• Three main blocks of the course.

• Web analytics mastery for career advancement.

• Invitation to join our social media community

In this lecture, we will talk about the basics of web analytics, the goals and objectives, and its role in achieving specific business goals

In this lecture, we will discuss the different types of web analytics, which include standard analytics, end-to-end analytics, and comprehensive web analytics

In this lecture, we will look at the sequential steps of web analytics, which include planning, data collection, data analysis, and taking action based on the information obtained

In this lecture, we will introduce a variety of web analytics tools that are known for their versatility

In this lecture, we will look at content and social media analysis tools, as well as call-tracking tools

In this lecture, we will discuss highly specialized tools, including for analyzing the traffic of competitor sites

In this lecture, we will look at the role of a web analyst and the main responsibilities associated with this position

In this lecture, we will talk about the qualities and skills necessary for a web analyst

In this lecture, we will discuss the roles and salary levels of junior, middle, and senior web analysts

In this lecture, we'll cover the concept of business and site goals, the importance of SMART goals, KPIs, and relevant metrics to track success in web analytics

In this lecture, we will explore website conversions, categorizing them into macro-conversions and micro-conversions, and their significance in web analytics

In this lecture, we will cover the concept of key performance indicators (KPIs) and focus on attraction metrics, including impressions, clicks, and click-through rates

In this lecture, we will focus on engagement metrics, including bounce rate, time spent on site, depth of view, and new visits

In this lecture, we will look at the various metrics of conversion, transaction, return on investment (ROI) and customer lifetime value (LTV)

In this lecture, we will guide how to work with the checklist, focusing on understanding goals and distinguishing between macro and micro conversions

In this lecture, we will look at the key differences between GA3 and GA4

In this lecture, we will cover the process of creating a Google Analytics 4 (GA4) account and property

In this lecture, we will demonstrate the manual process of adding Google Analytics 4 (GA4) tracking to a website

In this lecture, we will explore the steps to integrate Google Analytics 4 into an existing Universal Analytics implementation

In this lecture, we will guide you through the process of incorporating Google Analytics 4 (GA4) into your website using Google Tag Manager

In this lecture, we will discuss troubleshooting techniques using Tag Assistant, a useful tool for diagnosing problems with your site's tags

In this lecture, we will focus on critical settings that require immediate attention to ensure Google Analytics 4 (GA4) is performing optimally

In this lecture, we will walk you through the step-by-step process of removing internal IP data from your Google Analytics 4 (GA4) reports, enhancing the accuracy and relevance of your analytics insights

In this lecture, we will provide a comprehensive overview of Google Analytics 4 (GA4), exploring its capabilities, and the benefits it offers for tracking and analyzing website data

In this lecture, we will delve into customizing the GA4 Report Library, allowing you to tailor your reports to your specific tasks

In this lecture, we will look at the practical application of Google Analytics 4's "Exploration" feature, which allows you to obtain valuable information from analytical data

In this lecture, we will guide you through the process of setting up an Advertising report within Google Analytics 4 (GA4), enabling you to gain valuable insights into the performance of your advertising efforts

In this lecture, we will take you step-by-step through the features available in Google Analytics 4 (GA4) to help you use it to its full potential for analyzing and tracking data

In this lecture, we will thoroughly review the Admin Panel in Google Analytics 4 (GA4)

In this lecture, we will discuss the benefits of using Google Tag Manager

In this lecture, we will focus on four main elements: tags, triggers, variables, and the data layer. These components play a pivotal role in managing and enhancing your website's tracking and analytics capabilities

In this lecture, we will provide a concise overview of the key points of the chapter and a practical task

In this lecture, we will discuss events in Google Analytics 4 (GA4) and what they mean

In this lecture, we will cover the list of events that are Automatically collected in Google Analytics 4 (GA4)

In this lecture, we will focus on the Enhanced Measurement settings in Google Analytics 4 (GA4), explaining their features and how they can improve your data collection

In this lecture, we will provide an overview of recommended events in Google Analytics 4 (GA4)

In this lecture, we will look at Custom events in Google Analytics 4 (GA4)

In this lecture, we will set up custom events using Google Tag Manager, enabling you to effectively track and analyze user interactions on your website

In this lecture, we will walk you through a practical use of DebugView that will enable you to implement tracking for accurate data analysis

In this lecture, we will create and register custom dimensions and metrics within the Google Analytics 4 (GA4) interface

In this lecture, we will explore three methods to enable DebugView in Google Analytics 4 (GA4)

In this lecture, we will show the process of creating new events and changing existing ones directly in the Google Analytics 4 interface

In this lecture, we will provide step-by-step guidance on setting up conversion tracking in Google Analytics 4 (GA4)

In this lecture, we will provide an overview of Google Analytics 4 (GA4) event-related limitations to keep in mind when tracking data

In this lecture, we will cover event naming conventions used in Google Analytics 4 (GA4)

Practice cross-channel analysis with Coupler.io to maximize your return on investment and optimize your strategies.

