Google Tag Manager (GTM) Training Course - From Zero to Hero from Udemy

This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me. Let's get started.

Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
Signing up for Google Tag Manager
Details of Google Tag Manager Interface
How to setup Google Tag Manager for Google Analytics and track page views
How to setup external link tracking as Events in Google Analytics via Google Tag Manager
How to setup Button click tracking in Google Analytics
Track JavaScript errors using Google Tag Manager ( GTM)
Deploy GTM in WordPress
Understand and use the Data Layer in Google Tag Manager
Pushing dynamic values and custom events in DataLayer
Measuring page scroll depth - see how far users scroll on long and wide pages.
Track any element on the page to see if users are looking at that or not.
Google Ads conversion tracking
Export and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.
More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

Here is what some of the students are saying:

Troy - I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course. I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money.

Kate Proyka - The course is well structured, and clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and marketing side of the business. I have dealt with many analytics technologies way before Google Tag Manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

I have an engineering degree and an MBA.

What's inside

Learning objectives

Learn & understand and use google tag manager with confidence
Learn how to deploy various tags and track them in google analytics 4 (ga4)
Achieve google analytics 4 event tracking with paramaters
Learn how to use data layer to track certain actions

Become confident in using google tag manager
Learn datalayers in google tag manager course
Track youtube video using google tag manager
Import and export tags from one account to another

Learn & understand and use google tag manager with confidence
Learn how to deploy various tags and track them in google analytics 4 (ga4)
Achieve google analytics 4 event tracking with paramaters
Learn how to use data layer to track certain actions
Become confident in using google tag manager
Learn datalayers in google tag manager course
Track youtube video using google tag manager
Import and export tags from one account to another

Syllabus

Introduction

Before we proceed.

What is a Tag and a Tag Manager

Get the fundamentals of it work, we will talk about Triggers, Variables and Tags in this lecture.

Signup for Google Tag manager and understand the interface

Google Tag Manager account setup and Launch

This lecture shows you step to add GTM to your wordpress site or blog. If you are not using wordpress or can figure out steps from last lecture then you can skip this lecture.

Google Tag Manager (GTM) Interface Overview (Updated)

Google Tag Manager Admin Panel Overview

Workspace Panel Overview (Updated)

Getting Started - Tags, Triggers and Variables

Trigger Types in Google Tag Manager

Built in Variables

User-Defined Variables

Learn how to implement some common tags

Implementing Google Analytics 4 Tags (2024)

Previewing and Debugging (New Lecture)

Implementing GA4 Event Tag with Google Tag Manager (2024)

Creating a Specific Page Trigger (Ga4 Event Tag Part II - New Lecture)) 2024

Storing Measurement ID in User-Defined Variable (2024)

Tracking Clicks & Sending to GA4 (2024)

Adding Details about Clicks and Sending to GA4 Events (2024)

You will learn how to deploy a tag via Google Tag manager to track button clicks, as events, in Google Analytics.

Learn how to deploy a Google Analytics tag to track external link clicks via Google Tag Manager.

This lecture will show you how to find and capture JavaScript errors with Google Tag Manager (GTM) and send them to Google Analytics.

This lectures shows you how you can track how far user is scrolling on your web pages.

Tracking if users are viewing a particular section, image, banner etc.

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer.

In this lecture, you will learn what a data layer is and how you can use it in Google Tag Manager.

This lecture shows how you can pull data layer values from nested objects/data layers.

On dynamic sites e.g. eCommerce etc. the values on a page change based on users interaction.This lecture will show you how to add dynamic value in data layer and the use them in Google Tag manager.

Custom HTML Tag - Executing HTML and JavaScript

Google Ads Conversion Tracking

Share Containers - Export and Import Google Tag Manager Containers

There are thousands of unique ways to deploy tags so I cant put them all in this course instead I am relying on you guys to provide me your cases and then I will show you how it is done by adding more lectures to this course.

