Transformación digital from Coursera

La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología.

Al final de este curso, podrá:

--describir la economía subyacente de la innovación, la tecnología y las disrupciones del mercado

--sopesar los pros y los contras de las tecnologías digitales actuales que impulsan el avance

--utilizar el marco de transformación digital de BCG como una «guía práctica» para digitalizar su organización

What's inside

Syllabus

Cómo la tecnología cambia la empresa

La velocidad exponencial a la que evoluciona la tecnología crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre cómo la información digital se puede procesar, comunicar y almacenar. Luego, examinaremos cómo la velocidad exponencial del cambio tecnológico está impulsando cambios en la industria. También oirá del liderazgo ejecutivo de Pitney Bowes sobre la adaptación y transformación en curso de su empresa.

La mecánica de la disrupción

La disrupción no es nueva y podemos aprender del pasado cómo prosperar, dadas las constantes disrupciones que son el sello distintivo de la era digital. Esta semana, exploraremos las bases de la transformación digital y la naturaleza del ciclo de vida competitivo. Examinaremos la economía subyacente de la innovación y el cambio tecnológico. Finalmente, exploraremos la incumbencia y la economía de la innovación a través de los lentes de la transformación digital.

Tendencias digitales pasadas y futuras

El cambio como una constante nunca ha sido más cierto que con las transformaciones digitales. Esta semana examinaremos los impulsores clave de la transformación digital, las oportunidades que ya han establecido y los desafíos que traen. Luego exploraremos las tendencias y tecnologías emergentes, qué es posible/probable en el futuro y qué estamos viendo actualmente en la práctica.

Su camino a la transformación digital

Durante la Semana 4 abordamos el «cómo» de la transformación digital. Abordamos este desafío con el uso del marco patentado de BCG, que proporciona un modelo estratégico práctico para pasar de un negocio heredado a uno digitalizado. Explicaremos la dualidad fundamental del marco y los diferentes habilitadores de la transformación digital.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines key trends of digitization that many students in the business field may find useful

Delivered by academics from Darden Business School, a top 20 global business school

Includes insights on digital transformation from experts at Boston Consulting Group

Explores technologies such as artificial intelligence and blockchain that are revolutionizing the economy

Provides a multi-faceted approach to digital transformation, leveraging both academic and industry insights

Advisable to have background knowledge of business and technology concepts to fully grasp the course content

Reviews summary

Valuable course on digital transformation

Reviews of the course 'Transformación digital' are highly positive, with reviewers praising its comprehensiveness, clarity, and relevance to the current business landscape. The course is described as informative, engaging, and well-structured, with practical applications for professionals seeking to understand and implement digital transformation strategies within their organizations.

Well-structured and easy to follow

"Excelente aproximacion al complejo enfoque de la Transformacion Digital."

"muy bueno pero hay muchas confusiones al momento de obtener propuestas de mejora"

"En este curso aprendí el funcionamiento de la transformación digital y cómo esta es aplicada a las empresas"

Offers practical tools and strategies

"excelentes herramientas, explica con mucha claridad los retos que ahora no son solo del área de tecnología sino de toda la compañia"

"Muy buen el curso, entrega las herramientas y conceptos claves para implementar un proceso de transformación digital con éxito"

"gran curso, muy bueno , aprendí mucho!! muchas gracias"

Provides valuable information and insights

"Proporciona valiosos contenidos y reflexiones sobre los elementos a considerar para la transformación digital"

"Excelente formación, muy completa y con contenido de mucho interés."

"Excelente curso brinda una visión amplia sobre los factores claves para un proceso de transformación digital."

Translation errors

"lA traducción al español no es buena"

"si tomas el curso en ingles, el examen te lo hacen en español y se llega a perder algunos conceptos"

"Las traducciones al español son pésimas"

Needs update

"Considero que se deben actualizar varios temas."

"The course is ok but the content, examples and a few topics need to be upgraded to the actuality reality."

Career center

Learners who complete Transformación digital will develop knowledge and skills that may be useful to these careers:

Chief Digital Officer

Chief Digital Officers are responsible for leading an organization's digital transformation. This often includes developing and executing a digital strategy as well as identifying and implementing the necessary technologies. The BCG framework taught in this course will help CDOs implement successful digital transformations.

See salaries and explore the career path for Chief Digital Officer

Digital Transformation Manager

Digital Transformation Managers are responsible for leading and managing digital transformation projects and initiatives. This may include developing a digital strategy, identifying and implementing technologies, and managing change. This course will be helpful to those in Digital Transformation Management as it provides a framework and methodology for managing digital transformations.

See salaries and explore the career path for Digital Transformation Manager

Management Consultant

Management Consultants analyze business operations and develop plans to improve efficiency and increase profits. While it is not required, the Darden School of Business is a highly respected institution and this course can help build a foundation for success in Management Consulting. Additionally, BCG, who helped develop the course, is a Management Consulting firm and may provide access to networking opportunities.

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Business Analyst

Business Analysts identify opportunities to improve business, analyze data, and develop recommendations to optimize operations and solve problems. This course provides a solid understanding of digital transformation, which can be used in this role to identify opportunities, develop plans, and implement solutions for digital transformation.

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Chief Information Officer

Chief Information Officers are responsible for developing and executing an organization's technology strategy and vision. Those seeking to advance into a CIO role can use this course to develop a framework for organizing and prioritizing digital transformation projects as well as current and future technology trends.

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Data Scientist

Data Scientists analyze data to extract insights and develop predictive models. Those who wish to work as Data Scientists may find this course's overview of digital transformation useful, as the course may aid in understanding data acquisition and usage, which can help develop predictive models and optimize outcomes.

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Product Manager

Product Managers develop and manage products and services. Those in this role can benefit from taking this course to understand how to incorporate digital transformation into the development and management of products and services.

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Software Development Manager

Software Development Managers plan, design, and implement software systems. Those aspiring to this role can develop a foundation for understanding the needs of digital transformation and the technology required to achieve it.

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Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns and initiatives. This often includes using social media, search engine optimization, and email marketing. This course will build a foundation for understanding how digital transformation can be used to enhance digital marketing campaigns.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. This often includes using digital marketing channels. This course may be helpful to those working as a Marketing Manager as it provides an overview of digital transformation and the current and future trends in digital marketing.

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Technology Manager

Technology Managers plan, implement, and maintain technology systems. This course will help those working in this role build a foundation for understanding and participating in the development of a digital transformation strategy.

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Operations Manager

Operations Managers plan and execute the day-to-day operations of an organization. This course may be helpful to an Operations Manager to gain insights into the digital transformation of operational processes and how this can be used to optimize performance.

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Project Manager

Project Managers plan, execute, and close projects. Those seeking to excel as a Project Manager may take this course to gain insight into managing digital transformation projects, which often require a specialized approach.

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Sales Manager

Sales Managers plan and execute sales strategies and initiatives. Those working in Sales Management may take this course to understand how digital transformation can be used to enhance sales processes and reach new customers.

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Finance Manager

Finance Managers plan and execute financial strategies and initiatives. This course may be helpful to Finance Managers to gain insights into the digital transformation of financial processes and how this can be used to improve performance.

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Transformación digital

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Valuable course on digital transformation

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