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Digital Marketing Analytics in Theory

Digital Marketing,

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

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Rating 4.4 based on 666 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jul 3 (47 weeks ago)
Cost $99
From University of Illinois at Urbana-Champaign via Coursera
Instructor Kevin Hartman
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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What people are saying

highly recommend

I highly recommend this course.

Highly recommended!

Highly recommend!

Por ejemplo en el tema de MARTECH hoy existen 3874 compañías involucradas en esa industria [lo último que se tiene en el curso es del 2014 con 950 compañías, es decir que en dos años hubo un incremento del 407% en el número de empresas involucradas, lo que cambia radicalmente el panorama de la industria] Very good Highly recommend.

Highly recommended.

Not reccomended I highly recommend it!

Highly recommend this course for anyone at any level that has interest in this field of industry.

I learned so much.I highly recommend this course.

Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.

I highly recommend anyone looking for a better understanding how Marketing has become married to Digital Analytics.

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kevin hartman

The course was very helpful in my carreer, (I have an MBA) and it was really well explained by the professor Kevin Hartman.

The style of Kevin Hartman, Visiting Professor & Head of Analytics at Google is Good and I wish him more success Easy to understand, provide solid overview of digital analytics The contents seems repeatedly in different weeks, ends up there is limited new learnings from this course in general.

Felicidades a Kevin Hartman por tan valiosa informacion :) I learned a lot during this course.

Thanks a lot Kevin Hartman for making this so easy.

Kevin Hartman presents great information in both the CDJ and MAP!

This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data The instructor is really makes the topic boring.

Thanks to Kevin Hartman and Coursera.

Thanks to Professor Kevin Hartman Excelente Excellent and valuable training by a seasoned professional.

great course and instructor Poor Course Module.The Prof was just reading those slides if slide reading was only thing whats the Point of learning the entire Course Online we could have downloaded.Prof Kevin Hartman unlike aric rendlifesch course was not at all worth investing.ZERO Rating.No Help in my Professional Career.

Thank you very much for Kevin Hartman for this interesting journey into Marketing analyze Worth to learn Poorly prepared course, unfortunately very disappointing compared to the first course in the specialization.

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really enjoyed this course

I really enjoyed this course.

I've really enjoyed this course.

I really enjoyed this course and have learnt a lot of new things that will help me in the future.

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about marketing analytics

Great insight about Marketing Analytics Great introduction to marketing analytics to understand the role it plays in the success of marketing.

Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics.

I am learning a lot about marketing analytics.

I think this course is a good introduction for newbies who doesn't know anything about marketing analytics.

this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning I really loved this course.

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easy to follow

Marketing Analytics in Theory is a very informative course, the slides were easy to follow, the lecturer clearly explained topics.

Kevin Hartman is a bvery good teacher; He is easy to follow, not simple though, which shows the professional level of the course.

Relevant , not oveloaded with details, easy to follow.

Mr Hartman is an excellent instructor, the lectures are well presented and lecture notes are easy to follow.

Easy to follow, quite a lot of new information regarding the subject.

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learnt a lot

It's a little bit difficult for me but I've learnt a lot.

I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.

I learnt a lot about digital analytics for marketing with the help of this course Some of the reading material is outdated, and sometimes not available.

I learnt a lot.

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reading materials

The course combines well video lectures and very interesting reading materials from real blogs and articles.

Amazing Course Great overview of marketing analytics for the digital wor I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.

Excellent instruction but the reading materials is quite old in some instances.

:) Very interesting reading materials, as well as the overall cover of this course.

The only thing is that the material is dated and should be updated with more relevant reading materials.

Very valuable knowledge about digital marketing analytics and web analytics taught during this course, however some of the supplemental reading materials requires premium subscription Nice course !

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case studies

You think you`d expect a lot more from an online course, maybe some interviews, some case studies, something to make the course somewhat fun and actual.

Also, i expected some case studies, innovation discussion, tools usability feedback sort of assignments in this course- which would make it more interesting and insightful.

G for a novice, it is fairly informative, additional case studies would make it all rounded.

Excellent crafted content for Marketing Analytics Good class but very little case studies or real world example.

Good content, however I found this course abit too theoretical, would be great to have more real life case studies and practical application of different tools?

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little bit

A little bit dray but once you get into the topic, it is a very goof introduction tot he marketing analytics.

The quiz could be a little bit more challenging.. Great course with professional insight!

Very Informative, a little dry however sometimes is dense, a little bit boring Excellent course!

Sometime too easy, sometime a little bit boring.

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well structured

Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics Very well structured and informative Great insights on the various tools and best practices to market your brand in the digital world.

Sometimes the articles are too long and boring excellent course Tis course gave me clearer understanding in what Digital Marketing Analysis for Marketing is all abouto Very well structured course.

Excellent course Este curso proporciona uma base excelente de marketing na teoria good course Old methodologies, references and thinking but well structured modules.

The course is well structured.

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basic concepts

It was an amazing course which made the basic concepts marketing analytics crystal clear.

Convincing companies to invest more in marketing, which can be a long term strategy, may not always be easy.The course covers basic concepts, ethics, history as well as practical methods.

The course shows the basic concepts in analytics.

Excellent course for analyst good course to basic concepts and methodology in digital marketing area.

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Rating 4.4 based on 666 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jul 3 (47 weeks ago)
Cost $99
From University of Illinois at Urbana-Champaign via Coursera
Instructor Kevin Hartman
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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