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Hiba Assi
Dans ce projet guidé d'une heure, vous apprendrez à défini nos objectifs pour notre campagne publicitaire, connaître chaque objectif et quand l'utilisé pour choisir celui qui convient, identifié l'audience cible et définir le budget, identifier comment créer une publicité et quel est son format approprié, et choisir les emplacements et tous ce que concerne ses types et comment passer vos commandes.
À la fin de ce projet, vous allez être capable à premiers pas avec le gestionnaire de publicités Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/sa2kxo/premiers
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Hiba Assi, a recognized professional
Brings learners to a higher skill level
Covers core marketing concepts
Learners are expected to have basic computer skills
Save this course
Save Premiers pas avec le gestionnaire de publicités Facebook to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Premiers pas avec le gestionnaire de publicités Facebook with these
activities:
Watch Facebook Ads Manager Tutorials
Show steps
Enhance your understanding by following tutorials on specific aspects of Facebook Ads Manager.
Show steps
-
Identify relevant tutorials
-
Watch and take notes
-
Practice using the techniques shown
Organize lecture notes
Show steps
Organize and review your notes to improve your understanding of the course material.
Show steps
-
Gather lecture notes and handouts
-
Review and summarize key points
-
Organize notes by topic or concept
-
Create study aids, such as flashcards or mind maps
Read Digital Marketing for Dummies
Show steps
Supplement your knowledge by reading a book on digital marketing concepts and strategies.
View
Digital Marketing For Dummies
on Amazon
Show steps
-
Read each chapter and take notes
-
Review and summarize key ideas
-
Apply concepts to your own advertising campaigns
Three other activities
Expand to see all activities and additional details
Show all six activities
Create a sample Facebook advertisement
Show steps
Apply your learning by creating a practice advertisement that meets the campaign objectives.
Show steps
-
Define the target audience
-
Set advertising objectives
-
Design and create the advertisement
-
Review and evaluate the advertisement
Practice setting up Facebook Ads campaigns
Show steps
Reinforce your knowledge by setting up practice campaigns in Facebook Ads Manager.
Show steps
-
Create a new campaign
-
Set up ad sets and ads
-
Review and optimize your campaign
Develop a social media marketing plan
Show steps
Apply your learning by developing a plan to implement social media marketing strategies.
Show steps
-
Define your target audience
-
Set marketing goals and objectives
-
Develop a content calendar
-
Plan for social media advertising
-
Monitor and evaluate your plan
Watch Facebook Ads Manager Tutorials
Show steps
Enhance your understanding by following tutorials on specific aspects of Facebook Ads Manager.
Show steps
Show steps
Show steps
- Identify relevant tutorials
- Watch and take notes
- Practice using the techniques shown
Organize lecture notes
Show steps
Organize and review your notes to improve your understanding of the course material.
Show steps
Show steps
Show steps
- Gather lecture notes and handouts
- Review and summarize key points
- Organize notes by topic or concept
- Create study aids, such as flashcards or mind maps
Read Digital Marketing for Dummies
Show steps
Supplement your knowledge by reading a book on digital marketing concepts and strategies.
View
Digital Marketing For Dummies
on Amazon
Show steps
Show steps
Show steps
- Read each chapter and take notes
- Review and summarize key ideas
- Apply concepts to your own advertising campaigns
Three other activities
Expand to see all activities and additional details
Show all six activities
Create a sample Facebook advertisement
Show steps
Apply your learning by creating a practice advertisement that meets the campaign objectives.
Show steps
Show steps
Show steps
- Define the target audience
- Set advertising objectives
- Design and create the advertisement
- Review and evaluate the advertisement
Practice setting up Facebook Ads campaigns
Show steps
Reinforce your knowledge by setting up practice campaigns in Facebook Ads Manager.
Show steps
Show steps
Show steps
- Create a new campaign
- Set up ad sets and ads
- Review and optimize your campaign
Develop a social media marketing plan
Show steps
Apply your learning by developing a plan to implement social media marketing strategies.
Show steps
Show steps
Show steps
- Define your target audience
- Set marketing goals and objectives
- Develop a content calendar
- Plan for social media advertising
- Monitor and evaluate your plan
Career center
Learners who complete Premiers pas avec le gestionnaire de publicités Facebook will develop knowledge and skills
that may be useful to these careers:
Facebook Advertising Specialist
Facebook Advertising Specialist
A Facebook Advertising Specialist is responsible for planning, creating, and managing Facebook advertising campaigns for businesses. This course can provide you with the foundational knowledge and skills to excel as a Facebook Advertising Specialist.
