Componentes Tecnológicos y Operaciones from edX

El surgimiento de Internet y el uso de tecnología de forma generalizada en la población ha creado un nuevo paradigma en la forma de hacer negocios, obtener competencias que habiliten a las organizaciones para aprovechar estos recursos se vuelve fundamental para la competitividad de cada organización. Este segundo curso te preparará para comprender mejor las tecnologías emergentes y al mismo tiempo, te dará las herramientas necesarias para aprovecharlas a su máximo potencial.

Este curso explora el impacto en las operaciones de los minoristas y los componentes tecnológicos que catapultan este nuevo modelo. Comenzaremos por analizar la evolución de las tradicionales 4Ps del Marketing hacia las nuevas 6Ps y su impacto estratégico para una empresa de retail, exploraremos algunas tecnologías relevantes para alcanzar esta transformación, discutiremos el uso de algunas metodologías en el desarrollo de soluciones y finalmente aprenderemos como se pueden integrar estas herramientas tecnológicas a una operación existente de retail para arrancar y consolidar su transformación digital.

Hemos preparado una serie de materiales complementarios al curso que te darán un panorama actualizado y nos presentarán casos muy recientes de empresas que se transforman, y con ellos podremos imaginar el futuro que se avecina en los meses siguientes, te sorprenderás de que no todo se logra solamente con tecnología.

Si eres un profesional que trabaja cerca de la administración de una empresa como gerente de operaciones, administrador, director general o puestos relacionados y tienes en mente aprovechar las tecnologías emergentes para mejorar tus operaciones de manera estratégica, este curso te dará los conocimientos necesarios para beneficiar a la organización y volverla más eficiente, ágil y preparada para el mundo digital en el que compiten y se desarrollan los negocios.

What you'll learn

Este curso diseñado especialmente por el Tecnológico de Monterrey te preparará para comprender mejor las tecnologías emergentes y al mismo tiempo te dará las herramientas necesarias para aprovecharlas a su máximo potencial. Al final del curso podrás:

Comprender claramente el rol de la tecnología en la transformación digital del retail. Conocerás la evolución de las 4Ps del Marketing y como la tecnología ha tenido un papel relevante en las operaciones de retail en el mundo.
Distinguir las diferentes metodologías utilizadas en el desarrollo de soluciones. Entenderás las tecnologías y aplicaciones específicas a utilizarse en las operaciones de retail.
Conocer los marcos de integración bajo los cuales puede desarrollarse la transformación digital de las operaciones de retail.
Identificar el marco conceptual para comprender las metodologías y frameworks de trabajo en el desarrollo de soluciones y el uso de aplicaciones de software para la transformación de las operaciones.

What's inside

Syllabus

T1. La Rueda Estratégica del Retail en la Era de la Nueva Tecnología (Strategic Wheel – 6P)

T2. Tecnologías y Aplicaciones Específicas para la Transformación Digital en el Retail.

T3. Uso de herramientas tecnológicas en el Desarrollo de Soluciones para la Transformación Digital en el Retail.

T4. Uso de herramientas tecnológicas de Integración electrónica para la Transformación Digital en el Retail.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces learners to the evolution of the traditional 4Ps of Marketing and presents the new 6Ps, which are highly useful in contemporary marketing strategies in the retail industry

Provides a comprehensive understanding of the role of technology in the digital transformation of retail

Prepares learners to identify and make use of the most suitable technologies for enhancing retail operations

Guides learners through the process of leveraging technological tools to develop solutions for the digital transformation of retail

Provides real-world examples to illustrate the application of technological tools in the digital transformation of retail

Offers a framework for effectively integrating technology into existing retail operations

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Componentes Tecnológicos y Operaciones with these activities:

Organize Course Notes and Materials

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Helps students develop effective study habits, stay organized, and improve their ability to retrieve and synthesize information.

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Review lecture slides, notes, and readings regularly.
Create a system for organizing and categorizing notes and materials.
Summarize key concepts and insights.
Use flashcards or other techniques to aid memorization.

Form Study Groups

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Encourages peer learning and collaboration, fostering knowledge sharing, critical thinking, and a sense of community among students.

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Form study groups with classmates based on shared interests or learning goals.
Meet regularly to discuss course material, work on assignments together, and quiz each other.
Share resources, provide feedback, and support each other's learning journeys.

Explore Technology Platforms for Retail

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Provides hands-on experience with technology platforms commonly used in retail, enabling students to understand their capabilities and applications.

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Identify different types of technology platforms used in retail, such as e-commerce platforms, CRM systems, and data analytics tools.
Select one or two platforms for in-depth exploration.
Follow online tutorials or documentation to learn about the features and functionalities of the platforms.

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Analyze Retail Case Studies

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Develops critical thinking skills by examining real-world examples of retail transformation and identifying successful strategies.

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Select relevant retail case studies from industry publications or research papers.
Identify the key challenges, solutions, and outcomes of each case.
Analyze the role of technology in driving retail transformation.
Compare and contrast different approaches to digital transformation in retail.

Career center

Learners who complete Componentes Tecnológicos y Operaciones will develop knowledge and skills that may be useful to these careers:

Operations Manager

Operations Managers oversee the day-to-day operations of a business. This course will help you develop the skills you need to be a successful Operations Manager, including the ability to manage people, processes, and resources.

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Retail Manager

Retail Managers oversee the operations of retail stores. This course will help you develop the skills you need to be a successful Retail Manager, including the ability to manage staff, inventory, and customer service.

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Project Manager

Project Managers plan, execute, and close projects. This course will help you develop the skills you need to be a successful Project Manager, including the ability to define project scope, develop project plans, and manage project teams.

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UX Designer

UX Designers design user interfaces for websites and applications. This course will help you develop the skills you need to be a successful UX Designer, including the ability to understand user needs, design user interfaces, and evaluate user experience.

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Business Analyst

Business Analysts help businesses improve their performance by analyzing business processes and providing recommendations for improvement. This course will help you develop the skills you need to be a successful Business Analyst, including the ability to analyze business processes, develop solutions, and communicate recommendations.

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Consultant

Consultants use their knowledge of business principles and practices to provide advice to organizations on how to improve their performance. This course will help you develop the skills you need to be a successful Consultant, including the ability to analyze business problems, develop and implement solutions, and communicate effectively with clients.

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Technical Writer

Technical Writers create documentation for technical products and services. This course may be useful in giving you a better understanding of software systems and tools that one would use in this role.

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Supply Chain Manager

Supply Chain Managers oversee the flow of goods and services from suppliers to customers. This course will help you develop the skills you need to be a successful Supply Chain Manager, including the ability to manage inventory, transportation, and logistics.

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E-commerce Manager

E-commerce Managers oversee the operations of e-commerce websites. This course may help you to better understand the operational aspects of working for an e-commerce related organization.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. This course will help you develop the skills you need to be a successful Marketing Manager, including the ability to develop marketing strategies, create marketing materials, and track marketing results.

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System Analyst

Systems Analysts design, develop, and implement computer systems. This course will help you develop the skills you need to be a successful Systems Analyst, including the ability to analyze business requirements, design system solutions, and implement new systems.

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Sales Manager

Sales Managers lead sales teams and develop sales strategies. This course will help you develop the skills you need to be a successful Sales Manager, including the ability to manage sales teams, develop sales strategies, and close deals.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course will help you develop the skills you need to be a successful Data Analyst, including the ability to collect and clean data, perform statistical analysis, and visualize data.

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Web Developer

Web Developers design and develop websites. This course will help you understand the components of website design and development that you can closely support with the knowledge and skills gained from this course.

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Product Manager

Product Managers are responsible for the development and launch of new products and services. This course will help you develop the skills you need to be a successful Product Manager, including the ability to define product requirements, manage product development, and launch new products.

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