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Advanced Marketing Analytics with Google Analytics 4

Avik Bal

4.3

Based on 122 ratings

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Avik Bal

Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.

In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.

We will learn the following:

Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.

In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.

We will learn the following:

What is Google Analytics 4?
What's new and different about Google Analytics 4?
What are the advantages of Google Analytics 4?
Should I switch to Google Analytics 4 now?
Can I use Google Tag Manager with GA4?
How do I set up Google Analytics 4?
How to do Attribution Modelling in GA4?
How to set up user events in GA4?
How to configure Audience segments in GA4?
How to navigate and customize the GA4 interface?
How to analyze and interpret the GA4 data?
How to use the Life cycle reports?
How to build executive summary reports in GA4?
How to visualize key metrics and dimensions in GA4?
How to create, share, and export reports in GA4?

This course on GA4 answers those questions. You'll learn all the essentials needed to get started with Google Analytics 4.

GA4 is a new property designed for the future of measurement:

Collects both website and app data to better understand the customer journey
Uses events instead of session-based data
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. So you need to get started with GA4 integration, the sooner the better.

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What's inside

Learning objectives

Understand the foundational concepts of web analytics
Learn the basics and advanced features of google analytics 4
Learn how to build custom google analytics 4 reports

Learn how to read, interpret and derive insights from web analytics data
Learn how to build kpi focused, highly customized google analytics reports for client presentation

Understand the foundational concepts of web analytics
Learn the basics and advanced features of google analytics 4
Learn how to build custom google analytics 4 reports
Learn how to read, interpret and derive insights from web analytics data
Learn how to build kpi focused, highly customized google analytics reports for client presentation

Syllabus

Getting Started with Google Analytics 4 - Account Creation and Tracking Setup

Introduction

Setting up Google Analytics 4 Account

Adding Google Analytics 4 to your Website

The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).

What Insights to look for in Acquisition Report?

The Acquisition report can be used to study the Marketing Channel mix performance and detect the misalignments across the marketing sources & medium if any. It also helps in identifying the profitable user journey maps and user cohorts.

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This course explores the foundational concepts of Web Analytics, which is standard in the industry

Taught by Avik Bal, who is recognized for their work in Web Analytics

Teaches the basics & advanced features of Google Analytics 4, which is a crucial tool for digital marketers

Develops the skills necessary to build custom Google Analytics 4 Reports, empowering learners to gain deeper insights from their data

Teaches learners how to create KPI focused, highly customized Google Analytics Reports, which is essential for effective client presentations

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Reviews summary

Comprehensive & practical ga4 foundation

According to students, this course provides a thorough and practical approach to mastering Google Analytics 4, proving invaluable for digital marketers navigating the critical UA to GA4 transition. Learners consistently praise the instructor's ability to clarify complex GA4 concepts and the numerous hands-on exercises and practical examples that solidify understanding. While widely regarded as highly relevant and current for building a solid foundation in GA4, some experienced users note that the 'Advanced' title might be misleading regarding depth for those seeking cutting-edge or highly specialized techniques beyond core GA4 functionalities. Despite this, it effectively demystifies GA4 for its target audience.

Effectively covers core GA4 concepts for new and transitioning users.

"A solid introduction to GA4. It covers all the essentials needed to get started, especially the event tracking and custom reporting."

"Very helpful for understanding the new GA4 interface and its event-driven model. The section on attribution modeling was particularly useful."

"Now I understand event parameters, custom dimensions, and how to build reports. I now feel confident navigating and using GA4 for my work."

Crucial for transitioning to GA4 amidst the industry shift.

"As a digital marketer, the transition to GA4 was daunting. This course broke down everything, from setup to advanced reporting."

"The content is current and relevant, especially given the UA sunset."

"I was completely lost with GA4 before this course. Now I understand event parameters, custom dimensions, and how to build reports. It's a lifesaver for anyone working in digital marketing."

Instructor's explanations and hands-on examples simplify GA4.

"The instructor does an excellent job explaining complex GA4 concepts in an easy-to-understand manner. I particularly appreciated the hands-on exercises which helped solidify my understanding."

"Absolutely invaluable! The practical examples are gold. The instructor's clear explanations made a huge difference."

