Firebase Analytics or Google Analytics 4 for Mobile Apps from Udemy

Welcome to the course on "Google Analytics 4 for Mobile Application" or Firebase Analytics.

Who may take the course?

This is for business managers, marketers, or freelancers who want to overview the analytics tool, the reports, and the tool's applicability in their mobile application.

This course will also help firebase analytics beginners learn how to configure Firebase Analytics for mobile apps

What is covered in the course?

We will closely explore real-world firebase analytics data, reports, and marketing analysis from a live gaming application.

We will set up Firebase Analytics and Google Tag Manager for an Android app together

Using that app, we will learn how to use Firebase Analytics to capture User Actions and Behavior

In short, if you are or want to be in love with Google Analytics for Mobile application, this course is for you.

Check the free lessons, go through the curriculum, and make a choice.

Of course, you get some great discounts and the 30-day money-back guarantee with this course as well.

Have a good time. Keep safe and healthy. I hope to see you in the course.

Instructor Reviews from Other Courses

This is such a great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial and full of important content. Neil does care about his students and very responsive to all the questions I have. Highly recommended.

- May C Noland

Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on the job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on the enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.

- Justin Joseph

Rudranil is an excellent instructor. The course material has been well-prepared and structured, and if you have additional questions, he takes the time to respond with clear explanations. Honestly - you can learn a ton in the course.

- VC

What's inside

Learning objectives

Learn to analyze reports in google analytics for mobile application (or firebase analytics)
Learn how these reports help in taking business decisions
Understand events, user properties, conversions and other important concepts

Setup firebase analytics for a mobile application
Setup google tag manager for a mobile application
Customize firebase analytics for a mobile application

Learn to analyze reports in google analytics for mobile application (or firebase analytics)
Learn how these reports help in taking business decisions
Understand events, user properties, conversions and other important concepts
Setup firebase analytics for a mobile application
Setup google tag manager for a mobile application
Customize firebase analytics for a mobile application

Syllabus

Introduction

Google Analytics 4 and Firebase Analytics

GA4 for Mobile Apps vs Firebase Analytics

GA4/Firebase for Mobile Application Overview

Acquisition Reports

Retention Reports

Engagement Reports

Monetization Reports

Demographics and Tech Reports

Custom Reports

How to get Started with Exploration Reports

Funnel Reports

Funnel Reports Configuration Steps

Path Exploration and Cohort Analysis

Segment Overlap Analysis

Attribution Modeling and Admin Settings

Attribution Modeling

Admin Settings

Project Setup

Steps to Setup the Practice Project

Install Firebase/GA4 in Mobile Application

Implementation Techniques for Firebase/GA4

A Simple Mobile Event In GA4

Integrate and Use Google Tag Manager with your Mobile App

Capturing Additional Information with Events

Test Changes made in GTM using the Preview Mode

Setting up the Event Parameters Inside GA4

Understand and Implement User Properties

Application of Debug View with User Properties

Conversion Tracking in GA4 for Mobile Application

Create Audience Segments in GA4 for Mobile App

Notes on User Id Tracking for Mobile App

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to analyze reports in Google Analytics for mobile application (or Firebase Analytics)

Focuses on user actions and behavior, providing valuable insights for improving mobile app experiences

In-depth exploration of Firebase Analytics features, including event tracking, user properties, and conversions

Covers core concepts such as acquisition, retention, engagement, and monetization, providing a comprehensive understanding of mobile app analytics

Hands-on implementation and configuration of Firebase Analytics and Google Tag Manager in a mobile application

Suitable for both beginners and experienced analysts seeking to enhance their understanding and application of mobile app analytics

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Firebase Analytics or Google Analytics 4 for Mobile Apps with these activities:

Review Firebase Analytics documentation

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Start by refreshing your knowledge of Firebase Analytics documentation to prepare for the course.

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Visit the Firebase Analytics documentation website
Read through the getting started guide
Review the reference documentation for the Firebase Analytics SDK

Review Mobile Analytics concepts

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Refresh your knowledge of the fundamental concepts of mobile app analytics to strengthen your foundation for this course.

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Review the key concepts of mobile app analytics, such as user acquisition, retention, and engagement.
Go through your notes or study materials on mobile app analytics to reinforce your understanding of the concepts.
Complete practice questions or exercises on mobile app analytics to test your comprehension.

