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Hiba Assi
Dans ce projet guidé, Vous apprendrez comment passer à un profil instagram professionnel et créer votre première publicité, à déterminer vos objectifs de vos publicités instagram, vous saurez comment sélectionner la cible et l’emplacement d'un publicité Instagram, et vous apprendrez ensuite à définir le budget de votre publicité instagram et enfin, vous trouverez comment choisir le format de votre publicité instagram avec leurs dimensions.
À la fin de ce projet, vous aurez appris à comment créer des Publicités sur Instagram.
Register for this course and see more details by visiting:
OpenCourser.com/course/sfxr3h/creer
What's inside
Syllabus
Module 1
Dans ce projet guidé, Vous apprendrez comment passer à un profil instagram professionnel et créer votre première publicité, à déterminer vos objectifs de vos publicités instagram, vous saurez comment sélectionner la cible et l’emplacement d'un publicité Instagram, et vous apprendrez ensuite à définir le budget de votre publicité instagram et enfin, vous trouverez comment choisir le format de votre publicité instagram avec leurs dimensions.
À la fin de ce projet, vous aurez appris à comment créer des Publicités sur Instagram.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ce cours permet de passer à un profil professionnel sur Instagram, créer et configurer des publicités, et optimiser leur performance
Adaptés aux besoins des utilisateurs d'Instagram, ce cours leur permettra d'utiliser efficacement la plateforme pour promouvoir leur activité ou leur marque
Les instructeurs ont une expérience significative dans les médias sociaux et le marketing
Le cours aborde les aspects stratégiques et techniques de la publicité sur Instagram, ce qui est pertinent pour les utilisateurs qui cherchent à améliorer leur présence sur la plateforme
Les étudiants doivent disposer d'un compte Instagram et de connaissances de base en marketing des médias sociaux pour tirer le meilleur parti de ce cours
Save this course
Save Créer des Publicités sur Instagram to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Créer des Publicités sur Instagram with these
activities:
Review Instagram ad targeting and placement
Show steps
Review the basics of Instagram ad targeting and placement to ensure a strong foundation for creating effective ads.
Show steps
-
Read the Instagram Help Center article on ad targeting and placement.
-
Watch the Instagram webinar on ad targeting and placement.
-
Take the Instagram quiz on ad targeting and placement.
Network with other Instagram advertisers
Show steps
Connect with industry professionals and exchange knowledge and experiences in Instagram advertising.
Show steps
-
Attend industry events and conferences focused on Instagram advertising.
-
Join online communities and forums dedicated to Instagram advertising.
-
Reach out to Instagram advertisers on social media and LinkedIn.
-
Offer to collaborate on projects or share insights.
Create a sample Instagram ad campaign
Show steps
Practice creating a sample Instagram ad campaign to apply your knowledge and identify areas for improvement.
Show steps
-
Choose an advertising objective.
-
Create a target audience.
-
Design an ad creative.
-
Set a budget.
-
Track the results of your campaign.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend an Instagram advertising workshop
Show steps
Expand your knowledge and skills by attending an Instagram advertising workshop led by experts.
Show steps
-
Research and identify reputable Instagram advertising workshops.
-
Register for a workshop that aligns with your learning goals.
-
Attend the workshop and actively participate in discussions and activities.
-
Implement the techniques and strategies you learned in your own Instagram advertising campaigns.
Follow a tutorial on Instagram ad optimization
Show steps
Enhance your understanding of Instagram ad optimization techniques by following a guided tutorial.
Show steps
-
Find a reputable tutorial on Instagram ad optimization.
-
Follow the steps in the tutorial carefully.
-
Apply the techniques you learned to your own Instagram ads.
Write a blog post about Instagram advertising best practices
Show steps
Solidify your knowledge by sharing your understanding of Instagram advertising best practices in a blog post.
Show steps
-
Research Instagram advertising best practices.
-
Organize your research into a coherent outline.
-
Write a draft of your blog post.
-
Edit and proofread your blog post.
-
Publish your blog post on a relevant platform.
Offer mentorship to beginners in Instagram advertising
Show steps
Deepen your understanding by guiding and supporting others in their Instagram advertising journey.
Show steps
-
Identify a platform or community where you can connect with beginners in Instagram advertising.
-
Reach out to beginners and offer your mentorship.
-
Provide guidance and support on Instagram advertising best practices.
-
Encourage questions and discussions.
-
Track your progress and reflect on your mentoring experience.
Review Instagram ad targeting and placement
Show steps
Review the basics of Instagram ad targeting and placement to ensure a strong foundation for creating effective ads.
Show steps
Show steps
Show steps
- Read the Instagram Help Center article on ad targeting and placement.
- Watch the Instagram webinar on ad targeting and placement.
- Take the Instagram quiz on ad targeting and placement.
Network with other Instagram advertisers
Show steps
Connect with industry professionals and exchange knowledge and experiences in Instagram advertising.
Show steps
Show steps
Show steps
- Attend industry events and conferences focused on Instagram advertising.
- Join online communities and forums dedicated to Instagram advertising.
- Reach out to Instagram advertisers on social media and LinkedIn.
- Offer to collaborate on projects or share insights.
Create a sample Instagram ad campaign
Show steps
Practice creating a sample Instagram ad campaign to apply your knowledge and identify areas for improvement.
Show steps
Show steps
Show steps
- Choose an advertising objective.
- Create a target audience.
- Design an ad creative.
- Set a budget.
- Track the results of your campaign.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend an Instagram advertising workshop
Show steps
Expand your knowledge and skills by attending an Instagram advertising workshop led by experts.
Show steps
Show steps
Show steps
- Research and identify reputable Instagram advertising workshops.
- Register for a workshop that aligns with your learning goals.
- Attend the workshop and actively participate in discussions and activities.
- Implement the techniques and strategies you learned in your own Instagram advertising campaigns.
Follow a tutorial on Instagram ad optimization
Show steps
Enhance your understanding of Instagram ad optimization techniques by following a guided tutorial.
Show steps
Show steps
Show steps
- Find a reputable tutorial on Instagram ad optimization.
- Follow the steps in the tutorial carefully.
- Apply the techniques you learned to your own Instagram ads.
Write a blog post about Instagram advertising best practices
Show steps
Solidify your knowledge by sharing your understanding of Instagram advertising best practices in a blog post.
Show steps
Show steps
Show steps
- Research Instagram advertising best practices.
- Organize your research into a coherent outline.
- Write a draft of your blog post.
- Edit and proofread your blog post.
- Publish your blog post on a relevant platform.
Offer mentorship to beginners in Instagram advertising
Show steps
Deepen your understanding by guiding and supporting others in their Instagram advertising journey.
Show steps
Show steps
Show steps
- Identify a platform or community where you can connect with beginners in Instagram advertising.
- Reach out to beginners and offer your mentorship.
- Provide guidance and support on Instagram advertising best practices.
- Encourage questions and discussions.
- Track your progress and reflect on your mentoring experience.
Career center
Learners who complete Créer des Publicités sur Instagram will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers plan and execute social media campaigns to promote a company's brand, products, or services. As a Social Media Manager, you will need a deep understanding of how Instagram marketing works. This course on Instagram advertising teaches you how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy. These skills will be indispensable as you work to grow your company's social media presence.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns that reach target audiences online. A Digital Marketing Specialist needs to be well-versed in a variety of digital marketing channels, including Instagram. This course can help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers plan, create, and execute content marketing campaigns that reach target audiences through various channels. A Content Marketing Manager needs to be able to create engaging and informative content that will appeal to potential customers. This course will help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns that reach target audiences through a variety of channels. A Marketing Manager needs to have a deep understanding of marketing principles and practices. This course will help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns that reach target audiences through a variety of channels. An Advertising Manager needs to have a deep understanding of advertising principles and practices. This course will help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Brand Manager
Brand Manager
Brand Managers develop and execute marketing campaigns that build and maintain a company's brand. A Brand Manager needs to have a deep understanding of marketing principles and practices. This course will help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Public relations manager
Public relations manager
Public Relations Managers develop and execute public relations campaigns that build and maintain a company's reputation. A Public Relations Manager needs to have a deep understanding of public relations principles and practices. This course will help you develop the skills you need to create successful Instagram advertising campaigns. You will learn how to set up an Instagram business account, create Instagram ads, and build an effective Instagram marketing strategy.
Event Planner
Event Planner
Event Planners plan and execute events for a variety of clients. An Event Planner needs to have a deep understanding of event planning principles and practices. This course may be useful in developing the online marketing skills that can help you to market your event(s).
Sales Manager
Sales Manager
Sales Managers plan and execute sales campaigns to reach target audiences. A Sales Manager needs to have a deep understanding of sales principles and practices. This course may be useful in developing the marketing skills that can help you to generate leads and close sales.
Customer Service Manager
Customer Service Manager
Customer Service Managers plan and execute customer service campaigns to improve the customer experience. A Customer Service Manager needs to have a deep understanding of customer service principles and practices. This course may be useful in developing the marketing skills that can help you to build relationships with customers and resolve their issues.
Operations Manager
Operations Manager
Operations Managers plan and execute operational campaigns to ensure the smooth functioning of a company. An Operations Manager needs to have a deep understanding of operational principles and practices. This course may be useful in developing the marketing skills that can help you to improve the efficiency and productivity of your operations.
Human Resources Manager
Human Resources Manager
Human Resources Managers plan and execute human resources campaigns to attract and retain top talent. A Human Resources Manager needs to have a deep understanding of human resources principles and practices. This course may be useful in developing the marketing skills that can help you to recruit and hire the best employees.
Financial Manager
Financial Manager
Financial Managers plan and execute financial campaigns to manage a company's finances. A Financial Manager needs to have a deep understanding of financial principles and practices. This course may be useful in developing the marketing skills that can help you to manage your company's finances effectively.
Project Manager
Project Manager
Project Managers plan and execute projects to achieve specific goals. A Project Manager needs to have a deep understanding of project management principles and practices. This course may be useful in developing the marketing skills that can help you to manage your projects effectively.
Software Engineer
Software Engineer
Software Engineers design and develop software solutions. A Software Engineer needs to have a deep understanding of computer science principles and practices. This course is not relevant to the role of a Software Engineer.
For more career information including salaries, visit:
OpenCourser.com/course/sfxr3h/creer
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Créer des Publicités sur Instagram.
Offers a practical guide to developing and executing an effective Instagram marketing strategy. It covers topics such as content creation, influencer marketing, and analytics.
Ce livre offre un guide pratique sur l'utilisation d'Instagram pour les entreprises. Il couvre les aspects clés de la création d'un profil professionnel, de la publication de contenu engageant et de l'analyse des performances. Il est particulièrement utile pour les entrepreneurs et les petites entreprises.
Save
Ce livre fournit un guide sur mesure pour les petites entreprises cherchant à tirer parti d'Instagram. Il couvre des sujets tels que la création d'une stratégie de contenu, l'engagement avec les clients et l'utilisation des publicités Instagram.
For content creators looking to optimize their Instagram presence, this book decodes the algorithm, providing insights into how to increase visibility and engagement.
Provides a comprehensive overview of social media marketing, covering everything from creating a strategy to using paid advertising. It's a great resource for anyone who wants to learn how to use Instagram as part of their overall marketing strategy.
Is more specialized than most of the others on this list, but it's a valuable resource for anyone who wants to learn more about Instagram advertising.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/sfxr3h/creer
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Hiba Assi
Language
Français
Good to know
Ce cours permet de passer à un profil professionnel sur Instagram, créer et configurer des publicités, et optimiser leur performance
Adaptés aux besoins des utilisateurs d'Instagram, ce cours leur permettra d'utiliser efficacement la plateforme pour promouvoir leur activité ou leur marque
Les instructeurs ont une expérience significative dans les médias sociaux et le marketing
Le cours aborde les aspects stratégiques et techniques de la publicité sur Instagram, ce qui est pertinent pour les utilisateurs qui cherchent à améliorer leur présence sur la plateforme
Les étudiants doivent disposer d'un compte Instagram et de connaissances de base en marketing des médias sociaux pour tirer le meilleur parti de ce cours
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