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Lamia Labello
À la fin de ce projet, vous serez capable de créer un exemple de graphique de réseaux sociaux pour les entreprises. Le graphique est partageable sur les plateformes de réseaux sociaux de votre entreprise. Vous serez en mesure d’intégrer la palette de couleurs de votre guide de style d’affaires, afin de créer la reconnaissance de la marque dans le cadre de votre stratégie de marketing sur les réseaux sociaux. Ce cours comprendra une introduction à Canva, comment déterminer la taille de votre toile pour un message sur les réseaux sociaux, intégrer des images spécifiques à votre entreprise dans un message sur les réseaux sociaux, et préparer un message pour vos canaux sociaux.
Read more
À la fin de ce projet, vous serez capable de créer un exemple de graphique de réseaux sociaux pour les entreprises. Le graphique est partageable sur les plateformes de réseaux sociaux de votre entreprise. Vous serez en mesure d’intégrer la palette de couleurs de votre guide de style d’affaires, afin de créer la reconnaissance de la marque dans le cadre de votre stratégie de marketing sur les réseaux sociaux. Ce cours comprendra une introduction à Canva, comment déterminer la taille de votre toile pour un message sur les réseaux sociaux, intégrer des images spécifiques à votre entreprise dans un message sur les réseaux sociaux, et préparer un message pour vos canaux sociaux.
Read more
À la fin de ce projet, vous serez capable de créer un exemple de graphique de réseaux sociaux pour les entreprises. Le graphique est partageable sur les plateformes de réseaux sociaux de votre entreprise. Vous serez en mesure d’intégrer la palette de couleurs de votre guide de style d’affaires, afin de créer la reconnaissance de la marque dans le cadre de votre stratégie de marketing sur les réseaux sociaux. Ce cours comprendra une introduction à Canva, comment déterminer la taille de votre toile pour un message sur les réseaux sociaux, intégrer des images spécifiques à votre entreprise dans un message sur les réseaux sociaux, et préparer un message pour vos canaux sociaux.
Remarque : ce cours fonctionne le mieux pour les étudiants basés en Amérique du Nord. Nous nous efforçons actuellement d'apporter la même expérience dans d'autres régions.
Register for this course and see more details by visiting:
OpenCourser.com/course/m62a3x/creation
What's inside
Syllabus
Project Overview
Vous décrivez ici l'objectif du projet. Cela doit présenter ce que l'étudiant(e) aura atteint à la fin de ce projet.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Développe des compétences essentielles pour créer des graphiques de réseaux sociaux percutants pour les campagnes marketing
Adapté aux besoins des entreprises nord-américaines, offrant un contexte applicable
Utilise Canva, un outil de conception accessible et largement utilisé, pour la création des graphiques
Fournit des instructions claires et étape par étape pour la création des graphiques
Save this course
Save Création de Designs Marketing avec Canva to your list so you can find it easily later:
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Reviews summary
Canva marketing design success
This course was well-received by most learners and found to be a good way to get started with Canva. Students said this course was well-paced and had good, clear instruction. Some mentioned being already familiar with the subject matter, but no one felt the course was too fast. Overall, students were happy with their Canva training experience.
Ideal for those starting out.
""good project to start out with.""
Clear instruction at good pace.
""clear instruction.""
""well-paced training.""
Not in-depth enough, needs more detail.
""not explained in depth...""
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Création de Designs Marketing avec Canva with these
activities:
Review Canva basics
Show steps
Review the basics of Canva to refresh your knowledge and prepare for the course.
Show steps
-
Read the Canva User Guide
-
Watch a few tutorials on Canva
-
Practice creating a simple social media graphic
Tutoriel : utiliser Canva
Show steps
Apprenez à utiliser les fonctionnalités de Canva pour créer des graphiques de réseaux sociaux.
Browse courses on
Canva
Show steps
-
Regardez un tutoriel sur la façon d'utiliser Canva.
-
Créez un compte Canva.
-
Téléchargez des images sur Canva pour les utiliser dans vos graphiques.
Create social media graphics for different platforms
Show steps
Practice creating social media graphics for different platforms to improve your skills.
Show steps
-
Choose a platform and create a social media graphic
-
Repeat for different platforms
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow a tutorial on creating a social media marketing campaign
Show steps
Follow a tutorial on creating a social media marketing campaign to further enhance your understanding of the process.
Browse courses on
Social Media Marketing
Show steps
-
Find a tutorial on creating a social media marketing campaign
-
Follow the steps in the tutorial
Develop a social media marketing strategy for your business
Show steps
Develop a social media marketing strategy for your business to apply your knowledge and improve your skills.
