Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
Read more
Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.
Who should take this class?
The class is designed for 3 types of students:
1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies
2) Anyone who wants to transition to marketing and get a job
3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
Here's a deal for you
UDEAFNULP2024
What's inside
Learning objectives
- Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
- Understand the basics of advertising psychology & persuasion
- Design and start their own email advertising campaign
- Design and predict their company or product's growth trajectory
- Apply the traction model of distribution to their own venture or firm
- Design and run their first google adwords campaign
- Design and run their own facebook ads campaign
- Analyze other types of advertising and their suitability for each campaign
- Understand the basics of company and product branding
- Look for and decide between available marketing & growth positions
- Put together a personal portfolio that will increase their likelihood of being hired
- Use tactics for using free work to increase their exposure before applying for jobs
- Know what to expect during interviews for marketing positions
- Show more
- Show less
- Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
- Understand the basics of advertising psychology & persuasion
- Design and start their own email advertising campaign
- Design and predict their company or product's growth trajectory
- Apply the traction model of distribution to their own venture or firm
- Design and run their first google adwords campaign
- Design and run their own facebook ads campaign
- Analyze other types of advertising and their suitability for each campaign
- Understand the basics of company and product branding
- Look for and decide between available marketing & growth positions
- Put together a personal portfolio that will increase their likelihood of being hired
- Use tactics for using free work to increase their exposure before applying for jobs
- Know what to expect during interviews for marketing positions
- Show more
- Show less
Syllabus
Introduction
Course overview
Want to connect with other Growth Marketers and Growth Marketing students?
Network with like minded students
Connect with the instructors directly
Follow along and ask lecture questions as you go
Learn from other students that are simultaneously watching the course
Find exclusive jobs and opportunities
Read more
Syllabus
Want to connect with other Growth Marketers and Growth Marketing students?
Network with like minded students
Connect with the instructors directly
Follow along and ask lecture questions as you go
Learn from other students that are simultaneously watching the course
Find exclusive jobs and opportunities
Let's say that you're launching a social media platform similar to Snapchat and need to run through a competitive audit. So let's begin, shall we?
Alright, we're on our way to becoming marketers and we believe in you...but just to be sure, let's check in on the last few lectures.
Are you #basic? Well, do you at least know the #basics of marketing? Let's see.
You're going to get hit with a lot of acronyms in marketing...a lot. You've already learned at least two. Let's review. Onward!
Branding and positioning is an integral part of marketing - and much more than a logo. Let's go over the last lecture.
We want you to walk away from this course with skills and projects in hand, but first let's review what we've learned in context.
This is our favorite game. Let's play!
This one's about another acronym, AIDA.
Knowing how to use an email management system is an important skill to have when job hunting. Even if the company doesn't use Mailchimp, having the experience of working with emails and email lists will add bonus points. Not all email management systems are the same, but the mindset usually is. In this activity you'll create an email using Mailchimp. Try to apply what you've learned in the last few lectures while you learn. See the Resources section for step-by-step instructions if you're stuck.
Let's get to work so you can get work.
Hopefully what we've talked about will place you as king/queen of ballers presiding over the land of Marketing Ballerdom. Can you rule?
The hunt alone is a long, arduous process. The job hunt doesn't have to be.
We all know that having a blog or portfolio is extremely important and (can be) extremely daunting. So let's get it over with. In this activity we want you to, that's right, start a blog. Choose a template, design it (come on this part is kind of fun), and write your first blog post.
Your post can be about an industry trend, a project you've worked on, or even just a series of re-blogs. If you have a company you want to work for in mind, tailor your post toward them.
Is there anything more satisfying?
Good to know
Save this course
Save
Activities
Attend a growth marketing meetup.
Show steps
Networking with other growth marketers is a great way to learn about new trends and strategies. Meetups are a great place to connect with potential mentors and employers.
Browse courses on
Growth Hacking
Show steps
-
Find a growth marketing meetup in your area.
-
Attend the meetup and introduce yourself to other attendees.
-
Follow up with anyone you meet and connect with them on LinkedIn.
Read the book Growth Hacking: The Definitive Guide to Rapid Growth
Show steps
This book is a comprehensive guide to growth hacking, with insights into growth marketing and advertising psychology. Reading this book will help solidify your understanding of the topics covered in the course.
View
Hacking Growth
on Amazon
Show steps
-
Read the book from cover to cover.
-
Take notes on the key concepts.
-
Apply the concepts to your own marketing campaigns.
Follow a tutorial on how to use Facebook Advertising.
Show steps
Facebook Advertising is a powerful tool for reaching your target audience. A tutorial can provide you with step-by-step instructions on how to use Facebook Advertising effectively.
