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Doru Catana
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
Read more
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
Read more
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
Monitor, investigate, and understand your user's data with this complete resource on Google Analytics 4. In this course, Using Google Analytics 4, you’ll learn how to add GA4 to your site, access, understand, and make decisions based on the data at your disposal. First, you’ll learn how to integrate GA4 and Google Tag Manager into your site. Next, you’ll discover how to read Reports, Explorations, Channels and Configure custom Events and Conversions. Finally, you’ll explore the steps to integrate your GA4 Property with other Google services and share or add others to it. When you’re finished with this course, you’ll have the skills and knowledge to effectively use Google Analytics 4 and to understand your website’s traffic, users and make specific decisions that support your professional objectives.
This course is no longer available. Find something similar by browsing:
Google Analytics 4
Website Analytics
Data Analysis
Google Tag Manager
Custom Events
Conversions
Google Services Integration
Register for this course and see more details by visiting:
OpenCourser.com/course/f4yrbn/using
What's inside
Syllabus
Course Overview
Why Use Google Analytics 4
Setting Up Google Analytics
Understanding Reports
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Syllabus
Course Overview
Why Use Google Analytics 4
Setting Up Google Analytics
Understanding Reports
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Teaches learners to apply effective and comprehensive web analytics to GA4, which is standard industry practice
Describes how Google Analytics 4 integrates seamlessly with other products in the Google suite, which is important for today's marketing and analytics teams
Develops skills in understanding user data with meaningful reporting and analysis, which is in high demand in the job market
Provides insights on user behavior and trends to drive better decision-making and increase business performance
Facilitates collaborations within teams by providing clear and customizable reports
Relies on the free Google Analytics 4 platform for all lessons and activities, making it cost-effective
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Reviews summary
Practical google analytics 4 mastery
According to students, this course provides a strong and practical foundation for using Google Analytics 4, particularly valuable for those transitioning from Universal Analytics or new to web analytics. Learners frequently commend the instructor's clarity and expertise in explaining complex GA4 concepts, including event tracking, custom dimensions, and report navigation. The hands-on demos and real-world examples are highlighted as particularly helpful for immediate application. While the course is largely up-to-date and comprehensive, some express that the pace can be rapid for absolute beginners, suggesting it may assume some prior analytics knowledge. A few learners wished for more practical exercises or deeper dives into advanced topics.
Content is up-to-date, vital for GA4 transition.
"Absolutely essential course for anyone transitioning from Universal Analytics to GA4."
"The content is up-to-date and relevant."
"This course is a lifesaver! As Universal Analytics is sunsetting, I needed to learn GA4 quickly. This course provided everything I needed..."
"I appreciate the effort to keep it updated, although a few minor interface changes since the recording date are inevitable."
Emphasizes hands-on demos and real-world examples.
"I particularly appreciated the hands-on demos and the real-world examples provided."
"Very practical and hands-on. I learned how to track custom events and conversions, which was my primary goal."
"I appreciated the practical tips for using explorations and understanding the new data model."
Instructor explains complex GA4 topics clearly.
"The instructor explains complex GA4 concepts like event tracking and custom dimensions with such clarity."
"The instructor is an expert and explains GA4 in a very digestible manner."
"The instructor's expertise shines through."
Provides a strong, actionable foundation in GA4.
"This course is incredibly thorough and practical."
"A solid introduction to GA4. The initial setup and report navigation sections were very helpful."
"Absolutely essential course for anyone transitioning from Universal Analytics to GA4. It covers all the core functionalities and provides actionable insights."
"The course is well-structured and covers most aspects of GA4."
Could benefit from more exercises and advanced examples.
"I wished there were more exercises or opportunities to practice directly in a dummy GA4 account. Could be improved with more practical assignments."
"Decent course, but it could use more detailed examples for complex scenarios."
"I found myself needing to consult external documentation for certain nuances, especially around data streams..."
"It sets a good foundation, but be prepared to do additional self-study for advanced topics or specific use cases."
Pace can be rapid, assuming some prior knowledge.
"I struggled with the rapid pace, especially in the later modules. It felt like some prerequisite knowledge was assumed..."
"I'm a beginner, and it moved too fast, assuming prior knowledge of analytics concepts. I think it's better suited for someone with some existing GA background."
"I found this course somewhat challenging... explanations were sometimes too technical for a beginner."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Using Google Analytics 4 with these
activities:
Find a mentor experienced in Google Analytics 4
Show steps
Connect with an experienced professional who can provide guidance and support on your Google Analytics 4 journey.
