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Hiba Assi

Dans ce projet guidé d'une heure, vous apprendrez comment configurer votre compte Business Manager, puis comment lier plusieurs pages Facebook et Instagram, ensuite, comment associez votre compte publicitaire à partir d'une explication simple et détaillée, puis trouverez comment ajouter un utilisateur à votre compte Business Manager et apprenez enfin à tirer le meilleur parti de Facebook Business Manager à partir de renforcer la sécurité, configurer les pixels Facebook et configurer les emplacements.

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Dans ce projet guidé d'une heure, vous apprendrez comment configurer votre compte Business Manager, puis comment lier plusieurs pages Facebook et Instagram, ensuite, comment associez votre compte publicitaire à partir d'une explication simple et détaillée, puis trouverez comment ajouter un utilisateur à votre compte Business Manager et apprenez enfin à tirer le meilleur parti de Facebook Business Manager à partir de renforcer la sécurité, configurer les pixels Facebook et configurer les emplacements.

À la fin de ce projet, vous allez être capable à créer un compte de gestionnaire d'entreprise Facebook.

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Syllabus

Module 1
Dans ce projet guidé d'une heure, vous apprendrez comment configurer votre compte Business Manager, puis comment lier plusieurs pages Facebook et Instagram, ensuite, comment associez votre compte publicitaire à partir d'une explication simple et détaillée, puis trouverez comment ajouter un utilisateur à votre compte Business Manager et apprenez enfin à tirer le meilleur parti de Facebook Business Manager à partir de renforcer la sécurité, configurer les pixels Facebook et configurer les emplacements. À la fin de ce projet, vous allez être capable à créer un compte de gestionnaire d'entreprise Facebook.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores Facebook Business Manager, which is a standard tool for managing social media marketing campaigns
Features hands-on labs and interactive materials to reinforce learning about social media marketing
Offers a step-by-step approach to setting up and managing Facebook Business Manager
Taught by industry expert Hiba Assi, who is recognized for her social media marketing expertise
Provides practical examples and case studies to illustrate concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créer un compte de gestionnaire d'entreprise Facebook with these activities:
Examine past Facebook advertising campaigns
Review previous Facebook advertising campaigns to refresh your understanding of best practices and strategies.
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Show steps
  • Identify relevant campaigns from your own experience or industry case studies.
  • Analyze campaign objectives, target audience, and creative execution.
  • Evaluate campaign results and identify areas for improvement.
Follow Facebook Business Manager tutorials
Follow guided tutorials to become familiar with Facebook Business Manager's features and capabilities.
Browse courses on Facebook Business Manager
Show steps
  • Access Facebook Business Manager's official tutorials and documentation.
  • Set up and configure your Business Manager account.
  • Create and manage ad campaigns, audiences, and pixels.
Create mock Facebook advertising campaigns
Practice creating mock Facebook advertising campaigns to refine your skills in campaign planning and execution.
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  • Define campaign objectives, target audience, and budget.
  • Develop creative concepts and ad copy.
  • Set up campaign settings, placements, and targeting.
Four other activities
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Join a Facebook Business Manager user group or forum
Connect with other users in Facebook Business Manager user groups or forums to exchange tips and best practices.
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Show steps
  • Identify relevant user groups or forums on platforms like LinkedIn or Facebook.
  • Join the group or forum and introduce yourself.
  • Participate in discussions and ask questions.
Write a blog post or article about Facebook Business Manager
Create a blog post or article to share your knowledge and insights about Facebook Business Manager.
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Show steps
  • Choose a specific topic related to Facebook Business Manager.
  • Research and gather information from reliable sources.
  • Write a well-structured and informative article or blog post.
Contribute to the Facebook Business Manager documentation
Contribute to the open-source documentation of Facebook Business Manager to enhance its comprehensiveness and accuracy.
Browse courses on Facebook Business Manager
Show steps
  • Identify areas where you can improve or add to the existing documentation.
  • Write clear and concise documentation using Markdown or other relevant formats.
  • Submit your contributions through a pull request or issue on GitHub.
Offer pro bono Facebook advertising services to a small business or nonprofit
Volunteer your skills to help a small business or nonprofit organization enhance their marketing efforts through Facebook advertising.
Browse courses on Facebook Advertising
Show steps
  • Identify a small business or nonprofit that could benefit from your expertise.
  • Reach out and offer your services pro bono.
  • Develop and implement a Facebook advertising strategy tailored to their needs.

Career center

Learners who complete Créer un compte de gestionnaire d'entreprise Facebook will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital marketing managers are responsible for planning and executing digital marketing campaigns. This course can help digital marketing managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help digital marketing managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Social Media Manager
Social media managers are responsible for managing social media accounts for businesses. This course can help social media managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help social media managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Data Analyst
Data analysts are responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course can help data analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help data analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
E-commerce Manager
E-commerce managers are responsible for managing e-commerce websites and online sales. This course can help e-commerce managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help e-commerce managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Product Manager
Product managers are responsible for managing the development and launch of new products. This course can help product managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help product managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Business Analyst
Business analysts are responsible for analyzing business data to identify trends and opportunities. This course can help business analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help business analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Marketing Analyst
Marketing analysts are responsible for analyzing marketing data to identify trends and opportunities. This course can help marketing analysts build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help marketing analysts track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Public Relations (PR) Manager
Public relations (PR) managers are responsible for managing the public image of organizations. This course can help PR managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help PR managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Customer Relationship Manager (CRM)
Customer relationship managers (CRMs) are responsible for managing customer relationships and developing customer loyalty. This course can help CRMs build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help CRMs track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Sales Manager
Sales managers are responsible for managing sales teams and developing sales strategies. This course can help sales managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help sales managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Nonprofit Manager
Nonprofit managers are responsible for managing nonprofit organizations. This course can help nonprofit managers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help nonprofit managers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Event Planner
Event planners are responsible for planning and executing events. This course can help event planners build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help event planners track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course can help entrepreneurs build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help entrepreneurs track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Consultant
Consultants are responsible for providing advice and guidance to clients. This course can help consultants build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help consultants track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.
Freelance Marketer
Freelance marketers are responsible for providing marketing services to clients. This course can help freelance marketers build a strong foundation in Facebook Business Manager, which is a powerful tool for managing Facebook and Instagram pages and campaigns. The course covers how to create a Business Manager account, link multiple pages, and add users. This knowledge can help freelance marketers track the performance of Facebook and Instagram campaigns, identify trends, and make recommendations for improvements.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer un compte de gestionnaire d'entreprise Facebook.
Ce livre fournit un guide complet sur la publicité sur Facebook. Il couvre des sujets tels que le ciblage d'audience, la création d'annonces efficaces et la mesure des résultats.
Ce livre fournit un guide spécialement conçu pour les petites entreprises qui souhaitent utiliser Facebook pour le marketing. Il couvre des sujets tels que la création d'une page, la gestion du contenu et l'utilisation des outils d'analyse.
Ce livre fournit un guide spécifique pour les agences qui souhaitent utiliser Facebook pour le marketing. Il couvre des sujets tels que la gestion de plusieurs comptes, la création de rapport et l'utilisation des outils d'analyse.
Ce livre offre un aperçu complet du marketing sur Facebook. Il couvre des sujets tels que la création d'une stratégie, la création de contenu engageant et l'utilisation d'analyses pour mesurer les résultats.
Ce livre fournit des stratégies et des techniques avancées pour le marketing sur Facebook. Il couvre des sujets tels que la création de chatbots, l'utilisation de la publicité vidéo et l'automatisation des processus.
Ce livre fournit un guide spécialement conçu pour les organisations à but non lucratif qui souhaitent utiliser Facebook pour le marketing. Il couvre des sujets tels que la création d'une page, la gestion du contenu et l'utilisation des outils d'analyse.
Ce livre fournit une introduction complète au marketing sur les médias sociaux. Il couvre des sujets tels que la création d'une stratégie, la gestion des différentes plateformes et la mesure des résultats.

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