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Hiba Assi
Dans ce projet, vous apprendrez démarrer avec Instagram pour les entreprises en détaillant cinq points importants.
Nous allons apprendre à créer un compte sur Instagram. Ensuite, nous apprendrons à créer du contenu distinctif selon certains critères. Puis, nous passerons à la façon d'engager la communauté dans notre compte, encore nous apprendrons l'importance de la surveillance d'Instagram et enfin, faire reconnaître comment s'inspirer des grands comptes sur Instagram.
À la fin de ce projet, vous aurez appris à démarrer avec Instagram pour les entreprises.
Register for this course and see more details by visiting:
OpenCourser.com/course/x9vn25/demarrer
What's inside
Syllabus
Module 1
Dans ce projet, vous apprendrez démarrer avec Instagram pour les entreprises en détaillant cinq points importants.
Nous allons apprendre à créer un compte sur Instagram. Ensuite, nous apprendrons à créer du contenu distinctif selon certains critères. Puis, nous passerons à la façon d'engager la communauté dans notre compte, encore nous apprendrons l'importance de la surveillance d'Instagram et enfin, faire reconnaître comment s'inspirer des grands comptes sur Instagram.
À la fin de ce projet, vous aurez appris à démarrer avec Instagram pour les entreprises.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Renforce les compétences de base dans les domaines clés pour les débutants
Développe un ensemble solide de compétences de base en marketing sur Instagram
Peut aider les entrepreneurs et les propriétaires de petites entreprises à étendre leur portée sur Instagram
Axé sur les aspects pratiques pour vous permettre d'appliquer immédiatement les concepts appris
Save this course
Save Démarrer avec Instagram pour les entreprises to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Démarrer avec Instagram pour les entreprises with these
activities:
Review core marketing concepts
Show steps
Review the basic theories and principles of marketing to strengthen your foundation before starting the course.
Browse courses on
Marketing Fundamentals
Show steps
-
Re-read your notes from previous marketing courses or textbooks.
-
Participate in online forums or discussion groups for marketing students.
Create and run Instagram ads
Show steps
Put your knowledge into practice by creating and managing Instagram ads to gain hands-on experience and improve your campaign results.
Browse courses on
Instagram Advertising
Show steps
-
Set up an Instagram business account and connect it to your Facebook Ads account.
-
Define your target audience and create an engaging ad creative.
-
Set your ad budget and run your campaign.
-
Monitor the performance of your ads and make adjustments as needed.
Follow tutorials on Instagram analytics
Show steps
Learn how to track and analyze the performance of your Instagram account to gain valuable insights and improve your strategies.
Show steps
-
Search for beginner-friendly tutorials on Instagram analytics platforms or websites.
-
Follow the steps outlined in the tutorials to set up your analytics dashboards.
-
Analyze your own Instagram account data to identify areas for improvement.
Show all three activities
Review core marketing concepts
Show steps
Review the basic theories and principles of marketing to strengthen your foundation before starting the course.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Re-read your notes from previous marketing courses or textbooks.
- Participate in online forums or discussion groups for marketing students.
Create and run Instagram ads
Show steps
Put your knowledge into practice by creating and managing Instagram ads to gain hands-on experience and improve your campaign results.
Browse courses on
Instagram Advertising
Show steps
Show steps
Show steps
- Set up an Instagram business account and connect it to your Facebook Ads account.
- Define your target audience and create an engaging ad creative.
- Set your ad budget and run your campaign.
- Monitor the performance of your ads and make adjustments as needed.
Follow tutorials on Instagram analytics
Show steps
Learn how to track and analyze the performance of your Instagram account to gain valuable insights and improve your strategies.
Show steps
Show steps
Show steps
- Search for beginner-friendly tutorials on Instagram analytics platforms or websites.
- Follow the steps outlined in the tutorials to set up your analytics dashboards.
- Analyze your own Instagram account data to identify areas for improvement.
Show all three activities
Career center
Learners who complete Démarrer avec Instagram pour les entreprises will develop knowledge and skills
that may be useful to these careers:
Content Creator
Content Creator
A Content Creator is responsible for developing and producing written, visual, or audio content for a variety of platforms. They must be able to create engaging content that resonates with the target audience. The course "Démarrer avec Instagram pour les entreprises" provides practical guidance on how to create high-quality, visually appealing content for Instagram.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. They work to create a consistent brand experience across all channels, including social media. The course "Démarrer avec Instagram pour les entreprises" provides valuable insights into how to build and manage a strong brand on Instagram.
