related to your niche.
Show steps
Provides a motivating and competitive environment to apply your skills, showcase your creativity, and gain recognition on TikTok.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Research and identify TikTok contests or challenges related to your niche.
- Brainstorm ideas and create content that meets the contest or challenge requirements.
- Submit your entry and promote it across your networks.
- Monitor the results and engage with the community.
Identify TikTok creators in your niche and reach out for guidance.
Show steps
Connects you with experienced TikTok creators who can provide personalized advice and support, accelerating your growth.
Browse courses on
TikTok
Show steps
Show steps
Show steps
- Identify TikTok creators in your niche whose content and approach you admire.
- Send them a direct message or email, expressing your interest in their mentorship.
- Be clear about your goals and what you hope to gain from the mentorship.
Career center
Learners who complete Understanding TikTok and Its Users will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager plans, executes, and analyzes social media campaigns for a company or organization. Understanding TikTok and Its Users is a helpful course for one who aspires to become Social Media Manager because social media campaigns often use TikTok to distribute content. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people consume TikTok content.
Marketing Manager
Marketing Manager
A Marketing Manager plans, executes, and analyzes marketing campaigns for a company or organization. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Marketing Manager because marketing campaigns often use TikTok to distribute content. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people consume TikTok content.
Content Creator
Content Creator
A Content Creator develops and creates content for a variety of platforms, including social media, websites, and blogs. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Content Creator because TikTok is a popular platform for content creation. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people consume TikTok content.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist develops, executes, and analyzes digital marketing campaigns for a company or organization. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Digital Marketing Specialist because digital marketing campaigns often use TikTok to distribute content. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people consume TikTok content.
Social Media Analyst
Social Media Analyst
A Social Media Analyst collects and analyzes data from social media platforms to help companies and organizations understand their audience and improve their social media strategies. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Social Media Analyst because TikTok is a popular social media platform. This course helps the learner gain skills in TikTok data collection and analysis. Furthermore, the learner develops an understanding of how people use TikTok.
Public relations manager
Public relations manager
A Public Relations Manager develops and executes public relations campaigns for companies and organizations. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Public Relations Manager because TikTok is a popular platform for public relations campaigns. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people consume TikTok content.
Customer Success Manager
Customer Success Manager
A Customer Success Manager helps customers achieve success with a company's products or services. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Customer Success Manager because TikTok can be used to provide customer support. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people use TikTok.
Sales Manager
Sales Manager
A Sales Manager leads and manages a team of sales professionals. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Sales Manager because TikTok can be used to generate leads and sales. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people use TikTok.
Event Planner
Event Planner
An Event Planner plans and executes events for companies and organizations. Understanding TikTok and Its Users is a helpful course for one who aspires to become an Event Planner because TikTok can be used to promote events. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people use TikTok.
User Experience Designer
User Experience Designer
A User Experience Designer designs and evaluates the user experience of products and services. Understanding TikTok and Its Users is a helpful course for one who aspires to become a User Experience Designer because TikTok can be used to gather feedback on user experience. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people use TikTok.
Product Manager
Product Manager
A Product Manager develops and manages products for a company or organization. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Product Manager because TikTok can be used to gather feedback on products and services. This course helps the learner gain skills in TikTok content creation and engagement with the TikTok user base. Furthermore, the learner develops an understanding of how people use TikTok.
Market Researcher
Market Researcher
A Market Researcher conducts research to help companies and organizations understand their target market. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Market Researcher because TikTok provides a wealth of data on user demographics and behavior. This course helps the learner gain skills in TikTok data collection and analysis. Furthermore, the learner develops an understanding of how people use TikTok.
Data Analyst
Data Analyst
A Data Analyst collects and analyzes data to help companies and organizations make informed decisions. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Data Analyst because TikTok provides a wealth of data on user demographics and behavior. This course helps the learner gain skills in TikTok data collection and analysis. Furthermore, the learner develops an understanding of how people use TikTok.
Business Analyst
Business Analyst
A Business Analyst analyzes business processes and identifies opportunities for improvement. Understanding TikTok and Its Users is a helpful course for one who aspires to become a Business Analyst because TikTok can be used to gather data on business processes. This course helps the learner gain skills in TikTok data collection and analysis. Furthermore, the learner develops an understanding of how people use TikTok.
Software Engineer
Software Engineer
A Software Engineer designs, develops, and maintains software systems. Understanding TikTok and Its Users may be useful for one who aspires to become a Software Engineer because TikTok is a popular social media platform with a large user base. This course helps the learner gain an understanding of how TikTok works and how people use it.
For more career information including salaries, visit:
OpenCourser.com/course/vm7crl/understanding
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Understanding TikTok and Its Users.
This comprehensive guide to TikTok marketing provides actionable strategies and tips for businesses of all sizes.
Provides a theoretical understanding of the psychological factors that influence TikTok users' behavior, which can inform content creation strategies.
Save
A broad overview of digital marketing, covering the fundamentals of marketing on social media platforms.
A practical guide to social media marketing, including a section on using TikTok for business.
Save
A comprehensive guide to social media marketing strategies, including a chapter on TikTok marketing.
A comprehensive guide to social media marketing management, providing a framework for developing and executing strategic campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/vm7crl/understanding
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Effort
2 weeks of study/2-3 hours per week
Level
Introductory
Via
Coursera
Institution
Aptly
Instructor
Anke Audenaert
Language
English
Transcripts
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This course belongs to a
collection
called
Marketing with TikTok. It's comprised of three courses:
- Marketing on TikTok
- Advertising and E-commerce on TikTok
- Understanding TikTok and Its Users (viewing)
Good to know
Students who are interested in producing content that appeals to a broad audience will benefit from this course
This course covers the fundamentals of TikTok
The instructor, Anke Audenaert, is an expert in social media marketing
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