In this lecture, we will explore the intricacies of Google Analytics 4 (GA4) Audiences, uncovering the steps involved in their creation and management

In this lecture, we will walk you step-by-step through the process of creating custom audiences in Google Analytics 4, offering hands-on information about the customization options available in the GA4 interface

In this lecture, we will look at the steps involved in creating an audience, using segments to refine audience parameters directly in the Google Analytics 4 (GA4) interface

In this lecture, we will learn how to navigate and utilize recommended audience categories for optimized targeting and analysis

In this lecture, we will look at the differences between audiences and segments in Google Analytics 4 (GA4)

In this lecture, we will learn how to harness the power of audiences to refine your data analysis and drive targeted insights

In this lecture, we will explore of UTM parameters in Google Analytics 4 (GA4), guiding you through their creation and application for precise campaign tracking

In this lecture, we will guide you through the process of viewing UTM parameters in Google Analytics 4 (GA4), providing practical insights into understanding the data for effective campaign analysis

In this lecture, we will share valuable insights and tips for effectively using UTM codes in Google Analytics 4 (GA4), empowering you to optimize your tracking strategy

In this lecture, we will look at the process of integrating Google Ads with Google Analytics 4 (GA4) for comprehensive tracking and analysis of your advertising campaigns

In this lecture, we will set up the process of importing conversions from Google Analytics 4 (GA4) to Google Ads for enhanced performance and analysis

In this lecture, we will look at Google Analytics 4 (GA4) audience location in Google Ads

In this lecture, we'll walk through the process of integrating Google Search Console with Google Analytics 4 (GA4) to learn how to conveniently collect and view analytics data in one place

Learn what API Connectors are and practice transferring the data from GA4 to Google Sheets using API Connector by Mixed Analytics. Find some helpful features to process the data in Google Sheets.

Learn more about valid reasons to replace GA4 with other analytics tools. Try creating a consent form with the help of Piwik PRO, a GA4 privacy-friendly alternative.

Practice collecting and interpreting data with Piwik PRO. Learn how to use standard reports and how to customize them.

In this lecture, we will familiarize ourselves with the standard reports in Google Analytics 4 (GA4) and delve into their main components

In this lecture, we will delve into the intricacies of snapshot reports in Google Analytics 4 (GA4)

In this lecture, we will review Real-time reports in Google Analytics 4 (GA4), and immediate analytics that these reports provide

In this lecture, our focus will be on the Acquisition reports in Google Analytics 4 (GA4)

In this lecture, we will delve into the distinction between User Acquisition and Traffic Acquisition in Google Analytics 4 (GA4)

In this lecture, our focus will be on exploring the Google Ads Report within Google Analytics 4 (GA4)

In this lecture, we will turn our attention to the Engagement Reports within Google Analytics 4 (GA4)

In this lecture, we will explore the Events Report in Google Analytics 4 (GA4)

In this lecture, our focus will be on the Conversions Report within Google Analytics 4 (GA4)

In this lecture, we will explore the Pages and Screens Report in Google Analytics 4 (GA4)

In this lecture, our focus will be on the Landing Page Report in Google Analytics 4 (GA4)

In this lecture, we will turn our attention to the Retention Report in Google Analytics 4 (GA4)

In this lecture, we will explore the User Attributes Reports in Google Analytics 4 (GA4)

In this lecture, we will delve into the Tech Report within Google Analytics 4 (GA4)

In this lecture, we will explore the process of customizing detailed reports in Google Analytics 4 (GA4)

In this lecture, we will dive into the process of creating custom reports in Google Analytics 4 (GA4)

In this lecture, we will provide tips that can push you toward your goals

In this lecture, we will provide you with an introduction to Exploration Reports in Google Analytics 4 (GA4)

In this lecture, we will learn how to create a Free-form exploration in Google Analytics 4 (GA4)