Google Analytics 4

Google Analytics 4: A Google Analytics starter guide - Learn Data Analytics & Website Optimization with Google Universal Analytics, Google Tag Manager & Google Analytics 4

Google Analytics 4

Google Analytics 4 is the best way to get a complete understanding of your business's performance and how to improve it. Learn how Google analytics can help you understand and analyze your business's data, and gain insights on how to improve your business. Learn more about Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it. Use Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it.

Easy to set up and use

Google Analytics 4 is easy to set up and use. You can have a new property running in just minutes, without any coding or technical knowledge needed. Get a complete understanding of what Google analytics is, how it works and how you can use it to improve your business.

You will learn

Set up a Google Analytics 4 account and add a website in minutes.
Learn what your customers see, click, buy and how long they stay on your website.
Create custom audiences, filter or segment your data.
Use the various reports in GA4 for a detailed analysis of your target audience.
Learn how to customize the Google Analytics 4 account.
Learn how to connect Google Ads with Google Analytics.
You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.
Use the Google Analytics demo account and try out all reports.

Google Analytics is a powerful tool that helps you understand the performance of your business and how to improve it. But it can be hard to understand, and even harder to set up. Google Analytics 4 is here to help you. It's a powerful, yet easy-to-use analytics tool that helps you understand your business better than ever before. With Google Analytics 4, you'll get a comprehensive understanding of your business's performance and how to improve it. Get started with Google Analytics 4 today.

Learn by doing

I teach in a way that even a beginner (with no background) can understand and lead to more advanced content. This course will teach you everything from the basics of setting up an account and navigating the interface, to more advanced features like conversion goals and custom reports.

You don't need to be a data scientist or have any technical knowledge to use Google Analytics 4. This course is for everyone from individuals running their blogs to people working in corporations. You'll learn the skills you need to analyze your website traffic and use that information to grow your business.

Google Tag Manager

Learn how to use Google Tag Manager in just a few hours. Google Tag Manager is a free, powerful web-based service that lets you manage all of your website's tags in one place. This course will show you how to use the different features of Google Tag Manager and how to implement tags for different purposes, such as conversion tracking, event tracking, and remarketing. If you're looking for a way to quickly get up-to-speed with Google Tag Manager or want to learn more about the different features of this free service, this course is for you. It's designed for both beginners and experts who want to learn more about Google Tag Manager. Get started with Google Tag Manager today.

You won't know more about Google Tag Manager and Data Layers, but will be able to master them and use them confidently.

Google Tag Manager is a free Google app that lets you manage all your website tags in one place. It's easy to install and manage, and it's not just for big brands anymore.

Google Tag Manager is an easy-to-use tag management system that lets you manage your website tags. By using GTM, you can easily set up and update your web tracking codes in just a few clicks. It also provides a centralized dashboard where you can manage all of your website tags in one place.

Google Tag Manager makes it easy to manage your site's tracking. You can do this with a single change to the site's code and then make changes through the user-friendly interface. This will make your site more secure and improve your conversion rates.

Google Tag Manager is a powerful tool that can help you improve your website's conversion rates and sales. But it's also an advanced tool, and the learning curve can be quite steep. If you want to use Google Tag Manager to its full potential, you need someone who knows how to guide you through the process. The problem is that many people don't have the time or patience to learn Google Tag Manager. This course will get you up and running with Google Tag Manager in no time. You'll learn everything from setting up a profile to adding tags, including how to debug errors and optimize your site for conversions. If you're looking for a quick and easy way to get started with GTM, this course is for you.

What's inside

Learning objectives

Set up a google analytics 4 account and add a website in minutes.
Learn what your customers see, click, buy and how long they stay on your website.
Create custom audiences, filter or segment your data.
Use the various reports in ga4 for a detailed analysis of your target audience.
Capture custom data with the google tag manager.

Learn how to customize the google analytics 4 account.
Learn how to connect google ads with google analytics.
You have an online store? no problem. even sales figures can be easily tracked with google analytics 4.
Use the google analytics demo account and try out all reports.

Set up a google analytics 4 account and add a website in minutes.
Learn what your customers see, click, buy and how long they stay on your website.
Create custom audiences, filter or segment your data.
Use the various reports in ga4 for a detailed analysis of your target audience.
Capture custom data with the google tag manager.
Learn how to customize the google analytics 4 account.
Learn how to connect google ads with google analytics.
You have an online store? no problem. even sales figures can be easily tracked with google analytics 4.
Use the google analytics demo account and try out all reports.

Syllabus

Introduction

Hello and welcome

What is Google Analytics? (+Example)

Create Google account

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Guides learners in creating custom audiences, filtering and segmenting data, utilizing reports, and customizing Google Analytics 4 to suit their needs

Taught by instructors Tobias Becker and Nick Nyxson

Explores advanced features like conversion goals and custom reports, making it suitable for intermediate learners

Provides hands-on experience with a Google Analytics demo account, allowing learners to apply their knowledge directly

Covers the fundamentals of website analytics, event tracking, and remarketing, making it a comprehensive resource for beginners

Uses Google Tag Manager to enhance data collection, providing learners with a deeper understanding of how to track and analyze website data

Reviews summary

Ga4 starter: setup & fundamentals

According to learners, this course is an excellent and comprehensive starter guide for Google Analytics 4, particularly praised by absolute beginners. Many highlight its clear explanations and easy-to-understand approach to complex topics like event tracking and custom reports. Students found the hands-on demos and practical exercises very beneficial for grasping GA4's new data model. The inclusion of a GDPR compliance module and Google Tag Manager basics are noted as valuable additions. However, some learners with prior Universal Analytics experience found the pace a bit slow or repetitive and desired more advanced depth, especially in GTM and complex analytics strategies.