Browse courses on
Growth Hacking
Show steps
-
Find a tutorial that is relevant to your needs.
-
Follow the steps in the tutorial carefully.
-
Experiment with different settings to see what works best for you.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a workshop on growth marketing.
Show steps
Workshops are a great way to learn about growth marketing from experienced professionals. You can also get hands-on experience with growth marketing tools and techniques.
Browse courses on
Growth Hacking
Show steps
-
Find a workshop on growth marketing that is relevant to your needs.
-
Register for the workshop and attend the sessions.
-
Participate in the discussions and ask questions.
Create a blog post on a growth marketing topic.
Show steps
Writing a blog post on a growth marketing topic will help you to synthesize and retain the information you have learned in the course. It will also give you an opportunity to practice your writing skills and share your knowledge with others.
Browse courses on
Growth Hacking
Show steps
-
Choose a topic that you are interested in.
-
Research the topic thoroughly.
-
Write a clear and concise blog post.
-
Publish your blog post on a platform of your choice.
Practice running Google AdWords campaigns.
Show steps
The best way to learn how to run effective Google AdWords campaigns is to practice. You can practice on your own projects or volunteer to help run campaigns for non-profit organizations.
Browse courses on
Growth Hacking
Show steps
-
Create a Google AdWords account.
-
Develop a keyword list.
-
Create ad copy and landing pages.
-
Set a budget and track your results.
Organize and review your course materials.
Show steps
Organizing and reviewing your course materials will help you to better understand and retain the information you have learned. It will also make it easier for you to find the information you need when you need it.
Show steps
-
Gather all of your course materials in one place.
-
Create a system for organizing your materials.
-
Review your materials regularly.
Attend a growth marketing meetup.
Show steps
Networking with other growth marketers is a great way to learn about new trends and strategies. Meetups are a great place to connect with potential mentors and employers.
Browse courses on
Growth Hacking
Show steps
- Find a growth marketing meetup in your area.
- Attend the meetup and introduce yourself to other attendees.
- Follow up with anyone you meet and connect with them on LinkedIn.
Read the book Growth Hacking: The Definitive Guide to Rapid Growth
Show steps
This book is a comprehensive guide to growth hacking, with insights into growth marketing and advertising psychology. Reading this book will help solidify your understanding of the topics covered in the course.
View
Hacking Growth
on Amazon
Show steps
- Read the book from cover to cover.
- Take notes on the key concepts.
- Apply the concepts to your own marketing campaigns.
Follow a tutorial on how to use Facebook Advertising.
Show steps
Facebook Advertising is a powerful tool for reaching your target audience. A tutorial can provide you with step-by-step instructions on how to use Facebook Advertising effectively.
Browse courses on
Growth Hacking
Show steps
- Find a tutorial that is relevant to your needs.
- Follow the steps in the tutorial carefully.
- Experiment with different settings to see what works best for you.
Attend a workshop on growth marketing.
Show steps
Workshops are a great way to learn about growth marketing from experienced professionals. You can also get hands-on experience with growth marketing tools and techniques.
Browse courses on
Growth Hacking
Show steps
- Find a workshop on growth marketing that is relevant to your needs.
- Register for the workshop and attend the sessions.
- Participate in the discussions and ask questions.
Create a blog post on a growth marketing topic.
Show steps
Writing a blog post on a growth marketing topic will help you to synthesize and retain the information you have learned in the course. It will also give you an opportunity to practice your writing skills and share your knowledge with others.
Browse courses on
Growth Hacking
Show steps
- Choose a topic that you are interested in.
- Research the topic thoroughly.
- Write a clear and concise blog post.
- Publish your blog post on a platform of your choice.
Practice running Google AdWords campaigns.
Show steps
The best way to learn how to run effective Google AdWords campaigns is to practice. You can practice on your own projects or volunteer to help run campaigns for non-profit organizations.
Browse courses on
Growth Hacking
Show steps
- Create a Google AdWords account.
- Develop a keyword list.
- Create ad copy and landing pages.
- Set a budget and track your results.
Organize and review your course materials.
Show steps
Organizing and reviewing your course materials will help you to better understand and retain the information you have learned. It will also make it easier for you to find the information you need when you need it.
Show steps
- Gather all of your course materials in one place.
- Create a system for organizing your materials.
- Review your materials regularly.
Career center
Growth Marketing Manager
Marketing Manager
Product Marketing Manager
Digital Marketing Manager
Content Marketing Manager
Advertising Manager
Market Researcher
Data Analyst
Business Analyst
Sales Manager
Customer Success Manager
Project Manager
Operations Manager
Human Resources Manager
Financial Analyst
Reading list
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