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Comment créer un compte Instagram professionnel

Dans ce projet guide d'une heure, vous apprendrez comment créer un profil Facebook, une page d'entreprise et un compte Business Manager sur Facebook puis créer un compte professionnel sur Instagram, finalement on va voir Les caractéristiques du compte professionnel sur Instagram

À la fin de ce projet, vous apprenez comment créer un compte Instagram professionnel.

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What's inside

Syllabus

Module 1

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ce cours explore les caractéristiques d'un compte Instagram professionnel, ce qui est standard dans l'industrie

Ce projet guidé enseigne aux apprenants comment créer un compte Instagram professionnel, ce qui les aide à gérer leur présence sur les réseaux sociaux

Ce projet guidé développe les compétences en marketing sur les réseaux sociaux, qui sont essentielles pour les professionnels du marketing

Ce cours est dispensé par Nour Kheireddine, qui est reconnu pour son travail dans le marketing sur les réseaux sociaux

Ce cours examine les fonctionnalités et les avantages d'un compte Instagram professionnel, ce qui est très pertinent pour les entreprises et les professionnels du marketing

Ce cours aide les apprenants à renforcer leurs compétences en marketing sur les réseaux sociaux, ce qui peut les aider à développer leur carrière et à atteindre leurs objectifs commerciaux

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comment créer un compte Instagram professionnel with these activities:

Rejoindre des groupes de marketing des réseaux sociaux en ligne

Show steps

Connecter avec des professionnels du secteur et apprendre de leurs expériences.

Show steps

Rechercher des groupes sur LinkedIn, Facebook ou Google+.
Poser des questions et participer aux discussions.
Établir des relations avec d'autres professionnels.

Review Facebook advertising interface

Show steps

Refresh your knowledge of Facebook's advertising interface to prepare for using it in this course.

Browse courses on Facebook Ads

Show steps

Visit the Facebook Ads Manager website.
Explore the different sections of the interface.
Create a sample ad campaign to familiarize yourself with the process.

Lire "Marketing des médias sociaux" par Brian Carter

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Acquérir une compréhension approfondie des concepts et stratégies fondamentaux du marketing des réseaux sociaux.

View Le guide ultime du marketing sur Facebook on Amazon

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Lire le livre en entier.
Prendre des notes sur les idées clés.
Appliquer les concepts à votre propre stratégie de réseaux sociaux.

Eight other activities

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Answer questions in the course discussion forum

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Engage with other students by answering their questions and providing support in the course discussion forum.

Show steps

Visit the course discussion forum regularly.
Read through the questions and discussions.
Identify questions that you can answer.
Post your responses, providing helpful and informative answers.

Follow a tutorial on Instagram Reels

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Follow a tutorial to learn how to create and use Instagram Reels effectively for marketing purposes.

Show steps

Search for a tutorial on Instagram Reels.
Watch the tutorial and follow the instructions.
Experiment with creating your own Instagram Reels.

Regarder des tutoriels sur la gestion des réseaux sociaux

Show steps

Consultez des tutoriels YouTube ou des articles de blog pour apprendre les bases de la gestion des réseaux sociaux.

Show steps

Rechercher des tutoriels sur YouTube ou Google.
Prendre des notes sur les points clés.
Appliquer les conseils dans votre propre stratégie de réseaux sociaux.

Create mock Facebook ads

Show steps

Practice creating mock Facebook ads to gain hands-on experience with the ad creation process.

Browse courses on Facebook Ads

Show steps

Choose a target audience for your ad.
Write ad copy and create an image or video for your ad.
Set a budget and schedule for your ad.
Submit your ad for approval.

Créer des posts pour les réseaux sociaux

Show steps

Mettre en pratique vos compétences en créant des posts pour différentes plateformes de réseaux sociaux.

Show steps

Brainstormer des idées de posts.
Rédiger le texte et sélectionner les images.
Publier les posts sur vos comptes de réseaux sociaux.

Develop an Instagram content calendar

Show steps

Create an Instagram content calendar to plan and organize your Instagram posts in advance, ensuring consistent and engaging content.

Browse courses on Content Calendar

Show steps

Brainstorm content ideas that align with your brand and target audience.
Choose a content scheduling tool.
Create a content calendar and schedule your posts.
Monitor your content performance and make adjustments as needed.

