Become a Growth Marketer: Learn Growth Marketing & Get a Job from Udemy

What's inside

Learning objectives

Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Design and predict their company or product's growth trajectory
Apply the traction model of distribution to their own venture or firm
Design and run their first google adwords campaign
Design and run their own facebook ads campaign
Analyze other types of advertising and their suitability for each campaign

Understand the basics of company and product branding
Look for and decide between available marketing & growth positions
Put together a personal portfolio that will increase their likelihood of being hired
Use tactics for using free work to increase their exposure before applying for jobs
Know what to expect during interviews for marketing positions
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Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Design and predict their company or product's growth trajectory
Apply the traction model of distribution to their own venture or firm
Design and run their first google adwords campaign
Design and run their own facebook ads campaign
Analyze other types of advertising and their suitability for each campaign
Understand the basics of company and product branding
Look for and decide between available marketing & growth positions
Put together a personal portfolio that will increase their likelihood of being hired
Use tactics for using free work to increase their exposure before applying for jobs
Know what to expect during interviews for marketing positions
Show more
Show less

Syllabus

Introduction

Course overview

Want to connect with other Growth Marketers and Growth Marketing students?

Network with like minded students
Connect with the instructors directly
Follow along and ask lecture questions as you go
Learn from other students that are simultaneously watching the course
Find exclusive jobs and opportunities

JUMPSTART: Let's run a competitive audit

Let's say that you're launching a social media platform similar to Snapchat and need to run through a competitive audit. So let's begin, shall we?

How to get the most out of the course

Review sheets, activities, resources - all in one PDF

General concepts

Intro to marketing channels

Top marketing channels

Marketing and channel specialization

[ASSIGNMENT] 19 marketing channels

Alright, we're on our way to becoming marketers and we believe in you...but just to be sure, let's check in on the last few lectures.

What is funnel marketing?

Real examples of funnels

[ASSIGNMENT] Applying funnel marketing

Are you #basic? Well, do you at least know the #basics of marketing? Let's see.

Section 2: Review & Recap

General skills

Basic psychology and persuasion triggers

[ASSIGNMENT] Basic psychology

Understanding data and analytics

Customer lifetime value

Customer acquisition cost

Customer segmentation

Growth modeling

You're going to get hit with a lot of acronyms in marketing...a lot. You've already learned at least two. Let's review. Onward!

Branding and positioning

Branding and positioning is an integral part of marketing - and much more than a logo. Let's go over the last lecture.

We want you to walk away from this course with skills and projects in hand, but first let's review what we've learned in context.

Section 3: Review & Recap

Job specific skills

Intro to job specific skills

Google Analytics - Introduction

Google Analytics - Real time tab

Google Analytics - Audience tab

Google Analytics - Acquisitions tab

Google Analytics - Conversions tab

Google Analytics - Behavior tab

Intro to Paid ads

Intro to Google AdWords

Keyword research with Google AdWords

Setting up your own Google AdWords campaign

Native advertising

Companies in the native advertising space

Intro to Facebook advertising

Facebook ad campaign example

Setting up your Facebook ad campaign

Display ads / Retargeting

This is our favorite game. Let's play!

Intro to email marketing

Lifecycle email marketing

4 stages of lifecycle email marketing

Real example of lifecycle email marketing

Key metrics in email marketing

How to interpret email marketing metrics

Real examples of email marketing campaigns

Email copywriting

AIDA formula

This one's about another acronym, AIDA.

Knowing how to use an email management system is an important skill to have when job hunting. Even if the company doesn't use Mailchimp, having the experience of working with emails and email lists will add bonus points. Not all email management systems are the same, but the mindset usually is. In this activity you'll create an email using Mailchimp. Try to apply what you've learned in the last few lectures while you learn. See the Resources section for step-by-step instructions if you're stuck.

Section 4: Review & Recap

How to prepare yourself and your resume

Building your marketing portfolio

Free work

[ASSIGNMENT] Free work

[ACTIVITY] Fix this

Building your audience

[ASSIGNMENT] Building your audience

Let's get to work so you can get work.