Includes GTM basics but some wished for more comprehensive coverage.

"The Google Tag Manager section was also a fantastic bonus, making it a comprehensive guide."

"The GTM section was quite basic. It's okay for absolute novices, but not for those looking to upgrade existing skills."

"The GTM part was very superficial, which was disappointing as I hoped to master it."

Offers valuable insights into data privacy and GDPR considerations.

"I found the GDPR compliance module particularly useful, as that's a crucial aspect these days."

"The GDPR and data privacy section was a good inclusion, not something often found."

Features hands-on demos and exercises for immediate use.

"I especially appreciated the hands-on demos and the practical exercises. It truly helps you grasp GA4's new data model."

"The practical examples helped me set up GA4 for my blog easily. The connection to Google Ads was also a great addition..."

"I could immediately apply what I learned to my e-commerce site, feeling confident now navigating GA4 for my small business."

Provides a clear, step-by-step introduction suitable for novices.

"This course is incredibly thorough and well-structured for anyone starting with GA4. The instructor explains complex concepts... in a very easy-to-understand manner."

"As a total beginner in web analytics, I was intimidated by GA4, but this course broke it down perfectly. The explanations are clear..."

"This course is fantastic for anyone new to GA4 or even analytics in general. The step-by-step guidance is super clear."

Some learners found the pace slow or content repetitive in initial sections.

"The instructor's pace is a bit slow at times, but it ensures you don't miss anything."

"Some parts felt a little repetitive, especially the intro sections, but overall, it delivers on its promise."

"Found some parts a bit too basic and slow-paced for my liking, especially the initial setup."

May be too basic for experienced users or those seeking advanced strategies.

"The course covers the basics, but I felt it lacked depth in certain areas, particularly advanced event tracking and custom dimensions."

"As someone with prior UA experience, I was hoping for more a 'bridge' course rather than a pure beginner's guide."

"Honestly, I was expecting more. The information felt a bit surface-level... It's truly just a 'starter' guide, maybe too much so."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Analytics 4: A Google Analytics starter guide with these activities:

Review basic data analytics principles

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Enhance your understanding of basic concepts and prepare for the course content.

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Review textbook chapters or online resources on data analytics basics
Watch online tutorials or videos on data analytics fundamentals

Mentor a newcomer to Google Analytics and guide them through the basics

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Strengthen your understanding of Google Analytics 4 by sharing your knowledge with others and guiding them through the initial learning journey.

Browse courses on Mentoring

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Identify individuals who are new to Google Analytics and offer your assistance.
Provide guidance on setting up a Google Analytics 4 account and understanding basic concepts.
Answer questions and provide support to help them navigate the platform.

Practice creating event tags using Google Tag Manager

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Reinforce event tracking concepts by creating Custom HTML tags in Google Tag Manager to track various events on your website.

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Identify events you want to track, such as button clicks, page views, or form submissions.
Create a Google Tag Manager Custom HTML tag and configure it to send event data to Google Analytics 4.
Test your event tags using Google Tag Manager Preview Mode or debugging tools.

Five other activities

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Follow advanced Google Analytics 4 tutorials to explore specific features

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Expand your knowledge of Google Analytics 4 by following tutorials that focus on its advanced capabilities and best practices.

Browse courses on Advanced Analytics

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Identify specific areas where you want to enhance your understanding.
Search for high-quality tutorials provided by Google Developers or reputable sources.
Follow the tutorials step-by-step and apply the techniques to your own Google Analytics 4 account.

Write a blog post summarizing key concepts

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Reinforce your understanding by writing a blog post on a specific topic covered in the course.

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Choose a topic that interests you and research it further
Write a detailed blog post outlining the key concepts and your insights

Write a blog post or article sharing your insights on Google Analytics 4

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Solidify your understanding of Google Analytics 4 by writing a comprehensive article that showcases your knowledge and insights on its applications and benefits.

Browse courses on Content Marketing

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Choose a specific topic related to Google Analytics 4 that you have expertise in.
Research and gather data to support your insights.
Write a well-structured article outlining your main points and providing valuable information.
Publish and promote your article on a relevant platform.

Create a custom Google Analytics 4 dashboard for a specific project

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Enhance your Google Analytics 4 skills by designing and implementing a tailored dashboard that provides insights specific to your project's goals.

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Define the key metrics and dimensions relevant to your project.
Create a new Google Analytics 4 dashboard and add relevant widgets.
Configure widgets to display data in a meaningful way using filters and segments.
Share the dashboard with stakeholders and monitor its effectiveness.

Offer pro bono data analytics services

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Apply your skills in a real-world setting and gain valuable experience.

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Identify organizations or individuals who could benefit from data analytics support
Offer your services on platforms like LinkedIn or local community groups

Career center

Learners who complete Google Analytics 4: A Google Analytics starter guide will develop knowledge and skills that may be useful to these careers: