Google Tag Manager (GTM) Advanced Applications from Udemy

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.

Understanding & using Data Layers
Understanding and using Custom HTML tags in Google Tag Manager
Using data layers to push dynamic values and trigger Google Tag Manager
Track Vimeo Video interactions.
Use Custom JavaScript variables in GTM to detect Ad Blockers
Trigger message to users using Ad Blockers - really useful for ad supported sites.
Pass values to Google Analytics Custom Dimensions using Google Tag Manager
Track Ad Blockers in Google Analytics
Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
Write and read first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers
Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

What's inside

Learning objectives

Advanced uses of google tag manager.
Track user interaction with vimeo videos on your site.
How to use data layers.
How to use custom events.
Track vimeo video interactions in google analytics.

Detect ad blockers and show a message to users who block the ads.
Send values to custom dimensions in google analytics using ad blocker as an example.
Track and create universal user-id view in google analytics
Integrate crm data with google analytics data

Advanced uses of google tag manager.
Track user interaction with vimeo videos on your site.
How to use data layers.
How to use custom events.
Track vimeo video interactions in google analytics.
Detect ad blockers and show a message to users who block the ads.
Send values to custom dimensions in google analytics using ad blocker as an example.
Track and create universal user-id view in google analytics
Integrate crm data with google analytics data

Syllabus

Introduction

Before we proceed

Preview Mode Updates

Fundamentals

Fundamentals Introduction

Custom HTML Tag is one of the most common tags you will end up using. So let's make sure you understand how it works.

Cookies, Local Storage and Session Storage

Reading Cookies Using Google Tag Manager (New)

Writing Cookies Using Google Tag Manager (New)

Reading and Writing Local and Session Storage

URL Variable Type

Data Layers

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in the data layer.

In this lecture, you will learn what a data layer is and how you can use it in Google Tag Manager.

Pulling Data From Data Layer (New)

Pulling Values from Nested Data Layers (New)

Dynamic Data Addition in Data Layers (New)

In Google Tag Manager you will need help from developers. In this section I will show you some example of the data that does not require developers

Getting Query Parameters from URL to use them in Tags or Triggers (Updated)

Getting Content from the Web Pages

Learn Some Advanced Tag Settings

Tag Priority

Custom Tag Firing Schedule

Some Examples You Can Use

Use Cases and Applications Introduction

Display a message on your site with Google Tag Manager

Detect Ad Blockers and show a message to Ad Blockers.

Track Ad Blockers in GA4 as Events

Custom Event Listener in GTM - Vimeo Video Tracking in Google Analytics

Whats Next?

More to Come

Bonus Lecture

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a deep dive into Google Tag Manager, allowing you to track user interactions and utilize advanced features

Helps you detect and communicate with users who employ ad blockers, enhancing your website's monetization

Teaches you how to integrate CRM databases with Google Analytics, enabling seamless data transfer

Requires strong technical understanding, as it covers advanced Google Tag Manager techniques

Primarily focuses on Google Analytics integration, limiting its application in other analytics platforms

Instructor's expertise and experience in digital marketing and analytics

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Tag Manager (GTM) Advanced Applications with these activities:

Organize and Review Course Materials

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Build a strong foundation for the course by organizing and reviewing the provided materials.

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Gather all course materials (e.g., videos, slides, readings).
Create a system for organizing and storing the materials.
Review the materials to familiarize yourself with the course content.

Review Fundamentals of Data Analytics

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Enhance your understanding of data analytics concepts and techniques to better apply Google Tag Manager's capabilities.

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Review basic statistical concepts and methods.
Familiarize yourself with data visualization techniques.
Explore different types of data analysis tools and techniques.

Review Google Tag Manager Fundamentals

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Refresh your understanding of the basic concepts and principles of Google Tag Manager to ensure a solid foundation for the course.

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Read through the Google Tag Manager documentation.
Complete the Google Tag Manager Fundamentals course on Coursera.
Create a practice Google Tag Manager account.

Three other activities

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Show all six activities

Connect with Google Tag Manager Professionals

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Build relationships with professionals in the field to gain insights and learn from their experiences with Google Tag Manager.

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Attend industry events and conferences.
Join online communities and LinkedIn groups.
Reach out to professionals and request informational interviews.

Explore Additional Google Tag Manager Resources

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Expand your knowledge and skills by exploring additional resources and tutorials on Google Tag Manager.

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Search for Google Tag Manager tutorials and articles.
Join online forums and communities dedicated to Google Tag Manager.
Attend webinars and live streams on Google Tag Manager.

Develop a Google Tag Manager Implementation Plan

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Demonstrate your understanding of Google Tag Manager by creating a comprehensive plan for implementing it on a real-world website.

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Define the tracking goals and objectives.
Identify the specific events and metrics to be tracked.
Design the Google Tag Manager implementation architecture.
Create and configure the necessary tags and triggers.
Develop a plan for ongoing maintenance and optimization.

