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Michael Lenox,
Amane Dannouni,
Sonja Rueger,
and
Ching Fong Ong
La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología.
Read more
La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología.
Read more
La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología.
Al final de este curso, podrá:
--describir la economía subyacente de la innovación, la tecnología y las disrupciones del mercado
--sopesar los pros y los contras de las tecnologías digitales actuales que impulsan el avance
--utilizar el marco de transformación digital de BCG como una «guía práctica» para digitalizar su organización
Register for this course and see more details by visiting:
OpenCourser.com/course/3g7if4/transformacion
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What's inside
Syllabus
Cómo la tecnología cambia la empresa
La velocidad exponencial a la que evoluciona la tecnología crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre cómo la información digital se puede procesar, comunicar y almacenar. Luego, examinaremos cómo la velocidad exponencial del cambio tecnológico está impulsando cambios en la industria. También oirá del liderazgo ejecutivo de Pitney Bowes sobre la adaptación y transformación en curso de su empresa.
Read more
Syllabus
Cómo la tecnología cambia la empresa
La velocidad exponencial a la que evoluciona la tecnología crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre cómo la información digital se puede procesar, comunicar y almacenar. Luego, examinaremos cómo la velocidad exponencial del cambio tecnológico está impulsando cambios en la industria. También oirá del liderazgo ejecutivo de Pitney Bowes sobre la adaptación y transformación en curso de su empresa.
Read more
La mecánica de la disrupción
La disrupción no es nueva y podemos aprender del pasado cómo prosperar, dadas las constantes disrupciones que son el sello distintivo de la era digital. Esta semana, exploraremos las bases de la transformación digital y la naturaleza del ciclo de vida competitivo. Examinaremos la economía subyacente de la innovación y el cambio tecnológico. Finalmente, exploraremos la incumbencia y la economía de la innovación a través de los lentes de la transformación digital.
Tendencias digitales pasadas y futuras
El cambio como una constante nunca ha sido más cierto que con las transformaciones digitales. Esta semana examinaremos los impulsores clave de la transformación digital, las oportunidades que ya han establecido y los desafíos que traen. Luego exploraremos las tendencias y tecnologías emergentes, qué es posible/probable en el futuro y qué estamos viendo actualmente en la práctica.
Su camino a la transformación digital
Durante la Semana 4 abordamos el «cómo» de la transformación digital. Abordamos este desafío con el uso del marco patentado de BCG, que proporciona un modelo estratégico práctico para pasar de un negocio heredado a uno digitalizado. Explicaremos la dualidad fundamental del marco y los diferentes habilitadores de la transformación digital.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines key trends of digitization that many students in the business field may find useful
Delivered by academics from Darden Business School, a top 20 global business school
Includes insights on digital transformation from experts at Boston Consulting Group
Explores technologies such as artificial intelligence and blockchain that are revolutionizing the economy
Provides a multi-faceted approach to digital transformation, leveraging both academic and industry insights
Advisable to have background knowledge of business and technology concepts to fully grasp the course content
Save this course
Save Transformación digital to your list so you can find it easily later:
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Reviews summary
Valuable course on digital transformation
Reviews of the course 'Transformación digital' are highly positive, with reviewers praising its comprehensiveness, clarity, and relevance to the current business landscape. The course is described as informative, engaging, and well-structured, with practical applications for professionals seeking to understand and implement digital transformation strategies within their organizations.
Well-structured and easy to follow
"Excelente aproximacion al complejo enfoque de la Transformacion Digital."
"muy bueno pero hay muchas confusiones al momento de obtener propuestas de mejora"
"En este curso aprendí el funcionamiento de la transformación digital y cómo esta es aplicada a las empresas"
Offers practical tools and strategies
"excelentes herramientas, explica con mucha claridad los retos que ahora no son solo del área de tecnología sino de toda la compañia"
"Muy buen el curso, entrega las herramientas y conceptos claves para implementar un proceso de transformación digital con éxito"
"gran curso, muy bueno , aprendí mucho!! muchas gracias"
Provides valuable information and insights
"Proporciona valiosos contenidos y reflexiones sobre los elementos a considerar para la transformación digital"
"Excelente formación, muy completa y con contenido de mucho interés."
"Excelente curso brinda una visión amplia sobre los factores claves para un proceso de transformación digital."
Translation errors
"lA traducción al español no es buena"
"si tomas el curso en ingles, el examen te lo hacen en español y se llega a perder algunos conceptos"
"Las traducciones al español son pésimas"
Needs update
"Considero que se deben actualizar varios temas."
"The course is ok but the content, examples and a few topics need to be upgraded to the actuality reality."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Transformación digital with these
activities:
Revise foundational principles of digital transformation
Show steps
Prepare your mind to grasp the intricacies of digital transformation by reviewing its core concepts.