In this exercise you will create a new tag for Google Analytics

Bonus Lecture

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores Google Tag Manager and beyond, which is standard in data analytics

Teaches Google Tag Manager, which helps learners master digital analytics

Taught by Anil Batra, who are recognized for their work in data analytics

Develops Google Tag Manager and Google Analytics skills, which are core for digital analytics

Examines GA4 event tracking with parameters, which is highly relevant to web analytics and marketing

Reviews summary

Highly recommended gtm course

According to students, this course is highly recommended and does a good job simplifying complex concepts. Students say Anil does an excellent job of explaining Google Tag Manager. Learners also say that this course is great for someone looking to learn the most about Google Tag Manager in little time.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Tag Manager (GTM) Training Course - From Zero to Hero with these activities:

Organize course materials for easy reference

Show steps

Stay organized by compiling all relevant course materials in one place for convenient access.

Show steps

Create a folder or notebook to store course materials.
Organize materials by topic or module.

Review JavaScript and HTML basics

Show steps

Solidify your understanding of JavaScript and HTML, which are essential for advanced GTM customization.

Show steps

Review online tutorials or documentation on JavaScript and HTML.
Complete coding exercises to practice your skills.

Show all two activities

Career center

Learners who complete Google Tag Manager (GTM) Training Course - From Zero to Hero will develop knowledge and skills that may be useful to these careers:

Data Analyst

Data Analysts help businesses make informed decisions by collecting, analyzing, and interpreting data. This course will help you develop the skills necessary to succeed in this role, including how to use Google Tag Manager to track website traffic and user behavior.

See salaries and explore the career path for Data Analyst

Web Analyst

Web Analysts use data to improve the performance of websites and digital marketing campaigns. This course will teach you how to use Google Tag Manager to track website traffic and user behavior, which is essential for success in this role.

See salaries and explore the career path for Web Analyst

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns to promote products and services. This course will teach you how to use Google Tag Manager to track the effectiveness of your campaigns, which is essential for success in this role.

See salaries and explore the career path for Digital Marketing Manager

Search Engine Optimization (SEO) Specialist

SEO Specialists help businesses improve their visibility in search engine results pages (SERPs). This course will teach you how to use Google Tag Manager to track website traffic and user behavior, which is essential for success in this role.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Content Strategist

Content Strategists develop and execute content strategies to achieve business goals. This course will teach you how to use Google Tag Manager to track the performance of your content, which is essential for success in this role.

See salaries and explore the career path for Content Strategist

User Experience (UX) Designer

UX Designers focus on improving the user experience of websites and digital products. This course will teach you how to use Google Tag Manager to track user behavior and identify areas for improvement, which is essential for success in this role.

See salaries and explore the career path for User Experience (UX) Designer

Marketing Technologist

Marketing Technologists are responsible for implementing and managing marketing technologies. This course will teach you how to use Google Tag Manager, which is a key marketing technology, which is essential for success in this role.

See salaries and explore the career path for Marketing Technologist

Web Developer

Web Developers design, develop, and maintain websites. This course will teach you how to use Google Tag Manager to track website traffic and user behavior, which is essential for success in this role.

See salaries and explore the career path for Web Developer

Business Analyst

Business Analysts help businesses understand their problems and develop solutions. This course will teach you how to use Google Tag Manager to collect data about your business, which can be used to identify problems and develop solutions.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers plan and execute projects. This course will teach you how to use Google Tag Manager to track project progress, which can help you stay on track and meet your deadlines.

See salaries and explore the career path for Project Manager

Product Manager

Product Managers oversee the development and launch of new products. This course will teach you how to use Google Tag Manager to track product usage, which can help you improve your products and make them more successful.

See salaries and explore the career path for Product Manager

Data Scientist

Data Scientists use data to solve problems and make predictions. This course will teach you how to use Google Tag Manager to collect data about your business, which can be used to solve problems and make predictions.

See salaries and explore the career path for Data Scientist

Statistician

Statisticians use statistics to analyze data and make predictions. This course will teach you how to use Google Tag Manager to collect data about your business, which can be used to analyze data and make predictions.

See salaries and explore the career path for Statistician

Machine Learning Engineer

Machine Learning Engineers develop and deploy machine learning models. This course will teach you how to use Google Tag Manager to collect data about your business, which can be used to develop and deploy machine learning models.

See salaries and explore the career path for Machine Learning Engineer

Data Engineer

Data Engineers design, build, and maintain data systems. This course will teach you how to use Google Tag Manager to collect data about your business, which can be used to design, build, and maintain data systems.

See salaries and explore the career path for Data Engineer