Advanced Google Analytics 4 Implementation with Tag Manager

This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.

I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.

Thank you.

Reviews from my Google Analytics courses on Udemy:An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.OrenReally an amazing course... super-detailed. This is the place to start ... he takes from absolutely 0 to 100.

Toshiba

This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

Mujaheed Abdul WahabJust a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started. He does a fantastic job explaining the different sections of Analytics and what key terms mean.

JJ KennedyHe has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager. Arun

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What's inside

Learning objectives

Complete ga4 implementation guide for google analytics learners at all skill levels
Learn google analytics 4 custom data collection with javascript and google tag manager
Learn enhanced ecommerce implementation for ga4

Learn custom report creation in google analytics 4 account and data studio
Learn google analytics 4 data model, events, event parameters, user properties and more
Master ga4 implementation with a live project

Complete ga4 implementation guide for google analytics learners at all skill levels
Learn google analytics 4 custom data collection with javascript and google tag manager
Learn enhanced ecommerce implementation for ga4
Learn custom report creation in google analytics 4 account and data studio
Learn google analytics 4 data model, events, event parameters, user properties and more
Master ga4 implementation with a live project

Syllabus

Google Analytics 4 Reports Overview

Report Types in Google Analytics 4

Pace of the Video

Overview of Google Analytics 4 Interface

Realtime Reports and How Data Flows in GA4

Acquisition Reports and Users in Google Analytics 4

Users, New Users, Client Id, and Cookies

Engagement - Events and Conversions

Engagement - Page Report

Retention Report

Demographics and Tech Devices of Users

Monetization Reports

Admin Settings

Comparison (Segment) Settings in GA4

Attribution Modeling in GA4

Thought Process Behind Data Collection

Set up Live Project

Install the Project Website

Install GA4., GTM, and Text Editor

JavaScript Prerequisites

JavaScript Basics (*Only for Non-coders)

Introduction to Basic JavaScript

Variables in JavaScript

JavaScript Functions

JavaScript Arrays and Decision Conditions

JavaScript If Else Statement and Operators

Loops in JavaScript - For Statement

Objects in JavaScript

Reading and Manipulating HTML with JS

How Google Analytics 4 Works

How Events Work Conceptually

Create an Event - Part I

Create an Event - Part II

Challenges in Event Creation

How Google Tag Manager Works

How Google Tag Manager Works with GA and Website

Integrate GTM + GA + Website

Concept - Tags, Triggers, and Variables

Tags, Triggers, and Variables

Redoing Event in GTM

Preview Mode or Tag Assistant in GTM

Test Tags and Triggers Using the Preview Mode

GTM Internal Working Mechanism

Events in Google Analytics 4

Capture Data Required by Events from the Webpages

Custom JS Variables and Event Parameters

Analyze the Event Parameters in GA4

Custom Definitions, Dimensions and Metrics in GA4

Another Use Case of Event

Firing Events in the Absence of Explicit User Action

Tracking Forms - Part I

Tracking Forms - Part II

Tracking Forms - Part III

GTM Variables - DOM Element and Auto-Event Variables

GTM Variables - DOM Element and Auto-Event Variables - Part II

Enhanced Measurement

Scrolls and Outbound Links

Site Search, Video, and File Downloads

Connected Site Tags and Google Analytics History

Cross Domain Tracking, Referral Management and Session Timeout Settings

Additional Useful Settings

User Properties and User ID Tracking

Basic Concepts - User Properties

User Properties - Concepts and Implementation - Part - II

Local and Session Storage

Using Local and Session Storage with GTM

User Property Exercise for You

Solution to the User Property Exercise

Test the Implementation of User Property

User ID Tracking - Concept

Setup User ID in the Browser Cookie

Push User ID Data to Google Analytics 4

User ID Tracking Results

The Data Layer

The Data Layer in GTM

A Simple Application of Data Layer

Data Collection and REST API Basics

Fundamentals of Aggregating Data from User Actions

Set Attributes with HTML for Data Collection

Data Collection Using Global JavaScript Variables

Fundamentals of REST API for Data Collection

Ecommerce Data Collection - I

How Ecommerce Data Collection Works in GA4

Implement a Basic Use Case of Ecommerce

How to Access the Rest API of WooCommerce

Implement WooCommerce REST API Authentication - I

Implement WooCommerce REST API Authentication - II

Fetch Dynamic Data from WooCommerce Using the REST API

Ecommerce Data Collection - II

Implement Data Collection on Product Selection - I

Implement Data Collection on Product Selection - II

A few Gaps in the Ecommerce Implementation

Create a JS Framework for Data Collection from WooCommerce - I

Create a JS Framework for Data Collection from WooCommerce - II

Fixing Issues Occurring Due to Page Unloading

Implementation Assignment

Implement Data Collection on Add to Cart

Implement Data Collection on Product List Views

Implement Data Collection on Product List Views - II

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops advanced Google Tag Manager techniques for tracking advanced use cases and handling large scale projects

Designed to help learners independently handle any scale of Google Analytics 4 projects

Thoroughly covers Google Analytics 4 implementation and customization with a focus on data collection

Suitable for learners at all skill levels seeking mastery in Google Analytics 4 implementation

Utilizes JavaScript extensively for handling advanced use cases, offering a practical approach for non-coders as well

Covers advanced topics such as User ID Tracking, Ecommerce Data Collection, and Custom Report Creation, catering to advanced learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Google Analytics 4 Implementation with Tag Manager with these activities:

Ecommerce Data Collection in Google Analytics 4

Show steps

Watching this tutorial will help you understand how to track ecommerce data in GA4 and use that data to improve your website's performance.

Browse courses on Google Analytics 4

Show steps

Watch the tutorial.

Create an Event in Google Tag Manager

Show steps

Completing this exercise will help you gain hands-on experience with implementing event tracking in GA4.

Browse courses on Google Tag Manager

Show steps

Create a new tag in Google Tag Manager.
Configure the tag to track the desired event.
Publish the tag.

Create a Custom Report in Google Analytics 4

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Creating a custom report will allow you to track the data that is most relevant to your business and make informed decisions based on that data.

Browse courses on Google Analytics 4

Show steps

Identify the metrics that you want to track.
Create a new custom report.
Configure the report to display the desired metrics.
Save and publish the report.

Show all three activities

Career center

Learners who complete Advanced Google Analytics 4 Implementation with Tag Manager will develop knowledge and skills that may be useful to these careers: