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Digital Marketing

Kevin Hartman, Rhiannon Clifton, Vishal Sachdev, Aric Rindfleisch, Mike Yao, and Steve Raquel

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What's inside

Seven courses

Digital Marketing Analytics in Practice

(20 hours)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.

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Digital Marketing Analytics in Theory

(20 hours)

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Marketing in a Digital World

This course explores how digital tools are revolutionizing marketing. You will learn how these tools change the roles of firms and consumers and how consumers can take a more active role in product development, promotion, placement, and pricing activities.

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Digital Media and Marketing Principles

(36 hours)

The Digital Revolution has led to a shift in marketing communications, creating new opportunities for businesses to reach consumers through digital media technologies. This course examines the impacts of digital technologies on marketing communication strategies and practices, enabling students to strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

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Digital Marketing Capstone

(22 hours)

This four-week Digital Marketing Capstone lets you apply principles learned in previous courses.

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The Digital Marketing Revolution

(22 hours)

The Digital Revolution is dramatically altering the way products are created, promoted, distributed, and consumed. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.

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Digital Media and Marketing Strategies

(36 hours)

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. This course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.

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Time

9360 hours

Via

Coursera

Institution

University of Illinois at Urbana-Champaign

Instructors

Kevin Hartman

Rhiannon Clifton

Vishal Sachdev

Aric Rindfleisch

Mike Yao

Steve Raquel

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