Advanced Marketing Analytics with Google Analytics 4
Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.
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Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.
Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.
In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.
We will learn the following:
What is Google Analytics 4?
What's new and different about Google Analytics 4?
What are the advantages of Google Analytics 4?
Should I switch to Google Analytics 4 now?
Can I use Google Tag Manager with GA4?
How do I set up Google Analytics 4?
How to do Attribution Modelling in GA4?
How to set up user events in GA4?
How to configure Audience segments in GA4?
How to navigate and customize the GA4 interface?
How to analyze and interpret the GA4 data?
How to use the Life cycle reports?
How to build executive summary reports in GA4?
How to visualize key metrics and dimensions in GA4?
How to create, share, and export reports in GA4?
This course on GA4 answers those questions. You'll learn all the essentials needed to get started with Google Analytics 4.
GA4 is a new property designed for the future of measurement:
Collects both website and app data to better understand the customer journey
Uses events instead of session-based data
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
Direct integrations to media platforms help drive actions on your website or app
On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. So you need to get started with GA4 integration, the sooner the better.
What's inside
Learning objectives
- Understand the foundational concepts of web analytics
- Learn the basics and advanced features of google analytics 4
- Learn how to build custom google analytics 4 reports
- Learn how to read, interpret and derive insights from web analytics data
- Learn how to build kpi focused, highly customized google analytics reports for client presentation
- Understand the foundational concepts of web analytics
- Learn the basics and advanced features of google analytics 4
- Learn how to build custom google analytics 4 reports
- Learn how to read, interpret and derive insights from web analytics data
- Learn how to build kpi focused, highly customized google analytics reports for client presentation
Syllabus
Getting Started with Google Analytics 4 - Account Creation and Tracking Setup
Introduction
Setting up Google Analytics 4 Account
Adding Google Analytics 4 to your Website
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Syllabus
The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).
What Insights to look for in Acquisition Report?
The Acquisition report can be used to study the Marketing Channel mix performance and detect the misalignments across the marketing sources & medium if any. It also helps in identifying the profitable user journey maps and user cohorts.
Good to know
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Activities
Organize review materials
Show steps
Make the most of the learning resources available to maximize your understanding of course content.
Show steps
-
Gather lecture notes, slides, and assignments
-
Organize notes into a logical structure
-
Highlight key points and concepts
Setup GA4
Show steps
Ensure you have the technical foundation to fully participate in this course from day one.
Show steps
-
Sign up for a Google Analytics 4 account
-
Create a new Google Analytics 4 property
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Install the Google Analytics 4 tracking code on your website
-
Set up conversion tracking in Google Analytics 4
Review summary
Show steps
Begin the course by refreshing your understanding of the basic vocabulary and concepts for web analytics.
Browse courses on
Google Analytics 4
Show steps
-
Define web analytics and its importance for marketing.
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Describe the different types of web analytics data.
-
Explain the benefits of using web analytics.
Eight other activities
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Attend a training workshop on Google Analytics 4 (in-person or virtual)
Show steps
Receive guided instruction and practical exercises from experts to enhance your understanding and skills in using Google Analytics 4.
Browse courses on
Google Analytics 4
Show steps
-
Research and identify reputable training providers
-
Register for a workshop that aligns with your learning goals
-
Attend the workshop and actively participate
-
Apply what you've learned to your own Google Analytics 4 implementation
Data analysis exercises
Show steps
Solidify your ability to interpret data and draw insights from it.
Show steps
-
Analyze data provided by the instructor
-
Interpret the data to identify trends and patterns
-
Draw conclusions and make recommendations based on the data
Set up custom reports
Show steps
Practice customizing reports in GA4 to pull the specific data you need to make informed marketing decisions.
Show steps
-
Create a new custom report in Google Analytics 4
-
Select the metrics and dimensions you want to include in your report
-
Filter the data in your report
-
Save and share your custom report
Create a Google Analytics 4 custom report
Show steps
Gain hands-on experience with Google Analytics 4 by building custom reports tailored to your specific needs.
Browse courses on
Google Analytics 4
Show steps
-
Identify your reporting objectives
-
Select relevant metrics and dimensions
-
Customize the report layout and visualization
-
Save and share your report
Volunteer at a local marketing agency
Show steps
Gain practical experience with web analytics and contribute to real-world marketing campaigns.