Hopefully what we've talked about will place you as king/queen of ballers presiding over the land of Marketing Ballerdom. Can you rule?

Section 5: Review & Recap

Looking for and applying to jobs

Finding your job

Where to look for marketing jobs

Narrow down the list of companies you'd like to work for

[ASSIGNMENT] List 1-3 companies you'd like to work for

Strategies for coming in contact with the companies you're targeting

The hunt alone is a long, arduous process. The job hunt doesn't have to be.

We all know that having a blog or portfolio is extremely important and (can be) extremely daunting. So let's get it over with. In this activity we want you to, that's right, start a blog. Choose a template, design it (come on this part is kind of fun), and write your first blog post.

Your post can be about an industry trend, a project you've worked on, or even just a series of re-blogs. If you have a company you want to work for in mind, tailor your post toward them.

Section 6: Review & Recap

Killing the interview

How to crush the interview

Briefcase technique

Questions to expect in an interview

More about interviews

Is there anything more satisfying?

Section 7: Review & Recap

Course wrap up

Things to do after finishing the course

Portfolio Checklist

Bonus Lecture

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Prepares students for a variety of industry positions by instructing them on basic and advanced strategies

Provides interactive materials that students can use to practice concepts

Focuses on skills and methods that are immediately useful to students' professional goals

Taught by experienced professionals who work in Growth Marketing

Covers in-demand skills that are highly relevant to industry

This course requires students to have access to the internet

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Become a Growth Marketer: Learn Growth Marketing & Get a Job with these activities:

Attend a growth marketing meetup.

Show steps

Networking with other growth marketers is a great way to learn about new trends and strategies. Meetups are a great place to connect with potential mentors and employers.

Browse courses on Growth Hacking

Show steps

Find a growth marketing meetup in your area.
Attend the meetup and introduce yourself to other attendees.
Follow up with anyone you meet and connect with them on LinkedIn.

Read the book Growth Hacking: The Definitive Guide to Rapid Growth

Show steps

This book is a comprehensive guide to growth hacking, with insights into growth marketing and advertising psychology. Reading this book will help solidify your understanding of the topics covered in the course.

View Hacking Growth on Amazon

Show steps

Read the book from cover to cover.
Take notes on the key concepts.
Apply the concepts to your own marketing campaigns.

Follow a tutorial on how to use Facebook Advertising.

Show steps

Facebook Advertising is a powerful tool for reaching your target audience. A tutorial can provide you with step-by-step instructions on how to use Facebook Advertising effectively.

Browse courses on Growth Hacking

Show steps

Find a tutorial that is relevant to your needs.
Follow the steps in the tutorial carefully.
Experiment with different settings to see what works best for you.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Attend a workshop on growth marketing.

Show steps

Workshops are a great way to learn about growth marketing from experienced professionals. You can also get hands-on experience with growth marketing tools and techniques.

Browse courses on Growth Hacking

Show steps

Find a workshop on growth marketing that is relevant to your needs.
Register for the workshop and attend the sessions.
Participate in the discussions and ask questions.

Create a blog post on a growth marketing topic.

Show steps

Writing a blog post on a growth marketing topic will help you to synthesize and retain the information you have learned in the course. It will also give you an opportunity to practice your writing skills and share your knowledge with others.

Browse courses on Growth Hacking

Show steps

Choose a topic that you are interested in.
Research the topic thoroughly.
Write a clear and concise blog post.
Publish your blog post on a platform of your choice.

Practice running Google AdWords campaigns.

Show steps

The best way to learn how to run effective Google AdWords campaigns is to practice. You can practice on your own projects or volunteer to help run campaigns for non-profit organizations.

Browse courses on Growth Hacking

Show steps

Create a Google AdWords account.
Develop a keyword list.
Create ad copy and landing pages.
Set a budget and track your results.

Organize and review your course materials.

Show steps

Organizing and reviewing your course materials will help you to better understand and retain the information you have learned. It will also make it easier for you to find the information you need when you need it.

Show steps

Gather all of your course materials in one place.
Create a system for organizing your materials.
Review your materials regularly.

