Transformación Digital y Omnicanalidad from edX

La transformación digital es una realidad presente en las operaciones de los negocios modernos, una competencia casi ya elemental para poder crear organizaciones sobresalientes y competitivas en este tiempo donde las preferencias de los clientes cambian aceleradamente. Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización; te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.

Este curso explora el impacto de la era digital en las empresas. Iniciaremos nuestro viaje analizando el rol de la tecnología en los negocios y los nuevos modelos basaos en tecnología, conseguirás los elementos necesarios para generar un plan estratégico para la transformación digital y comprender su impacto en las cadenas de suministro, conocerás el concepto de omnicanalidad y podrás así medir el alcance real de una transformación digital.

Hemos preparado una serie de materiales complementarios al curso que te darán un panorama actualizado y nos presentarán casos muy recientes de empresas que se transforman, con ellos podremos imaginar el futuro que se avecina en los meses siguientes, te sorprenderás que no todo se logra con tecnología.

Si eres un profesional que trabaja cerca de la administración de una empresa como gerente de operaciones, administrador, director general o puestos relacionados y tienes en mente aprovechar la digitalización de las operaciones de manera estratégica, este curso te dará los conocimientos necesarios para beneficiar a la organización volverla más eficiente, ágil y preparada para el mundo digital en el que compiten y se desarrollan los negocios.

What you'll learn

Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización, te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.

Al final del curso podrás:

Comprender claramente el rol de la tecnología en los negocios.
Entenderás que la transformación digital no se trata de resolver problemas con tecnología, sino más bien es un concepto más amplio que involucra la forma de operar digitalmente un negocio.
Generar un plan estratégico para la transformación digital.
Podrás diseñar un plan personalizado a tus necesidades y gestionar la transformación de los procesos claves de tu organización.
Entender y aplicar el concepto de omnicanalidad.
Contarás con un marco conceptual completo sobre omnicanalidad, un método para implementarlo en las operaciones de tu organización y una forma clara de medir su avance y beneficios.

What's inside

Syllabus

Curso 2: Transformación Digital y Omnicanalidad

Tema 1: Paradigmas y nuevos modelos de negocio.

Subtema 1: El rol de la tecnología en los negocios.

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Subtema 2: Modelos de negocio basados en tecnología.

Profesores: Ericka Uribe

Temas 1 y 2: Ernesto Grimaldo.

Temas 3 y 4: Ericka Uribe

Tema 2: Procesos para la transformación digital.

Subtema 1: Planeación estratégica para la transformación digital.

Subtema 2: Cadena de suministro en el mundo digital.

Tema 3: Distribución omnicanal.

Subtema 1: Distribución y logística omnicanal.

Subtema 2: Desarrollo de mercado y omnicanalidad.

Tema 4: KPI’s omnicanal.

Subtema 1: Métricas de experiencia.

Subtema 2: Métricas de transformación digital.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dirigido a profesionales vinculados con las áreas de planeación, administración y dirección empresarial interesados en implementar la transformación digital como estrategia de innovación y crecimiento sus organizaciones

Aborda pilares de transformación digital como el rol de la tecnología en los negocios y la implementación de modelos de negocio basados en ella

Desarrolla habilidades prácticas para planear estratégicamente la transformación digital, gestionar cadenas de suministro y aplicar la omnicanalidad

Cuenta con un cuerpo docente destacado en el ámbito de la transformación digital y la innovación empresarial

Incluye materiales complementarios que brindan información actualizada y permiten profundizar en casos de estudio de empresas en proceso de transformación digital

Se recomienda que los participantes posean conocimientos previos en administración empresarial para aprovechar al máximo el contenido

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Transformación Digital y Omnicanalidad with these activities:

Review Supply Chain Management Concepts

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Ensure a solid foundation by reviewing supply chain management concepts. This will enhance your understanding of digital transformation's impact on this critical area.

Browse courses on Supply Chain Management

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Review textbooks, notes, or online resources on supply chain management.
Focus on concepts such as inventory management, logistics, and supply chain optimization.
Identify areas where digital technologies can enhance supply chain efficiency and effectiveness.

Read The Digital Transformation Playbook: Rethink Your Business for the Digital Age

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Prepare yourself for the upcoming course. Get insights about the role of technology and disruptive business models in digital transformations.

View Transformación digital en las organizaciones on Amazon

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Obtain a copy of the book.
Read the book's introduction and first three chapters.
Summarize the key concepts and ideas presented in the chapters.
Reflect on how these concepts apply to your own business or industry.

Attend a Workshop on Digital Transformation for Leaders

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Expand your knowledge horizons by attending a workshop on digital transformation for leaders. Engage with experts and learn effective strategies.

Browse courses on Digital Transformation

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Identify and register for a relevant workshop.
Actively participate in the workshop sessions.
Take detailed notes and document key takeaways.
Apply the learnings and insights gained to your role and organization.

Five other activities

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Follow a Tutorial on Digital Transformation Strategy Development

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Supplement course learning by following a tutorial. Learn how to develop a digital transformation strategy for your organization.

