La transformación digital es una realidad presente en las operaciones de los negocios modernos, una competencia casi ya elemental para poder crear organizaciones sobresalientes y competitivas en este tiempo donde las preferencias de los clientes cambian aceleradamente. Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización; te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.
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La transformación digital es una realidad presente en las operaciones de los negocios modernos, una competencia casi ya elemental para poder crear organizaciones sobresalientes y competitivas en este tiempo donde las preferencias de los clientes cambian aceleradamente. Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización; te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.
La transformación digital es una realidad presente en las operaciones de los negocios modernos, una competencia casi ya elemental para poder crear organizaciones sobresalientes y competitivas en este tiempo donde las preferencias de los clientes cambian aceleradamente. Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización; te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.
Este curso explora el impacto de la era digital en las empresas. Iniciaremos nuestro viaje analizando el rol de la tecnología en los negocios y los nuevos modelos basaos en tecnología, conseguirás los elementos necesarios para generar un plan estratégico para la transformación digital y comprender su impacto en las cadenas de suministro, conocerás el concepto de omnicanalidad y podrás así medir el alcance real de una transformación digital.
Hemos preparado una serie de materiales complementarios al curso que te darán un panorama actualizado y nos presentarán casos muy recientes de empresas que se transforman, con ellos podremos imaginar el futuro que se avecina en los meses siguientes, te sorprenderás que no todo se logra con tecnología.
Si eres un profesional que trabaja cerca de la administración de una empresa como gerente de operaciones, administrador, director general o puestos relacionados y tienes en mente aprovechar la digitalización de las operaciones de manera estratégica, este curso te dará los conocimientos necesarios para beneficiar a la organización volverla más eficiente, ágil y preparada para el mundo digital en el que compiten y se desarrollan los negocios.
What you'll learn
Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para transformar la forma en que administras tu emprendimiento, empresa u organización, te dará las herramientas necesarias para que puedas diseñar apropiadamente los procesos principales de cara a la nueva realidad digital en la que vivimos.
Al final del curso podrás:
-
Comprender claramente el rol de la tecnología en los negocios.
Entenderás que la transformación digital no se trata de resolver problemas con tecnología, sino más bien es un concepto más amplio que involucra la forma de operar digitalmente un negocio. -
Generar un plan estratégico para la transformación digital.
Podrás diseñar un plan personalizado a tus necesidades y gestionar la transformación de los procesos claves de tu organización. -
Entender y aplicar el concepto de omnicanalidad.
Contarás con un marco conceptual completo sobre omnicanalidad, un método para implementarlo en las operaciones de tu organización y una forma clara de medir su avance y beneficios.
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What's inside
Syllabus
Curso 2: Transformación Digital y Omnicanalidad
|
Tema 1: Paradigmas y nuevos modelos de negocio.
Subtema 1: El rol de la tecnología en los negocios.
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Syllabus
Good to know
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Activities
Review Supply Chain Management Concepts
Show steps
Ensure a solid foundation by reviewing supply chain management concepts. This will enhance your understanding of digital transformation's impact on this critical area.
Browse courses on
Supply Chain Management
Show steps
-
Review textbooks, notes, or online resources on supply chain management.
-
Focus on concepts such as inventory management, logistics, and supply chain optimization.
-
Identify areas where digital technologies can enhance supply chain efficiency and effectiveness.
Read The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Show steps
Prepare yourself for the upcoming course. Get insights about the role of technology and disruptive business models in digital transformations.
View
Transformación digital en las organizaciones
on Amazon
Show steps
-
Obtain a copy of the book.
-
Read the book's introduction and first three chapters.
-
Summarize the key concepts and ideas presented in the chapters.
-
Reflect on how these concepts apply to your own business or industry.
Attend a Workshop on Digital Transformation for Leaders
Show steps
Expand your knowledge horizons by attending a workshop on digital transformation for leaders. Engage with experts and learn effective strategies.
Browse courses on
Digital Transformation
Show steps
-
Identify and register for a relevant workshop.
-
Actively participate in the workshop sessions.
-
Take detailed notes and document key takeaways.
-
Apply the learnings and insights gained to your role and organization.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow a Tutorial on Digital Transformation Strategy Development
Show steps
Supplement course learning by following a tutorial. Learn how to develop a digital transformation strategy for your organization.
Browse courses on
Digital Transformation
Show steps
-
Search for online tutorials on digital transformation strategy development.
-
Choose a tutorial that aligns with your interests and learning style.
-
Follow the steps outlined in the tutorial.
-
Document your learnings and insights gained from the tutorial.
Solve Case Studies on Omnichannel Distribution and Customer Experience
Show steps
Reinforce your understanding of omnichannel distribution and customer experience by solving case studies.
Show steps
-
Find case studies related to omnichannel distribution and customer experience.
-
Analyze the case studies and identify the key challenges and opportunities.
-
Develop and evaluate potential solutions to the challenges identified.
-
Present your findings and recommendations to a group or mentor for feedback.
Create a Digital Transformation Plan for a Small Business
Show steps
Apply your understanding by creating a digital transformation plan for a small business. This will allow you to put your knowledge and skills into practice.