Show steps
-
Define your target audience
-
Set your social media goals
-
Choose the right social media platforms
-
Create engaging content
-
Track your results and make adjustments
Join a study group or online forum dedicated to social media marketing
Show steps
Engage with peers and exchange ideas to enhance your understanding of social media marketing.
Browse courses on
Social Media Marketing
Show steps
-
Find a study group or online forum
-
Participate in discussions and ask questions
Create a social media content calendar for your business
Show steps
Create a social media content calendar for your business to solidify your understanding and enhance your planning skills.
Show steps
-
Identify your target audience and their needs
-
Brainstorm content ideas
-
Create a content calendar
-
Schedule your content
Attend a workshop on social media advertising
Show steps
Attend a workshop to learn advanced techniques and strategies for social media advertising.
Browse courses on
Social Media Marketing
Show steps
-
Find a workshop on social media advertising
-
Register for the workshop
-
Attend the workshop
Volunteer with a local organization focused on social media
Show steps
Gain practical experience and contribute to your community by volunteering with an organization focused on social media.
Browse courses on
Social Media Marketing
Show steps
-
Find a local organization focused on social media
-
Contact the organization and inquire about volunteering opportunities
-
Volunteer your time and skills
Review Canva basics
Show steps
Review the basics of Canva to refresh your knowledge and prepare for the course.
Show steps
Show steps
Show steps
- Read the Canva User Guide
- Watch a few tutorials on Canva
- Practice creating a simple social media graphic
Tutoriel : utiliser Canva
Show steps
Apprenez à utiliser les fonctionnalités de Canva pour créer des graphiques de réseaux sociaux.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Regardez un tutoriel sur la façon d'utiliser Canva.
- Créez un compte Canva.
- Téléchargez des images sur Canva pour les utiliser dans vos graphiques.
Create social media graphics for different platforms
Show steps
Practice creating social media graphics for different platforms to improve your skills.
Show steps
Show steps
Show steps
- Choose a platform and create a social media graphic
- Repeat for different platforms
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow a tutorial on creating a social media marketing campaign
Show steps
Follow a tutorial on creating a social media marketing campaign to further enhance your understanding of the process.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find a tutorial on creating a social media marketing campaign
- Follow the steps in the tutorial
Develop a social media marketing strategy for your business
Show steps
Develop a social media marketing strategy for your business to apply your knowledge and improve your skills.
Show steps
Show steps
Show steps
- Define your target audience
- Set your social media goals
- Choose the right social media platforms
- Create engaging content
- Track your results and make adjustments
Join a study group or online forum dedicated to social media marketing
Show steps
Engage with peers and exchange ideas to enhance your understanding of social media marketing.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find a study group or online forum
- Participate in discussions and ask questions
Create a social media content calendar for your business
Show steps
Create a social media content calendar for your business to solidify your understanding and enhance your planning skills.
Show steps
Show steps
Show steps
- Identify your target audience and their needs
- Brainstorm content ideas
- Create a content calendar
- Schedule your content
Attend a workshop on social media advertising
Show steps
Attend a workshop to learn advanced techniques and strategies for social media advertising.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find a workshop on social media advertising
- Register for the workshop
- Attend the workshop
Volunteer with a local organization focused on social media
Show steps
Gain practical experience and contribute to your community by volunteering with an organization focused on social media.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find a local organization focused on social media
- Contact the organization and inquire about volunteering opportunities
- Volunteer your time and skills
Career center
Learners who complete Création de Designs Marketing avec Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers plan, execute, and analyze social media marketing campaigns to build brand awareness, engage customers, and generate leads. This course can help you develop the skills you need to create eye-catching social media graphics that will help you stand out from the competition and achieve your marketing goals. You'll learn how to use Canva, a free online design tool, to create social media images, videos, and graphics that are both visually appealing and effective at driving results.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers oversee all aspects of a company's digital marketing efforts. This course can help you develop the skills you need to create effective digital marketing campaigns that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create a variety of digital marketing materials, including website banners, email templates, and social media ads.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers develop and execute content strategies that attract and engage a target audience. This course can help you develop the skills you need to create visually appealing content that will help you attract and engage your target audience. You'll learn how to use Canva to create blog posts, infographics, videos, and other content that is both informative and visually appealing.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers develop and implement marketing communications plans that promote a company's products or services. This course can help you develop the skills you need to create effective marketing communications materials that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create a variety of marketing communications materials, including press releases, newsletters, and brochures.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help you develop the skills you need to create visually appealing designs that will help you stand out from the competition and achieve your marketing goals. You'll learn how to use Canva, a free online design tool, to create a variety of marketing materials, including logos, brochures, and presentations.