Community Manager
Community Manager
A Community Manager is responsible for building and maintaining a community around a brand, product, or service. They engage with customers, respond to feedback, and create a sense of belonging among community members. The course "Démarrer avec Instagram pour les entreprises" provides valuable insights into how to build and manage an engaged community on Instagram.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. They work with clients to develop creative concepts, place ads, and track campaign performance. The course "Démarrer avec Instagram pour les entreprises" provides valuable insights into how to use Instagram for advertising purposes and how to measure the effectiveness of advertising campaigns.
Marketing Manager
Marketing Manager
A Marketing Manager is an individual that leads marketing efforts and ensures that all campaigns align with the company's overall goals. Marketing Managers must understand the market in which they operate, including what drives customer behavior. The course "Démarrer avec Instagram pour les entreprises" provides a useful foundation for understanding the Instagram platform and how businesses can use it to better understand market trends and connect with customers.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns. They use a variety of online channels to reach target audiences, including social media, email, and search engines. The course "Démarrer avec Instagram pour les entreprises" provides a foundation in Instagram marketing and how it can be integrated with other digital marketing channels.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities. They work with clients to develop partnerships, create new products and services, and expand into new markets. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Business Development Managers as it provides insights into how to use Instagram to build relationships with potential clients and partners.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. They work with customers to resolve issues, provide support, and identify opportunities for growth. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Customer Success Managers as it provides insights into how to use Instagram to build relationships with customers and provide support.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. They develop and implement public relations campaigns, interact with the media, and manage crisis communications. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Public Relations Managers as it provides insights into how to use Instagram to engage with the public and build relationships with key stakeholders.
Social Media Manager
Social Media Manager
A Social Media Manager develops, implements, and manages social media strategies. They create engaging content, interact with customers on social channels, and track campaign performance. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Social Media Managers as it provides a practical understanding of how to leverage Instagram for business purposes.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. They work with staff to ensure that all operations run smoothly and efficiently. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Operations Managers as it provides insights into how to use Instagram to communicate with staff, track performance, and improve efficiency.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. They work with stakeholders to define project scope, develop timelines, and manage resources. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Project Managers as it provides insights into how to use Instagram to communicate with stakeholders and track project progress.
Product Manager
Product Manager
A Product Manager is responsible for the development and management of a product. They work with engineers, designers, and marketers to ensure that the product meets the needs of the target market. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Product Managers as it provides insights into how to use Instagram to gather feedback from customers and track product performance.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading a sales team and achieving sales targets. They develop sales strategies, motivate and train salespeople, and track sales performance. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Sales Managers as it provides insights into how to use Instagram to generate leads and close sales.
Market Research Analyst
Market Research Analyst
A Market Research Analyst conducts research to gather data about a target market. They use this data to identify trends, understand customer needs, and develop marketing strategies. The course "Démarrer avec Instagram pour les entreprises" may be helpful for Market Research Analysts as it provides insights into how to use Instagram to gather data about target audiences and track campaign performance.
For more career information including salaries, visit:
OpenCourser.com/course/x9vn25/demarrer
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Démarrer avec Instagram pour les entreprises.
Step-by-step guide to using Instagram for business. It covers everything from creating a business account to using Instagram analytics. It's a great resource for businesses who are just getting started with Instagram.
Provides a comprehensive overview of social media marketing. It covers a wide range of topics, including content creation, community building, and social media advertising. It's a great resource for businesses who want to use social media to grow their brand and reach new customers.
Save
Provides a comprehensive overview of marketing management. It covers a wide range of topics, including market research, product development, pricing, and distribution. It's a great resource for businesses who want to learn more about marketing and how to use it to achieve their business goals.
Provides a comprehensive overview of marketing principles. It covers a wide range of topics, including consumer behavior, market research, and marketing strategy. It's a great resource for businesses who want to learn more about marketing and how to use it to achieve their business goals.
Provides a strategic approach to social media marketing. It covers a wide range of topics, including content creation, community building, and social media advertising. It's a great resource for businesses who want to use social media to grow their brand and reach new customers.
Comprehensive guide to social media marketing for beginners. It covers everything from creating a content strategy to using social media ads. It's a great resource for businesses who want to get started with social media marketing.
Step-by-step guide to using Instagram for business. It covers everything from creating a business account to using Instagram analytics. It's a great resource for businesses who are just getting started with Instagram.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/x9vn25/demarrer
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Hiba Assi
Language
Français
Good to know
Renforce les compétences de base dans les domaines clés pour les débutants
Développe un ensemble solide de compétences de base en marketing sur Instagram
Peut aider les entrepreneurs et les propriétaires de petites entreprises à étendre leur portée sur Instagram
Axé sur les aspects pratiques pour vous permettre d'appliquer immédiatement les concepts appris
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