Digital Marketing Analytics in Practice

I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting.

I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.Great course!

The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.

Gave me a great idea regarding the basics of Marketing Analytics.

Complements the previous course (Digital Analytics for Marketing Professionals: Marketing Analytics in Theory) very well!

Marketing Analytics in theory was much more enriching than this one.

It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.

The concepts should have been taught in 'Marketing Analytics in Theory' course.

Good intro to implement marketing analytics principal, especially lecture 5 onward.

Now is the time to learn about foundations of marketing analytics!

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice".

It was good Good course for basic information about digital analytics.

So I suggest using chapters from the recommended text book as well to broaden the knowledge of students who are quite new to Digital Analytics like myself.

I recommend this course for everyone interested in knowing more about Digital analytics Ok Since this course is about practice, more impetus should be given on practising the concepts.

I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

I get to learn about digital analytics in marketing.

Learned a whole lot about Digital Analytics in Marketing.

Good resources provided in the course material, good overview of how analytics can be used and processed, overall a very good course.

Very good course Good course Excellent course, it helped me better understand the analytics world and how to apply that acquired knowledge to marketing projects.

It is highly recommended that each reading in the course syllabus must be reviewed for better learning and experience.

Highly recommended for those who has no prior knowldege about the Marketing Analytics Process Great course.

Highly recommended for those who want to take first dip into the Marketing Analytics world.

I really enjoyed doing peer-graded assignments, quizzes and video lectures.

very helpful and concise Very informative and knowledge about the technical terms in the modern Marketing world practices I really enjoyed this course.it changed my perception of analyzing data and gave a way of thinking.

Thanks, I really enjoyed!

I see all presented knowledge is really in practice so I really enjoyed the course.

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb!

Thanks Coursera, and thanks Dr. Hartman so much :) Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.

Professor Hartman is brilliant beyond words!

I am Fan of Kevin Hartman, never seen a instructor explaining such a complex topics in easy to grasp language.

Kevin Hartman is incredible.

Kevin Hartman is terrific.

Poor Teaching Skills by Kevin Hartman.No Practical Case Study.The Instructor Comes and Read all the Slides what is point of taking the Classes we Could have Downloaded the Material.In a 7 Minutes Classes he Obliged and Conclude 5 things which he going to teach and also teach the Relevant Material.I WISH KEVIN HARTMAN DOES NOT COMES IN ANY ONE MY FURTHER COURSE STUDY.

well structured and nicely laid out course Excellent I enjoyed this course.

Good overview of topics , well structured lectures.