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Rudranil Chakrabortty

This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

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This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.

I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.

Thank you.

Reviews from my Google Analytics courses on Udemy:An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.OrenReally an amazing course... super-detailed. This is the place to start ... he takes from absolutely 0 to 100.

Toshiba

This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

Mujaheed Abdul WahabJust a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started. He does a fantastic job explaining the different sections of Analytics and what key terms mean.

JJ KennedyHe has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager. Arun

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What's inside

Learning objectives

  • Complete ga4 implementation guide for google analytics learners at all skill levels
  • Learn google analytics 4 custom data collection with javascript and google tag manager
  • Learn enhanced ecommerce implementation for ga4
  • Learn custom report creation in google analytics 4 account and data studio
  • Learn google analytics 4 data model, events, event parameters, user properties and more
  • Master ga4 implementation with a live project

Syllabus

Google Analytics 4 Reports Overview
Report Types in Google Analytics 4
Pace of the Video
Overview of Google Analytics 4 Interface
Read more
Realtime Reports and How Data Flows in GA4
Acquisition Reports and Users in Google Analytics 4
Users, New Users, Client Id, and Cookies
Engagement - Events and Conversions
Engagement - Page Report
Retention Report
Demographics and Tech Devices of Users
Monetization Reports
Admin Settings
Comparison (Segment) Settings in GA4
Attribution Modeling in GA4
Thought Process Behind Data Collection
Set up Live Project
Install the Project Website
Install GA4., GTM, and Text Editor
JavaScript Prerequisites
JavaScript Basics (*Only for Non-coders)
Introduction to Basic JavaScript
Variables in JavaScript
JavaScript Functions
JavaScript Arrays and Decision Conditions
JavaScript If Else Statement and Operators
Loops in JavaScript - For Statement
Objects in JavaScript
Reading and Manipulating HTML with JS
How Google Analytics 4 Works
How Events Work Conceptually
Create an Event - Part I
Create an Event - Part II
Challenges in Event Creation
How Google Tag Manager Works
How Google Tag Manager Works with GA and Website
Integrate GTM + GA + Website
Concept - Tags, Triggers, and Variables
Tags, Triggers, and Variables
Redoing Event in GTM
Preview Mode or Tag Assistant in GTM
Test Tags and Triggers Using the Preview Mode
GTM Internal Working Mechanism
Events in Google Analytics 4
Capture Data Required by Events from the Webpages
Custom JS Variables and Event Parameters
Analyze the Event Parameters in GA4
Custom Definitions, Dimensions and Metrics in GA4
Another Use Case of Event
Firing Events in the Absence of Explicit User Action
Tracking Forms - Part I
Tracking Forms - Part II
Tracking Forms - Part III
GTM Variables - DOM Element and Auto-Event Variables
GTM Variables - DOM Element and Auto-Event Variables - Part II
Enhanced Measurement
Scrolls and Outbound Links
Site Search, Video, and File Downloads
Connected Site Tags and Google Analytics History
Cross Domain Tracking, Referral Management and Session Timeout Settings
Additional Useful Settings
User Properties and User ID Tracking
Basic Concepts - User Properties
User Properties - Concepts and Implementation - Part - II
Local and Session Storage
Using Local and Session Storage with GTM
User Property Exercise for You
Solution to the User Property Exercise
Test the Implementation of User Property
User ID Tracking - Concept
Setup User ID in the Browser Cookie
Push User ID Data to Google Analytics 4
User ID Tracking Results
The Data Layer
The Data Layer in GTM
A Simple Application of Data Layer
Data Collection and REST API Basics
Fundamentals of Aggregating Data from User Actions
Set Attributes with HTML for Data Collection
Data Collection Using Global JavaScript Variables
Fundamentals of REST API for Data Collection
Ecommerce Data Collection - I
How Ecommerce Data Collection Works in GA4
Implement a Basic Use Case of Ecommerce
How to Access the Rest API of WooCommerce
Implement WooCommerce REST API Authentication - I
Implement WooCommerce REST API Authentication - II
Fetch Dynamic Data from WooCommerce Using the REST API
Ecommerce Data Collection - II
Implement Data Collection on Product Selection - I
Implement Data Collection on Product Selection - II
A few Gaps in the Ecommerce Implementation
Create a JS Framework for Data Collection from WooCommerce - I
Create a JS Framework for Data Collection from WooCommerce - II
Fixing Issues Occurring Due to Page Unloading
Implementation Assignment
Implement Data Collection on Add to Cart
Implement Data Collection on Product List Views
Implement Data Collection on Product List Views - II

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops advanced Google Tag Manager techniques for tracking advanced use cases and handling large scale projects
Designed to help learners independently handle any scale of Google Analytics 4 projects
Thoroughly covers Google Analytics 4 implementation and customization with a focus on data collection
Suitable for learners at all skill levels seeking mastery in Google Analytics 4 implementation
Utilizes JavaScript extensively for handling advanced use cases, offering a practical approach for non-coders as well
Covers advanced topics such as User ID Tracking, Ecommerce Data Collection, and Custom Report Creation, catering to advanced learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Google Analytics 4 Implementation with Tag Manager with these activities:
Ecommerce Data Collection in Google Analytics 4
Watching this tutorial will help you understand how to track ecommerce data in GA4 and use that data to improve your website's performance.
Browse courses on Google Analytics 4
Show steps
  • Watch the tutorial.
Create an Event in Google Tag Manager
Completing this exercise will help you gain hands-on experience with implementing event tracking in GA4.
Browse courses on Google Tag Manager
Show steps
  • Create a new tag in Google Tag Manager.
  • Configure the tag to track the desired event.
  • Publish the tag.
Create a Custom Report in Google Analytics 4
Creating a custom report will allow you to track the data that is most relevant to your business and make informed decisions based on that data.
Browse courses on Google Analytics 4
Show steps
  • Identify the metrics that you want to track.
  • Create a new custom report.
  • Configure the report to display the desired metrics.
  • Save and publish the report.
Show all three activities

Career center

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