"Excellent course for demystifying GA4. The instructor is very knowledgeable and explains difficult topics clearly."

May not meet the 'advanced' expectations of experienced users.

"For someone already familiar with Universal Analytics, some sections felt redundant. I was hoping for more deep dives into predictive analytics or advanced API integrations."

"I found the explanations sometimes lacked depth, especially for 'advanced' topics as the title suggests. It feels more like an intermediate course than truly advanced."

"Decent overview. It felt a bit basic for an 'Advanced' course... Good if you're a beginner to GA4, but experienced users might find it too foundational."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Marketing Analytics with Google Analytics 4 with these activities:

Organize review materials

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Make the most of the learning resources available to maximize your understanding of course content.

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Gather lecture notes, slides, and assignments
Organize notes into a logical structure
Highlight key points and concepts

Setup GA4

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Ensure you have the technical foundation to fully participate in this course from day one.

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Sign up for a Google Analytics 4 account
Create a new Google Analytics 4 property
Install the Google Analytics 4 tracking code on your website
Set up conversion tracking in Google Analytics 4

Review summary

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Begin the course by refreshing your understanding of the basic vocabulary and concepts for web analytics.

Browse courses on Google Analytics 4

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Define web analytics and its importance for marketing.
Describe the different types of web analytics data.
Explain the benefits of using web analytics.

Eight other activities

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Attend a training workshop on Google Analytics 4 (in-person or virtual)

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Receive guided instruction and practical exercises from experts to enhance your understanding and skills in using Google Analytics 4.

Browse courses on Google Analytics 4

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Research and identify reputable training providers
Register for a workshop that aligns with your learning goals
Attend the workshop and actively participate
Apply what you've learned to your own Google Analytics 4 implementation

Data analysis exercises

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Solidify your ability to interpret data and draw insights from it.

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Analyze data provided by the instructor
Interpret the data to identify trends and patterns
Draw conclusions and make recommendations based on the data

Set up custom reports

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Practice customizing reports in GA4 to pull the specific data you need to make informed marketing decisions.

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Create a new custom report in Google Analytics 4
Select the metrics and dimensions you want to include in your report
Filter the data in your report
Save and share your custom report

Create a Google Analytics 4 custom report

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Gain hands-on experience with Google Analytics 4 by building custom reports tailored to your specific needs.

Browse courses on Google Analytics 4

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Identify your reporting objectives
Select relevant metrics and dimensions
Customize the report layout and visualization
Save and share your report

Volunteer at a local marketing agency

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Gain practical experience with web analytics and contribute to real-world marketing campaigns.

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Contact local marketing agencies and inquire about volunteer opportunities
Attend volunteer training provided by the marketing agency
Assist with web analytics tasks, such as data collection, analysis, and reporting

Walkthrough: Create a marketing campaign using audience segments in GA4

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Deepen your understanding of audience segmentation and its application in creating targeted marketing campaigns.

Browse courses on Google Analytics 4

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Create audience segments based on user behavior, demographics, and interests
Develop tailored marketing messages and content for each segment
Set up and monitor campaign performance using GA4

Create pull requests on Google Analytics GitHub

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Contribute to the improvement of the Google Analytics 4 software by participating in the open-source community.

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Find an issue to work on in the Google Analytics GitHub repository
Fork the Google Analytics repository to your own GitHub account
Create a branch for your changes
Make changes to the Google Analytics code
Commit your changes and push them to your fork
Create a pull request to the Google Analytics repository

Attend industry conferences

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Stay ahead of digital marketing industry trends and network with professionals in the field.

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Research upcoming industry conferences
Register for conferences that align with your interests
Attend conference sessions and workshops
Network with other attendees and speakers

Career center

Learners who complete Advanced Marketing Analytics with Google Analytics 4 will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advanced Marketing Analytics with Google Analytics 4.

The Visual Display of Quantitative Information...

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This classic book by Edward Tufte must-read for anyone interested in data visualization. It covers a wide range of topics, from the principles of visual perception to the design of effective charts and graphs.

Advanced Marketing Analytics with Google Analytics 4

What's inside

Learning objectives

Syllabus

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Save this course

Reviews summary

Comprehensive & practical ga4 foundation

Activities

Career center

Reading list

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