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Advanced Google Analytics 4 Implementation with Tag Manager

4.7 Filled star Filled star Filled star Filled star Half star
Based on 1,031 ratings
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Rudranil Chakrabortty

This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

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This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.

I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.

Thank you.

Reviews from my Google Analytics courses on Udemy:An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.OrenReally an amazing course... super-detailed. This is the place to start ... he takes from absolutely 0 to 100.

Toshiba

This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

Mujaheed Abdul WahabJust a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started. He does a fantastic job explaining the different sections of Analytics and what key terms mean.

JJ KennedyHe has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager. Arun

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What's inside

Learning objectives

  • Complete ga4 implementation guide for google analytics learners at all skill levels
  • Learn google analytics 4 custom data collection with javascript and google tag manager
  • Learn enhanced ecommerce implementation for ga4
  • Learn custom report creation in google analytics 4 account and data studio
  • Learn google analytics 4 data model, events, event parameters, user properties and more
  • Master ga4 implementation with a live project

Syllabus

Google Analytics 4 Reports Overview
Report Types in Google Analytics 4
Pace of the Video
Overview of Google Analytics 4 Interface
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops advanced Google Tag Manager techniques for tracking advanced use cases and handling large scale projects
Designed to help learners independently handle any scale of Google Analytics 4 projects
Thoroughly covers Google Analytics 4 implementation and customization with a focus on data collection
Suitable for learners at all skill levels seeking mastery in Google Analytics 4 implementation
Utilizes JavaScript extensively for handling advanced use cases, offering a practical approach for non-coders as well
Covers advanced topics such as User ID Tracking, Ecommerce Data Collection, and Custom Report Creation, catering to advanced learners

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Reviews summary

Advanced ga4 & gtm implementation

According to learners, this course is a comprehensive guide for Google Analytics 4 implementation, specifically designed for career-focused professionals. It offers deep dives into Google Tag Manager (GTM) and ecommerce data collection, covering fundamental concepts up to advanced JavaScript use cases. The inclusion of a practical live project allows students to apply concepts hands-on. While offering JavaScript fundamentals for non-coders, students should be aware that the learning curve can be steep due to the advanced technical content.
Covers advanced GA4 implementation using extensive JavaScript.
"The JavaScript sections were essential for truly understanding advanced GA4 and GTM functionalities and custom data collection."
"I appreciated the focus on using JS for complex use cases like user-id tracking and data layer manipulation, very practical."
"The course’s emphasis on coding makes it highly relevant for anyone looking to master advanced GA4 implementations."
Instructor provides in-depth knowledge with clear explanations.
"The instructor's extensive expertise in marketing and analytics shines through, making complex topics understandable."
"I found the explanations on how GA4 works behind the scenes and the event data model incredibly insightful and well-articulated."
"The JavaScript fundamentals chapter helped me get up to speed even as a non-coder, thanks to the clear teaching approach."
A comprehensive, hands-on approach to GA4 implementation.
"This course delivers a complete guide to GA4 implementation, crucial for current analytics needs and handling complex projects."
"The live project was incredibly helpful, letting me apply advanced GA4 and GTM concepts directly in a realistic setting."
"I appreciated the depth in ecommerce data collection; it's exactly what I needed for my work to handle various scenarios."
Advanced topics may be challenging for learners without prerequisites.
"As a non-coder, even with the JS basics provided, I found the learning curve for the advanced JavaScript sections quite steep."
"This course is definitely advanced; ensure you have a solid grasp of GTM fundamentals before diving into these complex topics."
"While helpful, the pace can be fast on certain intricate implementation details, requiring re-watching and external practice."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Google Analytics 4 Implementation with Tag Manager with these activities:
Ecommerce Data Collection in Google Analytics 4
Watching this tutorial will help you understand how to track ecommerce data in GA4 and use that data to improve your website's performance.
Browse courses on Google Analytics 4
Show steps
  • Watch the tutorial.
Create an Event in Google Tag Manager
Completing this exercise will help you gain hands-on experience with implementing event tracking in GA4.
Browse courses on Google Tag Manager
Show steps
  • Create a new tag in Google Tag Manager.
  • Configure the tag to track the desired event.
  • Publish the tag.
Create a Custom Report in Google Analytics 4
Creating a custom report will allow you to track the data that is most relevant to your business and make informed decisions based on that data.
Browse courses on Google Analytics 4
Show steps
  • Identify the metrics that you want to track.
  • Create a new custom report.
  • Configure the report to display the desired metrics.
  • Save and publish the report.
Show all three activities

Career center

Learners who complete Advanced Google Analytics 4 Implementation with Tag Manager will develop knowledge and skills that may be useful to these careers:

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Course image
Rating
4.7 Filled star Filled star Filled star Filled star Half star
Effort
16.5 total hours
Via
Udemy
Instructor
Rudranil Chakrabortty
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Develops advanced Google Tag Manager techniques for tracking advanced use cases and handling large scale projects
Designed to help learners independently handle any scale of Google Analytics 4 projects
Thoroughly covers Google Analytics 4 implementation and customization with a focus on data collection
Suitable for learners at all skill levels seeking mastery in Google Analytics 4 implementation
Utilizes JavaScript extensively for handling advanced use cases, offering a practical approach for non-coders as well
Covers advanced topics such as User ID Tracking, Ecommerce Data Collection, and Custom Report Creation, catering to advanced learners
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