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Créer un compte de gestionnaire d'entreprise Facebook

Hiba Assi

Dans ce projet guidé d'une heure, vous apprendrez comment configurer votre compte Business Manager, puis comment lier plusieurs pages Facebook et Instagram, ensuite, comment associez votre compte publicitaire à partir d'une explication simple et détaillée, puis trouverez comment ajouter un utilisateur à votre compte Business Manager et apprenez enfin à tirer le meilleur parti de Facebook Business Manager à partir de renforcer la sécurité, configurer les pixels Facebook et configurer les emplacements.

À la fin de ce projet, vous allez être capable à créer un compte de gestionnaire d'entreprise Facebook.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores Facebook Business Manager, which is a standard tool for managing social media marketing campaigns
Features hands-on labs and interactive materials to reinforce learning about social media marketing
Offers a step-by-step approach to setting up and managing Facebook Business Manager
Taught by industry expert Hiba Assi, who is recognized for her social media marketing expertise
Provides practical examples and case studies to illustrate concepts

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Reviews summary

Configuration rapide de business manager

Selon les apprenants, ce cours est une introduction claire et concise pour créer et gérer un compte Facebook Business Manager. Il est particulièrement apprécié pour ses démonstrations pratiques et son approche étape par étape, rendant la configuration accessible même aux débutants complets. Les étudiants soulignent qu'il est très utile pour démarrer rapidement avec l'outil. Cependant, certains estiment que le contenu reste assez basique et qu'il pourrait manquer de profondeur pour les utilisateurs avancés ou nécessiter des mises à jour régulières en raison des changements fréquents de l'interface Facebook.
Excellente introduction pour les novices de l'outil et de la plateforme.
"Ce cours est parfait pour les débutants complets, j'ai tout compris dès le début sans aucune connaissance préalable."
"En tant que novice, j'ai trouvé ce cours très accessible et utile pour me familiariser avec Business Manager."
"Une bonne porte d'entrée dans le monde de la gestion de pages Facebook pour les personnes inexpérimentées."
Offre une approche simple et directe pour les bases de la gestion d'entreprise.
"Très clair et concis, parfait pour les débutants qui veulent se lancer rapidement avec Facebook Business Manager."
"J'ai pu configurer mon compte Business Manager rapidement, les étapes étaient faciles à suivre et très pratiques pour l'application."
"Les démonstrations sont excellentes, j'ai pu suivre sans problème et appliquer directement ce que j'ai appris."
Peut nécessiter des actualisations dues aux évolutions des interfaces.
"Certaines informations semblent un peu datées ou ne correspondent plus exactement à l'interface actuelle de Facebook, ce qui est un peu frustrant par moments."
"J'ai remarqué quelques petites différences avec l'interface actuelle de Facebook, mais rien d'insurmontable si on s'adapte pendant la pratique."
"Les plateformes évoluent vite, le cours pourrait bénéficier d'une petite mise à jour pour coller aux dernières versions de l'interface."
Couverture élémentaire, manque de détails pour les experts.
"Bonne introduction, mais je trouve qu'il manque de détails pour les utilisateurs plus avancés comme moi."
"Le contenu est basique, c'est un bon point de départ mais n'attendez pas d'informations approfondies sur des sujets complexes."
"J'aurais aimé plus d'explications sur certaines fonctionnalités avancées, c'est un peu rapide sur certains aspects."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créer un compte de gestionnaire d'entreprise Facebook with these activities:
Examine past Facebook advertising campaigns
Review previous Facebook advertising campaigns to refresh your understanding of best practices and strategies.
Browse courses on Facebook Advertising
Show steps
  • Identify relevant campaigns from your own experience or industry case studies.
  • Analyze campaign objectives, target audience, and creative execution.
  • Evaluate campaign results and identify areas for improvement.
Follow Facebook Business Manager tutorials
Follow guided tutorials to become familiar with Facebook Business Manager's features and capabilities.
Browse courses on Facebook Business Manager
Show steps
  • Access Facebook Business Manager's official tutorials and documentation.
  • Set up and configure your Business Manager account.
  • Create and manage ad campaigns, audiences, and pixels.
Create mock Facebook advertising campaigns
Practice creating mock Facebook advertising campaigns to refine your skills in campaign planning and execution.
Browse courses on Facebook Advertising
Show steps
  • Define campaign objectives, target audience, and budget.
  • Develop creative concepts and ad copy.
  • Set up campaign settings, placements, and targeting.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a Facebook Business Manager user group or forum
Connect with other users in Facebook Business Manager user groups or forums to exchange tips and best practices.
Browse courses on Facebook Business Manager
Show steps
  • Identify relevant user groups or forums on platforms like LinkedIn or Facebook.
  • Join the group or forum and introduce yourself.
  • Participate in discussions and ask questions.
Write a blog post or article about Facebook Business Manager
Create a blog post or article to share your knowledge and insights about Facebook Business Manager.
Browse courses on Facebook Business Manager
Show steps
  • Choose a specific topic related to Facebook Business Manager.
  • Research and gather information from reliable sources.
  • Write a well-structured and informative article or blog post.
Contribute to the Facebook Business Manager documentation
Contribute to the open-source documentation of Facebook Business Manager to enhance its comprehensiveness and accuracy.
Browse courses on Facebook Business Manager
Show steps
  • Identify areas where you can improve or add to the existing documentation.
  • Write clear and concise documentation using Markdown or other relevant formats.
  • Submit your contributions through a pull request or issue on GitHub.
Offer pro bono Facebook advertising services to a small business or nonprofit
Volunteer your skills to help a small business or nonprofit organization enhance their marketing efforts through Facebook advertising.
Browse courses on Facebook Advertising
Show steps
  • Identify a small business or nonprofit that could benefit from your expertise.
  • Reach out and offer your services pro bono.
  • Develop and implement a Facebook advertising strategy tailored to their needs.

Career center

Learners who complete Créer un compte de gestionnaire d'entreprise Facebook will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social media managers are responsible for managing social media accounts for businesses. This course can help social media managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help social media managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Social Media Manager
Digital Marketing Manager
Digital marketing managers are responsible for planning and executing digital marketing campaigns. This course can help digital marketing managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help digital marketing managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Digital Marketing Manager
E-commerce Manager
E-commerce managers are responsible for managing e-commerce websites and online sales. This course can help e-commerce managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help e-commerce managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for E-commerce Manager
Data Analyst
Data analysts are responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course can help data analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help data analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Data Analyst
Product Manager
Product managers are responsible for managing the development and launch of new products. This course can help product managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help product managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Product Manager
Business Analyst
Business analysts are responsible for analyzing business data to identify trends and opportunities. This course can help business analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help business analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Business Analyst
Marketing Analyst
Marketing analysts are responsible for analyzing marketing data to identify trends and opportunities. This course can help marketing analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help marketing analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Marketing Analyst
Sales Manager
Sales managers are responsible for managing sales teams and developing sales strategies. This course can help sales managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help sales managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Sales Manager
Customer Relationship Manager (CRM)
Customer relationship managers (CRMs) are responsible for managing customer relationships and developing customer loyalty. This course can help CRMs build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help CRMs track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Customer Relationship Manager (CRM)
Public Relations (PR) Manager
Public relations (PR) managers are responsible for managing the public image of organizations. This course can help PR managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help PR managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Public Relations (PR) Manager
Event Planner
Event planners are responsible for planning and executing events. This course can help event planners build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help event planners track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Event Planner
Nonprofit Manager
Nonprofit managers are responsible for managing nonprofit organizations. This course can help nonprofit managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help nonprofit managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Nonprofit Manager
Freelance Marketer
Freelance marketers are responsible for providing marketing services to clients. This course can help freelance marketers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help freelance marketers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Freelance Marketer
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course can help entrepreneurs build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help entrepreneurs track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Entrepreneur
Consultant
Consultants are responsible for providing advice and guidance to clients. This course can help consultants build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help consultants track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
See salaries and explore the career path for Consultant

Reading list

We've selected four books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer un compte de gestionnaire d'entreprise Facebook.
Cover image
The Definitive Guide to TikTok Advertising
Save
Ce livre fournit un guide complet sur la publicité sur Facebook. Il couvre des sujets tels que le ciblage d'audience, la création d'annonces efficaces et la mesure des résultats.
(English) The Definitive Guide to TikTok Advertising: How to...
Paperback
$$
(English) The Definitive Guide to TikTok Advertising: How to...
Kindle Edition
$
Cover image
Traffic Secrets
Save
Ce livre fournit des stratégies et des techniques avancées pour le marketing sur Facebook. Il couvre des sujets tels que la création de chatbots, l'utilisation de la publicité vidéo et l'automatisation des processus.
(English) Traffic Secrets: The Underground Playbook for...
Paperback
$$
(English) Traffic Secrets: The Underground Playbook for...
Kindle Edition
$
(Deutsch) Traffic Secrets: Die geheimen Hacks, wie du deine...
Kindle Edition
$$
Cover image
Facebook Marketing All-in-One For Dummies
Save
Ce livre fournit un guide spécifique pour les agences qui souhaitent utiliser Facebook pour le marketing. Il couvre des sujets tels que la gestion de plusieurs comptes, la création de rapport et l'utilisation des outils d'analyse.
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Ce livre fournit une introduction complète au marketing sur les médias sociaux. Il couvre des sujets tels que la création d'une stratégie, la gestion des différentes plateformes et la mesure des résultats.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$

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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Hiba Assi
Language
Français
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Explores Facebook Business Manager, which is a standard tool for managing social media marketing campaigns
Features hands-on labs and interactive materials to reinforce learning about social media marketing
Offers a step-by-step approach to setting up and managing Facebook Business Manager
Taught by industry expert Hiba Assi, who is recognized for her social media marketing expertise
Provides practical examples and case studies to illustrate concepts
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