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Digital Marketing Analytics in Practice

Digital Marketing,

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

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Rating 4.3 based on 442 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jul 3 (48 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Kevin Hartman
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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What people are saying

marketing analytics

This course will provide the theoretical foundation for you however don't look for software training or analytical tool training here Very useful~ Excellant This provided a very good framework for marketing analytics.

For those who just want to learn about marketing analytics but don't want to practice, this course is pretty good.

I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting.

I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.Great course!

The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.

Gave me a great idea regarding the basics of Marketing Analytics.

Complements the previous course (Digital Analytics for Marketing Professionals: Marketing Analytics in Theory) very well!

Marketing Analytics in theory was much more enriching than this one.

It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.

The concepts should have been taught in 'Marketing Analytics in Theory' course.

Good intro to implement marketing analytics principal, especially lecture 5 onward.

Now is the time to learn about foundations of marketing analytics!

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

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digital analytics

Gave a useful insight in digital analytics.

However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.

Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice".

It was good Good course for basic information about digital analytics.

So I suggest using chapters from the recommended text book as well to broaden the knowledge of students who are quite new to Digital Analytics like myself.

I recommend this course for everyone interested in knowing more about Digital analytics Ok Since this course is about practice, more impetus should be given on practising the concepts.

I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

I get to learn about digital analytics in marketing.

Learned a whole lot about Digital Analytics in Marketing.

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very good course

nice lecture just need an update of the course Very good course It's good, but some of the content felt outdated I am enjoying every aspect of the course.

Very good course, give a practical knowledge about digital marketing analytics !

Good resources provided in the course material, good overview of how analytics can be used and processed, overall a very good course.

Very good course Good course Excellent course, it helped me better understand the analytics world and how to apply that acquired knowledge to marketing projects.

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highly recommended

Highly recommended for all marketers especially helpful with social media metrics to be measured and the reasons for this Highly recommended for those who wants to have a deep insight on digital analytics.

Highly recommended.

It is highly recommended that each reading in the course syllabus must be reviewed for better learning and experience.

Highly recommended for those who has no prior knowldege about the Marketing Analytics Process Great course.

Highly recommended for those who want to take first dip into the Marketing Analytics world.

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really enjoyed

Great course, I really enjoyed the structure, examples, frameworks and practical examples.

I really enjoyed the journey!

I really enjoyed doing peer-graded assignments, quizzes and video lectures.

very helpful and concise Very informative and knowledge about the technical terms in the modern Marketing world practices I really enjoyed this changed my perception of analyzing data and gave a way of thinking.

Thanks, I really enjoyed!

I see all presented knowledge is really in practice so I really enjoyed the course.

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professor hartman

I really enjoyed the material and Professor Hartman's approach to it I expected more hands-on exercises very good very interesting material and relevant to my daily work Great course of Intermediate may bit tough for beginners and may be too easy for Experts.

I would have appreciated practicing more Really impacting and a lot of powerfull clues explaining by the professor Hartman Very useful insights Excelente curso una manera practica de como planificar para conseguir la data correcta, analizarla y visualizarla, profesor Kevin mil gracias que interesante su curso me gustaria tomar un curso especializado en google analitics, adwords y algun otra software de analisis de data.

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb!

Thanks Coursera, and thanks Dr. Hartman so much :) Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.

Professor Hartman is brilliant beyond words!

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kevin hartman

Instructor Kevin Hartman is great and clearly passionate about his job.

Great Course , thank you Kevin Hartman Implementing the theory part of analysis by using practical tools and follow analytical processes this course teaches how to adopt professional ways for performing a Analysis in the Digital Marketing World.

I am Fan of Kevin Hartman, never seen a instructor explaining such a complex topics in easy to grasp language.

Kevin Hartman is incredible.

Kevin Hartman is terrific.

Poor Teaching Skills by Kevin Hartman.No Practical Case Study.The Instructor Comes and Read all the Slides what is point of taking the Classes we Could have Downloaded the Material.In a 7 Minutes Classes he Obliged and Conclude 5 things which he going to teach and also teach the Relevant Material.I WISH KEVIN HARTMAN DOES NOT COMES IN ANY ONE MY FURTHER COURSE STUDY.

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well structured

I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves good I was very pleased with the course A very well structured course with focus on key pillars of Digital analytics.

It's a very well structured course.

well structured and nicely laid out course Excellent I enjoyed this course.

Good overview of topics , well structured lectures.

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An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Analyst - Marketing Analytics $72k

Marketing & Analytics Coordinator $73k

Analyst, Marketing Analytics $77k

Marketing Research and Analytics $81k

Marketing Research and Analytics $81k

Internet Marketing and Analytics $82k

Digital Marketing Analytics $83k

Analytics Product and Marketing $87k

Marketing Analytics Manager 3 $102k

Strategic Marketing Analytics $129k

Marketing Insights & Analytics $134k

Marketing Analytics Manger $146k

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Rating 4.3 based on 442 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jul 3 (48 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Kevin Hartman
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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