Show steps
-
Identify potential mentors through networking or online platforms
-
Reach out to mentors and express your interest in their guidance
-
Establish regular communication and seek feedback on your Google Analytics 4 progress
Watch a video tutorial series on Google Analytics 4
Show steps
Expand your knowledge of Google Analytics 4 by following a structured video tutorial series.
Browse courses on
Google Analytics 4
Show steps
-
Find a reputable video tutorial series on Google Analytics 4
-
Watch the videos and take notes
-
Practice implementing the concepts covered in the videos
Join a study group or peer review session for Google Analytics 4
Show steps
Engage with peers to discuss Google Analytics 4 concepts, share knowledge, and gain different perspectives.
Browse courses on
Google Analytics 4
Show steps
-
Find or create a study group or peer review session
-
Regularly meet with the group to discuss Google Analytics 4 topics
-
Share insights and provide feedback to peers
Five other activities
Expand to see all activities and additional details
Show all eight activities
Start a Google Analytics tracking project
Show steps
Get hands-on experience with implementing Google Analytics 4 on a personal website or blog.
Show steps
-
Set up a website or blog with Google Analytics 4
-
Integrate Google Tag Manager with Google Analytics 4
-
Create custom events and conversions
Practice using Google Analytics 4 reports
Show steps
Gain proficiency in using Google Analytics 4 reports to gain insights into website traffic and user behavior.
Browse courses on
Google Analytics 4
Show steps
-
Explore the different Google Analytics 4 reports
-
Create custom reports
-
Generate insights from the reports
Attend a Google Analytics 4 workshop
Show steps
Enhance your knowledge of Google Analytics 4 by attending a workshop led by industry experts.
Browse courses on
Google Analytics 4
Show steps
-
Find a Google Analytics 4 workshop
-
Register for the workshop
-
Attend the workshop and actively participate
Write a blog post about Google Analytics 4 integration
Show steps
Solidify your understanding of Google Analytics 4 by creating a comprehensive blog post that explains its key features and implementation.
Browse courses on
Google Analytics 4
Show steps
-
Research Google Analytics 4
-
Outline the key features and benefits of Google Analytics 4
-
Write the blog post
-
Publish and promote the blog post
Develop a Google Analytics 4 data visualization dashboard
Show steps
Enhance your data visualization skills by creating a dashboard that presents key Google Analytics 4 metrics in an engaging way.
Browse courses on
Google Analytics 4
Show steps
-
Identify the key metrics to track
-
Design the dashboard layout
-
Create the visualizations
-
Share the dashboard with stakeholders
Find a mentor experienced in Google Analytics 4
Show steps
Connect with an experienced professional who can provide guidance and support on your Google Analytics 4 journey.
Show steps
Show steps
Show steps
- Identify potential mentors through networking or online platforms
- Reach out to mentors and express your interest in their guidance
- Establish regular communication and seek feedback on your Google Analytics 4 progress
Watch a video tutorial series on Google Analytics 4
Show steps
Expand your knowledge of Google Analytics 4 by following a structured video tutorial series.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Find a reputable video tutorial series on Google Analytics 4
- Watch the videos and take notes
- Practice implementing the concepts covered in the videos
Join a study group or peer review session for Google Analytics 4
Show steps
Engage with peers to discuss Google Analytics 4 concepts, share knowledge, and gain different perspectives.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Find or create a study group or peer review session
- Regularly meet with the group to discuss Google Analytics 4 topics
- Share insights and provide feedback to peers
Five other activities
Expand to see all activities and additional details
Show all eight activities
Start a Google Analytics tracking project
Show steps
Get hands-on experience with implementing Google Analytics 4 on a personal website or blog.
Show steps
Show steps
Show steps
- Set up a website or blog with Google Analytics 4
- Integrate Google Tag Manager with Google Analytics 4
- Create custom events and conversions
Practice using Google Analytics 4 reports
Show steps
Gain proficiency in using Google Analytics 4 reports to gain insights into website traffic and user behavior.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Explore the different Google Analytics 4 reports
- Create custom reports
- Generate insights from the reports
Attend a Google Analytics 4 workshop
Show steps
Enhance your knowledge of Google Analytics 4 by attending a workshop led by industry experts.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Find a Google Analytics 4 workshop
- Register for the workshop
- Attend the workshop and actively participate
Write a blog post about Google Analytics 4 integration
Show steps
Solidify your understanding of Google Analytics 4 by creating a comprehensive blog post that explains its key features and implementation.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Research Google Analytics 4
- Outline the key features and benefits of Google Analytics 4
- Write the blog post
- Publish and promote the blog post
Develop a Google Analytics 4 data visualization dashboard
Show steps
Enhance your data visualization skills by creating a dashboard that presents key Google Analytics 4 metrics in an engaging way.
Browse courses on
Google Analytics 4
Show steps
Show steps
Show steps
- Identify the key metrics to track
- Design the dashboard layout
- Create the visualizations
- Share the dashboard with stakeholders
Career center
Learners who complete Using Google Analytics 4 will develop knowledge and skills
that may be useful to these careers:
Web Analyst
Web Analyst
Web Analysts use data to analyze and improve the performance of websites. This course provides a comprehensive overview of Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By learning how to use Google Analytics 4, you can gain valuable insights into your target audience, identify areas for improvement, and make data-driven decisions to optimize your website's performance.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns to promote products and services. This course provides a comprehensive overview of Google Analytics 4, which is essential for tracking the effectiveness of digital marketing campaigns. By learning how to use Google Analytics 4, you can measure the return on investment of your marketing efforts, optimize your campaigns, and make data-driven decisions to improve your marketing performance.
Data Analyst
Data Analyst
Data Analysts collect, analyze, interpret, and present data to help businesses make informed decisions. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, optimize your marketing campaigns, and improve your website's overall performance. These skills are highly sought after in the field of data analytics, making this course a valuable asset for aspiring Data Analysts.
E-commerce Manager
E-commerce Manager
E-commerce Managers plan and execute e-commerce strategies to sell products and services online. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, optimize your marketing campaigns, and improve your website's overall performance to drive e-commerce sales.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media campaigns to promote products and services. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, measure the effectiveness of your social media campaigns, and make data-driven decisions to improve your social media marketing performance.
Market Researcher
Market Researcher
Market Researchers gather and analyze data about consumers and markets to help businesses make informed decisions. This course provides a foundation in using Google Analytics 4, a powerful tool for collecting and analyzing data about website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify market trends, and make data-driven recommendations to improve your marketing and business strategies.
Business Analyst
Business Analyst
Business Analysts use data to analyze and improve business processes. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify areas for improvement, and make data-driven recommendations to optimize your business processes.
Content Marketer
Content Marketer
Content Marketers develop and execute content marketing campaigns to promote products and services. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, measure the effectiveness of your content marketing campaigns, and make data-driven decisions to improve your content marketing performance.
Data Scientist
Data Scientist
Data Scientists use data to solve complex business problems. This course provides a foundation in using Google Analytics 4, a powerful tool for collecting and analyzing data about website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify trends, and make data-driven recommendations to improve your business strategies.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialists optimize websites to improve their visibility and ranking in search engine results pages (SERPs). This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify areas for SEO improvement, and make data-driven decisions to optimize your website's performance in search engine results.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers develop and implement machine learning models to solve complex business problems. This course provides a foundation in using Google Analytics 4, a powerful tool for collecting and analyzing data about website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify trends, and build machine learning models to improve your business strategies.
Product Manager
Product Manager
Product Managers develop and manage products to meet the needs of users. This course provides a foundation in using Google Analytics 4, a powerful tool for tracking website traffic and user behavior. By mastering Google Analytics 4, you can gain valuable insights into your target audience, identify areas for product improvement, and make data-driven decisions to optimize your product development process.
Business Intelligence Analyst
Business Intelligence Analyst
Business Intelligence Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course may be useful for Business Intelligence Analysts who are working on projects that involve website analytics or user behavior analysis. By mastering Google Analytics 4, you can gain valuable insights into business metrics, data visualization, and data analysis techniques.
Data Engineer
Data Engineer
Data Engineers design and build data pipelines to manage and analyze data. This course may be useful for Data Engineers who are working on projects that involve website data or user behavior analysis. By mastering Google Analytics 4, you can gain valuable insights into data quality, data pipelines, and data analysis techniques.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This course may be useful for Software Engineers who are working on projects that involve website development or data analysis. By mastering Google Analytics 4, you can gain valuable insights into user behavior and make data-driven decisions to improve the design and functionality of your software applications.
For more career information including salaries, visit:
OpenCourser.com/course/f4yrbn/using
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Using Google Analytics 4.
Save
Introduces the fundamental concepts of digital analytics, including key metrics, reporting techniques, and how to use data to improve website performance.
Provides a comprehensive overview of Google Analytics, including both GA4 and Universal Analytics.
Provides a comprehensive overview of digital analytics. It covers topics such as data collection, analysis, and visualization.
Save
Provides a concise overview of web analytics concepts and techniques, including how to track website traffic, analyze data, and make informed decisions.
Provides a practical guide to using Google Analytics to perform data analysis.
More advanced guide to Google Analytics, covering topics such as data modeling, custom reports, and machine learning.
Provides a practical guide to using Google Analytics to make data-driven decisions for your business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f4yrbn/using
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