Career center

Learners who complete Google Tag Manager (GTM) Advanced Applications will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A **Digital Marketing Manager** leads digital marketing campaigns, creating and executing strategies to increase online visibility, build customer relationships, and drive sales. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a foundation in Google Tag Manager, a powerful tool for tracking and analyzing website data. You will learn how to use GTM to set up tracking events, measure campaign performance, and optimize your website for conversions, all of which are essential skills for any successful Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Ecommerce Analyst

**Ecommerce Analysts** collect and analyze data to help businesses understand how their online stores are performing. This course can help you develop the skills you need for this role, particularly the sections on tracking Vimeo video interactions, detecting Ad Blockers, and sending values to Custom Dimensions in Google Analytics. These skills will allow you to measure the effectiveness of your marketing campaigns, track user behavior, and identify areas for improvement.

See salaries and explore the career path for Ecommerce Analyst

Web Analyst

**Web Analysts** help businesses understand how their website is performing by collecting, analyzing, and interpreting data. This course can help you develop the skills you need for this role, particularly the section on Google Analytics User ID. The User ID tracking is used to track user identifiers across multiple devices and sessions. This allows you to get a more complete view of user behavior and track their journey across your website and marketing campaigns. This course provides you with the skills you need to properly set up and manage User ID tracking in Google Analytics.

See salaries and explore the career path for Web Analyst

Business Analyst

**Business Analysts** help businesses understand their business needs and develop solutions to improve their operations. This course can help you develop the skills you need for this role, particularly the section on integrating CRM database with Google Analytics for segmentation and Adwords Remarketing list. This skill can help you to understand how the business is performing, identify areas for improvement, and develop strategies to increase profits.

See salaries and explore the career path for Business Analyst

Marketing Analyst

A **Marketing Analyst** uses data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course can help you develop the skills you need for this role, particularly the section on setting up tracking events in Google Tag Manager. This will teach you how to track key metrics and understand how your marketing campaigns are performing, which are essential skills for any successful Marketing Analyst.

See salaries and explore the career path for Marketing Analyst

Product Analyst

**Product Analysts** help businesses understand how their products are performing and how they can be improved. This course can help you develop the skills you need for this role, particularly the section on using custom events in Google Tag Manager. Custom events allow you to track specific user interactions with your product, which can help you understand how users are using your product and identify areas for improvement.

See salaries and explore the career path for Product Analyst

Data Analyst

A **Data Analyst** uses data to solve business problems and improve decision-making. This course can help you develop the skills you need for this role, particularly the section on Data Layers. This is a key concept in data management that involves storing data in a structured format so that it can be easily accessed and used for analysis. As a Data Analyst, understanding data layers will allow you to effectively collect, organize, and analyze data to identify trends and patterns that can inform data-driven decision-making.

See salaries and explore the career path for Data Analyst

Market Researcher

**Market Researchers** collect and analyze data to help businesses understand their customers and markets. This course can help you develop the skills you need for this role, particularly the section on passing values to Google Analytics Custom Dimensions. This will allow you to collect and track specific data points about your customers, which can help you to understand their needs and preferences.

See salaries and explore the career path for Market Researcher

Data Scientist

**Data Scientists** use data to build models and make predictions. This course can help you develop the skills you need for this role, particularly the section on using JavaScript variables in GTM to detect Ad Blockers. This will allow you to understand how users are interacting with your website and identify areas for improvement.

See salaries and explore the career path for Data Scientist

Web Developer

**Web Developers** design and build websites. This course can help you develop the skills you need for this role, particularly the section on using Custom HTML tags in Google Tag Manager. This will allow you to add custom code to your website to track specific events or collect data, which can help you understand how users are interacting with your website and improve the user experience.

See salaries and explore the career path for Web Developer

Analytics Engineer

**Analytics Engineers** build and maintain data pipelines and systems. This course can help you develop the skills you need for this role, particularly the section on writing and reading first party cookies using Google Tag Manager. This will allow you to collect and store data about your users, which can help you to understand their behavior and improve your website.

See salaries and explore the career path for Analytics Engineer

Software Engineer

**Software Engineers** design, develop, and maintain software applications. This course can help you develop the skills you need for this role, particularly the section on creating custom JavaScript variables in GTM. This will allow you to add custom functionality to your website or application, which can help you to improve the user experience.

See salaries and explore the career path for Software Engineer

Database Administrator

**Database Administrators** manage and maintain databases. This course can help you develop the skills you need for this role, particularly the section on reading cookies using Google Tag Manager. This will allow you to access and manage data about your users, which can help you to understand their behavior and improve your website.

See salaries and explore the career path for Database Administrator

Systems Analyst

**Systems Analysts** analyze and design systems. This course can help you develop the skills you need for this role, particularly the section on getting query parameters from URL to use them in Tags or Triggers. This will allow you to understand how users are interacting with your website and identify areas for improvement.

See salaries and explore the career path for Systems Analyst

Technical Writer

**Technical Writers** create documentation and training materials. This course can help you develop the skills you need for this role, particularly the section on creating custom events in Google Tag Manager. This will allow you to create documentation and training materials that explain how to use Google Tag Manager to track data and improve your website.

See salaries and explore the career path for Technical Writer