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Google Analytics 4

A Google Analytics starter guide

Tobias Becker and Nick Nyxson

Google Analytics 4: A Google Analytics starter guide - Learn Data Analytics & Website Optimization with Google Universal Analytics, Google Tag Manager & Google Analytics 4

Google Analytics 4

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Google Analytics 4: A Google Analytics starter guide - Learn Data Analytics & Website Optimization with Google Universal Analytics, Google Tag Manager & Google Analytics 4

Google Analytics 4

Google Analytics 4 is the best way to get a complete understanding of your business's performance and how to improve it. Learn how Google analytics can help you understand and analyze your business's data, and gain insights on how to improve your business. Learn more about Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it. Use Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it.

Easy to set up and use

Google Analytics 4 is easy to set up and use. You can have a new property running in just minutes, without any coding or technical knowledge needed. Get a complete understanding of what Google analytics is, how it works and how you can use it to improve your business.

You will learn

  • Set up a Google Analytics 4 account and add a website in minutes.

  • Learn what your customers see, click, buy and how long they stay on your website.

  • Create custom audiences, filter or segment your data.

  • Use the various reports in GA4 for a detailed analysis of your target audience.

  • Learn how to customize the Google Analytics 4 account.

  • Learn how to connect Google Ads with Google Analytics.

  • You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.

  • Use the Google Analytics demo account and try out all reports.

Google Analytics is a powerful tool that helps you understand the performance of your business and how to improve it. But it can be hard to understand, and even harder to set up. Google Analytics 4 is here to help you. It's a powerful, yet easy-to-use analytics tool that helps you understand your business better than ever before. With Google Analytics 4, you'll get a comprehensive understanding of your business's performance and how to improve it. Get started with Google Analytics 4 today.

Learn by doing

I teach in a way that even a beginner (with no background) can understand and lead to more advanced content. This course will teach you everything from the basics of setting up an account and navigating the interface, to more advanced features like conversion goals and custom reports.

You don't need to be a data scientist or have any technical knowledge to use Google Analytics 4. This course is for everyone from individuals running their blogs to people working in corporations. You'll learn the skills you need to analyze your website traffic and use that information to grow your business.

Google Tag Manager

Learn how to use Google Tag Manager in just a few hours. Google Tag Manager is a free, powerful web-based service that lets you manage all of your website's tags in one place. This course will show you how to use the different features of Google Tag Manager and how to implement tags for different purposes, such as conversion tracking, event tracking, and remarketing. If you're looking for a way to quickly get up-to-speed with Google Tag Manager or want to learn more about the different features of this free service, this course is for you. It's designed for both beginners and experts who want to learn more about Google Tag Manager. Get started with Google Tag Manager today.

You won't know more about Google Tag Manager and Data Layers, but will be able to master them and use them confidently.

Google Tag Manager is a free Google app that lets you manage all your website tags in one place. It's easy to install and manage, and it's not just for big brands anymore.

Google Tag Manager is an easy-to-use tag management system that lets you manage your website tags. By using GTM, you can easily set up and update your web tracking codes in just a few clicks. It also provides a centralized dashboard where you can manage all of your website tags in one place.

Google Tag Manager makes it easy to manage your site's tracking. You can do this with a single change to the site's code and then make changes through the user-friendly interface. This will make your site more secure and improve your conversion rates.

Google Tag Manager is a powerful tool that can help you improve your website's conversion rates and sales. But it's also an advanced tool, and the learning curve can be quite steep. If you want to use Google Tag Manager to its full potential, you need someone who knows how to guide you through the process. The problem is that many people don't have the time or patience to learn Google Tag Manager. This course will get you up and running with Google Tag Manager in no time. You'll learn everything from setting up a profile to adding tags, including how to debug errors and optimize your site for conversions. If you're looking for a quick and easy way to get started with GTM, this course is for you.

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What's inside

Learning objectives

  • Set up a google analytics 4 account and add a website in minutes.
  • Learn what your customers see, click, buy and how long they stay on your website.
  • Create custom audiences, filter or segment your data.
  • Use the various reports in ga4 for a detailed analysis of your target audience.
  • Capture custom data with the google tag manager.
  • Learn how to customize the google analytics 4 account.
  • Learn how to connect google ads with google analytics.
  • You have an online store? no problem. even sales figures can be easily tracked with google analytics 4.
  • Use the google analytics demo account and try out all reports.