Browse courses on
Disruptive Technologies
Show steps
-
Review course syllabus and materials
-
Read introductory chapters of textbooks on digital transformation
-
Attend online seminars or webinars on the topic
Attend industry workshops on emerging digital transformation technologies
Show steps
Stay abreast of the latest advancements in digital transformation by participating in industry workshops.
Show steps
-
Identify workshops relevant to your interests and career goals
-
Register for the workshops and attend the sessions
-
Engage with industry experts and learn about new technologies and trends
Volunteer with organizations driving digital transformation in underserved communities
Show steps
Make a meaningful contribution while gaining practical experience in digital transformation projects.
Browse courses on
Volunteering
Show steps
-
Identify organizations that align with your interests
-
Inquire about volunteer opportunities and apply
-
Participate in projects related to digital transformation, such as website development or data analysis
Three other activities
Expand to see all activities and additional details
Show all six activities
Become a mentor to students interested in digital transformation
Show steps
Share your knowledge and experience with others by guiding their learning journey in digital transformation.
Browse courses on
Mentoring
Show steps
-
Identify platforms or organizations where you can offer mentorship
-
Create a profile or submit an application to become a mentor
-
Connect with students and provide guidance on digital transformation concepts
Develop a digital transformation roadmap for a specific industry
Show steps
Apply your knowledge by creating a practical plan to guide digital transformation in a particular industry.
Show steps
-
Research the industry, its challenges, and opportunities
-
Identify key areas for digital transformation
-
Develop a roadmap with specific goals, strategies, and timelines
-
Present your roadmap to classmates or industry experts for feedback
Participate in a hackathon focused on digital transformation
Show steps
Challenge yourself in a collaborative environment to develop innovative digital transformation solutions.
Show steps
-
Find a hackathon that aligns with your interests
-
Form a team or join an existing team
-
Develop a solution to the hackathon challenge
-
Present your solution to a panel of judges and industry professionals
Revise foundational principles of digital transformation
Show steps
Prepare your mind to grasp the intricacies of digital transformation by reviewing its core concepts.
Browse courses on
Disruptive Technologies
Show steps
Show steps
Show steps
- Review course syllabus and materials
- Read introductory chapters of textbooks on digital transformation
- Attend online seminars or webinars on the topic
Attend industry workshops on emerging digital transformation technologies
Show steps
Stay abreast of the latest advancements in digital transformation by participating in industry workshops.
Show steps
Show steps
Show steps
- Identify workshops relevant to your interests and career goals
- Register for the workshops and attend the sessions
- Engage with industry experts and learn about new technologies and trends
Volunteer with organizations driving digital transformation in underserved communities
Show steps
Make a meaningful contribution while gaining practical experience in digital transformation projects.
Browse courses on
Volunteering
Show steps
Show steps
Show steps
- Identify organizations that align with your interests
- Inquire about volunteer opportunities and apply
- Participate in projects related to digital transformation, such as website development or data analysis
Three other activities
Expand to see all activities and additional details
Show all six activities
Become a mentor to students interested in digital transformation
Show steps
Share your knowledge and experience with others by guiding their learning journey in digital transformation.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify platforms or organizations where you can offer mentorship
- Create a profile or submit an application to become a mentor
- Connect with students and provide guidance on digital transformation concepts
Develop a digital transformation roadmap for a specific industry
Show steps
Apply your knowledge by creating a practical plan to guide digital transformation in a particular industry.
Show steps
Show steps
Show steps
- Research the industry, its challenges, and opportunities
- Identify key areas for digital transformation
- Develop a roadmap with specific goals, strategies, and timelines
- Present your roadmap to classmates or industry experts for feedback
Participate in a hackathon focused on digital transformation
Show steps
Challenge yourself in a collaborative environment to develop innovative digital transformation solutions.
Show steps
Show steps
Show steps
- Find a hackathon that aligns with your interests
- Form a team or join an existing team
- Develop a solution to the hackathon challenge
- Present your solution to a panel of judges and industry professionals
Career center
Learners who complete Transformación digital will develop knowledge and skills
that may be useful to these careers:
Chief Digital Officer
Chief Digital Officer
Chief Digital Officers are responsible for leading an organization's digital transformation. This often includes developing and executing a digital strategy as well as identifying and implementing the necessary technologies. The BCG framework taught in this course will help CDOs implement successful digital transformations.
Digital Transformation Manager
Digital Transformation Manager
Digital Transformation Managers are responsible for leading and managing digital transformation projects and initiatives. This may include developing a digital strategy, identifying and implementing technologies, and managing change. This course will be helpful to those in Digital Transformation Management as it provides a framework and methodology for managing digital transformations.
Management Consultant
Management Consultant
Management Consultants analyze business operations and develop plans to improve efficiency and increase profits. While it is not required, the Darden School of Business is a highly respected institution and this course can help build a foundation for success in Management Consulting. Additionally, BCG, who helped develop the course, is a Management Consulting firm and may provide access to networking opportunities.