Career center

Learners who complete Become a Growth Marketer: Learn Growth Marketing & Get a Job will develop knowledge and skills that may be useful to these careers:

Growth Marketing Manager

Growth Marketing Managers are responsible for developing and executing marketing strategies that drive growth for a business. They use data and analytics to identify growth opportunities and develop strategies to capitalize on them. This course can help you develop the skills and knowledge necessary to succeed as a Growth Marketing Manager. You will learn about growth hacking, data analysis, customer acquisition, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Growth Marketing Manager

Marketing Manager

Marketing Managers create and oversee the execution of marketing campaigns. They determine the target audience, develop the marketing message, and select the most effective channels to reach the target audience. This course can help you develop the skills and knowledge necessary to succeed as a Marketing Manager. You will learn about marketing strategy, market research, advertising media, data analysis and forecasting, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Marketing Manager

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for a specific product or line of products. They work closely with product development and sales teams to ensure that the product is marketed effectively. This course can help you develop the skills and knowledge necessary to succeed as a Product Marketing Manager. You will learn about product marketing, market research, competitive analysis, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Product Marketing Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing marketing campaigns using digital channels. They use a variety of digital marketing tools and techniques to reach their target audience. This course can help you develop the skills and knowledge necessary to succeed as a Digital Marketing Manager. You will learn about search engine optimization, social media marketing, email marketing, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing strategies. They create and distribute content that is designed to attract and engage a target audience. This course can help you develop the skills and knowledge necessary to succeed as a Content Marketing Manager. You will learn about content marketing, copywriting, social media marketing, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Content Marketing Manager

Advertising Manager

Advertising Managers are responsible for developing and executing advertising campaigns. They work with clients to determine the target audience, develop the advertising message, and select the most effective advertising media. This course can help you develop the skills and knowledge necessary to succeed as an Advertising Manager. You will learn about advertising, media planning, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Advertising Manager

Market Researcher

Market Researchers collect and analyze data about markets, customers, and competitors. They use this data to help businesses make informed decisions about their marketing strategies. This course can help you develop the skills and knowledge necessary to succeed as a Market Researcher. You will learn about market research, data analysis, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Market Researcher

Data Analyst

Data Analysts collect, clean, and analyze data to help businesses make informed decisions. They use a variety of data analysis tools and techniques to identify trends and patterns. This course can help you develop the skills and knowledge necessary to succeed as a Data Analyst. You will learn about data analysis, data mining, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts work with businesses to identify and solve business problems. They use a variety of analytical techniques to identify inefficiencies and opportunities for improvement. This course can help you develop the skills and knowledge necessary to succeed as a Business Analyst. You will learn about business analysis, process improvement, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Business Analyst

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They develop sales strategies, motivate sales teams, and track sales performance. This course can help you develop the skills and knowledge necessary to succeed as a Sales Manager. You will learn about sales management, leadership, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They work with customers to identify and resolve issues, and they provide ongoing support. This course can help you develop the skills and knowledge necessary to succeed as a Customer Success Manager. You will learn about customer success, customer relationship management, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Customer Success Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project goals, develop project plans, and track project progress. This course can help you develop the skills and knowledge necessary to succeed as a Project Manager. You will learn about project management, project planning, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of a business. They work with employees to ensure that operations are running smoothly and efficiently. This course can help you develop the skills and knowledge necessary to succeed as an Operations Manager. You will learn about operations management, process improvement, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Operations Manager

Human Resources Manager

Human Resources Managers are responsible for managing the human resources function of a business. They work with employees to ensure that they are treated fairly and that they are meeting the company's goals. This course can help you develop the skills and knowledge necessary to succeed as a Human Resources Manager. You will learn about human resources management, employee relations, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Human Resources Manager

Financial Analyst

Financial Analysts are responsible for analyzing financial data to help businesses make informed decisions. They use a variety of financial analysis tools and techniques to identify opportunities for improvement. This course can help you develop the skills and knowledge necessary to succeed as a Financial Analyst. You will learn about financial analysis, financial modeling, and more. This course can help you gain a competitive edge in the job market and increase your chances of success in your career.

See salaries and explore the career path for Financial Analyst