Transformación digital from Coursera

La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología.

Al final de este curso, podrá:

--describir la economía subyacente de la innovación, la tecnología y las disrupciones del mercado

--sopesar los pros y los contras de las tecnologías digitales actuales que impulsan el avance

--utilizar el marco de transformación digital de BCG como una «guía práctica» para digitalizar su organización

What's inside

Syllabus

Cómo la tecnología cambia la empresa

La velocidad exponencial a la que evoluciona la tecnología crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre cómo la información digital se puede procesar, comunicar y almacenar. Luego, examinaremos cómo la velocidad exponencial del cambio tecnológico está impulsando cambios en la industria. También oirá del liderazgo ejecutivo de Pitney Bowes sobre la adaptación y transformación en curso de su empresa.

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Read about what's good

what should give you pause

and possible dealbreakers

Examines key trends of digitization that many students in the business field may find useful

Delivered by academics from Darden Business School, a top 20 global business school

Includes insights on digital transformation from experts at Boston Consulting Group

Explores technologies such as artificial intelligence and blockchain that are revolutionizing the economy

Provides a multi-faceted approach to digital transformation, leveraging both academic and industry insights

Advisable to have background knowledge of business and technology concepts to fully grasp the course content

Reviews summary

Transformación digital: marco estratégico y conceptos clave

Según los estudiantes, este curso ofrece una introducción muy completa y práctica a la transformación digital. Muchos destacan el marco patentado de BCG como una herramienta extremadamente útil y aplicable para entender y ejecutar la digitalización en organizaciones. Se valora la claridad en la explicación de conceptos complejos y la pertinencia del contenido para profesionales. Si bien es una sólida base, algunos sugieren que podría haber oportunidades para mayor profundidad en temas específicos.

Ofrece una excelente base para principiantes en el tema.

"Una buena introducción al mundo de la transformación digital y un excelente punto de partida."

"Es un curso muy bueno para entender la importancia de la digitalización desde una perspectiva empresarial."

"Perfecto para quienes necesitan sentar las bases y entender los conceptos clave antes de profundizar."

Los profesores son expertos y explican de forma excelente.

"Los profesores son muy buenos, conocen el tema a fondo y lo explican de una manera muy clara y pedagógica."

"Me gustaron las explicaciones de los profesores, son de alta calidad y facilitan el aprendizaje de los conceptos."

"Se nota que los ponentes son expertos y su experiencia en BCG aporta mucho valor al contenido."

Los conceptos se explican con gran claridad y son muy relevantes.

"El curso proporciona una visión clara y precisa de los desafíos de la transformación digital y de la disrupción."

"Contenido súper pertinente y muy claro, me ayudó a entender por qué la digitalización es un imperativo."

"Aborda de forma concisa los temas más importantes y te da una buena base para seguir investigando."

El marco de BCG es una guía muy útil y aplicable en la práctica.

"El marco de BCG se vuelve muy útil en la práctica, es una guía excelente para comprender la transformación digital."

"Me sirvió para comprender el modelo práctico de BCG y lo que se necesita para una transformación exitosa."

"El modelo estratégico de BCG es clarísimo y fundamental, y te da las herramientas para aplicar en tu empresa."

Algunos temas requieren autoestudio para mayor profundidad.

"Es una buena introducción, pero para profundizar en los temas, se necesita un autoestudio adicional."

"El curso te da el marco general, pero no entra en la implementación detallada, lo cual es esperable."

"Aunque es muy completo para una introducción, me gustaría que algunos puntos clave se desarrollaran más."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Transformación digital with these activities:

Revise foundational principles of digital transformation

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Prepare your mind to grasp the intricacies of digital transformation by reviewing its core concepts.

Browse courses on Disruptive Technologies

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Review course syllabus and materials
Read introductory chapters of textbooks on digital transformation
Attend online seminars or webinars on the topic

Attend industry workshops on emerging digital transformation technologies

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Stay abreast of the latest advancements in digital transformation by participating in industry workshops.

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Identify workshops relevant to your interests and career goals
Register for the workshops and attend the sessions
Engage with industry experts and learn about new technologies and trends

Volunteer with organizations driving digital transformation in underserved communities

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Make a meaningful contribution while gaining practical experience in digital transformation projects.

Browse courses on Volunteering

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Identify organizations that align with your interests
Inquire about volunteer opportunities and apply
Participate in projects related to digital transformation, such as website development or data analysis

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Become a mentor to students interested in digital transformation

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Share your knowledge and experience with others by guiding their learning journey in digital transformation.

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Identify platforms or organizations where you can offer mentorship
Create a profile or submit an application to become a mentor
Connect with students and provide guidance on digital transformation concepts

Develop a digital transformation roadmap for a specific industry

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Apply your knowledge by creating a practical plan to guide digital transformation in a particular industry.

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Research the industry, its challenges, and opportunities
Identify key areas for digital transformation
Develop a roadmap with specific goals, strategies, and timelines
Present your roadmap to classmates or industry experts for feedback

Participate in a hackathon focused on digital transformation

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Challenge yourself in a collaborative environment to develop innovative digital transformation solutions.

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Find a hackathon that aligns with your interests
Form a team or join an existing team
Develop a solution to the hackathon challenge
Present your solution to a panel of judges and industry professionals

Career center

Learners who complete Transformación digital will develop knowledge and skills that may be useful to these careers:

Chief Digital Officer

Chief Digital Officers are responsible for leading an organization's digital transformation. This often includes developing and executing a digital strategy as well as identifying and implementing the necessary technologies. The BCG framework taught in this course will help CDOs implement successful digital transformations.

See salaries and explore the career path for Chief Digital Officer

Digital Transformation Manager

Digital Transformation Managers are responsible for leading and managing digital transformation projects and initiatives. This may include developing a digital strategy, identifying and implementing technologies, and managing change. This course will be helpful to those in Digital Transformation Management as it provides a framework and methodology for managing digital transformations.

See salaries and explore the career path for Digital Transformation Manager

Chief Information Officer

Chief Information Officers are responsible for developing and executing an organization's technology strategy and vision. Those seeking to advance into a CIO role can use this course to develop a framework for organizing and prioritizing digital transformation projects as well as current and future technology trends.

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Management Consultant

Management Consultants analyze business operations and develop plans to improve efficiency and increase profits. While it is not required, the Darden School of Business is a highly respected institution and this course can help build a foundation for success in Management Consulting. Additionally, BCG, who helped develop the course, is a Management Consulting firm and may provide access to networking opportunities.

See salaries and explore the career path for Management Consultant

Business Analyst

Business Analysts identify opportunities to improve business, analyze data, and develop recommendations to optimize operations and solve problems. This course provides a solid understanding of digital transformation, which can be used in this role to identify opportunities, develop plans, and implement solutions for digital transformation.

See salaries and explore the career path for Business Analyst

Product Manager

Product Managers develop and manage products and services. Those in this role can benefit from taking this course to understand how to incorporate digital transformation into the development and management of products and services.

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Technology Manager

Technology Managers plan, implement, and maintain technology systems. This course will help those working in this role build a foundation for understanding and participating in the development of a digital transformation strategy.

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Data Scientist

Data Scientists analyze data to extract insights and develop predictive models. Those who wish to work as Data Scientists may find this course's overview of digital transformation useful, as the course may aid in understanding data acquisition and usage, which can help develop predictive models and optimize outcomes.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. This often includes using digital marketing channels. This course may be helpful to those working as a Marketing Manager as it provides an overview of digital transformation and the current and future trends in digital marketing.

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Software Development Manager

Software Development Managers plan, design, and implement software systems. Those aspiring to this role can develop a foundation for understanding the needs of digital transformation and the technology required to achieve it.

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Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns and initiatives. This often includes using social media, search engine optimization, and email marketing. This course will build a foundation for understanding how digital transformation can be used to enhance digital marketing campaigns.

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Project Manager

Project Managers plan, execute, and close projects. Those seeking to excel as a Project Manager may take this course to gain insight into managing digital transformation projects, which often require a specialized approach.

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Operations Manager

Operations Managers plan and execute the day-to-day operations of an organization. This course may be helpful to an Operations Manager to gain insights into the digital transformation of operational processes and how this can be used to optimize performance.

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Sales Manager

Sales Managers plan and execute sales strategies and initiatives. Those working in Sales Management may take this course to understand how digital transformation can be used to enhance sales processes and reach new customers.

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Finance Manager

Finance Managers plan and execute financial strategies and initiatives. This course may be helpful to Finance Managers to gain insights into the digital transformation of financial processes and how this can be used to improve performance.

See salaries and explore the career path for Finance Manager

Transformación digital

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Reviews summary

Transformación digital: marco estratégico y conceptos clave

Activities

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