Business Analyst
Business Analyst
Business Analysts identify opportunities to improve business, analyze data, and develop recommendations to optimize operations and solve problems. This course provides a solid understanding of digital transformation, which can be used in this role to identify opportunities, develop plans, and implement solutions for digital transformation.
Chief Information Officer
Chief Information Officer
Chief Information Officers are responsible for developing and executing an organization's technology strategy and vision. Those seeking to advance into a CIO role can use this course to develop a framework for organizing and prioritizing digital transformation projects as well as current and future technology trends.
Data Scientist
Data Scientist
Data Scientists analyze data to extract insights and develop predictive models. Those who wish to work as Data Scientists may find this course's overview of digital transformation useful, as the course may aid in understanding data acquisition and usage, which can help develop predictive models and optimize outcomes.
Product Manager
Product Manager
Product Managers develop and manage products and services. Those in this role can benefit from taking this course to understand how to incorporate digital transformation into the development and management of products and services.
Software Development Manager
Software Development Manager
Software Development Managers plan, design, and implement software systems. Those aspiring to this role can develop a foundation for understanding the needs of digital transformation and the technology required to achieve it.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists plan and execute digital marketing campaigns and initiatives. This often includes using social media, search engine optimization, and email marketing. This course will build a foundation for understanding how digital transformation can be used to enhance digital marketing campaigns.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. This often includes using digital marketing channels. This course may be helpful to those working as a Marketing Manager as it provides an overview of digital transformation and the current and future trends in digital marketing.
Technology Manager
Technology Manager
Technology Managers plan, implement, and maintain technology systems. This course will help those working in this role build a foundation for understanding and participating in the development of a digital transformation strategy.
Operations Manager
Operations Manager
Operations Managers plan and execute the day-to-day operations of an organization. This course may be helpful to an Operations Manager to gain insights into the digital transformation of operational processes and how this can be used to optimize performance.
Project Manager
Project Manager
Project Managers plan, execute, and close projects. Those seeking to excel as a Project Manager may take this course to gain insight into managing digital transformation projects, which often require a specialized approach.
Sales Manager
Sales Manager
Sales Managers plan and execute sales strategies and initiatives. Those working in Sales Management may take this course to understand how digital transformation can be used to enhance sales processes and reach new customers.
Finance Manager
Finance Manager
Finance Managers plan and execute financial strategies and initiatives. This course may be helpful to Finance Managers to gain insights into the digital transformation of financial processes and how this can be used to improve performance.
For more career information including salaries, visit:
OpenCourser.com/course/3g7if4/transformacion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Transformación digital.
Este libro ofrece una guía práctica para los líderes empresariales que buscan navegar por la transformación digital. Proporciona un marco para evaluar la madurez digital de una empresa y desarrollar una estrategia de transformación holística.
Este libro clásico sobre innovación disruptiva es esencial para comprender cómo las tecnologías digitales están cambiando los mercados y creando nuevas oportunidades comerciales.
Este libro examina la Cuarta Revolución Industrial y cómo está transformando los negocios, la sociedad y la economía global.
Este libro explora el impacto de la inteligencia artificial (IA) en las empresas y las industrias. Proporciona estrategias para aprovechar la IA para obtener una ventaja competitiva, así como consideraciones éticas y sociales.
Este libro desafía las normas organizativas tradicionales y presenta un modelo para organizaciones exponenciales, que aprovechan las tecnologías digitales para crecer y escalar rápidamente.
Este libro se centra en el papel crucial de la cultura en el éxito empresarial, destacando la importancia de crear un entorno que fomente la innovación y la adaptabilidad. Es una lectura valiosa para los líderes que buscan transformar digitalmente sus organizaciones.
Esta biografía proporciona información sobre la vida y el liderazgo de Steve Jobs, un pionero de la revolución digital. Es una lectura inspiradora para comprender la mentalidad y las estrategias de un líder transformador.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/3g7if4/transformacion
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Effort
4 semanas de estudio, 2 horas por semana para las semanas 1-3 y 3 horas de trabajo para la semana 4
Level
Introductory
Via
Coursera
Institutions
University of Virginia
BCG
Instructors
Michael Lenox
Amane Dannouni
Sonja Rueger
Ching Fong Ong
Language
Español
Transcripts
English
Français
Deutsch
العربية
한국어
Pусский
tiếng Việt
Good to know
Examines key trends of digitization that many students in the business field may find useful
Delivered by academics from Darden Business School, a top 20 global business school
Includes insights on digital transformation from experts at Boston Consulting Group
Explores technologies such as artificial intelligence and blockchain that are revolutionizing the economy
Provides a multi-faceted approach to digital transformation, leveraging both academic and industry insights
Advisable to have background knowledge of business and technology concepts to fully grasp the course content
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