Review basic statistics

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Brush up on the fundamentals of statistics to strengthen your understanding of data analysis concepts covered in this course.

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Review probability theory and distributions
Practice calculating descriptive statistics
Refresh your knowledge on hypothesis testing

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Follow tutorials on Firebase Analytics

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Guided tutorials can help you learn the basics of Firebase Analytics.

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Find tutorials on Firebase Analytics
Follow the tutorials
Complete the exercises

Create a practice Firebase Analytics project

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Create a practice Firebase Analytics project to apply what you learn in the course.

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Create a new Firebase project
Enable Firebase Analytics for your project
Add the Firebase SDK to your mobile app
Log events to Firebase Analytics

Attend a data analytics workshop

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Attend an industry workshop to gain insights into real-world data analytics applications and connect with professionals in the field, complementing your theoretical knowledge with practical perspectives.

Browse courses on Data Analytics

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Research and identify relevant workshops
Register for a workshop that aligns with your interests
Actively participate in discussions and networking opportunities

Complete practice exercises on Firebase Analytics

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Practice drills can help you reinforce your understanding of Firebase Analytics concepts.

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Find practice exercises on Firebase Analytics
Complete the exercises
Review your results

Solve practice problems on data interpretation

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Engage in targeted practice to enhance your ability to analyze and interpret data, improving your proficiency in this aspect of the course.

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Identify key data points and trends
Apply statistical techniques to draw conclusions
Interpret data visualizations effectively

Write a blog post on a data analytics topic

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Share your knowledge and insights by writing a blog post on a data analytics topic, demonstrating your understanding and ability to communicate technical concepts effectively.

Browse courses on Data Analytics

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Choose a topic that aligns with your expertise and interests
Research and gather relevant information
Write a well-structured blog post that is engaging and informative

Follow online tutorials on advanced data analytics techniques

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Expand your knowledge by exploring advanced data analytics techniques through guided online tutorials, enhancing your skills and staying up-to-date with industry trends.

Browse courses on Machine Learning

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Identify reputable sources offering tutorials on advanced data analytics
Select tutorials that align with your interests and goals
Follow the tutorials diligently and complete the exercises

Participate in a data analytics competition

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Challenge yourself by participating in a data analytics competition, testing your skills against others and gaining valuable experience in solving complex data-driven problems.

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Identify a relevant data analytics competition
Form a team or participate individually
Analyze the competition dataset and develop a solution

Mentor a junior data analyst

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Share your knowledge and experience by mentoring a junior data analyst, reinforcing your understanding of data analytics concepts while contributing to their professional development.

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Identify a junior data analyst seeking mentorship
Establish clear goals and expectations
Provide guidance and support on data analysis projects

Write a blog post about Firebase Analytics

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Create a blog post about Firebase Analytics to further solidify your understanding of the concepts.

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Choose a topic related to Firebase Analytics
Research the topic
Write the blog post
Publish the blog post

Develop a data analytics dashboard

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Create a practical data analytics dashboard to showcase your understanding of data visualization and dashboard design, applying concepts learned in the course.

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Gather and clean data from multiple sources
Design and implement data visualizations
Build an interactive dashboard using a visualization tool

Develop a data analytics solution for a business problem

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Apply your data analytics skills to solve a real-world business problem, demonstrating your ability to translate theory into practical solutions.

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Identify a business problem that can be addressed with data analytics
Gather and analyze relevant data
Develop and implement a data analytics solution
Evaluate the effectiveness of your solution

Mentor another student in Firebase Analytics

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Mentoring another student in Firebase Analytics can reinforce your knowledge and provide practical experience.

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Find a student who is learning Firebase Analytics
Offer to help them with their learning
Meet with the student regularly to provide guidance and support

Contribute to an open-source Firebase Analytics library

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Contributing to an open-source Firebase Analytics library can provide valuable hands-on experience and help you connect with other experts in the field.

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Find an open-source Firebase Analytics library
Identify an issue or feature that you can contribute to
Fork the library and make your changes
Submit a pull request

Career center

Learners who complete Firebase Analytics or Google Analytics 4 for Mobile Apps will develop knowledge and skills that may be useful to these careers:

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Firebase Analytics or Google Analytics 4 for Mobile Apps

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What's inside

Learning objectives

Syllabus

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Activities

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