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Digital Marketing

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Drive Customer Behavior Online

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

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From University of Illinois at Urbana-Champaign via Coursera
Hours 275
Instructors Kevin Hartman, Aric Rindfleisch, Rhiannon Clifton, Mike Yao, Vishal Sachdev
Language English
Subjects Data Science Business Social Sciences

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Aug
5

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both...

Coursera | University of Illinois at Urbana-Champaign

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Aug
3

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they...

Coursera | University of Illinois at Urbana-Champaign

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Aug
3

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize...

Coursera | University of Illinois at Urbana-Champaign

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Aug
5

Digital Media and Marketing Principles

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage...

Coursera | University of Illinois at Urbana-Champaign

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Aug
3

Digital Media and Marketing Strategies

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated...

Coursera | University of Illinois at Urbana-Champaign

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Aug
10

Marketing in an Analog World

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live...

Coursera | University of Illinois at Urbana-Champaign

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Aug
3

Digital Marketing Capstone

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are...

Coursera | University of Illinois at Urbana-Champaign

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Coursera

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University of Illinois at Urbana-Champaign

From University of Illinois at Urbana-Champaign via Coursera
Hours 275
Instructors Kevin Hartman, Aric Rindfleisch, Rhiannon Clifton, Mike Yao, Vishal Sachdev
Language English
Subjects Data Science Business Social Sciences

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

Similar Courses

Sorted by relevance