Social Media Manager
Social Media Manager
A Social Media Manager creates, schedules, and analyzes social media content for businesses to promote their products or services and engage with customers. This course on Facebook advertising can help you develop the skills needed to create effective social media campaigns and manage social media accounts.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager develops and executes digital marketing strategies for businesses, including social media marketing, search engine optimization (SEO), and email marketing. This course on Facebook advertising can help you build a foundation in social media marketing.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides guidance to businesses on how to improve their marketing strategies and achieve their business goals. This course on Facebook advertising can help you develop the skills needed to provide consulting services to businesses on social media marketing.
Advertising Manager
Advertising Manager
An Advertising Manager oversees all aspects of advertising for a company, including developing advertising campaigns, managing budgets, and analyzing results. This course on Facebook advertising can help you develop the skills needed to plan, create, and manage advertising campaigns for businesses.
Brand Manager
Brand Manager
A Brand Manager is responsible for managing the brand of a company, including developing and implementing brand strategies, managing brand identity, and protecting brand reputation. This course on Facebook advertising can help you develop the skills needed to create and manage social media campaigns that align with your brand strategy.
Communications Manager
Communications Manager
A Communications Manager is responsible for developing and implementing communications strategies for businesses, including public relations, media relations, and social media management. This course on Facebook advertising can help you develop the skills needed to manage social media accounts and create effective social media campaigns.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing all aspects of an e-commerce business, including product management, marketing, and customer service. This course on Facebook advertising can help you develop the skills needed to create and manage social media campaigns that drive traffic and sales from social media.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for specific products or services, including developing product positioning, messaging, and pricing. This course on Facebook advertising can help you develop the skills needed to create and manage social media campaigns that drive product awareness and sales.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies for businesses, including creating and managing blog posts, articles, and social media content. This course on Facebook advertising can help you develop the skills needed to create and manage social media content that is engaging and drives traffic to your website.
Social Media Analyst
Social Media Analyst
A Social Media Analyst is responsible for analyzing social media data to track campaign performance, identify trends, and make recommendations for improvement. This course on Facebook advertising can help you develop the skills needed to analyze social media data and make recommendations for improving social media campaigns.
Growth Hacker
Growth Hacker
A Growth Hacker is responsible for using creative and unconventional marketing strategies to drive user acquisition and growth for businesses. This course on Facebook advertising can help you develop the skills needed to create and implement social media campaigns that drive user growth.
Business Analyst
Business Analyst
A Business Analyst helps businesses improve their performance by analyzing their business processes and making recommendations for improvement. This course on Facebook advertising may be useful for developing the skills needed to analyze marketing data and make recommendations for improving campaign performance.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. This course on Facebook advertising may be useful for developing the skills needed to analyze marketing data and make recommendations for improving campaign performance.
Market Researcher
Market Researcher
A Market Researcher conducts research to help businesses understand their target market and make informed decisions. This course on Facebook advertising may be useful for developing the skills needed to conduct market research and make recommendations for improving campaign performance.
For more career information including salaries, visit:
OpenCourser.com/course/sa2kxo/premiers
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Premiers pas avec le gestionnaire de publicités Facebook.
Comprehensive guide to Facebook marketing that covers everything from creating a Facebook page to running Facebook ads. It valuable resource for anyone looking to improve their Facebook marketing skills.
Comprehensive guide to Facebook marketing that covers everything from creating a Facebook page to running Facebook ads. It valuable resource for anyone looking to improve their Facebook marketing skills.
Comprehensive guide to Facebook marketing for local businesses. It covers everything from creating a Facebook page to running Facebook ads. It valuable resource for anyone looking to improve their Facebook marketing skills.
Comprehensive guide to Facebook advertising for nonprofits. It covers everything from creating a Facebook page to running Facebook ads. It valuable resource for anyone looking to improve their Facebook marketing skills.
Comprehensive guide to Facebook advertising for government agencies. It covers everything from creating a Facebook page to running Facebook ads. It valuable resource for anyone looking to improve their Facebook marketing skills.
Save
Beginner's guide to Facebook advertising that provides a step-by-step process for creating and managing successful ad campaigns. It valuable resource for anyone who is new to Facebook advertising.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/sa2kxo/premiers
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Hiba Assi
Good to know
Taught by Hiba Assi, a recognized professional
Brings learners to a higher skill level
Covers core marketing concepts
Learners are expected to have basic computer skills
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