GA4 eCommerce Reporting and Tracking with Google Tag Manager from Udemy

Google Analytics 4 (GA4) eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.

Start using the latest version of Google Analytics with confidence.

You will learn

How eCommerce Tracking Works in GA4
eCommerce Reports in GA4
How to set up various eCommerce events in Google Analytics 4
The various steps and events in GA4
Develop eCommerce Funnel Exploration in GA4

Note: This course requires basic knowledge of GA4 and Google Tag Manager. If you are not familiar with GA4 and/or Google Tag Manager then I highly recommend that you go through my Beginners courses on both of these topics.

I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

What's inside

Learning objectives

How does ecommerce works in ga4
What are the various events in ga4

How to track ecommerce events in ga4
Configure ga4 funnel exploration

How does ecommerce works in ga4
What are the various events in ga4
How to track ecommerce events in ga4
Configure ga4 funnel exploration

Syllabus

Introduction

eCommerce Tracking with GA4

eCommerce Tracking and GA4 Events

Tracking Item/Product Views with view_item event

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores how eCommerce works in Google Analytics 4, which is standard in the digital marketing industry

Teaches how to track eCommerce Events in GA4, which helps learners track and analyze their online store's performance

Taught by Anil Batra, who is recognized for their work in Digital Analytics and has been in the field for over 15 years

Examines eCommerce Tracking in GA4, which is highly relevant to individuals running their own blogs or working in corporations

Develops skills in setting up various eCommerce events in GA4, which are core skills for Digital Marketing and Analytics professionals

Assumes learners have basic knowledge of GA4 and Google Tag Manager, which may be a caveat for some learners

Reviews summary

Mastering ga4 ecommerce with google tag manager

According to learners, this course offers a highly practical and in-depth exploration of GA4 eCommerce reporting and tracking, leveraging Google Tag Manager. Students frequently highlight the instructor's extensive industry experience and ability to present complex topics with clarity and detail. While the course is praised for its comprehensive coverage of eCommerce events and funnel exploration, some learners suggest that a foundational understanding of GA4 and GTM is truly essential, despite the instructor's aim to cater to beginners. Overall, it's considered a valuable asset for digital marketing and analytics professionals seeking to enhance their GA4 skills.

Strong emphasis on creating GA4 funnel explorations.

"Building effective eCommerce funnel explorations in GA4 was a major takeaway for me."

"The specific module on funnel exploration truly helped solidify my understanding."

"I learned how to configure GA4 to analyze user journeys through the purchase funnel."

Highly knowledgeable instructor delivers clear lessons.

"The instructor's vast experience in digital analytics shines through every lecture."

"He explains complex GA4 and GTM concepts in a way that is easy to grasp."

"I appreciated how his teaching style broke down advanced topics into manageable parts."

Equips learners with immediate, actionable skills.

"I found the content incredibly practical; I can apply it directly to my GA4 setup."

"The step-by-step guidance on various eCommerce events was exactly what I needed."

"It deeply covers setting up items arrays, add-to-cart, and checkout tracking effectively."

Basic GA4 and GTM understanding is essential.

"You really do need basic GA4 and GTM knowledge before diving into this course."

"I found myself reviewing beginner concepts to keep up with the pace and depth."

"Take the recommended beginner courses first; it will save you a lot of struggle."

Best for professionals, not total beginners.

"While the instructor aims for beginners, the course feels more suited for those with some background."

"This course is ideal for digital marketers or analysts looking to deepen specific GA4 skills, not fundamentals."

"I recommend this for anyone already familiar with basic GA4 concepts who wants to implement eCommerce."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in GA4 eCommerce Reporting and Tracking with Google Tag Manager with these activities:

Review 'Digital Marketing Analytics'

Show steps

Refamiliarize yourself with the fundamental principles of digital marketing analytics

View Digital Marketing Analytics: Making Sense of... on Amazon

Show steps

Review Chapter 1-3
Take notes
Identify 3 key concepts

Find a mentor who can provide guidance on Google Analytics 4 and data analysis

Show steps

Connect with experienced professionals to gain insights and support in your learning journey

Show steps

Attend industry events
Join online communities
Reach out to potential mentors

Create a Google Tag Manager container

Show steps

Gain hands-on experience setting up the necessary infrastructure for Google Analytics tracking

Browse courses on Google Analytics

Show steps

Create a new Google Tag Manager account
Create a new container
Add the container code to your website

Five other activities

Expand to see all activities and additional details

Show all eight activities

Practice tracking different types of events in Google Analytics 4

Show steps

Reinforce your understanding of the various events you can track in Google Analytics 4 and how to implement them

Browse courses on Google Analytics

Show steps

Track a pageview event
Track a click event
Track a purchase event

Follow a tutorial on how to set up eCommerce tracking in Google Analytics 4

Show steps

Supplement your learning by following a guided tutorial to reinforce the concepts covered in the course

Browse courses on Google Analytics

Show steps

Find a tutorial on YouTube or Google search
Follow the steps in the tutorial

Join a study group to discuss Google Analytics 4 concepts

Show steps

Collaborate with peers to exchange ideas, ask questions, and enhance your comprehension

Browse courses on Google Analytics

Show steps

Find a study group
Attend regular meetings
Participate in discussions

Start a project to track eCommerce events on your own website

Show steps

Apply your skills and knowledge to a real-world project to solidify your understanding

Browse courses on Google Analytics

Show steps

Choose an eCommerce platform
Set up Google Analytics 4 on your website
Configure eCommerce tracking
Track different types of events
Analyze the data

Participate in an online contest or hackathon related to Google Analytics 4

Show steps

Challenge yourself and apply your skills in a competitive setting to deepen your understanding

Browse courses on Google Analytics

Show steps

Find a contest or hackathon
Register and participate
Submit your project

Career center

Learners who complete GA4 eCommerce Reporting and Tracking with Google Tag Manager will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

GA4 eCommerce Reporting and Tracking with Google Tag Manager

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Mastering ga4 ecommerce with google tag manager

Activities

Career center

Reading list

Share

Similar courses