Master Google Analytics 4 + GTM for Shopify & WooCommerce

Rudranil Chakrabortty

Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.

Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.

In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.

Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.

Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.

In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.

Also, we will learn to connect Google Tag Manager with the Shopify and WooCommerce websites and learn more techniques to capture additional data.

I am Rudranil, and Google Analytics has been my friend for over a decade. More than 30000 students have learned Google Analytics from my live and self-paced courses.

With this course, you get full lifetime access on purchase, 30-day refund time, hours of material, and enormous discounts.

Do you still want to wait or join me inside - the course? Thank you.

Course ReviewsEverything I was looking for in terms of Enhanced Ecommerce was included.

I am very glad I've found this particular course.

Before I'd trying to get these information from different sources and it was waste of time.

Recommend

- Oskar K.

The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.- Sushanth S.Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.- May C N.

One of the BEST courses I have purchased in Udemy. The teacher shows step by step each section and gives excellent real world examples. This course is GOLD.

-Pablo G.

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What's inside

Learning objectives

Integrate google analytics 4 and shopify
Integrate google analytics 4 and woocommerce
Learn how to work with gtm, ga4, and the ecommerce platforms to collect additional ecommerce data

Learn how ga4 e-commerce features works behind the scene
Learn how to analyze enhanced e-commerce reports in google analytics

Integrate google analytics 4 and shopify
Integrate google analytics 4 and woocommerce
Learn how to work with gtm, ga4, and the ecommerce platforms to collect additional ecommerce data
Learn how ga4 e-commerce features works behind the scene
Learn how to analyze enhanced e-commerce reports in google analytics

Syllabus

Google Analytics 4 and Shopify

What is in this course?

What is in Google Analytics 4 - Part I

What is in Google Analytics 4 - Part II

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Master Google Analytics 4 + GTM for Shopify & WooCommerce with these activities:

Review Google Analytics Concepts

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Having some familiarity with Google Analytics concepts will help you follow along better and maximize retention.

Browse courses on Google Analytics 4

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Re-read your class notes from any previous Google Analytics courses you've taken
Read an article or two about Google Analytics 4 to get a general overview

Review Google Analytics concepts

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Review the basic concepts of Google Analytics to ensure a strong foundation.

Browse courses on Google Analytics

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Read the Google Analytics documentation
Watch beginner-level tutorials on YouTube
Take a practice quiz on Google Analytics

Find Resources for Additional Learning

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Continuous learning is important, especially in online analytics. Find resources to use.

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Search for blog posts, articles, and videos about Google Analytics 4
Find and join online communities and forums dedicated to GA4 and ecommerce analytics
Identify industry experts and follow them on social media

Six other activities

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Follow a Guided Tutorial on GA4 Ecommerce Tracking

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Following a guided tutorial could provide a good structured environment to grasp the concepts.

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Find a reputable source for a guided tutorial on GA4 ecommerce tracking
Follow the tutorial step-by-step
Take notes as you go

Engage in Class Discussion Forums

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Engaging in peer sessions can help build understanding, improve retention, and foster a sense of community.

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Attend class discussion forums regularly
Participate in ongoing discussions
Ask questions and respond to others

Practice Creating Custom GA4 Reports

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Working with custom reports will put you in direct contact with the data you need and help you make better use of GA4.

Browse courses on Custom Reports

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Identify a business question you want to answer with data
Create a custom report in GA4 that will provide the data you need
Analyze the data and draw insights

Develop an Ecommerce Tracking Plan

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Having a solid tracking plan will allow for smoother data implementation and analysis.

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Define the business objectives you want to track
Identify the key metrics you need to measure
Choose the right tools and technologies to collect the data
Create a plan for implementing and managing the tracking solution

Create a Google Analytics report

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Create a Google Analytics report to analyze data and gain insights about website performance.

Browse courses on Reporting

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Select relevant metrics and dimensions for the report
Create a custom report in Google Analytics
Present the report findings clearly and concisely

Follow advanced Google Analytics tutorials

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Expand knowledge of Google Analytics by following advanced tutorials to learn about additional features and techniques.

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Identify areas where advanced Google Analytics knowledge would be beneficial
Find tutorials that cover the desired topics
Follow the tutorials and apply the concepts to real-world scenarios

Career center

Learners who complete Master Google Analytics 4 + GTM for Shopify & WooCommerce will develop knowledge and skills that may be useful to these careers: