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GA4 eCommerce Reporting and Tracking with Google Tag Manager

Anil Batra

Google Analytics 4 (GA4)  eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.

Start using the latest version of Google Analytics with confidence. 

You will learn

  1. How eCommerce Tracking Works in GA4

  2. eCommerce Reports in GA4

  3. How to set up various eCommerce events in Google Analytics 4

  4. The various steps and events in GA4

  5. Develop eCommerce Funnel Exploration in GA4

Read more

Google Analytics 4 (GA4)  eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.

Start using the latest version of Google Analytics with confidence. 

You will learn

  1. How eCommerce Tracking Works in GA4

  2. eCommerce Reports in GA4

  3. How to set up various eCommerce events in Google Analytics 4

  4. The various steps and events in GA4

  5. Develop eCommerce Funnel Exploration in GA4

Note: This course requires basic knowledge of GA4 and Google Tag Manager. If you are not familiar with GA4 and/or Google Tag Manager then I highly recommend that you go through my Beginners courses on both of these topics.

I have worked with Google Analytics since its first version and taught classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

Enroll now

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What's inside

Learning objectives

  • How does ecommerce works in ga4
  • What are the various events in ga4
  • How to track ecommerce events in ga4
  • Configure ga4 funnel exploration

Syllabus

Introduction
eCommerce Tracking with GA4
eCommerce Tracking and GA4 Events
Tracking Item/Product Views with view_item event
Read more
Items Array - an important aspect of eCommerce Tracking
Add To Cart Tracking
View Cart
Begin Checkout Tracking
Address, Shipping and Checkout
Various other eCommerce Events
Learn how to build explorations
Creating Funnel Exploration - eCommerce Tracking
Final Message
Bonus Lecture

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores how eCommerce works in Google Analytics 4, which is standard in the digital marketing industry
Teaches how to track eCommerce Events in GA4, which helps learners track and analyze their online store's performance
Taught by Anil Batra, who is recognized for their work in Digital Analytics and has been in the field for over 15 years
Examines eCommerce Tracking in GA4, which is highly relevant to individuals running their own blogs or working in corporations
Develops skills in setting up various eCommerce events in GA4, which are core skills for Digital Marketing and Analytics professionals
Assumes learners have basic knowledge of GA4 and Google Tag Manager, which may be a caveat for some learners

Save this course

Save GA4 eCommerce Reporting and Tracking with Google Tag Manager to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in GA4 eCommerce Reporting and Tracking with Google Tag Manager with these activities:
Review 'Digital Marketing Analytics'
Refamiliarize yourself with the fundamental principles of digital marketing analytics
View Digital Marketing Analytics: Making Sense of... on Amazon
Show steps
  • Review Chapter 1-3
  • Take notes
  • Identify 3 key concepts
Find a mentor who can provide guidance on Google Analytics 4 and data analysis
Connect with experienced professionals to gain insights and support in your learning journey
Show steps
  • Attend industry events
  • Join online communities
  • Reach out to potential mentors
Create a Google Tag Manager container
Gain hands-on experience setting up the necessary infrastructure for Google Analytics tracking
Browse courses on Google Analytics
Show steps
  • Create a new Google Tag Manager account
  • Create a new container
  • Add the container code to your website
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice tracking different types of events in Google Analytics 4
Reinforce your understanding of the various events you can track in Google Analytics 4 and how to implement them
Browse courses on Google Analytics
Show steps
  • Track a pageview event
  • Track a click event
  • Track a purchase event
Follow a tutorial on how to set up eCommerce tracking in Google Analytics 4
Supplement your learning by following a guided tutorial to reinforce the concepts covered in the course
Browse courses on Google Analytics
Show steps
  • Find a tutorial on YouTube or Google search
  • Follow the steps in the tutorial
Join a study group to discuss Google Analytics 4 concepts
Collaborate with peers to exchange ideas, ask questions, and enhance your comprehension
Browse courses on Google Analytics
Show steps
  • Find a study group
  • Attend regular meetings
  • Participate in discussions
Start a project to track eCommerce events on your own website
Apply your skills and knowledge to a real-world project to solidify your understanding
Browse courses on Google Analytics
Show steps
  • Choose an eCommerce platform
  • Set up Google Analytics 4 on your website
  • Configure eCommerce tracking
  • Track different types of events
  • Analyze the data
Participate in an online contest or hackathon related to Google Analytics 4
Challenge yourself and apply your skills in a competitive setting to deepen your understanding
Browse courses on Google Analytics
Show steps
  • Find a contest or hackathon
  • Register and participate
  • Submit your project

Career center

Learners who complete GA4 eCommerce Reporting and Tracking with Google Tag Manager will develop knowledge and skills that may be useful to these careers:

Reading list

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Course image
Effort
1.5 total hours
Via
Udemy
Instructor
Anil Batra
Language
English
Good to know
Explores how eCommerce works in Google Analytics 4, which is standard in the digital marketing industry
Teaches how to track eCommerce Events in GA4, which helps learners track and analyze their online store's performance
Taught by Anil Batra, who is recognized for their work in Digital Analytics and has been in the field for over 15 years
Examines eCommerce Tracking in GA4, which is highly relevant to individuals running their own blogs or working in corporations
Develops skills in setting up various eCommerce events in GA4, which are core skills for Digital Marketing and Analytics professionals
Assumes learners have basic knowledge of GA4 and Google Tag Manager, which may be a caveat for some learners
Share and help others discover this course.
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