Marketing Manager
Marketing Manager
Marketing Managers plan, execute, and analyze marketing campaigns to achieve a company's marketing goals. This course can help you develop the skills you need to create effective marketing campaigns that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create a variety of marketing materials, including marketing plans, presentations, and brochures.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers plan, execute, and analyze email marketing campaigns to generate leads and drive sales. This course can help you develop the skills you need to create effective email marketing campaigns that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create email templates, newsletters, and other email marketing materials that are both visually appealing and effective at driving results.
Social Media Specialist
Social Media Specialist
Social Media Specialists develop and execute social media strategies that help businesses reach their target audience and achieve their marketing goals. This course can help you develop the skills you need to create engaging social media content that will help you build a following and drive traffic to your website. You'll learn how to use Canva to create social media images, videos, and graphics that are both visually appealing and effective at driving results.
Public relations manager
Public relations manager
Public Relations Managers develop and implement public relations campaigns to promote a company's products or services. This course can help you develop the skills you need to create effective public relations materials that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create a variety of public relations materials, including press releases, media kits, and brochures.
Brand Manager
Brand Manager
Brand Managers develop and implement brand strategies that help businesses build a strong brand identity and differentiate themselves from the competition. This course can help you develop the skills you need to create effective brand marketing materials that will help you build a strong brand identity and achieve your marketing goals. You'll learn how to use Canva to create a variety of brand marketing materials, including logos, brand guidelines, and packaging.
Advertising Manager
Advertising Manager
Advertising Managers plan, execute, and analyze advertising campaigns to reach a target audience and achieve a company's marketing goals. This course can help you develop the skills you need to create effective advertising campaigns that will help you reach your target audience and achieve your marketing goals. You'll learn how to use Canva to create a variety of advertising materials, including print ads, digital ads, and commercials.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct market research to help businesses understand their target audience and make informed marketing decisions. This course can help you develop the skills you need to create effective market research reports that will help you understand your target audience and make informed marketing decisions. You'll learn how to use Canva to create visually appealing market research reports that are easy to understand and interpret.
Product Manager
Product Manager
Product Managers develop and manage products that meet the needs of a target market. This course can help you develop the skills you need to create effective product marketing materials that will help you launch and promote your products and services. You'll learn how to use Canva to create a variety of product marketing materials, including product brochures, sales sheets, and marketing presentations.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales targets. This course can help you develop the skills you need to create effective sales presentations that will help you close deals and achieve your sales goals. You'll learn how to use Canva to create visually appealing sales presentations that are persuasive and informative.
Customer Service Manager
Customer Service Manager
Customer Service Managers oversee customer service operations and ensure that customers have a positive experience. This course can help you develop the skills you need to create effective customer service materials that will help you improve customer satisfaction and loyalty. You'll learn how to use Canva to create a variety of customer service materials, including customer service scripts, FAQs, and knowledge base articles.
For more career information including salaries, visit:
OpenCourser.com/course/m62a3x/creation
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Création de Designs Marketing avec Canva.
Provides a foundation in social media marketing principles and strategies, guiding you through content creation, community building, and campaign management.
Ce livre classique explore les principes fondamentaux du design, tels que l'équilibre, la proportion et le contraste. Il fournit des connaissances théoriques essentielles pour comprendre et créer des designs efficaces, ce qui est particulièrement utile pour le développement de graphiques de réseaux sociaux.
Ce livre fournit une introduction complète au marketing numérique, couvrant des sujets tels que l'optimisation des moteurs de recherche, le marketing par courriel et le marketing sur les réseaux sociaux. Il offre un contexte plus large pour le marketing sur les réseaux sociaux, qui est essentiel pour comprendre l'importance de créer des graphiques efficaces.
Emphasizes the importance of visual storytelling in communication, exploring how to craft impactful visuals that resonate with your audience.
Save
Offers a comprehensive guide to content marketing, providing insights into content strategy, creation, and promotion.
Provides a step-by-step approach to social media marketing campaigns, guiding you through planning, execution, and analysis.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/m62a3x/creation
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Effort
60 minutes
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Lamia Labello
Language
Français
Good to know
Développe des compétences essentielles pour créer des graphiques de réseaux sociaux percutants pour les campagnes marketing
Adapté aux besoins des entreprises nord-américaines, offrant un contexte applicable
Utilise Canva, un outil de conception accessible et largement utilisé, pour la création des graphiques
Fournit des instructions claires et étape par étape pour la création des graphiques
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