Browse courses on
Digital Transformation
Show steps
-
Identify a specific small business to focus on.
-
Analyze the business's current digital presence and capabilities.
-
Develop a tailored digital transformation plan that addresses the business's needs and goals.
-
Present your plan to the business owner or management team for feedback and implementation.
Design an Omnichannel Marketing Campaign for a Chosen Brand or Business
Show steps
Solidify your grasp of omnichannel marketing by designing a campaign for a brand. This project will showcase your skills and knowledge.
Show steps
-
Select a brand or business to focus on.
-
Conduct research on the brand's target audience and competitive landscape.
-
Develop a comprehensive omnichannel marketing campaign that aligns with the brand's goals.
-
Present your campaign plan, including strategies, tactics, and expected outcomes.
Provide Mentorship to Aspiring Digital Transformation Professionals
Show steps
Deepen your understanding and solidify your knowledge by sharing it with others. Mentor aspiring professionals and guide them on their digital transformation journey.
Browse courses on
Digital Transformation
Show steps
-
Identify opportunities or platforms to connect with aspiring digital transformation professionals.
-
Offer your guidance and expertise through mentorship sessions.
-
Provide constructive feedback and support to help mentees develop their skills.
-
Reflect on your own experiences and learnings as a mentor.
Review Supply Chain Management Concepts
Show steps
Ensure a solid foundation by reviewing supply chain management concepts. This will enhance your understanding of digital transformation's impact on this critical area.
Browse courses on
Supply Chain Management
Show steps
- Review textbooks, notes, or online resources on supply chain management.
- Focus on concepts such as inventory management, logistics, and supply chain optimization.
- Identify areas where digital technologies can enhance supply chain efficiency and effectiveness.
Read The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Show steps
Prepare yourself for the upcoming course. Get insights about the role of technology and disruptive business models in digital transformations.
View
Transformación digital en las organizaciones
on Amazon
Show steps
- Obtain a copy of the book.
- Read the book's introduction and first three chapters.
- Summarize the key concepts and ideas presented in the chapters.
- Reflect on how these concepts apply to your own business or industry.
Attend a Workshop on Digital Transformation for Leaders
Show steps
Expand your knowledge horizons by attending a workshop on digital transformation for leaders. Engage with experts and learn effective strategies.
Browse courses on
Digital Transformation
Show steps
- Identify and register for a relevant workshop.
- Actively participate in the workshop sessions.
- Take detailed notes and document key takeaways.
- Apply the learnings and insights gained to your role and organization.
Follow a Tutorial on Digital Transformation Strategy Development
Show steps
Supplement course learning by following a tutorial. Learn how to develop a digital transformation strategy for your organization.
Browse courses on
Digital Transformation
Show steps
- Search for online tutorials on digital transformation strategy development.
- Choose a tutorial that aligns with your interests and learning style.
- Follow the steps outlined in the tutorial.
- Document your learnings and insights gained from the tutorial.
Solve Case Studies on Omnichannel Distribution and Customer Experience
Show steps
Reinforce your understanding of omnichannel distribution and customer experience by solving case studies.
Show steps
- Find case studies related to omnichannel distribution and customer experience.
- Analyze the case studies and identify the key challenges and opportunities.
- Develop and evaluate potential solutions to the challenges identified.
- Present your findings and recommendations to a group or mentor for feedback.
Create a Digital Transformation Plan for a Small Business
Show steps
Apply your understanding by creating a digital transformation plan for a small business. This will allow you to put your knowledge and skills into practice.
Browse courses on
Digital Transformation
Show steps
- Identify a specific small business to focus on.
- Analyze the business's current digital presence and capabilities.
- Develop a tailored digital transformation plan that addresses the business's needs and goals.
- Present your plan to the business owner or management team for feedback and implementation.
Design an Omnichannel Marketing Campaign for a Chosen Brand or Business
Show steps
Solidify your grasp of omnichannel marketing by designing a campaign for a brand. This project will showcase your skills and knowledge.
Show steps
- Select a brand or business to focus on.
- Conduct research on the brand's target audience and competitive landscape.
- Develop a comprehensive omnichannel marketing campaign that aligns with the brand's goals.
- Present your campaign plan, including strategies, tactics, and expected outcomes.
Provide Mentorship to Aspiring Digital Transformation Professionals
Show steps
Deepen your understanding and solidify your knowledge by sharing it with others. Mentor aspiring professionals and guide them on their digital transformation journey.
Browse courses on
Digital Transformation
Show steps
- Identify opportunities or platforms to connect with aspiring digital transformation professionals.
- Offer your guidance and expertise through mentorship sessions.
- Provide constructive feedback and support to help mentees develop their skills.
- Reflect on your own experiences and learnings as a mentor.
Career center
Digital Transformation Manager
Omnichannel Manager
Sales Manager
Business Analyst
Data Analyst
Product Manager
Operations Manager
Marketing Manager
E-commerce Manager
Chief Technology Officer
Chief Information Officer
Chief Marketing Officer
Chief Strategy Officer
Supply Chain Manager
Project Manager
Reading list
Save
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