Browse courses on Digital Transformation

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Search for online tutorials on digital transformation strategy development.
Choose a tutorial that aligns with your interests and learning style.
Follow the steps outlined in the tutorial.
Document your learnings and insights gained from the tutorial.

Solve Case Studies on Omnichannel Distribution and Customer Experience

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Reinforce your understanding of omnichannel distribution and customer experience by solving case studies.

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Find case studies related to omnichannel distribution and customer experience.
Analyze the case studies and identify the key challenges and opportunities.
Develop and evaluate potential solutions to the challenges identified.
Present your findings and recommendations to a group or mentor for feedback.

Create a Digital Transformation Plan for a Small Business

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Apply your understanding by creating a digital transformation plan for a small business. This will allow you to put your knowledge and skills into practice.

Browse courses on Digital Transformation

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Identify a specific small business to focus on.
Analyze the business's current digital presence and capabilities.
Develop a tailored digital transformation plan that addresses the business's needs and goals.
Present your plan to the business owner or management team for feedback and implementation.

Design an Omnichannel Marketing Campaign for a Chosen Brand or Business

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Solidify your grasp of omnichannel marketing by designing a campaign for a brand. This project will showcase your skills and knowledge.

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Select a brand or business to focus on.
Conduct research on the brand's target audience and competitive landscape.
Develop a comprehensive omnichannel marketing campaign that aligns with the brand's goals.
Present your campaign plan, including strategies, tactics, and expected outcomes.

Provide Mentorship to Aspiring Digital Transformation Professionals

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Deepen your understanding and solidify your knowledge by sharing it with others. Mentor aspiring professionals and guide them on their digital transformation journey.

Browse courses on Digital Transformation

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Identify opportunities or platforms to connect with aspiring digital transformation professionals.
Offer your guidance and expertise through mentorship sessions.
Provide constructive feedback and support to help mentees develop their skills.
Reflect on your own experiences and learnings as a mentor.

Career center

Learners who complete Transformación Digital y Omnicanalidad will develop knowledge and skills that may be useful to these careers:

Digital Transformation Manager

The Digital Transformation Manager is responsible for leading the organization's digital transformation efforts. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on businesses and how to develop a plan for digital transformation.

See salaries and explore the career path for Digital Transformation Manager

Omnichannel Manager

The Omnichannel Manager is responsible for developing and executing the organization's omnichannel strategy. This course may be useful for someone in this role, as it provides a framework for understanding the concept of omnichannel and how to implement it in the organization's operations.

See salaries and explore the career path for Omnichannel Manager

Sales Manager

The Sales Manager is responsible for developing and executing the organization's sales strategy. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on sales and how to develop a plan for digital transformation.

See salaries and explore the career path for Sales Manager

Business Analyst

The Business Analyst is responsible for analyzing the organization's business processes and identifying opportunities for improvement. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on business processes and how to develop a plan for digital transformation.

See salaries and explore the career path for Business Analyst

Data Analyst

The Data Analyst is responsible for collecting, analyzing, and interpreting data to help the organization make informed decisions. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on data analysis and how to develop a plan for digital transformation.

See salaries and explore the career path for Data Analyst

Product Manager

The Product Manager is responsible for developing and managing the organization's products. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on product development and how to develop a plan for digital transformation.

See salaries and explore the career path for Product Manager

Operations Manager

The Operations Manager is responsible for managing the organization's operations. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on operations and how to develop a plan for digital transformation.

See salaries and explore the career path for Operations Manager

Marketing Manager

The Marketing Manager is responsible for developing and executing the organization's marketing strategy. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on marketing and how to develop a plan for digital transformation.

See salaries and explore the career path for Marketing Manager

E-commerce Manager

The E-commerce Manager is responsible for managing the organization's e-commerce operations. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on e-commerce and how to develop a plan for digital transformation.

See salaries and explore the career path for E-commerce Manager

Chief Technology Officer

The Chief Technology Officer is responsible for developing and executing the organization's technology strategy. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on businesses and how to develop a plan for digital transformation.

See salaries and explore the career path for Chief Technology Officer

Chief Information Officer

The Chief Information Officer is responsible for managing the organization's information technology resources. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on businesses and how to develop a plan for digital transformation.

See salaries and explore the career path for Chief Information Officer

Chief Marketing Officer

The Chief Marketing Officer is responsible for developing and executing the organization's marketing strategy. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on marketing and how to develop a plan for digital transformation.

See salaries and explore the career path for Chief Marketing Officer

Chief Strategy Officer

The Chief Strategy Officer is responsible for developing and executing the organization's long-term strategy. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on businesses and how to develop a plan for digital transformation.

See salaries and explore the career path for Chief Strategy Officer

Supply Chain Manager

The Supply Chain Manager is responsible for managing the organization's supply chain. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on the supply chain and how to develop a plan for digital transformation.

See salaries and explore the career path for Supply Chain Manager

Project Manager

The Project Manager is responsible for planning, executing, and controlling projects. This course may be useful for someone in this role, as it provides a framework for understanding the impact of digital technology on project management and how to develop a plan for digital transformation.

See salaries and explore the career path for Project Manager

Transformación Digital y Omnicanalidad

What you'll learn

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Syllabus

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