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Dr. Elias Abdelkefi
À la fin de ce projet, vous serez en mesure de créer des réponses automatisées sur le Gestionnaire de Publicités de Meta. Tout au long du projet, vous pourrez mettre en place des publicités contenant des réponses automatisées dans le but de réduire le temps d’attente pour vos clients. Vous allez apprendre quel objectif vous devez sélectionner pour la mise en place de ces messages, comment préparer et paramétrer les ensembles de publicités et les publicités et enfin, comment paramétrer les messages et les questions-réponses. Puisque la création des messages automatisées passe par plusieurs étapes sur le Gestionnaire de Publicités, ce projet vous aidera à apprendre à faire ceci d’une manière simple avec des exemples pour expliquer la logique des étapes et des choix. Ce projet s'adresse aux gestionnaires de médias sociaux intermédiaires qui ont un compte Business, qui savent accéder au Gestionnaire de Publicités et cherchent à minimiser le temps d’attente pour avoir une réponse sur les publicités Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/1r2u52/comment
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What's inside
Syllabus
Présentation du projet
À la fin de ce projet, vous serez en mesure de créer des réponses automatisées sur le Gestionnaire de Publicités de Meta. Tout au long du projet, vous pourrez mettre en place des publicités contenant des réponses automatisées dans le but de réduire le temps d’attente pour vos clients. Vous allez apprendre quel objectif vous devez sélectionner pour la mise en place de ces messages, comment préparer et paramétrer les ensembles de publicités et les publicités et enfin, comment paramétrer les messages et les questions-réponses. Puisque la création des messages automatisées passe par plusieurs étapes sur le Gestionnaire de Publicités, ce projet vous aidera à apprendre à faire ceci d’une manière simple avec des exemples pour expliquer la logique des étapes et des choix. Ce projet s'adresse aux gestionnaires de médias sociaux intermédiaires qui ont un compte Business, qui savent accéder au Gestionnaire de Publicités et cherchent à minimiser le temps d’attente pour avoir une réponse sur les publicités Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ce projet s'adresse aux gestionnaires de médias sociaux intermédiaires qui ont un compte Business, qui savent accéder au Gestionnaire de Publicités et cherchent à minimiser le temps d’attente pour avoir une réponse sur les publicités Facebook
Save this course
Save Comment Créer des Réponses Automatisées pour Facebook Ads to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Comment Créer des Réponses Automatisées pour Facebook Ads with these
activities:
Attend a Facebook Marketing Webinar
Show steps
Gain insights and connect with professionals in the field by attending a webinar on Facebook marketing.
Browse courses on
Facebook Marketing
Show steps
-
Research and identify relevant webinars
-
Register for the webinar
Review Facebook Advertising Principles
Show steps
Brush up on the fundamentals of Facebook advertising to gain a solid foundation for the course.
Browse courses on
Facebook Advertising
Show steps
-
Read articles or blog posts on Facebook advertising basics
-
Watch introductory videos or tutorials on Facebook ad types and targeting
Compile a Resource List on Automated Responses
Show steps
Gather and organize a collection of useful resources (e.g., articles, videos, tools) on automated responses.
Show steps
-
Search and identify relevant resources
-
Categorize and organize the resources
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create Sample Automated Responses
Show steps
Hone your skills in crafting effective automated responses for Facebook Messenger.
Show steps
-
Brainstorm common questions or inquiries from potential customers
-
Draft sample responses that provide helpful and informative answers
-
Test your responses using a chatbot simulator or test tool
Contribute to an Open Source Chatbot Framework
Show steps
Gain practical experience and contribute to the community by participating in an open source chatbot development project.
Browse courses on
Chatbot Development
Show steps
-
Identify a suitable open source chatbot framework
-
Review the project documentation and codebase
-
Identify areas where you can contribute
Provide Customer Support Using Automated Responses
Show steps
Apply your knowledge and skills by volunteering to provide customer support through automated responses on a nonprofit or community platform.
Show steps
-
Identify a nonprofit or community organization that utilizes automated responses
-
Contact the organization and express your interest in volunteering
-
Receive training on the organization's automated response system
Develop an Automated Response Strategy
Show steps
Create a comprehensive strategy for implementing automated responses to optimize customer engagement on Facebook Messenger.