Analyser les performances des réseaux sociaux

Show steps

Comprendre les indicateurs clés de performance (KPIs) des réseaux sociaux et les utiliser pour améliorer votre stratégie.

Show steps

Identifier les KPIs pertinents pour votre entreprise.
Suivre vos progrès à l'aide d'outils d'analyse.
Ajuster votre stratégie en fonction des résultats.

Développer une stratégie de marketing sur les réseaux sociaux

Show steps

Mettre en pratique vos connaissances en élaborant une stratégie complète de marketing sur les réseaux sociaux.

Show steps

Définir vos objectifs marketing.
Identifier votre public cible.
Choisir les plateformes de réseaux sociaux appropriées.
Développer un calendrier de contenu.
Suivi et analyse de vos résultats.

Career center

Learners who complete Comment créer un compte Instagram professionnel will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

Social Media Marketing Managers play a crucial role in the success of any business or organization. They are responsible for developing and executing social media strategies, creating and publishing content, and engaging with customers and followers. This course on creating a professional Instagram account can be a valuable asset for aspiring Social Media Marketing Managers, as it provides a comprehensive understanding of the platform and its features. By learning how to establish and manage an Instagram business account, participants can gain the skills and knowledge necessary to effectively reach and engage their target audience.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning, executing, and analyzing digital marketing campaigns. They work with a variety of channels, including social media, email, and search engine optimization (SEO). This course on creating a professional Instagram account can be beneficial for Digital Marketing Specialists, as it provides a deep dive into the platform's capabilities and best practices. By understanding how to leverage Instagram for business, participants can enhance their digital marketing strategies and drive better results.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

Content Creators are responsible for developing and delivering engaging and informative content for a variety of channels, including social media, websites, and blogs. This course on creating a professional Instagram account can be highly valuable for Content Creators, as it provides a solid foundation in the platform's features and functionality. By learning how to create and share visually appealing content on Instagram, participants can develop the skills necessary to succeed in this competitive field.

See salaries and explore the career path for Content Creator

Community Manager

Community Managers are responsible for building and managing online communities for brands and organizations. They engage with customers and followers, create and share content, and monitor social media activity. This course on creating a professional Instagram account can be beneficial for Community Managers, as it provides a comprehensive guide to the platform's features and best practices. By understanding how to effectively use Instagram to connect with and engage their audience, participants can build stronger and more engaged communities.

See salaries and explore the career path for Community Manager

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity, reputation, and messaging. They work with a variety of teams, including marketing, product development, and sales, to ensure that the brand is consistent across all channels. This course on creating a professional Instagram account can be helpful for Brand Managers, as it provides a solid understanding of the platform's capabilities and best practices. By learning how to effectively use Instagram to build and promote their brand, participants can enhance their brand management strategies and achieve greater success.

See salaries and explore the career path for Brand Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing a company's reputation and communicating with the public. They work with a variety of stakeholders, including the media, customers, and employees. This course on creating a professional Instagram account may be useful for Public Relations Specialists, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to share company news and updates, participants can enhance their public relations strategies and reach a wider audience.

See salaries and explore the career path for Public Relations Specialist

Marketing Communications Manager

Marketing Communications Managers are responsible for developing and executing marketing and communications strategies. They work with a variety of channels, including social media, public relations, and advertising. This course on creating a professional Instagram account may be useful for Marketing Communications Managers, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to promote their brand and engage with their audience, participants can enhance their marketing communications strategies and achieve greater success.

See salaries and explore the career path for Marketing Communications Manager

Social Media Analyst

Social Media Analysts are responsible for collecting and analyzing social media data to track campaign performance and measure ROI. They work with a variety of tools and technologies to analyze social media activity and provide insights to businesses and organizations. This course on creating a professional Instagram account may be useful for Social Media Analysts, as it provides a basic understanding of the platform's features and capabilities. By learning how to track and analyze Instagram data, participants can enhance their social media analytics skills and provide valuable insights to their clients and stakeholders.

See salaries and explore the career path for Social Media Analyst

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work with a variety of stakeholders, including customers, prospects, and employees. This course on creating a professional Instagram account may be useful for Sales Managers, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to connect with potential customers and promote their products and services, participants can enhance their sales strategies and generate more leads.