Syllabus

Introduction
Hello and welcome
What is Google Analytics? (+Example)
Create Google account
Read more
Create Google Analytics account (+ Download)
(optional) Why Google Analytics 4?
Overview, Demo account and setup
Connect the first data stream
A first overview
Google Analytics 4 Demo Account
(optional) The new data structure
Account setup & user management
Note on sessions
(optional) Universal Analytics vs. Google Analytics 4
Website linking (GDPR conform)
Disclaimer
1. Create a data privacy page – for Wordpress
2. Setup with Google Tag Manager and Cookie Banner
3. Connect Google Analytics 4 to Google Tag Manager
4. Content Blocker & Shortcode
5. Check if the Cookie Banner works
6. Last but not least
Datacollection in the EU
Event Tracking in Google Analytics
Enhanced Measurement Events & Features (+ Download)
Enhanced Measurements in Praxis
Google Analytics Tag Configuration
Cross-Domain Tracking
Define internal IPs
List of unwanted referrals
Configure session timeout
Advanced Tips & Tricks
Comparison
Secondary Dimensions
Create Target groups (Audiences)
All the Reports in detail
Customize your snapchat report
Real-time report
Customer Journey in Theory
Acquisition report
Engagement Report
Monetization Report
Retention Report
User Report: Demographic Characteristics
User Report: Technical Data
Time for a short break
The "Explore"-section
Exploratory Analysis
Segment overlaps
Cohort analysis
Advertising, Events & Google Ads
Conversion paths
Create & modify events
How to connect Google Ads to Google Analytics 4?
End of the main part
Google Tag Manager - Introduction
What is the Google Tag Manager?
Google Tag Manager vs. Google Analytics
Create Google Tag Manager account
Let's start with the basics of Google Tag Manager
Tag Manager account structure
GTM - A first overview
Advantages of Google Tag Manager
Settings in the administration area
The most important terms
Questions that need to be answered
Tags, Triggers & Variables – Theory
Publishing containers
How to set up Google Tag Manager with your blog
Overview of tags
[Repetition] Embedding GTM (with Cookie Banner)
[Repetition] Embedding a linking tool to your website
[Repetition] Embedding Google Analytics in GTM – your first tag
Trigger & Variables
Overview of triggers
Set up trigger: Specific page call
Overview of variables
Example: Phone number Tracking
Advanced knowledge about the GTM
Preview mode
Folder structures
Thank you
Thank you!
All beginnings are difficult - Do you have any questions?
Learning is important!
Bonus lecture

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Guides learners in creating custom audiences, filtering and segmenting data, utilizing reports, and customizing Google Analytics 4 to suit their needs
Taught by instructors Tobias Becker and Nick Nyxson
Explores advanced features like conversion goals and custom reports, making it suitable for intermediate learners
Provides hands-on experience with a Google Analytics demo account, allowing learners to apply their knowledge directly
Covers the fundamentals of website analytics, event tracking, and remarketing, making it a comprehensive resource for beginners
Uses Google Tag Manager to enhance data collection, providing learners with a deeper understanding of how to track and analyze website data

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Analytics 4: A Google Analytics starter guide with these activities:
Review basic data analytics principles
Enhance your understanding of basic concepts and prepare for the course content.
Show steps
  • Review textbook chapters or online resources on data analytics basics
  • Watch online tutorials or videos on data analytics fundamentals
Mentor a newcomer to Google Analytics and guide them through the basics
Strengthen your understanding of Google Analytics 4 by sharing your knowledge with others and guiding them through the initial learning journey.
Browse courses on Mentoring
Show steps
  • Identify individuals who are new to Google Analytics and offer your assistance.
  • Provide guidance on setting up a Google Analytics 4 account and understanding basic concepts.
  • Answer questions and provide support to help them navigate the platform.
Practice creating event tags using Google Tag Manager
Reinforce event tracking concepts by creating Custom HTML tags in Google Tag Manager to track various events on your website.
Show steps
  • Identify events you want to track, such as button clicks, page views, or form submissions.
  • Create a Google Tag Manager Custom HTML tag and configure it to send event data to Google Analytics 4.
  • Test your event tags using Google Tag Manager Preview Mode or debugging tools.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow advanced Google Analytics 4 tutorials to explore specific features
Expand your knowledge of Google Analytics 4 by following tutorials that focus on its advanced capabilities and best practices.
Browse courses on Advanced Analytics
Show steps
  • Identify specific areas where you want to enhance your understanding.
  • Search for high-quality tutorials provided by Google Developers or reputable sources.
  • Follow the tutorials step-by-step and apply the techniques to your own Google Analytics 4 account.
Write a blog post summarizing key concepts
Reinforce your understanding by writing a blog post on a specific topic covered in the course.
Show steps
  • Choose a topic that interests you and research it further
  • Write a detailed blog post outlining the key concepts and your insights
Write a blog post or article sharing your insights on Google Analytics 4
Solidify your understanding of Google Analytics 4 by writing a comprehensive article that showcases your knowledge and insights on its applications and benefits.
Browse courses on Content Marketing
Show steps
  • Choose a specific topic related to Google Analytics 4 that you have expertise in.
  • Research and gather data to support your insights.
  • Write a well-structured article outlining your main points and providing valuable information.
  • Publish and promote your article on a relevant platform.
Create a custom Google Analytics 4 dashboard for a specific project
Enhance your Google Analytics 4 skills by designing and implementing a tailored dashboard that provides insights specific to your project's goals.
Show steps
  • Define the key metrics and dimensions relevant to your project.
  • Create a new Google Analytics 4 dashboard and add relevant widgets.
  • Configure widgets to display data in a meaningful way using filters and segments.
  • Share the dashboard with stakeholders and monitor its effectiveness.
Offer pro bono data analytics services
Apply your skills in a real-world setting and gain valuable experience.
Show steps
  • Identify organizations or individuals who could benefit from data analytics support
  • Offer your services on platforms like LinkedIn or local community groups

Career center

Learners who complete Google Analytics 4: A Google Analytics starter guide will develop knowledge and skills that may be useful to these careers:

Reading list

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