Browse courses on
Marketing Strategy
Show steps
-
Define your target audience and their communication preferences
-
Identify the key objectives of your automated responses (e.g., lead generation, customer support)
-
Develop a content plan that aligns with your strategy
-
Create a testing and refinement plan to monitor and improve the effectiveness of your automated responses
Implement Automated Responses in a Live Campaign
Show steps
Put your learning into practice by setting up and managing an actual Facebook advertising campaign that utilizes automated responses.
Browse courses on
Marketing Campaign
Show steps
-
Choose a product or service to promote
-
Set up your target audience and campaign objectives
-
Create and implement your automated responses
-
Monitor and analyze the performance of your campaign
-
Refine and optimize your strategy based on results
Attend a Facebook Marketing Webinar
Show steps
Gain insights and connect with professionals in the field by attending a webinar on Facebook marketing.
Browse courses on
Facebook Marketing
Show steps
Show steps
Show steps
- Research and identify relevant webinars
- Register for the webinar
Review Facebook Advertising Principles
Show steps
Brush up on the fundamentals of Facebook advertising to gain a solid foundation for the course.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Read articles or blog posts on Facebook advertising basics
- Watch introductory videos or tutorials on Facebook ad types and targeting
Compile a Resource List on Automated Responses
Show steps
Gather and organize a collection of useful resources (e.g., articles, videos, tools) on automated responses.
Show steps
Show steps
Show steps
- Search and identify relevant resources
- Categorize and organize the resources
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create Sample Automated Responses
Show steps
Hone your skills in crafting effective automated responses for Facebook Messenger.
Show steps
Show steps
Show steps
- Brainstorm common questions or inquiries from potential customers
- Draft sample responses that provide helpful and informative answers
- Test your responses using a chatbot simulator or test tool
Contribute to an Open Source Chatbot Framework
Show steps
Gain practical experience and contribute to the community by participating in an open source chatbot development project.
Browse courses on
Chatbot Development
Show steps
Show steps
Show steps
- Identify a suitable open source chatbot framework
- Review the project documentation and codebase
- Identify areas where you can contribute
Provide Customer Support Using Automated Responses
Show steps
Apply your knowledge and skills by volunteering to provide customer support through automated responses on a nonprofit or community platform.
Show steps
Show steps
Show steps
- Identify a nonprofit or community organization that utilizes automated responses
- Contact the organization and express your interest in volunteering
- Receive training on the organization's automated response system
Develop an Automated Response Strategy
Show steps
Create a comprehensive strategy for implementing automated responses to optimize customer engagement on Facebook Messenger.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Define your target audience and their communication preferences
- Identify the key objectives of your automated responses (e.g., lead generation, customer support)
- Develop a content plan that aligns with your strategy
- Create a testing and refinement plan to monitor and improve the effectiveness of your automated responses
Implement Automated Responses in a Live Campaign
Show steps
Put your learning into practice by setting up and managing an actual Facebook advertising campaign that utilizes automated responses.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Choose a product or service to promote
- Set up your target audience and campaign objectives
- Create and implement your automated responses
- Monitor and analyze the performance of your campaign
- Refine and optimize your strategy based on results
Career center
Learners who complete Comment Créer des Réponses Automatisées pour Facebook Ads will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Manager
As a Social Media Marketing Manager, you will be responsible for developing and executing social media campaigns that promote a brand's products or services. This course will help you learn how to create automated responses for Facebook ads, which can help you save time and improve the efficiency of your campaigns. Additionally, the course will teach you how to set up and manage social media ads, which is an essential skill for any marketer.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning, executing, and analyzing digital marketing campaigns. This course will help you learn how to create automated responses for Facebook ads, which can help you save time and improve the efficiency of your campaigns. Additionally, the course will teach you how to set up and manage social media ads and other forms of digital advertising campaigns, which are essential skills for any digital marketer.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning, creating, and distributing content that attracts and engages a target audience. This course will help you learn how to create automated responses for Facebook ads, which can help you drive traffic to your website and other content.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities. This course will help you learn how to create automated responses for Facebook ads, which can help you grow and engage your communities.
Social Media Analyst
Social Media Analyst
Social Media Analysts are responsible for collecting, analyzing, and interpreting data to measure the success of social media campaigns. This course will help you learn how to create automated responses for Facebook ads, which can help you track and measure the results of your campaigns.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's reputation and relationships with the media. This course will help you learn how to create automated responses for Facebook ads, which can help you build relationships with potential customers and clients.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning, executing, and analyzing advertising campaigns. This course will help you learn how to create automated responses for Facebook ads, which can help you improve the efficiency of your campaigns.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing plans. This course will help you learn how to create automated responses for Facebook ads, which can help you reach your target audience more effectively.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a brand's identity. This course will help you learn how to create automated responses for Facebook ads, which can help you build a strong brand presence on social media.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with clients. This course may help you learn how to create automated responses for Facebook ads, which can help you build and maintain strong relationships with your clients.
Customer Service Manager
Customer Service Manager
Customer Service Managers are responsible for managing a company's customer service operations. This course may help you learn how to create automated responses for Facebook ads, which can help you improve the customer experience.
Product Manager
Product Manager
Product Managers are responsible for developing and managing a product's lifecycle. This course may help you learn how to create automated responses for Facebook ads, which can help you promote your products and services.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and making recommendations for improvement. This course may help you learn how to create automated responses for Facebook ads, which can help you gather data and insights to improve your marketing efforts.
Sales Manager
Sales Manager
Sales Managers are responsible for developing and executing sales strategies. This course may help you learn how to create automated responses for Facebook ads, which can help you generate leads and close deals.
Project Manager
Project Manager
Project Managers are responsible for planning and executing projects. This course may help you learn how to create automated responses for Facebook ads, which can help you keep your projects on track.
For more career information including salaries, visit:
OpenCourser.com/course/1r2u52/comment
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Comment Créer des Réponses Automatisées pour Facebook Ads.
Ce livre explique comment créer une machine à vendre prévisible pour votre entreprise. Il est parfait pour les entrepreneurs et les propriétaires de petites entreprises qui cherchent à développer leur activité grâce à des processus de vente efficaces.
Ce livre est un guide étape par étape sur la création et la gestion de campagnes publicitaires Facebook. Il est parfait pour les débutants qui ne connaissent rien à la publicité Facebook.
Save
Ce livre explique comment créer un contenu engageant qui résonne avec votre public. Il est parfait pour les entrepreneurs et les propriétaires de petites entreprises qui cherchent à développer leur activité grâce aux médias sociaux.
Save
Ce livre explique comment construire des relations avec vos clients et les transformer en clients fidèles. Il est parfait pour les entrepreneurs et les propriétaires de petites entreprises qui cherchent à développer leur activité à long terme.
Ce livre est un classique du marketing qui explore les lois immuables du marketing. Il est parfait pour les entrepreneurs et les propriétaires de petites entreprises qui cherchent à comprendre les principes fondamentaux du marketing.
Save
Ce livre est un manuel complet de gestion du marketing. Il couvre tous les aspects du marketing, de la recherche à la mise en œuvre. Il est parfait pour les étudiants en marketing et les professionnels du marketing.
Ce livre explique comment intégrer tous vos canaux de communication marketing pour créer une campagne cohérente et efficace. Il est parfait pour les spécialistes du marketing de tous niveaux qui cherchent à améliorer la portée et l'impact de leurs campagnes marketing.
Save
Ce livre explore la psychologie du marketing et explique comment comprendre et influencer le comportement des consommateurs. Il est parfait pour les spécialistes du marketing de tous niveaux qui cherchent à améliorer l'efficacité de leurs campagnes marketing.
Ce livre est un guide étape par étape sur le marketing des médias sociaux. Il est parfait pour les débutants qui ne connaissent rien au marketing des médias sociaux.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1r2u52/comment
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Effort
1.25 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Dr. Elias Abdelkefi
Language
Français
Good to know
Ce projet s'adresse aux gestionnaires de médias sociaux intermédiaires qui ont un compte Business, qui savent accéder au Gestionnaire de Publicités et cherchent à minimiser le temps d’attente pour avoir une réponse sur les publicités Facebook
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