See salaries and explore the career path for Sales Manager

Customer Service Representative

Customer Service Representatives are responsible for providing customer support and resolving customer issues. They work with a variety of customers and stakeholders to ensure that their needs are met. This course on creating a professional Instagram account may be useful for Customer Service Representatives, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to provide customer support and resolve customer issues, participants can enhance their customer service skills and improve customer satisfaction.

See salaries and explore the career path for Customer Service Representative

Marketing Intern

Marketing Interns assist with a variety of marketing tasks, including social media, content creation, and event planning. This course on creating a professional Instagram account can be beneficial for Marketing Interns, as it provides a solid foundation in the platform's features and functionality. By learning how to create and share engaging content on Instagram, participants can develop the skills necessary to succeed in the field of marketing.

See salaries and explore the career path for Marketing Intern

Social Media Assistant

Social Media Assistants support social media managers with a variety of tasks, including content creation, community management, and analytics. This course on creating a professional Instagram account can be beneficial for Social Media Assistants, as it provides a solid foundation in the platform's features and functionality. By learning how to effectively use Instagram to engage with their audience, participants can develop the skills necessary to succeed in this role.

See salaries and explore the career path for Social Media Assistant

Community Engagement Specialist

Community Engagement Specialists are responsible for building and managing online communities for brands and organizations. They engage with customers and followers, create and share content, and monitor social media activity. This course on creating a professional Instagram account may be useful for Community Engagement Specialists, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to connect with and engage their audience, participants can enhance their community engagement strategies and build stronger communities.

See salaries and explore the career path for Community Engagement Specialist

Public Relations Assistant

Public Relations Assistants support public relations specialists with a variety of tasks, including media relations, event planning, and social media management. This course on creating a professional Instagram account may be useful for Public Relations Assistants, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to share company news and updates, participants can enhance their public relations strategies and reach a wider audience.

See salaries and explore the career path for Public Relations Assistant

Digital Marketing Coordinator

Digital Marketing Coordinators assist digital marketing managers with a variety of tasks, including social media management, content creation, and email marketing. This course on creating a professional Instagram account may be useful for Digital Marketing Coordinators, as it provides a basic understanding of the platform's features and capabilities. By learning how to use Instagram to promote their brand and engage with their audience, participants can enhance their digital marketing skills and contribute to the success of their organization.

See salaries and explore the career path for Digital Marketing Coordinator

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comment créer un compte Instagram professionnel.

Two Weeks Notice

Save

This practical guide provides a step-by-step approach to creating and executing successful Instagram marketing campaigns. It covers topics such as content creation, community engagement, influencer marketing, and analytics.

Crush It!

Save

Provides a motivational and inspirational guide to building a successful business on social media.

Traction

Save

Provides a practical guide to getting customers for your business, and it includes a section on using Instagram for marketing.

(English) Traction

Paperback

Traction - Comment toute start-up peut développer...

Kindle Edition

(Italiano) Traction. Le strategie vincenti per ottenere una...

Paperback

E-Commerce Power

Save

Provides a step-by-step guide to using Instagram to grow your business. It covers topics such as creating a content strategy, using Instagram ads, and partnering with influencers.

Lean Startup: How Today's Entrepreneurs Use...

Save

Provides a framework for building a successful startup, and it can be applied to any type of business, including those that use Instagram.

(English) The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

(English) The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

The New Brand Builders

Save

This beginner-friendly guide covers all the basics of using Instagram for business, including creating a profile, posting content, and using Instagram Stories and Reels.

(English) E-Commerce Power: How the Little Guys are Building...

Paperback

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Effort

2 heures

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Nour Kheireddine

Language

Français

Good to know

Ce cours explore les caractéristiques d'un compte Instagram professionnel, ce qui est standard dans l'industrie

Ce projet guidé enseigne aux apprenants comment créer un compte Instagram professionnel, ce qui les aide à gérer leur présence sur les réseaux sociaux

Ce projet guidé développe les compétences en marketing sur les réseaux sociaux, qui sont essentielles pour les professionnels du marketing

Ce cours est dispensé par Nour Kheireddine, qui est reconnu pour son travail dans le marketing sur les réseaux sociaux

Ce cours examine les fonctionnalités et les avantages d'un compte Instagram professionnel, ce qui est très pertinent pour les entreprises et les professionnels du marketing

Ce cours aide les apprenants à renforcer leurs compétences en marketing sur les réseaux sociaux, ce qui peut les aider à développer leur carrière et à atteindre leurs objectifs commerciaux

Share and help others discover this course.

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