Show steps
-
Contact local marketing agencies and inquire about volunteer opportunities
-
Attend volunteer training provided by the marketing agency
-
Assist with web analytics tasks, such as data collection, analysis, and reporting
Walkthrough: Create a marketing campaign using audience segments in GA4
Show steps
Deepen your understanding of audience segmentation and its application in creating targeted marketing campaigns.
Browse courses on
Google Analytics 4
Show steps
-
Create audience segments based on user behavior, demographics, and interests
-
Develop tailored marketing messages and content for each segment
-
Set up and monitor campaign performance using GA4
Create pull requests on Google Analytics GitHub
Show steps
Contribute to the improvement of the Google Analytics 4 software by participating in the open-source community.
Show steps
-
Find an issue to work on in the Google Analytics GitHub repository
-
Fork the Google Analytics repository to your own GitHub account
-
Create a branch for your changes
-
Make changes to the Google Analytics code
-
Commit your changes and push them to your fork
-
Create a pull request to the Google Analytics repository
Attend industry conferences
Show steps
Stay ahead of digital marketing industry trends and network with professionals in the field.
Show steps
-
Research upcoming industry conferences
-
Register for conferences that align with your interests
-
Attend conference sessions and workshops
-
Network with other attendees and speakers
Organize review materials
Show steps
Make the most of the learning resources available to maximize your understanding of course content.
Show steps
- Gather lecture notes, slides, and assignments
- Organize notes into a logical structure
- Highlight key points and concepts
Setup GA4
Show steps
Ensure you have the technical foundation to fully participate in this course from day one.
Show steps
- Sign up for a Google Analytics 4 account
- Create a new Google Analytics 4 property
- Install the Google Analytics 4 tracking code on your website
- Set up conversion tracking in Google Analytics 4
Review summary
Show steps
Begin the course by refreshing your understanding of the basic vocabulary and concepts for web analytics.
Browse courses on
Google Analytics 4
Show steps
- Define web analytics and its importance for marketing.
- Describe the different types of web analytics data.
- Explain the benefits of using web analytics.
Attend a training workshop on Google Analytics 4 (in-person or virtual)
Show steps
Receive guided instruction and practical exercises from experts to enhance your understanding and skills in using Google Analytics 4.
Browse courses on
Google Analytics 4
Show steps
- Research and identify reputable training providers
- Register for a workshop that aligns with your learning goals
- Attend the workshop and actively participate
- Apply what you've learned to your own Google Analytics 4 implementation
Data analysis exercises
Show steps
Solidify your ability to interpret data and draw insights from it.
Show steps
- Analyze data provided by the instructor
- Interpret the data to identify trends and patterns
- Draw conclusions and make recommendations based on the data
Set up custom reports
Show steps
Practice customizing reports in GA4 to pull the specific data you need to make informed marketing decisions.
Show steps
- Create a new custom report in Google Analytics 4
- Select the metrics and dimensions you want to include in your report
- Filter the data in your report
- Save and share your custom report
Create a Google Analytics 4 custom report
Show steps
Gain hands-on experience with Google Analytics 4 by building custom reports tailored to your specific needs.
Browse courses on
Google Analytics 4
Show steps
- Identify your reporting objectives
- Select relevant metrics and dimensions
- Customize the report layout and visualization
- Save and share your report
Volunteer at a local marketing agency
Show steps
Gain practical experience with web analytics and contribute to real-world marketing campaigns.
Show steps
- Contact local marketing agencies and inquire about volunteer opportunities
- Attend volunteer training provided by the marketing agency
- Assist with web analytics tasks, such as data collection, analysis, and reporting
Walkthrough: Create a marketing campaign using audience segments in GA4
Show steps
Deepen your understanding of audience segmentation and its application in creating targeted marketing campaigns.
Browse courses on
Google Analytics 4
Show steps
- Create audience segments based on user behavior, demographics, and interests
- Develop tailored marketing messages and content for each segment
- Set up and monitor campaign performance using GA4
Create pull requests on Google Analytics GitHub
Show steps
Contribute to the improvement of the Google Analytics 4 software by participating in the open-source community.
Show steps
- Find an issue to work on in the Google Analytics GitHub repository
- Fork the Google Analytics repository to your own GitHub account
- Create a branch for your changes
- Make changes to the Google Analytics code
- Commit your changes and push them to your fork
- Create a pull request to the Google Analytics repository
Attend industry conferences
Show steps
Stay ahead of digital marketing industry trends and network with professionals in the field.
Show steps
- Research upcoming industry conferences
- Register for conferences that align with your interests
- Attend conference sessions and workshops
- Network with other attendees and speakers
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