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The Digital Marketing Revolution

Digital Marketing,

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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Rating 4.7 based on 91 ratings
Length 5 weeks
Effort 4 weeks of study, 4-6 hours/week
Starts Jun 26 (35 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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What people are saying

enjoyed this course

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course The best course of this package.

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

Thoroughly enjoyed this course.

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digital marketing

Conceptual thinking about building digital marketing strategies is really what I need.

This course is the perfect complement upgrade the strategical mindset on digital marketing!

Best teacher by far in the Digital Marketing U of I study.

I've been in marketing for over twenty years, so I've worked with a lived through a lot of digital marketing application.

Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.

:) A good addition to bookend the Digital Marketing Specialization.

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aric rindfleisch

Prof. Aric Rindfleisch his heart and soul into his lectures and is very engaging.The course help me to connect all the other courses and to think critical about the digital revolution.

Every course hold by professor Aric Rindfleisch is extremely fun and interesting.

Aric Rindfleisch creates thoughtful and compelling classes.

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recommend it

I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career I do not recommend it.

I will recommend it to anyone interested in a career in Digital Marketing.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Shelf Coordinator $41k

Assistant Digital Media Services $47k

Videographer and Digital Production $48k

Special Effects Technician on NBCs Revolution $51k

Senior Digital Magazine Developer $69k

Adjunct Professor/ Digital Photography $73k

Retired Digital Artist $82k

Senior Digital Marketer $86k

Digital Manager-Search Marketing $88k

Marketing Digital Strategist $91k

Digital Advertising Product Manager $99k

Associate Digital Strategist Manager $108k

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Rating 4.7 based on 91 ratings
Length 5 weeks
Effort 4 weeks of study, 4-6 hours/week
Starts Jun 26 (35 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Aric Rindfleisch
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Business
Tags Social Sciences Business Marketing Economics

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